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At the 2013 Multi-Unit Foodservice Operators conference, Chick-fil-A President Dan Cathy explained how the company plans to grow in the future.
  • Jack Mackey
  • 5,883 Reads
Does a 120 percent conversion rate on a social media marketing campaign sound appealing? Yes, that's right: a conversion rate of more than 100 percent is exactly what First Cup LLC, a large Dunkin' Donuts franchisee in Arizona...
  • Eddy Goldberg
  • 5,776 Reads
Marketing is undergoing rapid and major changes. We're moving away from mass, "push"-based marketing, and toward more personalized, 1:1 communication with consumers, through the many channels and on the many devices they use.
  • Mike Stocker
  • 3,697 Reads
As the resident copywriter at Local Search Masters, I review more online ads every day than is probably healthy. Luckily, spending all this time working with and thinking about these ads has helped me learn a few good habits I'd like to share here.
  • James Crater
  • 4,376 Reads 1,023 Shares
Apple's new iBeacon technology, an "indoor positioning system" that allows devices to notify iPhones and iPads when they're nearby, is being evaluated by a lot of mobile marketers.
  • Daniel Lieberman
  • 4,377 Reads
When a customer ordered a sandwich at one of Mike Knobelock's restaurants in North Carolina, it came with pickles on it. "They didn't like pickles," says JJ Villafranca, COO at Knobelock's company.
  • Eddy Goldberg
  • 6,978 Reads 2 Shares
In previous articles we looked at the basics of taking your franchise global, how technology helps you succeed globally, and how U.S. franchises are growing around the world. So if you have decided to "Go Global" with your franchise, the next question is, "Now what?"
  • William Edwards
  • 3,244 Reads 1 Shares
In survey after survey, company meetings get knocked by everyone from employees to senior executives as being among the biggest waste of work hours.
  • Multi-Unit Franchisee
  • 5,305 Reads
In a time when many business executives are looking at what to cut because of rising payroll and healthcare costs, Michael Kulp, president and CEO of KBP Foods, a $250 million restaurant company with units in nine states, is taking an "inverse" approach.
  • Debbie Selinsky
  • 10,804 Reads 6 Shares
Whether the mergers and acquisitions market is in a hot upswing or in a down cycle, one valuation measure remains the primary focus in nearly all transactions: the multiple of EBITDA (or cash flow).
  • Dean Zuccarello
  • 14,703 Reads 1,014 Shares
Do your franchisees use location analytics? Do they know what it is, and how it can boost their average unit volume and help the system grow? Do you?
  • Jack Mackey
  • 2,429 Reads
GoTo Foods
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GoTo Foods
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GoTo Foods
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Every day there seems to be a new "security breach" making the news. We hear a lot more that don't make the news. Businesses from all over the world call us in a panic, trying to figure out what went wrong with their online security.
  • David Ellis
  • 3,113 Reads
We asked Mike Pearce, Chief Development Officer at ServiceMaster Clean, what role diversity plays in his brand's recruitment and development process. Here's what he had to say.
  • Kerry Pipes
  • 3,208 Reads 1 Shares
Objective: Candidate gains insights and understanding of the opportunity from owners. Review the results of your candidate's conversations.
  • Steve Olson
  • 3,586 Reads
Do you know there is "free" money out there for your business, and that it is easier than ever to claim it?
  • Nate DaPore
  • 6,180 Reads
Frances Allen is no stranger to big brands. Over the past 25 years, she's logged successful stints as a senior marketing executive at Dunkin' Donuts, Sony Ericsson, PepsiCo, and Frito-Lay.
  • Kerry Pipes
  • 5,247 Reads 1 Shares
Franchisees looking to grow, expand, or simply up their game would do well to check out Franchise Update Media's upcoming 2014 Multi-Unit Franchising Conference (MUFC) next month, April 23-25 at Caesars Palace in Las Vegas.
  • Multi-Unit Franchisee
  • 5,762 Reads 70 Shares
Corporate prepaid credit and debit cards offer a new approach to managing day-to-day employee spending that, until now, was available only to the largest corporations.
  • Toffer Grant
  • 5,561 Reads
In earlier articles, I have discussed your two key yardsticks of financial performance: the balance sheet and the income statement. Taken together, they represent as complete a financial picture of your company as it's possible to get.
  • Steve LeFever
  • 29,368 Reads 158 Shares
What's the downside to getting information from your sales force into your CRM system? If you're like most managers, you'll answer, "Actually getting the information from the sales force."
  • Mark Penson
  • 3,364 Reads
Imagine you're a new snowboarder or skier having a rough day on the slopes. Suddenly, a Vail Resorts employee glides alongside of you. You wonder if she's going to ask you to get off the mountain so you don't endanger yourself or anyone else.
  • John Tschohl
  • 4,609 Reads 1,014 Shares
Tropical Smoothie Cafe
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Tropical Smoothie Cafe
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Tropical Smoothie Cafe
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If a 1% or 2% percent return on a direct mail campaign is about okay, then using the same odds you're sure to find at least one or two useful, inspiring, or challenging nuggets among these "101 Awesome Marketing Quotes" collected by HubSpot, the inbound marketing software platform provider.
  • Eddy Goldberg
  • 2,870 Reads 2 Shares
YouTube soft pedals it for fear of alienating advertisers seeking other age groups, but the 14- to 18-year-old set is their single largest demographic.
  • Daniel Lieberman
  • 4,030 Reads 20 Shares
Grant Simon is a textbook example of a multi-unit franchisee who can't sit still. When we profiled Simon in 2008 (Q3), he was operating 18 Great Clips salons in the Atlanta area.
  • Kerry Pipes
  • 6,733 Reads 61 Shares
Ted Kergan's path to success as Louisiana's largest Sonic Drive-In franchisee has been marked by hard knocks.
  • Debbie Selinsky
  • 9,739 Reads 1 Shares
Having a strong single mother as a parent taught me confidence, grace, trust, and resilience. Traveling all over the world for business shaped my skills in flexibility, influence, and compassion.
  • Franchise Update
  • 4,916 Reads 1 Shares
If you ask retired NFL defensive tackle Don Davey to list the qualities needed to succeed in the NFL or in franchising, his list is the same: competitiveness, tenacity, discipline, coachability, and focus.
  • Debbie Selinsky
  • 13,009 Reads 19 Shares
As a franchise owner, your employees are likely making purchases on behalf of you and your business, which can conflict with the strong need you have to control expenses and limit risk.
  • Toffer Grant
  • 7,065 Reads
Investing wisely does not come naturally to most of us. Many of the skills that support ultimate financial management success run counter to how our natural wiring prompts us to behave.
  • Carol Schleif
  • 5,017 Reads 1,021 Shares
We asked Chris Cheek, chief development officer at Toppers Pizza, what role diversity plays in his brand's recruitment and development process. Here's what he had to say
  • Chris Cheek
  • 2,743 Reads 15 Shares
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