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Remarketing gives online marketers more chances to do business with people who have visited their websites and looked at something but have gone away without buying.
  • Daniel Lieberman
  • 3,537 Reads 2 Shares
Why is it that we always hear about Millennials being the least brand-loyal generation of consumers ever?
  • Jeff Fromm
  • 4,092 Reads 176 Shares
Earlier this month, Franchise Business Review announced the 2014 recipients of its Franchisee Satisfaction Awards, part of a national project that looks at franchisee satisfaction at some of the country's most popular franchise brands.
  • Multi-Unit Franchisee
  • 7,714 Reads
Companies can make more money when they empower employees to make decisions that create over-happy customers, says John Tschohl, president of Service Quality Institute.
  • Multi-Unit Franchisee
  • 4,515 Reads
Acquisio.com asked 14 digital marketing experts to share their predictions for the coming year.
  • Eddy Goldberg
  • 2,913 Reads 11 Shares
A McKinsey Quarterly Report shows that positive word of mouth has more than twice the impact of traditional advertising.
  • Jack Mackey
  • 4,473 Reads
One of Charles Haney's favorite things about his new Burger 21 restaurant in Voorhees, N.J., is a wall sign that he believes lists all the best ways to succeed.
  • Debbie Selinsky
  • 6,473 Reads 1,014 Shares
Each year, Franchising.com likes to take a look back at the articles and news that highlighted the franchise industry. Below you will find a list of the 10 most read articles and news stories that ran across our network in 2013.
  • Benjamin Foley
  • 7,698 Reads 9 Shares
In my previous guest column, I discussed how I came up with the idea for a restaurant concept that fused the speed and inherent benefits of fast casual with the flavors, ingredient quality, and service level of fine dining.
  • Pierre Panos
  • 3,132 Reads
For U.S. franchisors, the domestic market can be highly competitive. From small businesses to large corporations, U.S. companies are turning their attention to markets abroad and the opportunity for growth overseas.
  • Martin Hancock
  • 10,274 Reads 1 Shares
Talk about starting a business during the worst of times. Jason Duffy knows just what that's like.
  • Debbie Selinsky
  • 17,213 Reads 229 Shares
Indevia Accounting
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Indevia Accounting
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Despite all its advantages, technology has made it harder to capture consumers' attention and easier for them to bypass advertising messages.
  • Michael Daigle and Gina Malandrino
  • 4,741 Reads 1,023 Shares
Among the many tools and tactics companies can use to improve the customer experience, speed is the most overlooked.
  • John Tschohl
  • 6,939 Reads 154 Shares
The foundation of your successful selling program starts with your sales process.
  • Steve Olson
  • 8,978 Reads
Best-selling business author and trainer Zig Ziglar once said, "People don't buy drills, they buy holes."
  • Thomas Scott and Joe Mathews
  • 7,742 Reads 2 Shares
To most financial advisors, convincing their clients of the absolute necessity of maintaining a sound financial system and cash controls—and the need to consistently review, evaluate, and plan—is about as easy as selling first aid.
  • Steve LeFever
  • 7,522 Reads 60 Shares
IRAs and annuities are growing in popularity as retirement investment options, according to recent surveys, but three financial experts warn they can have serious disadvantages.
  • Multi-Unit Franchisee
  • 8,338 Reads 1,021 Shares
Two former Air Force vets will soon be taking flight by opening an Interim HealthCare in Salt Lake City.
  • Multi-Unit Franchisee
  • 7,796 Reads 1,014 Shares
In 2009, Charles Loflin's life was in high gear and he was racking up one success after another. Then his wife got cancer.
  • Kerry Pipes
  • 7,732 Reads
The findings from the 2014 Annual Franchise Development Report (AFDR) were unveiled this October at the 15th annual Franchise Leadership & Development Conference in Atlanta.
  • Eddy Goldberg
  • 7,482 Reads 1,023 Shares
A McKinsey Quarterly Report shows that positive word of mouth has more than twice the impact of traditional advertising.
  • Jack Mackey
  • 4,704 Reads
American Family Care
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American Family Care
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Thirty Golden Corral restaurants, $155 million in sales annually, and providing jobs for more than 3,000 people would most certainly qualify as a success story for Eric Holm.
  • Debbie Selinsky
  • 7,929 Reads 1,014 Shares
For NFL Quarterback David Garrard, there's no such thing as "retirement." His short break from the NY Jets, starting in May and ending in October, proves that he's not good at sitting back and doing nothing.
  • Multi-Unit Franchisee
  • 5,645 Reads
These days we hear plenty about employee engagement. We know disengaged employees are bad for business.
  • Multi-Unit Franchisee
  • 7,044 Reads 1 Shares
Larry Katzen made partner at Arthur Andersen by the time he was 30. The "Big 8" accounting firm had a long reputation for innovation and integrity.
  • Multi-Unit Franchisee
  • 6,071 Reads 5 Shares
Wan Kim is a quick study. After graduating from Boston University with a degree in international management, he began his MBA studies at the University of California-Irvine at the crest of the investment-heavy dot-com boom of the late '90s/early 2000s.
  • Kerry Pipes
  • 14,674 Reads 2 Shares
Paul Macaluso carries a unique distinction at Moe's Southwest Grill: he's the brand's first chief marketing officer.
  • Kerry Pipes
  • 6,207 Reads 1 Shares
Mary Lynne Carraway's 74 Domino's Pizza restaurants may dominate the Washington, D.C., market, but she runs her 1,800-employee business with a kind and gentle approach to success.
  • Debbie Selinsky
  • 10,508 Reads 5 Shares
After several years of being the shiny new tool everyone covets and can't wait to use, social media is now becoming just another part of the marketing toolbox, a little banged up perhaps, maybe even a little rusty.
  • Eddy Goldberg
  • 6,386 Reads 459 Shares
Bojangles' has one of the highest average unit sales volumes in the QSR industry, driven by strength across all three primary day parts.
  • Douglas J. Poppen
  • 2,447 Reads 24 Shares
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