Franchise Growth
Discover ideas, tactics, and strategies to answer your questions on how to grow your franchise business. Franchisors, multi-unit franchisees, and industry experts share their ideas, programs, and success stories to help you build a strong franchise business.
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Franchise recruiting is serious business. Incredibly, year after year, franchise brands continue to fumble the fundamentals. They are not executing the X's and O's.
- Kerry Pipes
- 4,969 Reads
"If it's on the Internet, it must be true." While we chuckle at that, franchisors also know the dark side of the Internet: that there is so much more misinformation than information out there.
- Darrell Johnson
- 7,257 Reads
In my 30-plus years in franchising I have often wondered: What is the "DNA" of a franchise sales superstar? Is it a natural selling talent fueled by tremendous drive? Is it pure luck based on representing today's hottest franchise?
- Steve Olson
- 3,990 Reads
It is the dream of many franchisors to take their concept into other countries. As in the U.S. and Canada, the lifeblood for expansion is generating leads from various sources, processing them, and signing a franchise agreement.
- William Edwards, Michelle McClurg, William Gabbard, and Shanna Aldridge
- 4,248 Reads
Technology has become essential to the operation of franchised businesses around the world. This incudes not only operating the actual business, but managing the franchisor-franchisee relationship across country and continent boundaries.
- William Edwards
- 18,974 Reads 4 Shares
The franchise community, along with media, politicians, regulators, and others, are beginning to understand the importance of measuring outcomes in franchising as a basis for understanding a brand's performance.
- Darrell Johnson
- 9,213 Reads 2 Shares
Technology has become essential to the operation of franchised businesses around the world. This incudes not only operating the actual business, but managing the franchisor-franchisee relationship across country and continent boundaries.
- William Edwards
- 19,955 Reads
In the previous issue we discussed the power of selling your brand's marketing expertise during the franchise recruitment process.
- Jim Bender
- 3,671 Reads 1 Shares
Fifteen years ago, mainstream franchisors wouldn't think of contracting their recruitment selling to outside companies.
- Steve Olson
- 3,913 Reads 1 Shares
The data breach reported by Jimmy John's last September affected just over 10 percent of the company's locations, but the bad press and customer fallout affected the entire chain.
- Rick Dakin
- 4,083 Reads 1 Shares
The banking industry is increasing its conventional business lending activity. Since the recession, banks have focused on lower-risk businesses, which translates into larger businesses with good track records.
- Darrell Johnson
- 5,042 Reads 1 Shares
2015 is starting out as a very busy year for international franchise development. U.S. franchises are exporting their brands more than at any time in history--and to more places.
- William Edwards
- 6,761 Reads 179 Shares
Franchise development department success depends on five different pieces fitting together in an organized and precise manner...
- Marc Kiekenapp
- 3,760 Reads 6 Shares
An survey this year of the IFA's U.S.-based franchisor members showed that 82 percent are either already "going global" or are planning to take their franchise international soon.
- Bill Edwards & Robert Shaw
- 6,208 Reads 1,023 Shares
Prospective franchisees have lots of questions: How do I purchase a unit? Can I buy more than one? What will my territory be? How much does it cost? What are the royalty payments? How much training and ongoing support should I expect?
- Paul Wilbur
- 4,436 Reads
Over the past seven years, some economies have prospered while the U.S. has been on a roller-coaster ride. With franchising's ability to respond relatively quickly to change, it comes as no surprise that we are seeing more focus on international expansion by U.S. brands.
- Darrell Johnson and Eric Simon
- 7,179 Reads 1,023 Shares
Increasingly, U.S. franchisors are using social media sites to build brand awareness, attract new customers, focus marketing on their ideal customer demographic, and even to recruit new franchisees.
- William and Heather Edwards
- 7,412 Reads 1 Shares
The Internet portals continue to be one of the most successful inquiry generators for franchise sales.
- Marc Kiekenapp
- 3,756 Reads
Building a strong franchise system through unit growth is a team effort requiring participation from the entire organization.
- Marc Kiekenapp
- 3,515 Reads 3 Shares
Franchising has proven itself to be a bellwether business model, surviving the financial crisis and adding units since the early days of the current economic recovery.
- Jacob Grosshandler
- 4,931 Reads
In previous articles we looked at the basics of taking your franchise global, how technology helps you succeed globally, and how U.S. franchises are growing around the world. So if you have decided to "Go Global" with your franchise, the next question is, "Now what?"
- William Edwards
- 4,027 Reads 1 Shares
When it comes to franchise sales, it seems the more things change, the more the development practices of many franchisors remain the same.
- Helen Bond
- 5,274 Reads 1 Shares
Tom Wood, president and CEO of Floor Coverings International (FCI), served as Conference Chair of the 2014 Franchise Leadership & Development Conference in October.
- Eddy Goldberg
- 4,310 Reads 1 Shares
The findings from the 2014 Annual Franchise Development Report (AFDR) were unveiled this October at the 15th annual Franchise Leadership & Development Conference in Atlanta.
- Eddy Goldberg
- 8,404 Reads 1,023 Shares
Have you ever noticed over the years that you come across a candidate who seems to be a perfect fit for your franchise opportunity, and all you have to do is lead them down a mutual exploration process to the sale?
- Marc Kiekenapp
- 3,859 Reads 26 Shares
How many strategic initiatives has HR brought to the "C level" in the past 12 months? Your answer to this question tells us if you have a tactical or a strategic thinking HR person.
- Bill Wagner
- 9,963 Reads
On average, 43 percent of franchisor G&A--money and human resources--is spent on functions that directly support franchisees.
- Darrell Johnson
- 3,773 Reads 17 Shares
Have you ever noticed over the years that you come across a candidate that just seems to be a great fit for your franchise opportunity and all you have to do is lead them down a mutual exploration process to the sale?
- Marc Kiekenapp
- 3,528 Reads 16 Shares
For years franchise lenders have used SBA failure rate data as an initial screening tool to determine whether they should consider a loan to a prospective or existing franchisee.
- Darrell Johnson
- 6,145 Reads 126 Shares
Franchisors constantly strive to attract more franchisees who are similar to their top-performing operators.
- Marc Kiekenapp
- 3,277 Reads 27 Shares
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