Ben presented us with a situation common to many business owners who find out too late they are not in a position to exit on their terms. Ben had founded and built a very successful business supply business. He had customers across the country and was consistently earning solid profits under his management. He had decided he was ready to retire in the near term.

Looking to open a new franchise location? You might want to consider using Facebook. That's what multi-unit franchisees like Adam Saxton are doing - and they're getting results. When the Saxton Pierce Restaurant Corp. was looking to open a new McAlister's Deli location in Texas last spring, the company called on Facebook.

Thomas "Tab" Broome has spent most of his professional life in the restaurant and franchise business. He's seen it all - learned a lot - and is one franchisee who knows how to manage a chain of restaurants. His professional story begins with a restaurant group in Raleigh, N.C. At the time, the company ran a string of Darryl's restaurants - a place that looked a lot like Applebee's, only with a little more variety and flair - a group of 11 Pizza Inns, and the Angus Barn. General Mills swooped in and bought the pizza places and family restaurant business and Broome got a chance to work for a large restaurant corporation.

Gaining access to and securing capital is more important for franchisees today than ever. Every week we talk with multi-unit franchisees about how they are growing and the kind of financing it takes for them to achieve their goals and objectives. It's an important topic and sometimes we get some very candid responses.

Buying assets out of bankruptcy court is time-consuming but usually easy. But if your target is a franchisee and you get choosy - meaning, for example, that you want to buy only 10 outlets in a bankrupt 20-outlet franchise restaurant chain - things get dicey. Why? Because it's hard to determine a fair value for such assets, and if you fail to do so, you could find yourself back in court fighting angry creditors who think you've cheated them.

Franchise Update Media Group (FUMG), the leading industry resource for franchise development, today announced the 2010 Annual Franchise Development Report (AFDR), the only sales and lead generation benchmark report available in the industry. One of the key findings from the in-depth report that features results from more than 140 franchise organizations that are successfully expanding their systems, is that over half of them have reduced start-up costs in the past 12 months.

This month I complete the discussion of Selling Skill #3. These three skills, essential for making new franchise sales, are part of my book, "Grow to Greatness: How to build a world-class franchise system faster" - and are appropriate for both new and emerging franchisors, as well as experienced sales pros seeking to brush up on their skills and/or improve the performance of their sales staff.

We asked two franchisors if they're seeing signs of economic recovery - and how what they see is affecting their plans for recruiting new franchisees in 2010. One is in the rapidly growing healthcare services field, the other in the highly competitive pizza sector. See if any of their perceptions or programs can help your plans for growth in the coming year!

As savvy franchise companies continue to flourish in this challenging economy, FUSR will bring you Good News each month, highlighting brands that are adding units, increasing comp store sales, striking deals with investors, and continuing to grow - despite the economy… maybe even because of it. And as the U.S. economy struggles through its "jobless recovery," growth-oriented franchisors continue to look overseas for expansion opportunities through master franchise deals.

I love Tivo. At least, I used to. But then I had to interact with live people. Now this is not the beginning of a rant about bad service. It's the beginning of a rant about bad service design. Because when employees are directed to follow processes that drive customers crazy, that failure of service design is management's responsibility.

Each year, as part of the Leadership & Development Conference, Franchise Update offers franchisor attendees the opportunity to have their sales operation mystery shopped. Our mystery shoppers pose as qualified prospects, phoning in to the franchise sales department, and submitting applications online. The results are presented at the conference in September, and made available in the Annual Franchise Development Report. Here's what we found.

Since mid-2008, the economy, consumers, and the restaurant industry have been in the vice grip of the country's deepest and longest recession since the Great Depression. Finally, a light at the end of the tunnel is beginning to emerge. Most economists are now saying we have reached or passed the bottom. While the going is certainly still rough, business conditions are beginning to improve, unemployment is stabilizing, and consumers are dipping their toes back in the spending pool. Capital flow is increasing, with equity investors coming off the sidelines and lenders beginning to seriously pursue new debt facilities for borrowers.

One of the highlights each year at Franchise Update's Leadership & Development Conference is the presentation of the new Annual Franchise Development Report (AFDR). The 2010 AFDR gathered responses from 116 of the franchisors who attended this year's conference. Participants represented 38,800 units (28,300 franchised, 4,600 company-owned, and 5,900 international), and they plan to add 5,360 more franchised units this year through 3,400 franchisees.

If there were a tool that could help you land more qualified leads and close more deals, wouldn't you want to know about it--and use it--yesterday? There is. And if you're not using Google Analytics, you should be, says Boris Bugarski CEO and president of mUrgent, a company that specializes in franchise websites.

Franchise Update Media Group (FUMG), the leading industry resource for franchise development, today announced that submissions for the 2010 Multi-Unit Franchisee "Top 99" lists are being accepted through Friday, Nov. 20, 2009.

Did you do your homework? In my last article, I discussed taking a broader look at the concept of "performance measurement." Rather than allowing a simple percentage change (or even a percentage change relative to a broader index) drive how satisfied you feel with your portfolio's performance, I suggested thinking longer and harder about defining success on your own terms. After all, what good is a "good" performance number if it doesn't leave you with a portfolio that can help you achieve your goals?

When the economy turns downward it's harder for most franchisors and franchisees to increase revenues. The cost to achieve an incremental dollar of revenue is higher in a down economy, which means that less of each new dollar reaches the bottom line. Not surprisingly in this environment, companies turn to the expense side of their income statement, where every dollar of expense reduction falls almost fully to the bottom line. It's a simple business strategy: if you can't increase revenues, reduce expenses.

After graduating from the University of Maine, Michael Kern landed jobs at top advertising agencies including Young & Rubicam and McCann Erickson. He later held top marketing jobs for KFC and Long John Silver's, at one point serving as worldwide chief marketing officer for Long John Silver's.

When it comes to generating leads and identifying prospects, it's important to act effectively and efficiently. It's a competitive market, with quality leads difficult to come by. Franchisors with aggressive recruiting strategies and practices are more likely to find the best candidates and turn them into successful franchisees. They're also more likely to be recognized as winners of Franchise Update Media Group's Annual STAR (Speaking To And Responding) Awards.

This episode of the Inside Franchising Podcast features Tom MacMahan, Chief Operating Officer at Play N Trade. Tom discusses his experience with Activision and Starbucks and how it assisted in the launch of the Play N Trade Franchise. For more information about Play N Trade franchise visit: http://www.franchising.com/playntrade/

A Nov. 2 article in <i>The Boston Globe</i> puts numbers on what everyone in franchising and already knows: large national banks that received billions in bailout funds are not making SBA 7(a) loans to small businesses. Bank of America (more than $45 billion in bailout funds) reportedly made only eleven 7(a) loans in Massachusetts in the year (totaling $240,500) ending in September - down from 54 loans totaling $1.6 million the year before. While some smaller banks that received taxpayer funds were tarred with the same brush, the article also noted that "Some of the state's smallest - and most stable - banks have been filling part of the lending void."

Wingstop announced positive comps for the 25th consecutive quarter, dating back to July 2003. Wingstop ended its most recent quarter with a 1.6 percent increase and is up 3.8 percent for the year. The company predicts the positive trend to continue into the fourth quarter during the football and holiday seasons, when its sales are typically strongest. "This news is strong evidence that limited-service chains continue to deliver value during a difficult economic climate," said Darren Tristano, executive vice president of Technomic, Inc., an industry research firm. Wingstop, founded in 1994 and franchising since 1997, has 425 restaurants open in 34 states.

The franchise registration states require an updating of your FDD annually. This requirement necessitates the filing of a renewal application (including the revised FDD, current audited financial statements, and supplemental documents) with each registration state in which you plan to continue selling franchises.

When discussing franchise development best practices at events such as the recent Franchise Update Leadership & Development Conference, you heard franchise professionals throw around terms such as "franchise sales," "franchise development," and "franchisee recruitment." If you were to examine their core philosophy on how to best expand a franchise network, you would find professionals seem to fall into two separate and distinct camps: Franchise Sales and Franchisee Recruitment. Both parties maintain their philosophies are right.

In the two previous newsletters, I discussed Selling Skill #1 ("Follow a successful sales process") and Selling Skill #2 ("Strong relationship-building skills").

Taking a franchise brand international is, in a sense, the final frontier for growth. It's where many franchise brands that have begun - and been successful - in the U.S turn when they seek expansion. It's a strategy that often occurs in part because of growth that has saturated domestic markets and territories. Typically, larger more established franchise brands begin looking across borders for untapped markets and potential growth. It's an expansion strategy that's not new. But during the past couple of decades as franchising has continued to grow as a popular business model, the international growth strategy has been on the rise. International franchising can also provide opportunities for new and existing franchisees looking for expansion options. There are opportunities as near as Mexico and Canada and as far as the Middle East. In one sense, international franchising can be a relatively smooth and easy process. After all, the franchise concept is built around infrastructure, simplicity, replication, and streamlined operations. What works in one place generally works in another. And many international markets are wide open and untapped and offer enormous potential for franchisors - with the right products, services, and business culture.

By now you're most likely familiar with pop culture buzzwords like tweets, friending, and texting. But if you haven't had much firsthand involvement in these activities, chances are you will very soon. These ubiquitous and participatory endeavors are all part of a "social networking" trend that's spreading like wildfire online and, some say, is poised to create a new frontier in 21st century marketing.

Franchise Update Media Group (FUMG), the leading industry resource for franchise development, today announced that submissions for the 2010 Multi-Unit Franchisee "Top 99" lists are being accepted through Friday, Nov. 13, 2009.

Robert came to us to help him develop a 5-year Transition Growth Plan so he could sell his company and retire. He had high expectations for what the sale would net him financially, based on his presumed growth rate. Unfortunately, his presumptions were well beyond business reality. He had never utilized a written strategic growth plan or a business model innovation program. And the stagnant state of affairs which made up his company were proof of this.

Tasti D-Lite's coming to Arizona...and Facebook is helping spread the news. Jonathan Kaufman is the area developer and multi-unit franchisee for the state, where he's scheduled to open more than 40 Tasti D-Lite units. But it's his first store opening that has kept him busy this fall and Facebook has been one of his strategic marketing tools.