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Franchise Marketing

Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.

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Hot Dish Advertising
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Our monthly roundup of consumer marketing news and developments
  • Eddy Goldberg
  • 3,026 Reads 5 Shares
30-year marketing pro Dwayne Chambers, CMO at Checkers & Rally’s, scored with creative campaigns in 2020 and is off to a great start in 2021.
  • Kerry Pipes
  • 5,681 Reads 2 Shares
Finding the right balance for your social media strategy means balancing centralized control with local market differences
  • Liane Caruso
  • 6,233 Reads 10 Shares
A look back at 10 marketing predictions for 2020 and beyond, published just months before Covid arrived
  • Eddy Goldberg
  • 6,755 Reads 184 Shares
Separate surveys show increased stress for consumer marketers and escalating expectations among consumers during Covid
  • Eddy Goldberg
  • 2,787 Reads 1 Shares
A roundup of consumer marketing news and developments 4 months into 2021.
  • Eddy Goldberg
  • 3,370 Reads 1 Shares
Q&A with Ashley Gundlach, Director of Marketing at British Swim School
  • Franchise Update Media
  • 5,188 Reads 82 Shares
What compelled 27-year-old Meagan Price to become Director of Franchise Marketing at American Family Care 
  • Franchise Update Media
  • 5,643 Reads 63 Shares
Q&A with Mandy Nowels, SVP of E-Commerce and Marketing at The Spice & Tea Exchange
  • Franchise Update Media
  • 3,704 Reads 6 Shares
How - and why - to integrate content marketing into your 2021 marketing strategy 
  • Liane Caruso
  • 9,306 Reads 48 Shares
Covid has caused many changes in consumer marketing. Which will be permanent?
  • Darrell Johnson
  • 5,530 Reads 11 Shares
Woof Gang Bakery
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Woof Gang Bakery
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Woof Gang Bakery
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A look ahead to 2021: vaccines, reopenings, shifts in consumer behavior, trends, and more consumer marketing-related news and technology
  • Eddy Goldberg
  • 3,531 Reads 2 Shares
A look ahead to the holiday season, 2021, sales trends, and consumer marketing-related news and technology
  • Eddy Goldberg
  • 4,472 Reads 2 Shares
A look ahead to the holiday season, sales trends, and consumer marketing-related news and technology
  • Eddy Goldberg
  • 3,926 Reads 4 Shares
Venture X’s director of marketing share how Covid-19 has altered the brand’s marketing strategies, plans, and goals for 2021
  • Kerry Pipes
  • 5,912 Reads 52 Shares
Consumer Marketing Roundup returns after 7-month layoff with a look ahead to the holiday season, sales trends, and consumer-related news and technology
  • Eddy Goldberg
  • 3,525 Reads 4 Shares
Marketing more with less is an essential survival skill for franchisees during Covid-19
  • Eddy Goldberg
  • 7,667 Reads 44 Shares
Drive-Thrus: Balancing costs, competition, and customer expectations
  • Lisa van Kesteren
  • 3,920 Reads 5 Shares
Don’t waste a crisis: 5 questions to help you rethink your consumer and retail marketing strategy
  • Steve Schildwachter
  • 7,598 Reads 34 Shares
How to use influencers to attract Millennials to your brand
  • Andrea Brandon
  • 8,046 Reads 14 Shares
Jamba’s CMO shares the brand’s 90-day marketing strategy and plans
  • Shivram Vaideeswaran
  • 4,768 Reads 18 Shares
Dogtopia
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Dogtopia
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Dogtopia
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Preparing now for the opportunities a recession offers for a strong brand will pay off – whether a recession comes or not
  • John DiJulius
  • 4,321 Reads 4 Shares
As Covid-19 changes consumer behavior and multi-unit franchisees’ diversification plans, how can marketers keep up?
  • Darrell Johnson
  • 3,523 Reads 1 Shares
Looking for a new PR agency? Here are the top 10 questions franchisors should include in their RFP
  • David Chapman
  • 4,295 Reads 4 Shares
Multi-Unit Operator Says Gaining The Right Knowledge Allows Franchisees To Get The Right Sites.
  • Multi-Unit Franchisee
  • 4,154 Reads 10 Shares
41 tips from the pros for marketers suddenly working from home.
  • Eddy Goldberg
  • 2,690 Reads 5 Shares
2020 Localized Marketing Benchmark Report ranks 251 brands.
  • Eddy Goldberg
  • 4,286 Reads 34 Shares
In an era of data overload, choosing which KPIs to track can be overwhelming. Here's how brands are turning KPIs in ROI.
  • Helen Bond
  • 6,080 Reads 27 Shares
How omnichannel consumers are shaking up franchisors' retail and real estate strategies - and how brands are adapting.
  • Carl Jenkins
  • 4,708 Reads 9 Shares
Annual Franchise Marketing Report looks into how brands measure the customer experience.
  • Eddy Goldberg
  • 4,012 Reads 42 Shares
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