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Do you know how often consumers pass by your competitors' locations to visit you? Wouldn't it be great to know where and when consumers bypass your stores or restaurants to visit a competitor?
  • Jack Mackey
  • 24,183 Reads
Designing and executing a successful mobile marketing campaign is complex, and the competition's getting better at it. So should you.
  • Daniel Lieberman
  • 5,112 Reads 1,014 Shares
Who is responsible for innovation? For many franchise concepts, innovation is the sole domain of the franchisor as it safeguards the brand's equity: "Do only things that I say, and do them exactly as the operations manual specifies."
  • Jacob Grosshandler
  • 13,803 Reads 2 Shares
One of the most widely influential business thinkers, Peter Drucker, once said, "What gets measured, gets managed."
  • Franchise Update
  • 5,406 Reads 2 Shares
Growing up on a farm in the Texas panhandle, Mike Treadwell was looking for a way to stretch his entrepreneurial wings. He thought of opening a restaurant.
  • Debbie Selinsky
  • 11,956 Reads 6 Shares
Customers want a consistent service experience. It seems like that would be easy to deliver yet it is not the norm.
  • Lisa Ford
  • 4,394 Reads
Building a strong franchise system through unit growth is a team effort requiring participation from the entire organization
  • Marc Kiekenapp
  • 4,337 Reads 18 Shares
Franchising has proven itself to be a bellwether business model, surviving the financial crisis and adding units since the early days of the current economic recovery.
  • Jacob Grosshandler
  • 2,840 Reads 23 Shares
The world is getting smaller. Customers come from and visit everywhere, and brand names are powerful. There are many reasons to take your brand away from your home soil and overseas.
  • Tony Foley
  • 5,927 Reads 2 Shares
This is the third part of an excerpt from my book that focuses on the program review step of the franchise sales process.
  • Steve Olson
  • 2,265 Reads
In a time when many business executives are looking at what to cut because of rising payroll and healthcare costs, Michael Kulp, president and CEO of KBP Foods, a $250 million restaurant company with units in nine states, is taking an "inverse" approach.
  • Debbie Selinsky
  • 8,038 Reads 2 Shares
Hungry Howie's Pizza
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Hungry Howie's Pizza
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Hungry Howie's Pizza
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How many direct reports do you have? Consider these four scenarios.
  • Bill Wagner
  • 2,812 Reads 1 Shares
What if you could give someone a really special gift that would cost you no money at all? And what if that no-cost gift could significantly change another's life?
  • Steve Farber
  • 4,492 Reads 31 Shares
More and more small business owners are selling their companies, with sales hitting a four-year high in early 2013 in the United States, and Canada predicting its largest small business turnover ever in the next five years.
  • Multi-Unit Franchisee
  • 4,482 Reads 21 Shares
We asked Annica Kreider, vice president of brand development at Mellow Mushroom to discuss the role of diversity in the company's marketing department and in its marketing strategies. Here's what she had to say.
  • Annica Kreider
  • 2,348 Reads
The Franchise Consumer Marketing Conference (FCMC), now in its fourth year, is gearing up to surpass attendance records once again.
  • Franchise Update Media
  • 3,487 Reads 73 Shares
What do you believe about SEO? And how do you know it's true? Perhaps it's time to read "17 SEO Myths You Should Leave Behind in 2014," a report from inbound marketing software platform provider Hubspot.
  • Eddy Goldberg
  • 2,541 Reads
It's bound to happen: one of your customers will have a problem with your business - if not at one of your stores, then at one of your brand's, even if it's across the country.
  • Daniel Lieberman
  • 2,939 Reads 1,014 Shares
Do you know there's an easy way to identify and predict how cybercriminals might get into your organization? Fortunately for already-busy franchisees, the process isn't as complicated as you may think.
  • Luke Engelhardt
  • 6,463 Reads
There has never been a time where the nature of commerce is changing as rapidly as it is today. Technology been moving at blazing speed, not only around mobile payments and tablet-based POS systems...
  • Tom Epstein
  • 5,214 Reads
More than 300 franchise marketing executives and suppliers packed the Ritz-Carlton Buckhead in Atlanta in June 2013 for the 3rd annual Franchise Consumer Marketing Conference.
  • Franchise Update Media
  • 7,961 Reads 1,014 Shares
Movita Juice Bar
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Movita Juice Bar
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Movita Juice Bar
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Charles Smithgall has a system. He operates with a simple business plan and model that focuses on executing fundamentals and getting results.
  • Kerry Pipes
  • 11,346 Reads 1 Shares
Hello? Is anybody there? One of the biggest problems sales people face with social media and technology is the lack of real, meaningful contact and communication.
  • Multi-Unit Franchisee
  • 5,411 Reads
Stories are the basis of human communication and decision-making. We use stories to relate to one another and make sense of the world around us.
  • Joe Mathews and Thomas Scott
  • 4,498 Reads
Everyone knows the names of the most popular business books and the gurus who wrote them: Peter Drucker, Tom Peters, Ken Blanchard, Jim Collins... you know the list.
  • Eddy Goldberg
  • 3,340 Reads
Now's the time to start pre-closing your prospect. As franchise pros stress, "The best close starts with the opening!" This is the most opportune time to set expectations and take control through leadership.
  • Steve Olson
  • 3,166 Reads
If you ask retired NFL defensive tackle Don Davey to list the qualities needed to succeed in the NFL or in franchising, his list is the same: competitiveness, tenacity, discipline, coachability, and focus
  • Debbie Selinsky
  • 6,412 Reads
How do you set standards and measure performance in your brand's sales and development department?
  • Franchise Update
  • 5,087 Reads 1,023 Shares
Peyton Manning just completed his most productive season ever as a pro. If anyone is surprised by that, they shouldn't be. According to ESPN, what many fail to realize is that statistically the Denver Broncos have the number one offensive line in football.
  • Multi-Unit Franchisee
  • 5,562 Reads
Because most of us dread being called out for mistakes or weaknesses, leaders who hope to give honest feedback run the risk of angering employees and decreasing their productivity if it isn't delivered correctly.
  • Dr. Tasha Eurich
  • 5,250 Reads
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