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Franchise Growth

Discover ideas, tactics, and strategies to answer your questions on how to grow your franchise business. Franchisors, multi-unit franchisees, and industry experts share their ideas, programs, and success stories to help you build a strong franchise business.

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Dogtopia
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Webster's dictionary describes the word "authentic" as genuine, actual, bona fide. Simply put, authentic marketing means "information buyers can trust."
  • Joe Mathews
  • 6,920 Reads 29 Shares
More than one-third of the global economy depends on middle-class consumption, which is advancing by 4 percent, surpassing the rate of GDP growth, according to Homi Kharas, senior fellow at the Brookings Institution.
  • William Edwards
  • 8,918 Reads 23 Shares
One of the more concerning lessons we learned from the 2016 election is the power of "fake news" to change perceptions and draw attention toward or away from an issue.
  • Darrell Johnson
  • 4,003 Reads 2 Shares
Using "big data" to recruit franchisees at Driven Brands
  • Dave Schaefers
  • 4,864 Reads 3 Shares
Two Men and a Truck deploys Bluefin's P2PE solution.
  • Eddy Goldberg
  • 6,770 Reads 41 Shares
There are 4.8 billion unique mobile subscribers today, a 65 percent penetration of the world's population; by 2020 these numbers are expected to grow to 5.7 billion and 73 percent, respectively.
  • William Edwards
  • 5,628 Reads 6 Shares
Craig Ceccanti could be the Clark Kent of franchise software development. Beneath his everyday garb as CEO and co-founder of Pinot's Palette lies his hidden superpower: a double major degree from LSU in computer science and information systems, strengthened by seven years as a software developer for major clients, including the Florida House of Representatives.
  • Sara Wykes
  • 5,658 Reads 57 Shares
While the threat of that particular attack appeared to be subsiding a few days later, variations were still a possibility--and new, future attacks are a certainty, whether from state-sponsored hackers, cybercriminals, or teenagers out to impress their friends.
  • Eddy Goldberg
  • 6,774 Reads 28 Shares
Capriotti's invests heavily in tech tools across the brand
  • David Bloom
  • 4,503 Reads 6 Shares
Social media marketing news you can use. This week: 1) 7 payment trends and predictions; 2) Digital ordering: 6 common mistakes to avoid; 3) 9 "gurus" speak out on the future of customer support; 4) KBP Foods brings Marietta's "The Big Chicken" back to life.
  • Eddy Goldberg
  • 3,703 Reads 2 Shares
On one end of the spectrum of international expansion is the thought that you are offering consumers in other countries the opportunity to partake in an American experience and nothing will change from market to market.
  • Kay Ainsley
  • 4,195 Reads 1 Shares
MSA Worldwide
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An alligator looks about the same as it did 100 million years ago. However, it evolved into a smaller, quicker version as the world around it changed.
  • Darrell Johnson
  • 3,905 Reads 1 Shares
If you have been around the franchise sales profession for more than just a cup of coffee, you personally know, or have been told repeatedly, that the decision to invest in a franchise is far greater than buying furniture, fixtures, equipment, and software.
  • Jim Bender
  • 9,559 Reads 2 Shares
What if you had your customers review all associates, locations, or the products on your menu directly to your website? I am not talking about raving fan testimonials.
  • John DiJulius
  • 9,123 Reads 1 Shares
A typical multi-unit agreement provides to the developer the right (and obligation) to open a certain number of units according to a specified timetable within a defined territory.
  • Kay Ainsley
  • 3,712 Reads 1 Shares
I live in Detroit. I've been a car guy longer than a franchise guy. I go to lots of car events and see lots of event t-shirts. A few years back a new t-shirt arrived with the words, "Drive It Like You Stole It" across the back.
  • Jim Bender
  • 3,833 Reads 1 Shares
Results from the 2017 Annual Franchise Development Report (AFDR) were unveiled in late September at the 18th annual Franchise Leadership & Development Conference in Atlanta.
  • Eddy Goldberg
  • 7,052 Reads 4 Shares
In researching the use of big data in franchising outside the U.S., we asked two leading franchise development executives abroad to tell us how this it being used where they are.
  • William Edwards
  • 7,448 Reads 3 Shares
When Tropical Smoothie Cafe pondered an ingredient upgrade to a popular smoothie, the brand turned to data for direction.
  • By Helen Bond
  • 4,293 Reads 9 Shares
Consumer marketing around the world is both the same and different from country to country. Adapting to the differences is critical in marketing a brand successfully overseas.
  • Bill Edwards
  • 10,553 Reads 4 Shares
Successful franchise development hinges on proactive validation--what a candidate discovers before completing your lead generation form.
  • Keith Gerson & Tim Johnson
  • 5,894 Reads 1 Shares
AnswerConnect
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Nearly seven years after the recession ended, the U.S. economy has become a slow-growth machine. In these years of sluggish growth, the franchise business model has found ways to expand.
  • Darrell Johnson
  • 4,720 Reads 1 Shares
In the U.S. we are privileged to have many women senior franchise executives (some of whom are profiled in this issue--Editors).
  • William Edward
  • 5,793 Reads 1 Shares
In the life of a franchise sales professional, never a day should go by when we do not learn (or relearn) a selling skill. We are the tip of the spear when it comes to representing our brand to future franchise owners.
  • Jim Bender
  • 4,168 Reads 1 Shares
For 30 years, Cicis has been delivering unlimited pizza, pasta, salad, and dessert to every guest who enters its restaurants.
  • Darin Harris
  • 4,314 Reads
Franchise recruiting is serious business. Incredibly, year after year, franchise brands continue to fumble the fundamentals. They are not executing the X's and O's.
  • Kerry Pipes
  • 4,881 Reads
"If it's on the Internet, it must be true." While we chuckle at that, franchisors also know the dark side of the Internet: that there is so much more misinformation than information out there.
  • Darrell Johnson
  • 7,208 Reads
In my 30-plus years in franchising I have often wondered: What is the "DNA" of a franchise sales superstar? Is it a natural selling talent fueled by tremendous drive? Is it pure luck based on representing today's hottest franchise?
  • Steve Olson
  • 3,936 Reads
It is the dream of many franchisors to take their concept into other countries. As in the U.S. and Canada, the lifeblood for expansion is generating leads from various sources, processing them, and signing a franchise agreement.
  • William Edwards, Michelle McClurg, William Gabbard, and Shanna Aldridge
  • 4,196 Reads
Technology has become essential to the operation of franchised businesses around the world. This incudes not only operating the actual business, but managing the franchisor-franchisee relationship across country and continent boundaries.
  • William Edwards
  • 18,889 Reads 4 Shares
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