Franchise Growth
Discover ideas, tactics, and strategies to answer your questions on how to grow your franchise business. Franchisors, multi-unit franchisees, and industry experts share their ideas, programs, and success stories to help you build a strong franchise business.
RECENT HEADLINES
November 11th, 2026
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Five Guys Burgers and Fries Multi-Unit Operator Signs Agreement to Open 18 Melt Shop Locations Throughout Pennsylvania, New Jersey, and Delaware.
- Multi-Unit Franchisee
- 32,725 Reads 11 Shares
This second in a series of highlights from the 2018 Annual Franchise Development Report (AFDR) looks at where the money in recruitment budgets goes.
- Eddy Goldberg
- 28,831 Reads 46 Shares
Results from the 2018 Annual Franchise Development Report (AFDR) were unveiled in mid-October at the 19th annual Franchise Leadership & Development Conference.
- Eddy Goldberg
- 34,592 Reads 15 Shares
If your perspective on the meaning of franchise development is a narrow focus on how many deals you get signed this quarter, I'd suggest you reconsider.
- Art Coley
- 4,637 Reads 11 Shares
Social media marketing news you can use. This week: 1) 3 ways CMOs can boost their strategic position; 2) 10 social media trend predictions for 2018; 3) how sales and marketing learned to play well together; 4) transform negative online reviews into positive customer experiences.
- Eddy Goldberg
- 4,165 Reads 5 Shares
Webster's dictionary describes the word "authentic" as genuine, actual, bona fide. Simply put, authentic marketing means "information buyers can trust."
- Joe Mathews
- 6,994 Reads 29 Shares
More than one-third of the global economy depends on middle-class consumption, which is advancing by 4 percent, surpassing the rate of GDP growth, according to Homi Kharas, senior fellow at the Brookings Institution.
- William Edwards
- 8,999 Reads 23 Shares
One of the more concerning lessons we learned from the 2016 election is the power of "fake news" to change perceptions and draw attention toward or away from an issue.
- Darrell Johnson
- 4,068 Reads 2 Shares
Using "big data" to recruit franchisees at Driven Brands
- Dave Schaefers
- 4,932 Reads 3 Shares
Two Men and a Truck deploys Bluefin's P2PE solution.
- Eddy Goldberg
- 6,871 Reads 41 Shares
There are 4.8 billion unique mobile subscribers today, a 65 percent penetration of the world's population; by 2020 these numbers are expected to grow to 5.7 billion and 73 percent, respectively.
- William Edwards
- 5,711 Reads 6 Shares
Craig Ceccanti could be the Clark Kent of franchise software development. Beneath his everyday garb as CEO and co-founder of Pinot's Palette lies his hidden superpower: a double major degree from LSU in computer science and information systems, strengthened by seven years as a software developer for major clients, including the Florida House of Representatives.
- Sara Wykes
- 5,719 Reads 57 Shares
While the threat of that particular attack appeared to be subsiding a few days later, variations were still a possibility--and new, future attacks are a certainty, whether from state-sponsored hackers, cybercriminals, or teenagers out to impress their friends.
- Eddy Goldberg
- 6,832 Reads 28 Shares
Capriotti's invests heavily in tech tools across the brand
- David Bloom
- 4,578 Reads 6 Shares
Social media marketing news you can use. This week: 1) 7 payment trends and predictions; 2) Digital ordering: 6 common mistakes to avoid; 3) 9 "gurus" speak out on the future of customer support; 4) KBP Foods brings Marietta's "The Big Chicken" back to life.
- Eddy Goldberg
- 3,770 Reads 2 Shares
On one end of the spectrum of international expansion is the thought that you are offering consumers in other countries the opportunity to partake in an American experience and nothing will change from market to market.
- Kay Ainsley
- 4,255 Reads 1 Shares
An alligator looks about the same as it did 100 million years ago. However, it evolved into a smaller, quicker version as the world around it changed.
- Darrell Johnson
- 3,970 Reads 1 Shares
If you have been around the franchise sales profession for more than just a cup of coffee, you personally know, or have been told repeatedly, that the decision to invest in a franchise is far greater than buying furniture, fixtures, equipment, and software.
- Jim Bender
- 9,617 Reads 2 Shares
What if you had your customers review all associates, locations, or the products on your menu directly to your website? I am not talking about raving fan testimonials.
- John DiJulius
- 9,186 Reads 1 Shares
A typical multi-unit agreement provides to the developer the right (and obligation) to open a certain number of units according to a specified timetable within a defined territory.
- Kay Ainsley
- 3,806 Reads 1 Shares
I live in Detroit. I've been a car guy longer than a franchise guy. I go to lots of car events and see lots of event t-shirts. A few years back a new t-shirt arrived with the words, "Drive It Like You Stole It" across the back.
- Jim Bender
- 3,890 Reads 1 Shares
Results from the 2017 Annual Franchise Development Report (AFDR) were unveiled in late September at the 18th annual Franchise Leadership & Development Conference in Atlanta.
- Eddy Goldberg
- 7,121 Reads 4 Shares
In researching the use of big data in franchising outside the U.S., we asked two leading franchise development executives abroad to tell us how this it being used where they are.
- William Edwards
- 7,509 Reads 3 Shares
When Tropical Smoothie Cafe pondered an ingredient upgrade to a popular smoothie, the brand turned to data for direction.
- By Helen Bond
- 4,342 Reads 9 Shares
Consumer marketing around the world is both the same and different from country to country. Adapting to the differences is critical in marketing a brand successfully overseas.
- Bill Edwards
- 10,616 Reads 4 Shares
Successful franchise development hinges on proactive validation--what a candidate discovers before completing your lead generation form.
- Keith Gerson & Tim Johnson
- 5,935 Reads 1 Shares
Nearly seven years after the recession ended, the U.S. economy has become a slow-growth machine. In these years of sluggish growth, the franchise business model has found ways to expand.
- Darrell Johnson
- 4,761 Reads 1 Shares
In the U.S. we are privileged to have many women senior franchise executives (some of whom are profiled in this issue--Editors).
- William Edward
- 5,849 Reads 1 Shares
In the life of a franchise sales professional, never a day should go by when we do not learn (or relearn) a selling skill. We are the tip of the spear when it comes to representing our brand to future franchise owners.
- Jim Bender
- 4,215 Reads 1 Shares
For 30 years, Cicis has been delivering unlimited pizza, pasta, salad, and dessert to every guest who enters its restaurants.
- Darin Harris
- 4,398 Reads
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