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The Affordable Care Act (ACA) implementation, potential minimum wage increases, and likely overtime rule changes add to the ongoing challenges of managing the expense side of any business.
  • Darrell Johnson
  • 4,596 Reads
The 4th annual Franchise Consumer Marketing Conference (FCMC) is nearly upon us. This year's conference is June 24-25 in Atlanta at the InterContinental Buckhead.
  • Franchise Update Media
  • 2,968 Reads
For franchisors that want to rapidly expand their franchise systems, the local digital marketing imperative is clear. A recent survey of 437 service industry franchisees found that 58% view online marketing as "very important" or "important" to the success of their business.
  • Gary Ritkes
  • 4,323 Reads
Looking for help retaining customers? Creating loyal customers? Who isn't? Here's a collection of 50 favorite reads on the subject from Help Scout Customer Champion Gregory Ciotti.
  • Gregory Ciotti
  • 3,750 Reads
A high-tech startup that analyzes photos shared on social media has been hired by Kraft Macaroni and Cheese to help with its social media marketing outreach.
  • Daniel Lieberman
  • 3,783 Reads
In 1996, Jack Hough was trying to figure out which restaurants to place where in a somewhat limited space at the North Georgia Premium Outlets mall.
  • Debbie Selinsky
  • 10,667 Reads 28 Shares
I think the life experiences that most shaped me as a leader were the curveballs, or when others didn't believe I could do something.
  • Franchise Update
  • 6,382 Reads
This 2014 first-ever Multi-Unit Franchising Conference Video collection includes 11 key featured sessions and over 12 hours of video.
  • Multi-Unit Franchisee
  • 5,210 Reads
Franchise Update's Multi-Unit Franchising Conference just wrapped another winning event that attracted record numbers and offered another stellar lineup of keynote speakers and industry titans.
  • Multi-Unit Franchisee
  • 8,582 Reads
Franchising is all about outsourcing. Someone comes up with a great concept and essentially outsources its growth to franchisees so corporate can focus on its core task of system development.
  • Eddy Goldberg
  • 12,100 Reads 3 Shares
How's your SEO effort going? You're measuring everything, have a clear idea of the ROI, and your company always comes up near the top of page one, right? Right.
  • Eddy Goldberg
  • 3,334 Reads 1,021 Shares
Subway
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Subway
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Subway
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Email is dominating business communications, and social media is replacing much of what previously was done through print advertising.
  • Cheng Cohen
  • 6,644 Reads 13 Shares
The Internet portals continue to be one of the most successful inquiry generators for franchise sales. Like all of our businesses, the portals have gone through a transformation and are making many positive changes so they can continue to provide us with good inquiries.
  • Marc Kiekenapp
  • 3,688 Reads
Companies schedule Discovery Days in different ways: once a month, once a week, or anytime a candidate can make it! As your system grows, you'll be forced to schedule more frequent and specific dates so you don't overtax your home office resources.
  • Steve Olson
  • 2,549 Reads
If the nation hadn't been in the midst of a government shutdown and debt ceiling debate, last year's Nobel Prize winners in economics probably would have received more attention and commentary.
  • Carol Schleif
  • 7,096 Reads 1,023 Shares
Discuss the role of diversity inside your marketing department and in your marketing strategies.
  • Franchise Update
  • 4,633 Reads 1,021 Shares
Tom Sutko spent three decades in leadership roles with a Fortune 500 company. The years taught him a lot about management and operations.
  • Multi-Unit Franchisee
  • 9,382 Reads 2 Shares
Here's an intriguing idea from New York Times best-selling author and writing coach Michael Levin, "Creativity is a muscle; use it or lose it." Levin says anyone can grow their creativity just like any other muscle.
  • Multi-Unit Franchisee
  • 6,116 Reads
In wrestling with this question, it is clear that so-called loyalty programs are really rewards programs.
  • Jack Mackey
  • 10,351 Reads 1 Shares
Conventional wisdom says it makes sense for multi-unit franchisees with food brands to stick with food as they expand. Ahmed El-Hawary doesn't see it that way.
  • Debbie Selinsky
  • 9,209 Reads 2 Shares
I literally grew up working in the business before it became a holding company for multiple franchised service brands. By the time I was 13, I was learning all about sales and customer service at a car wash my father owned.
  • Franchise Update
  • 4,899 Reads
The Human Bean
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The Human Bean
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The Human Bean
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Business owners and managers today face a myriad of challenges--a tight market with strong competition, workforce issues, slimming margins, and the need to keep pace with technological advancements to name a few.
  • Michael Vaughan
  • 6,130 Reads
Ted Kergan has been a student in the school of hard knocks. He's got the diploma to prove it. But along the way he's become Louisiana's largest Sonic Drive-In franchisee.
  • Debbie Selinsky
  • 13,273 Reads 3 Shares
We hear hacking horror stories every day. Businesses around the world call us in a panic, needing to decipher what went wrong with their security.
  • David Ellis
  • 13,582 Reads 7 Shares
This winter, many of us were confined to the house by bad weather, and it's likely that you were exposed to some outrageously expensive TV commercials in the Super Bowl and the Olympics, or in the network programming that helped pass the time, even entertained at times.
  • Barry Klein
  • 3,516 Reads
Winter is doing its best to hang on in the northern parts of the country, but it's not all that far to June and the fourth annual Franchise Consumer Marketing Conference (FCMC).
  • Franchise Update Media
  • 3,165 Reads
We asked Whitney Samuelson, director of marketing at Maid Brigade, to discuss how the brand uses technology in its marketing efforts to target and reach customers more effectively.
  • Whitney Samuelson
  • 4,041 Reads
Looking at excellent designs and great user experiences on the Internet and learning from the best is smart, but it's also a good idea to see what you should avoid like the plague.
  • Daniel Lieberman
  • 3,379 Reads
For many multi-unit franchisees one brand just isn't enough. They prefer to spread their risk across different brands, seeking diversity and economies of scale.
  • Kerry Pipes
  • 9,574 Reads 1,023 Shares
Do you know how often consumers pass by your competitors' locations to visit you? Wouldn't it be great to know where and when consumers bypass your stores or restaurants to visit a competitor?
  • Jack Mackey
  • 4,720 Reads
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