Franchise Marketing
Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.
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Drive-Thrus: Balancing costs, competition, and customer expectations
- Lisa van Kesteren
- 4,009 Reads 5 Shares
Don’t waste a crisis: 5 questions to help you rethink your consumer and retail marketing strategy
- Steve Schildwachter
- 7,709 Reads 34 Shares
How to use influencers to attract Millennials to your brand
- Andrea Brandon
- 8,177 Reads 14 Shares
Jamba’s CMO shares the brand’s 90-day marketing strategy and plans
- Shivram Vaideeswaran
- 4,884 Reads 18 Shares
Preparing now for the opportunities a recession offers for a strong brand will pay off – whether a recession comes or not
- John DiJulius
- 4,414 Reads 4 Shares
As Covid-19 changes consumer behavior and multi-unit franchisees’ diversification plans, how can marketers keep up?
- Darrell Johnson
- 3,613 Reads 1 Shares
Looking for a new PR agency? Here are the top 10 questions franchisors should include in their RFP
- David Chapman
- 4,384 Reads 4 Shares
Multi-Unit Operator Says Gaining The Right Knowledge Allows Franchisees To Get The Right Sites.
- Multi-Unit Franchisee
- 4,301 Reads 10 Shares
41 tips from the pros for marketers suddenly working from home.
- Eddy Goldberg
- 2,779 Reads 5 Shares
2020 Localized Marketing Benchmark Report ranks 251 brands.
- Eddy Goldberg
- 4,363 Reads 34 Shares
In an era of data overload, choosing which KPIs to track can be overwhelming. Here's how brands are turning KPIs in ROI.
- Helen Bond
- 6,182 Reads 27 Shares
How omnichannel consumers are shaking up franchisors' retail and real estate strategies - and how brands are adapting.
- Carl Jenkins
- 4,790 Reads 9 Shares
Annual Franchise Marketing Report looks into how brands measure the customer experience.
- Eddy Goldberg
- 4,099 Reads 42 Shares
Annual Franchise Marketing Report looks at how (and if!) brands monitor and manage local spending by franchisees.
- Eddy Goldberg
- 4,843 Reads 11 Shares
What marketing KPIs are most important to McAlister's Deli?
- Natalia Franco
- 6,779 Reads 99 Shares
1st-ever Annual Franchise Marketing Report looks into where brands advertise on social media.
- Eddy Goldberg
- 3,820 Reads 8 Shares
Two writers look at the worst marketing and adtech buzzwords of 2018 and 2019.
- Eddy Goldberg
- 5,226 Reads 37 Shares
If your brand is overlooking Gen X's 65 million consumers at the peak of their earning power, that would be a costly mistake.
- Andrea Brandon
- 7,541 Reads 99 Shares
First-ever Annual Franchise Marketing Report establishes benchmarks for franchise consumer marketers.
- Eddy Goldberg
- 6,271 Reads 98 Shares
1) How to reach Gen Z online – by a Gen Zer!; 2) “Techlash”: Have consumers reached a breaking point with technology?; 3) Odds & Ends, a new feature, selects from a potpourri of consumer marketing trends, news, reports, innovation, offbeat campaigns, and the lighter side of marketing.
- Eddy Goldberg
- 3,709 Reads 4 Shares
Overlooking Gen X's 65 million consumers at the peak of their earning power would be a costly mistake.
- Andrea Brandon
- 4,729 Reads 35 Shares
Take control of your marketing data and make reporting easier and more useful.
- Patrick Crawford
- 7,800 Reads 60 Shares
8 concerns brands have with their digital marketing agency
- Lounge Lizard Worldwide
- 7,703 Reads 31 Shares
1) Improve your marketing attribution with Google Analytics and Facebook Attribution; 2) Managing lifetime customer value in an offline world; 3) Are clicks still king in the world of SEO?; and 4) California’s consumer privacy act is coming this January – are you prepared?
- Eddy Goldberg
- 4,350 Reads 3 Shares
Franchise Update releases the first Annual Franchise Marketing Report, the AFMR.
- Eddy Goldberg
- 5,288 Reads 50 Shares
1) Thinking – and rethinking – the role and the future of the CMO; 2) 6 practical social media marketing tips and tactics; and 3) 10 end-of-summer reading items – something for every marketer.
- Eddy Goldberg
- 2,939 Reads 3 Shares
How Amanda Ploger, marketing director at Moran Family of Brands, how her team works with the brand's site selection team.
- Amanda Ploger
- 2,489 Reads 2 Shares
Are you spending enough on brand awareness to effectively influence the customer journey?
- Hallie Wright
- 6,589 Reads 16 Shares
How Kona Ice's marketing team is making things easier for its nearly 600 franchisees
- Liz Schaefer
- 7,698 Reads 15 Shares
2019 Franchise Marketing Leadership Conference shakes things up with 3 three new offerings.
- Eddy Goldberg and Kerry Pipes
- 6,830 Reads 14 Shares
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