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Franchise Growth

Discover ideas, tactics, and strategies to answer your questions on how to grow your franchise business. Franchisors, multi-unit franchisees, and industry experts share their ideas, programs, and success stories to help you build a strong franchise business.

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Franchise development department success depends on five different pieces fitting together in an organized and precise manner...
  • Marc Kiekenapp
  • 3,682 Reads 6 Shares
An survey this year of the IFA's U.S.-based franchisor members showed that 82 percent are either already "going global" or are planning to take their franchise international soon.
  • Bill Edwards & Robert Shaw
  • 6,119 Reads 1,023 Shares
Prospective franchisees have lots of questions: How do I purchase a unit? Can I buy more than one? What will my territory be? How much does it cost? What are the royalty payments? How much training and ongoing support should I expect?
  • Paul Wilbur
  • 4,355 Reads
Over the past seven years, some economies have prospered while the U.S. has been on a roller-coaster ride. With franchising's ability to respond relatively quickly to change, it comes as no surprise that we are seeing more focus on international expansion by U.S. brands.
  • Darrell Johnson and Eric Simon
  • 7,073 Reads 1,023 Shares
Increasingly, U.S. franchisors are using social media sites to build brand awareness, attract new customers, focus marketing on their ideal customer demographic, and even to recruit new franchisees.
  • William and Heather Edwards
  • 7,275 Reads 1 Shares
The Internet portals continue to be one of the most successful inquiry generators for franchise sales.
  • Marc Kiekenapp
  • 3,657 Reads
Building a strong franchise system through unit growth is a team effort requiring participation from the entire organization.
  • Marc Kiekenapp
  • 3,427 Reads 3 Shares
Franchising has proven itself to be a bellwether business model, surviving the financial crisis and adding units since the early days of the current economic recovery.
  • Jacob Grosshandler
  • 4,706 Reads
In previous articles we looked at the basics of taking your franchise global, how technology helps you succeed globally, and how U.S. franchises are growing around the world. So if you have decided to "Go Global" with your franchise, the next question is, "Now what?"
  • William Edwards
  • 3,942 Reads 1 Shares
When it comes to franchise sales, it seems the more things change, the more the development practices of many franchisors remain the same.
  • Helen Bond
  • 5,176 Reads 1 Shares
Tom Wood, president and CEO of Floor Coverings International (FCI), served as Conference Chair of the 2014 Franchise Leadership & Development Conference in October.
  • Eddy Goldberg
  • 4,219 Reads 1 Shares
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The findings from the 2014 Annual Franchise Development Report (AFDR) were unveiled this October at the 15th annual Franchise Leadership & Development Conference in Atlanta.
  • Eddy Goldberg
  • 8,350 Reads 1,023 Shares
Have you ever noticed over the years that you come across a candidate who seems to be a perfect fit for your franchise opportunity, and all you have to do is lead them down a mutual exploration process to the sale?
  • Marc Kiekenapp
  • 3,791 Reads 26 Shares
How many strategic initiatives has HR brought to the "C level" in the past 12 months? Your answer to this question tells us if you have a tactical or a strategic thinking HR person.
  • Bill Wagner
  • 9,851 Reads
On average, 43 percent of franchisor G&A--money and human resources--is spent on functions that directly support franchisees.
  • Darrell Johnson
  • 3,657 Reads 17 Shares
Have you ever noticed over the years that you come across a candidate that just seems to be a great fit for your franchise opportunity and all you have to do is lead them down a mutual exploration process to the sale?
  • Marc Kiekenapp
  • 3,463 Reads 16 Shares
For years franchise lenders have used SBA failure rate data as an initial screening tool to determine whether they should consider a loan to a prospective or existing franchisee.
  • Darrell Johnson
  • 5,961 Reads 126 Shares
Franchisors constantly strive to attract more franchisees who are similar to their top-performing operators.
  • Marc Kiekenapp
  • 3,117 Reads 27 Shares
Technology is critical today to finding, signing, starting up, and growing your international franchise network.
  • William Edwards
  • 4,724 Reads 75 Shares
Papa Murphy's Take 'N' Bake Pizza must be doing something right. In fact, the country's fifth-largest pizza chain is doing a lot of things right.
  • Eddy Goldberg
  • 4,351 Reads 1 Shares
Does recent history give us a good basis for what to expect for franchise development in 2013? Certainly there is some guidance that can be taken from the past few years.
  • Darrell Johnson
  • 6,786 Reads 297 Shares
Angry Crab Shack
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Different types of international franchises are being granted today for U.S.-based education, food and beverage, retail, and service franchises.
  • William G. Edwards
  • 4,480 Reads 59 Shares
Are you making the grade? Is a "C" okay for your company? Are your competitors scoring higher?
  • Marc Kiekenapp
  • 3,588 Reads 29 Shares
PostNet International Franchise Corp., which turns 20 this year, entered franchising with a development culture firmly in place.
  • Eddy Goldberg
  • 3,779 Reads 1 Shares
There's always more hype and more promises during a presidential election season. With all the rhetoric, expectations rise.
  • Darrell Johnson
  • 3,265 Reads 1,023 Shares
It's old news to all of us that franchising has evolved since 2007 with the changes in the lending environment, home equity, high unemployment rates, and lack of consumer confidence.
  • Marc Kiekenapp
  • 4,631 Reads 18 Shares
When Steve Olson stepped onto the stage at the Leadership & Development Conference in Atlanta in October, he once again had the unenviable job of reporting the good, the bad, and the ugly in franchise development as seen through the lens of Franchise Update Media Group's annual Mystery Shopper survey.
  • Kerry Pipes
  • 5,976 Reads
You can't improve what you don't measure, the old saying goes... which is one reason so many in franchising eagerly anticipate the release of the Annual Franchise Development Report (AFDR) at Franchise Update Media Group's annual Leadership & Development Conference.
  • Eddy Goldberg
  • 4,517 Reads 117 Shares
There's a game changer coming to franchising, and the lending community is to thank for it.
  • Darrell Johnson
  • 3,951 Reads 40 Shares
Most franchise systems would like to attract quality multi-unit franchisees and enjoy the benefits of having fewer franchisees operating more units, and reap the efficiencies gained in support, marketing, and training.
  • Marc Kiekenapp
  • 6,712 Reads
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