Franchise Marketing
Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.
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September 23rd, 2026
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Annual Franchise Marketing Report looks at how (and if!) brands monitor and manage local spending by franchisees.
- Eddy Goldberg
- 4,719 Reads 11 Shares
What marketing KPIs are most important to McAlister's Deli?
- Natalia Franco
- 6,663 Reads 99 Shares
1st-ever Annual Franchise Marketing Report looks into where brands advertise on social media.
- Eddy Goldberg
- 3,753 Reads 8 Shares
Two writers look at the worst marketing and adtech buzzwords of 2018 and 2019.
- Eddy Goldberg
- 5,152 Reads 37 Shares
If your brand is overlooking Gen X's 65 million consumers at the peak of their earning power, that would be a costly mistake.
- Andrea Brandon
- 7,425 Reads 99 Shares
First-ever Annual Franchise Marketing Report establishes benchmarks for franchise consumer marketers.
- Eddy Goldberg
- 6,175 Reads 98 Shares
1) How to reach Gen Z online – by a Gen Zer!; 2) “Techlash”: Have consumers reached a breaking point with technology?; 3) Odds & Ends, a new feature, selects from a potpourri of consumer marketing trends, news, reports, innovation, offbeat campaigns, and the lighter side of marketing.
- Eddy Goldberg
- 3,637 Reads 4 Shares
Overlooking Gen X's 65 million consumers at the peak of their earning power would be a costly mistake.
- Andrea Brandon
- 4,622 Reads 33 Shares
Take control of your marketing data and make reporting easier and more useful.
- Patrick Crawford
- 7,690 Reads 60 Shares
8 concerns brands have with their digital marketing agency
- Lounge Lizard Worldwide
- 7,592 Reads 31 Shares
1) Improve your marketing attribution with Google Analytics and Facebook Attribution; 2) Managing lifetime customer value in an offline world; 3) Are clicks still king in the world of SEO?; and 4) California’s consumer privacy act is coming this January – are you prepared?
- Eddy Goldberg
- 4,269 Reads 3 Shares
Franchise Update releases the first Annual Franchise Marketing Report, the AFMR.
- Eddy Goldberg
- 5,189 Reads 50 Shares
1) Thinking – and rethinking – the role and the future of the CMO; 2) 6 practical social media marketing tips and tactics; and 3) 10 end-of-summer reading items – something for every marketer.
- Eddy Goldberg
- 2,849 Reads 3 Shares
How Amanda Ploger, marketing director at Moran Family of Brands, how her team works with the brand's site selection team.
- Amanda Ploger
- 2,407 Reads 2 Shares
Are you spending enough on brand awareness to effectively influence the customer journey?
- Hallie Wright
- 6,490 Reads 16 Shares
How Kona Ice's marketing team is making things easier for its nearly 600 franchisees
- Liz Schaefer
- 7,510 Reads 15 Shares
2019 Franchise Marketing Leadership Conference shakes things up with 3 three new offerings.
- Eddy Goldberg and Kerry Pipes
- 6,723 Reads 14 Shares
How to use online-to-offline media strategies to boost your sales.
- Andrea Brandon
- 4,430 Reads 26 Shares
Woodhouse Day Spas partners with Eulerity to streamline local digital marketing.
- Paul Erdelt
- 5,079 Reads 55 Shares
Don't miss the recharged 2019 Franchise Marketing Leadership Conference next week in Atlanta!
- Eddy Goldberg
- 2,819 Reads 8 Shares
Make your ad funds more flexible and increase the effectiveness of your franchisees' advertising and marketing.
- Kay Ainsley
- 8,661 Reads 8 Shares
How Coyote Ugly Saloon's innovative marketing strategies are improving ROI.
- Leejon Killingsworth
- 7,406 Reads 116 Shares
Yes, Virginia, spending on brand awareness does lead to increased sales!
- Hallie Wright
- 4,995 Reads 9 Shares
4 trends from the Restaurant Leadership Conference; 5 social media platforms likely to influence online marketing in 2019; and research on what customers want when they phone a business.
- Eddy Goldberg
- 3,705 Reads 7 Shares
Now's the time to start adding Gen Z to your marketing plans -- and budgets!
- Andrea Brandon
- 6,310 Reads 14 Shares
"Marketing Innovation with Impact" webinar with marketing pros from Pearle Vision and Jersey Mike's, May 1
- Franchise Update Media
- 4,447 Reads 26 Shares
How franchises can get the most from geotargeting and geofencing
- Nicollette Dineen
- 7,636 Reads 113 Shares
When is "traditional" media (vs. digital) a better choice for your campaigns?
- Dan Santy
- 5,080 Reads 15 Shares
As consumers "cut the cord" on cable, savvy local marketers fill the void.
- Mike Peters
- 3,963 Reads 37 Shares
Influencer marketing: exploring its dark side.
- Eddy Goldberg
- 3,005 Reads 2 Shares
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