Franchise Growth
Discover ideas, tactics, and strategies to answer your questions on how to grow your franchise business. Franchisors, multi-unit franchisees, and industry experts share their ideas, programs, and success stories to help you build a strong franchise business.
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September 30th, 2026
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We're all in search of the "golden leads" year after year. We all say we are willing to pay whatever it takes to speak with qualified candidates who have an interest in our business.
- Marc Kiekenapp
- 4,040 Reads 1 Shares
The 2008 financial meltdown has had a lot of bad implications for franchising, mostly by making access to capital much harder.
- Darrell Johnson
- 4,036 Reads 78 Shares
Good or bad, customer feedback is a gift. So much so that almost every franchise system asks customers to comment on their experiences, and even to rate them.
- Jack Mackey
- 4,526 Reads 1,014 Shares
Whether you have one franchise or a thousand, Discovery Day catapults your recruiting process to its crescendo.
- Steve Olson
- 3,952 Reads 135 Shares
In this tech-obsessed world, franchisors seeking to recruit the next generation of top-tier franchisees are engaging prospects through a constant flow of communication.
- Debbie Selinsky
- 4,458 Reads 2 Shares
Long gone are the good old days of 2002 - 2007, when development jokes about fog-the-mirror tests abounded.
- Darrell Johnson
- 3,607 Reads 2 Shares
How do you promote your franchise to prospective buyers?
- Steve Olson
- 4,438 Reads 2 Shares
There's good news and bad news for franchise sales and development executives. That's the way Steve Olson, president of Franchise Update Media Group sees it after reviewing the results of the company's most recent Mystery Shopper survey.
- Kerry Pipes
- 4,222 Reads 69 Shares
As an economist, I see some really challenging times ahead. As a businessman (and professed contrarian), I see some interesting opportunities.
- Darrell Johnson
- 4,205 Reads
Last year the headline on our Annual Lead Generation Survey story read: "Adapt or Die." Responses to two new questions this year indicate franchisors have taken this lesson to heart.
- Eddy Goldberg
- 6,923 Reads 1,014 Shares
In a recent conversation with a franchisor, a comment was made that the area representative (AR) franchise expansion model is costly to implement and difficult to manage. When I asked a few questions seeking more specific details, I found that perceptions do not always reflect reality
- Marvin Storm
- 4,896 Reads 23 Shares
Recently, I had a discussion with a CEO of a franchise company, which I will call ABC Franchise Systems. The CEO was telling me about his company's area representative program, which was having problems. As I listened to the litany of issues he was facing, I began to reflect on my own experience as an area representative and how the same issues seem to exist in most area representatives programs. To understand how to solve these issues let's look at some of the mistakes franchise companies make when implementing area representative programs and explore solutions.
- Marvin Storm
- 4,222 Reads 1 Shares
Most franchise concepts are built around the personality of the founder. Entrepreneurial lore is filled with stories of founders who open a business, incubate it for years, and after much trial and error, create a successful business.
- Marvin Storm
- 4,527 Reads 5 Shares
Market dominance is the measure of the strength of a brand, product, or service relative to the competition. Emerging franchise companies that are the first movers in their market niche need to be agile to establish their market presence before more aggressive or better capitalized companies move into their niche and overtake their first mover advantage.
- Marvin Storm
- 8,274 Reads 2 Shares
"The one with the most money wins the battle in recruiting new franchisees" is an axiom that means more now than ever. Emerging franchise companies have a difficult time getting the attention of serious franchise candidates in today's challenging economic environment. This is because new advertising and marketing channels are emerging, and more franchisors are chasing a limited number of qualified franchisee candidates.
- Marvin Storm
- 4,078 Reads 16 Shares
The Human Genome project, a rapidly developing area of genetics, is the subject of much conversation today. In classical genetics, the genome of an organism is a complete genetic sequence on one set of chromosomes. The ability to understand these building blocks of life will lead to medical breakthroughs that will transform our lives in the future. Metaphorically speaking, a "Franchise Genome" could be viewed as a manifestation of how a franchisor's DNA can be sequenced, understood, and passed along to franchisees.
- Marvin Storm
- 5,296 Reads 1,023 Shares
Earlier this year, I had the opportunity to attend Franchise Update's annual Multi-Unit Franchising Conference in Las Vegas. I sat on a panel of experts in a session titled "Development Strategies: Accelerating Growth Through Area Representation." During this session, the advantages and disadvantages of area representation (AR) were discussed. As the session concluded, there appeared to be a few franchisors converted to the AR concept.
- Marvin Storm
- 4,236 Reads 3 Shares
In these uncertain economic times, emerging franchise companies are finding it difficult to fund their franchise expansion strategies. Traditionally, franchise companies fund their startup and expansion in one of two ways
- Marvin Storm
- 6,597 Reads 142 Shares
Reading newspapers, listening to the radio, or watching TV today is like drinking from a fire hydrant. Here are some recent headlines:
- Marvin Storm
- 5,207 Reads 3 Shares
In the 2008 U.S. Open Golf Tournament, Tiger Woods won it all in a sudden death playoff on the 91st hole.
This was the 14th major golf tournament Tiger had won in his career. Being in playoff situations numerous times before was a significant factor in his ability to maintain his composure time and time again when it looked as if he would not be able to win. Yes, experience does matter.
- Marvin Storm
- 5,676 Reads 3 Shares
This article from 2008 could almost be written today. Learn how the more things change, the more they stay the same (except for Covid, of course).
- Eddy Goldberg
- 5,885 Reads 14 Shares
As "newbie" franchise companies decide on strategies to grow their systems, they have three choices:
- Marvin Storm
- 5,722 Reads 1 Shares
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