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This last installment of a three-part series provides quick tips for greater success at the show, and the final ingredient for making the most of your trade show spend: what to do after you get back to the office to increase your franchise sales.
  • Steve Olson
  • 3,656 Reads 1 Shares
There are three essential areas of focus in a successful business: operations, sales, and financials. For the purpose of this discussion, let's assume you have a well-run operation and are doing as good a job as possible to maintain or increase sales. For most businesses, the easiest and most fun parts of the business are running it and having lots of happy and repeat customers.
  • Jeff Newcorn
  • 5,182 Reads 33 Shares
Franchising is a business model that combines the best aspects of sole proprietorship and Corporate America.
  • 6,969 Reads
The difficult consumer business environment has made the economics of new unit expansion more challenging. This makes "getting to yes" with bankers more difficult because the economics do not have as healthy a margin for error as they did in more robust times. As a consequence, capital access will continue to be the most constraining factor as we look at the next few years. Financing new units is relatively more challenging in general, and in this economy that is particularly true.
  • Darrell Johnson
  • 3,625 Reads 3 Shares
What is the definition of success? When it comes to franchise development, most of us would say that accomplishing our goals is success--especially after a very tough 2009. For 2010, setting realistic development and growth goals is key. Your sales goals (and associated budget) will be determined by several factors. Some of the important questions we should be asking ourselves and our executive team this year include: [ol] [li] How does our concept work in the current economy
  • Marc Kiekenapp
  • 2,626 Reads
As we examined last time, home-based franchising can be a great business model, but it's not for everyone. Working from home takes an organized self-starter who can get the job done despite what's going on around them. But for those who are self-motivated, can multi-task, and can balance working and living in their home, the benefits of a home-based franchise can add up to big success. The choices for home-based franchising are varied and wide - and seemingly growing more by the week. These days there are all kinds of home-based franchise opportunities. Just a few examples include home decorating, home repair, home cleaning, healthcare, as well as a number of pet services. Most of these home-based franchises typically require a lower investment and often offer a more specialized service than their retail and commercial kin.
  • Kerry Pipes
  • 13,560 Reads 1 Shares
Kevin Archer has spent 18 years as a multi-unit franchisee with Bojangles' Restaurants in North Carolina. The Charlotte native knows how much Southerners love their chicken and biscuits. So does he: his favorite menu item is the Cajun fillet biscuit. Archer also believes "You are what you eat and drink." As a proponent of a healthy diet and lots of exercise, he sees no conflict between his philosophy and his business. Even in today's increasingly health-conscious culture, he still sees Bojangles' as relevant and popular.
  • Debbie Selinsky
  • 14,614 Reads 5 Shares
"The one with the most money wins the battle in recruiting new franchisees" is an axiom that means more now than ever. Emerging franchise companies have a difficult time getting the attention of serious franchise candidates in today's challenging economic environment. This is because new advertising and marketing channels are emerging, and more franchisors are chasing a limited number of qualified franchisee candidates.
  • Marvin Storm
  • 3,193 Reads 16 Shares
2009 continued to be a year in which courts found that by providing earnings information in an Item 19 franchisors were able to prevail in cases in which the franchisee asserted claims for fraud surrounding alleged misleading earnings claims. Due to the length of time it takes a case to arise and percolate through the court system, each of these cases involves franchisees who received disclosure under the prior UFOC Guidelines. However, as the cases all relate to a franchisee's ability to rely on the earnings information there is no reason to believe the result would differ under the FDD format.
  • By: Lane Fisher and Joseph Dunn
  • 7,749 Reads 1,023 Shares
Gaining access to and securing capital is more important for franchisees today than ever. Every week we talk with multi-unit franchisees about how they are growing and the kind of financing it takes for them to achieve their goals and objectives. It's an important topic and sometimes we get some very candid responses.
  • Multi-Unit Franchisee
  • 7,324 Reads
Multi-Unit Franchisee Magazine today announced the call for entries for the first annual Multi-Unit Franchisee MVP (Most Valuable Player) Awards to recognize exceptional multi-unit franchisees. The deadline for entry is Feb. 26th . Winners will be announced on March 25th at the Multi-Unit Franchising Conference in Las Vegas. Franchise Update Media Group (FUMG), the leading industry resource for franchise development, is the publisher of the magazine and the conference organizer.
  • PRESS RELEASE
  • 3,316 Reads 1 Shares
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After graduating from the University of Pennsylvania and Loyola Law School in Los Angeles, Danny Sonenshine quickly found himself working as a litigator and transactional attorney at major firms in Orange County.
  • Multi-Unit Franchisee
  • 7,919 Reads
Social media has reached a fevered pitch in most places, but as a marketing tool it has many unique functional features and almost endless possibilities.
  • Multi-Unit Franchisee
  • 5,820 Reads 1 Shares
Working from home. It sounds like a great idea to many people. A home-based business removes the need for a long and often frustrating commute through daily rush hour traffic. It can offer flexibility in your schedule like never before. No corporate red tape or office politics to bother with. You can exercise and workout from your home because the "office" is just in the next room. The list of positive attributes could go on. What's more, today there are literally dozens of home-based franchising opportunities for you to explore - depending on your interests, skills, and abilities. As if all of that were not enough, the initial investment for a home-based franchise is usually significantly lower than, say, a retail franchise that requires leasing space and purchasing expensive equipment and supplies.
  • Kerry Pipes
  • 14,839 Reads 1 Shares
Consumers have an infinite number of ways and places to talk about your brand. Social media platforms such as Facebook, LinkedIn, Twitter, online blogs, podcasts and YouTube are fundamentally changing the way we work and interact with each other, with an increasing blurring of business, commercial, social and personal communications. As a result, these social media platforms can provide beneficial (and inexpensive) ways for franchisors and franchisees to market and promote their products and services.
  • By: Danell Olson Caron
  • 6,748 Reads 151 Shares
While some franchisees receive real estate assistance from their franchisors on their new locations, very few franchisees receive help from their franchisors on their lease renewals. Since 1993, I have been coaching franchise tenants and speaking at franchise shows regarding commercial leases and lease renewals.
  • Dale Willerton
  • 7,717 Reads 1,023 Shares
Non-traditional retail business locations such as airports, hospitals, and universities have become popular (and successful) business opportunities for some franchise brands that are actively on the grow. These types of locations usually offer plenty of customers and often only a few choices for food, beverage, and beyond. It's a perfect combination. Now add Bruegger's Bagels, Fazoli's Restaurants, Friendly's Ice Cream, Smokey Bones Bar & Fire Grill, and Timothy's Coffees of the World Inc., to that list of progressive franchise operators looking for new opportunities.</p>
  • Multi-Unit Franchisee
  • 3,717 Reads 7 Shares
2009 was a difficult year for most franchisors, but 2010 is a new year and many franchisors are again looking to grow their businesses. Developing and implementing a "non-traditional" franchise program is one of several key growth vehicles that we will explore in our three part series.
  • Robert A. Lauer, Haynes and Boone, LLP
  • 5,438 Reads 1,014 Shares
"In light of the current job market, how do you attract and retain top talent in your corporate office/sales development department?" As the leader of a franchise company, attracting, retaining, and motivating our team are among my very top priorities. After all, franchisors are service organizations and service organizations are only as good as their people.
  • Kerry Pipes
  • 6,338 Reads
Just as you were getting comfortable with web analytics, here comes Social Media!, presenting a new set of opportunities and a new set of confusion. The overriding goal still is to integrate Facebook, Twitter, YouTube, and any other social media tools into your marketing mix. However, following last year's overwhelm of social media as the latest and greatest, companies are now taking a more sober look at its ROI. That means finding ways to measure it, a new search for meaningful metrics.
  • Franchise Update
  • 4,090 Reads 4 Shares
As savvy franchise companies continue to flourish in this challenging economy, FUSR will bring you Good News each month, highlighting brands that are adding units, increasing comp store sales, striking deals with investors, and continuing to grow despite the economy - maybe even because of it. And as the U.S. economy struggles through its "jobless recovery," growth-oriented franchisors continue to look overseas for expansion opportunities - and this month, we report on an overseas franchisor set to open its first U.S. location, as well as several new entrants to franchising.
  • Franchise Update
  • 7,056 Reads 93 Shares
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Franchise Update Media Group (FUMG), the leading industry resource for franchise development, introduces "Multi-Unit Leadership-in-a-Box," an off-the-shelf, interactive, and multimedia franchisee training resource, developed in partnership with Sullivision.com. This program is based on three years of research that details the best practices and leadership insight of over 1,000 high-performing franchisees and multi-unit leaders. Customizable for any brand, Multi-Unit Leadership-in-a-Box is a complete leadership class that's instantly ready to teach and guaranteed to boost sales at least 1% in each market.
  • PRESS RELEASE
  • 4,538 Reads 14 Shares
As franchisors prepare for the upcoming renewal season, increased efficiency is likely a top priority for your franchise system. Our franchise team at Faegre & Benson has identified 12 tips to help you save time and money in preparing for a successful 2010 renewal season.
  • Brian Schnell
  • 3,159 Reads 2 Shares
Every sales professional knows the power of face-to-face contact. Franchise shows and similar forums are the opportunity to shake hands and personally connect with business buyers. But as show veterans realize, the show venue requires a different sales process than working Internet, broker, or print leads.
  • Steve Olson
  • 3,199 Reads 17 Shares
A major problem for many franchise sales people is how to say [i]"No"[/i] to unqualified prospects early in the process (especially in today's highly competitive recruitment market).
  • Steve Olson
  • 2,476 Reads 4 Shares
After graduating from the University of Pennsylvania and Loyola Law School in Los Angeles, Danny Sonenshine quickly found himself working as a litigator and transactional attorney at major firms in Orange County. It didn't take long for the Laguna Beach native to realize a few things about himself--realities that led him to leave the practice of law after six years for the very different field of franchising and restaurants.
  • Debbie Selinsky
  • 14,313 Reads 2 Shares
Years ago, the Mayor of New York City became famous for asking the city's residents, "How'm I doing?" Your franchisees' comments and their feedback are some of the best measurements of how your system is doing. There are several third-party businesses that are skilled in interviewing your franchisees to determine their satisfaction level; and I do believe this exercise is helpful. In addition to this service, commit to a steady diet of keeping your ear to the ground, so to speak, by staying tuned in to what your franchisees are saying to candidates during validation. There are times when candidates will not share what they hear, but often they will.
  • Linda Burzynski
  • 3,801 Reads 1 Shares
"The world of franchise development has changed during the last year and will never be the same again," says Art Coley, vice president of global development for AlphaGraphics. "You can't just put up an ad, throw money at the portals, and sit back and wait for the leads to come in anymore." That's exactly why he has spent most of the last three years at AlphaGraphics assembling, training, inspiring, and leading his new sales development team toward system growth.
  • Kerry Pipes
  • 8,606 Reads
Franchise Update Media Group (FUMG), the leading industry resource for franchise development, today announced that registration is now open for the 2010 Multi-Unit Franchising Conference, where keynote speaker and former Super Bowl winning coach Mike Ditka will share his "Playbook for Success." The conference will be held March 24-26 at the Mandalay Bay in Las Vegas.
  • PRESS RELEASE
  • 3,804 Reads 7 Shares
Mergers and acquisitions (M&A) have been an instrumental component in franchising over the past two decades, particularly as a growth vehicle for expanding companies. Historically, most transactions in franchising have concentrated more on the "A" than on the "M." Some of the primary drivers for this have been cultural and business trends deeply entrenched within franchising. However, the current global financial crisis and franchising's own changing dynamics may alter this.
  • Dean Zuccarello
  • 5,939 Reads 1,014 Shares
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