Franchise Marketing
Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.
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October 17th, 2026
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The 3rd Annual Franchise Marketing Report provides franchise marketers with powerful new planning tools
- Eddy Goldberg
- 6,303 Reads 22 Shares
The release of the 3rd Annual Franchise Marketing Report provides franchise marketers with powerful new planning tools
- Eddy Goldberg
- 6,505 Reads 9 Shares
The release of the 3rd Annual Franchise Marketing Report provides franchise marketers with powerful new planning tools
- Eddy Goldberg
- 6,225 Reads 6 Shares
The 2021 Annual Franchise Development Report is the ultimate benchmarking tool for improving recruitment and sales – even during a pandemic! This week: Covid’s impact on franchise development budgets (essential vs. nonessential).
- Eddy Goldberg
- 2,974 Reads 2 Shares
The pandemic has elevated email to a more prominent role in effectively reaching franchise prospects
- Keith Gerson
- 9,424 Reads 37 Shares
Our monthly roundup of consumer marketing news and developments
- Eddy Goldberg
- 4,220 Reads 5 Shares
The release of the 3rd Annual Franchise Marketing Report provides franchise marketers with powerful new planning tools
- Eddy Goldberg
- 8,561 Reads 17 Shares
Using data-driven customization and personalization to build engagement and loyalty in a post-Covid world
- Nate Burke
- 4,261 Reads 5 Shares
Our monthly roundup of consumer marketing news and developments
- Eddy Goldberg
- 3,060 Reads 5 Shares
30-year marketing pro Dwayne Chambers, CMO at Checkers & Rally’s, scored with creative campaigns in 2020 and is off to a great start in 2021.
- Kerry Pipes
- 5,726 Reads 2 Shares
Finding the right balance for your social media strategy means balancing centralized control with local market differences
- Liane Caruso
- 6,305 Reads 10 Shares
A look back at 10 marketing predictions for 2020 and beyond, published just months before Covid arrived
- Eddy Goldberg
- 6,803 Reads 184 Shares
Separate surveys show increased stress for consumer marketers and escalating expectations among consumers during Covid
- Eddy Goldberg
- 2,818 Reads 1 Shares
A roundup of consumer marketing news and developments 4 months into 2021.
- Eddy Goldberg
- 3,400 Reads 1 Shares
Q&A with Ashley Gundlach, Director of Marketing at British Swim School
- Franchise Update Media
- 5,224 Reads 82 Shares
What compelled 27-year-old Meagan Price to become Director of Franchise Marketing at American Family Care
- Franchise Update Media
- 5,685 Reads 63 Shares
Q&A with Mandy Nowels, SVP of E-Commerce and Marketing at The Spice & Tea Exchange
- Franchise Update Media
- 3,760 Reads 6 Shares
How - and why - to integrate content marketing into your 2021 marketing strategy
- Liane Caruso
- 9,367 Reads 48 Shares
Covid has caused many changes in consumer marketing. Which will be permanent?
- Darrell Johnson
- 5,565 Reads 11 Shares
A look ahead to 2021: vaccines, reopenings, shifts in consumer behavior, trends, and more consumer marketing-related news and technology
- Eddy Goldberg
- 3,568 Reads 2 Shares
A look ahead to the holiday season, 2021, sales trends, and consumer marketing-related news and technology
- Eddy Goldberg
- 4,504 Reads 2 Shares
A look ahead to the holiday season, sales trends, and consumer marketing-related news and technology
- Eddy Goldberg
- 3,957 Reads 4 Shares
Venture X’s director of marketing share how Covid-19 has altered the brand’s marketing strategies, plans, and goals for 2021
- Kerry Pipes
- 5,965 Reads 52 Shares
Consumer Marketing Roundup returns after 7-month layoff with a look ahead to the holiday season, sales trends, and consumer-related news and technology
- Eddy Goldberg
- 3,562 Reads 4 Shares
Marketing more with less is an essential survival skill for franchisees during Covid-19
- Eddy Goldberg
- 7,704 Reads 44 Shares
Drive-Thrus: Balancing costs, competition, and customer expectations
- Lisa van Kesteren
- 3,963 Reads 5 Shares
Don’t waste a crisis: 5 questions to help you rethink your consumer and retail marketing strategy
- Steve Schildwachter
- 7,640 Reads 34 Shares
How to use influencers to attract Millennials to your brand
- Andrea Brandon
- 8,085 Reads 14 Shares
Jamba’s CMO shares the brand’s 90-day marketing strategy and plans
- Shivram Vaideeswaran
- 4,801 Reads 18 Shares
Preparing now for the opportunities a recession offers for a strong brand will pay off – whether a recession comes or not
- John DiJulius
- 4,353 Reads 4 Shares
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