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Franchise Marketing

Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.

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ScaleMates
ScaleMates connects growth-hungry franchisees with investment-ready operators who contribute capital, have real skin in the game, and lead better-performing stores.
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Woof Gang Bakery
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Woof Gang Bakery
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Woof Gang Bakery
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The 3rd Annual Franchise Marketing Report provides franchise marketers with powerful new planning tools. Part 6: Measuring Customer Experience
  • Eddy Goldberg
  • 3,647 Reads 4 Shares
The 3rd Annual Franchise Marketing Report provides franchise marketers with powerful new planning tools
  • Eddy Goldberg
  • 4,988 Reads 3 Shares
Our monthly roundup of consumer marketing news and developments!
  • Eddy Goldberg
  • 4,161 Reads 8 Shares
4 keys to building a support team for today’s stressed-out marketing leaders
  • Jason Randall
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Restaurants can improve their bottom line by using these 15 KPIs to gauge – and improve – their performance
  • FranConnect
  • 5,455 Reads 12 Shares
The 3rd Annual Franchise Marketing Report provides franchise marketers with powerful new planning tools
  • Eddy Goldberg
  • 6,386 Reads 22 Shares
The release of the 3rd Annual Franchise Marketing Report provides franchise marketers with powerful new planning tools
  • Eddy Goldberg
  • 6,596 Reads 9 Shares
The release of the 3rd Annual Franchise Marketing Report provides franchise marketers with powerful new planning tools
  • Eddy Goldberg
  • 6,294 Reads 6 Shares
The 2021 Annual Franchise Development Report is the ultimate benchmarking tool for improving recruitment and sales – even during a pandemic! This week: Covid’s impact on franchise development budgets (essential vs. nonessential).
  • Eddy Goldberg
  • 3,017 Reads 2 Shares
The pandemic has elevated email to a more prominent role in effectively reaching franchise prospects
  • Keith Gerson
  • 9,517 Reads 37 Shares
Our monthly roundup of consumer marketing news and developments
  • Eddy Goldberg
  • 4,271 Reads 5 Shares
American Family Care
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American Family Care
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American Family Care
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The release of the 3rd Annual Franchise Marketing Report provides franchise marketers with powerful new planning tools
  • Eddy Goldberg
  • 8,648 Reads 17 Shares
Using data-driven customization and personalization to build engagement and loyalty in a post-Covid world
  • Nate Burke
  • 4,306 Reads 5 Shares
Our monthly roundup of consumer marketing news and developments
  • Eddy Goldberg
  • 3,112 Reads 5 Shares
30-year marketing pro Dwayne Chambers, CMO at Checkers & Rally’s, scored with creative campaigns in 2020 and is off to a great start in 2021.
  • Kerry Pipes
  • 5,819 Reads 2 Shares
Finding the right balance for your social media strategy means balancing centralized control with local market differences
  • Liane Caruso
  • 6,377 Reads 10 Shares
A look back at 10 marketing predictions for 2020 and beyond, published just months before Covid arrived
  • Eddy Goldberg
  • 6,866 Reads 184 Shares
Separate surveys show increased stress for consumer marketers and escalating expectations among consumers during Covid
  • Eddy Goldberg
  • 2,869 Reads 1 Shares
A roundup of consumer marketing news and developments 4 months into 2021.
  • Eddy Goldberg
  • 3,448 Reads 1 Shares
Q&A with Ashley Gundlach, Director of Marketing at British Swim School
  • Franchise Update Media
  • 5,296 Reads 82 Shares
What compelled 27-year-old Meagan Price to become Director of Franchise Marketing at American Family Care 
  • Franchise Update Media
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MY SALON Suite
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MY SALON Suite
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MY SALON Suite
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Q&A with Mandy Nowels, SVP of E-Commerce and Marketing at The Spice & Tea Exchange
  • Franchise Update Media
  • 3,815 Reads 6 Shares
How - and why - to integrate content marketing into your 2021 marketing strategy 
  • Liane Caruso
  • 9,426 Reads 48 Shares
Covid has caused many changes in consumer marketing. Which will be permanent?
  • Darrell Johnson
  • 5,617 Reads 11 Shares
A look ahead to 2021: vaccines, reopenings, shifts in consumer behavior, trends, and more consumer marketing-related news and technology
  • Eddy Goldberg
  • 3,625 Reads 2 Shares
A look ahead to the holiday season, 2021, sales trends, and consumer marketing-related news and technology
  • Eddy Goldberg
  • 4,549 Reads 2 Shares
A look ahead to the holiday season, sales trends, and consumer marketing-related news and technology
  • Eddy Goldberg
  • 4,002 Reads 4 Shares
Venture X’s director of marketing share how Covid-19 has altered the brand’s marketing strategies, plans, and goals for 2021
  • Kerry Pipes
  • 6,022 Reads 52 Shares
Consumer Marketing Roundup returns after 7-month layoff with a look ahead to the holiday season, sales trends, and consumer-related news and technology
  • Eddy Goldberg
  • 3,614 Reads 4 Shares
Marketing more with less is an essential survival skill for franchisees during Covid-19
  • Eddy Goldberg
  • 7,786 Reads 44 Shares
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