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With the Baby Boomer population steadily aging to the tune of 10,000 people turning 65 every day, senior care service franchises are in higher demand than ever before. In 2050, the number of Americans aged 65 and older is projected to be 88.5 million, according to the U.S. Census Bureau.
  • Emma Pearson
  • 19,536 Reads 123 Shares
Improve your site selection with data and analytics
  • Jeff Sturgis
  • 5,927 Reads 46 Shares
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 3,989 Reads 2 Shares
Webster's dictionary describes the word "authentic" as genuine, actual, bona fide. Simply put, authentic marketing means "information buyers can trust."
  • Joe Mathews
  • 5,623 Reads 29 Shares
How to sell to Millennials has become a huge discussion in recent years. They're not instantly loyal to products or companies they like.
  • Shawna Ford
  • 4,711 Reads 31 Shares
Anyone who's thinking about starting a new business is going to need to create a business plan. Why? Well banks and lenders require one for starters. But also because business plans are one of the crucial foundations for the beginnings of a business. And the franchising industry is no different.
  • Kerry Pipes
  • 57,383 Reads 21 Shares
I frequently receive questions from clients and prospective buyers asking, "What's the hottest new opportunity in the marketplace?"
  • Dean Zuccarello
  • 6,408 Reads 33 Shares
Multi-Unit Operator Takes Over Atlanta La Madeleine Locations as Part of Brand’s Refranchising Program and Plans to Open 15 More Units In Atlanta and North Carolina.
  • Multi-Unit Franchisee
  • 4,652 Reads 52 Shares
The last installment of this series is focused on lending and operations, and their importance in driving value in the business.
  • Kendall Rawls
  • 3,466 Reads 6 Shares
Franchising pitches in to help rebuild coastal Texas
  • Eddy Goldberg
  • 4,171 Reads 20 Shares
Social media marketing news you can use. This week: 1) Are AI-driven chatbots in your customer service future?; 2) the top 5 reports every consumer marketer needs; 3) a useful glossary of marketing automation terminology; 4) Domino’s and Ford test self-driving vehicles for pizza delivery.
  • Eddy Goldberg
  • 2,734 Reads 4 Shares
Sonny’s BBQ
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Sonny’s BBQ
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Sonny’s BBQ
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You've decided that franchising is right for you. You've done the research, you've narrowed down the categories and sectors that you think would best match your skill set; perhaps you've even picked a brand you'd like to join.
  • Kerry Pipes
  • 56,111 Reads 9 Shares
Todd and Audra Fetter, winners of the 2017 MVP Influencer Award for a Husband & Wife Team, have always had a team approach to marriage, but the decision to become hands-on franchisees has changed the playing field for communicating as a couple.
  • Helen Bond
  • 12,629 Reads 40 Shares
Franchisee Signs Eight-Store Deal To Expand Wetzel's Pretzels Presence In the Canadian Market.
  • Multi-Unit Franchisee
  • 5,901 Reads 2 Shares
Relationships With Franchisors, Customers, And The Community Are One Of The Most Important Aspects Of Success And Critical To Driving Long-Term Value.
  • Kendall Rawls
  • 7,327 Reads 10 Shares
How well is your sales team keeping franchise candidates engaged?
  • Eddy Goldberg
  • 6,038 Reads 2 Shares
Learn how The Gents Place is using new media for franchisee recruitment.
  • Bret Franson
  • 4,638 Reads 34 Shares
Cowboy Chicken debuted our redesigned restaurant interiors earlier this year. After reviewing customer feedback, we held a brand summit in 2016 and developed a prototype that focused on redesigning the restaurant interiors to better reflect the food we serve.
  • Sean Kennedy
  • 6,178 Reads 33 Shares
Franchising has matured since Ray Kroc opened his first McDonald's in 1955 in Des Plaines, Illinois. First-day sales at that restaurant were $316.12. In 2016, McDonald's annual sales topped $24.6 billion at nearly 37,000 restaurants in more than 120 countries -- with about 84 percent of those stores owned by franchisees. Daily sales per franchised store today? You do the math!
  • Eddy Goldberg
  • 92,945 Reads 232 Shares
I have just returned from a three-week trip where I presented programs for a client in India, the Philippines, Malaysia, and Singapore. I then went on to present two additional programs for a client in Australia who has many multi-unit restaurant owners.
  • Rod Bristol
  • 10,891 Reads 5 Shares
Bojangles' Continues Expansion Across North Florida As New Development Agreements Continue Brand Growth in New and Emerging Markets.
  • Multi-Unit Franchisee
  • 8,949 Reads 7 Shares
MassageLuXe
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MassageLuXe
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MassageLuXe
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Multi-Unit Franchising Conference session outlines how franchisees can deal with landlords to get better deals when negotiating a lease.
  • Multi-Unit Franchisee
  • 7,279 Reads 33 Shares
Advertising is not what it was 10 years ago. The pace of change for technology and data accuracy is just beginning to be understood.
  • Darrell Johnson
  • 5,999 Reads 3 Shares
Shelley Young, vice president of marketing at Freddy's Frozen Custard & Steakburgers, cherishes what she calls her "dream role for a marketer."
  • Kerry Pipes
  • 11,932 Reads 50 Shares
Patrick Galleher is chairman and CEO of sweetFrog Frozen Yogurt. He's also an accomplished private equity executive who leads Boxwood Partners as its managing partner.
  • Kerry Pipes
  • 9,250 Reads 44 Shares
Home-based franchise businesses appeal to entrepreneurs for many good reasons. For some, it provides a relief from the daily commute. For others it represents a break from the corporate rat race. For still others it means a chance to follow their passion and do what they love. But for all, it's a chance to take control of their financial future and build a business of their own.
  • By: Eddy Goldberg
  • 24,590 Reads 7 Shares
When it comes to making his mark and doing good, Brendon Ayanbadejo, recipient of this year's Pro Athlete Influencer MVP Award, wants you to know he is just getting started.
  • Helen Bond
  • 15,140 Reads 5 Shares
Lawn Doctor franchisees add Cherry Blow Dry Bar to their portfolio and target expansion with three salons in New Jersey and Pennsylvania over the next 12 months.
  • Multi-Unit Franchisee
  • 10,599 Reads 412 Shares
Three areas where leadership is changing and how you can set your franchise operation up for success.
  • Kendall Rawls
  • 10,241 Reads 46 Shares
Inspire your franchisees to spread the word (of mouth!)
  • Martha France
  • 8,615 Reads 37 Shares
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