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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Which departments should participate in your franchise sales process?
  • Michael Peterson
  • 7,095 Reads 44 Shares
How Facebook Groups can help to unify and align your franchise system.
  • Charles Bonfiglio
  • 7,602 Reads 54 Shares
Welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, regulation and legislation, technology, milestones, and other news about franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 2,930 Reads 4 Shares
We asked franchise CEOs what technology they take on the road.
  • Eddy Goldberg
  • 3,986 Reads 7 Shares
How investing in customer service can boost your bottom line.
  • John Tschohl
  • 6,344 Reads 9 Shares
5 traits are required to building successful relationships.
  • John DiJulius
  • 26,555 Reads 28 Shares
Want to win over Millennials? Market your brand's social responsibility!
  • Andrea Brandon
  • 8,287 Reads 46 Shares
6 marketing pros provide advice to aspiring CMOs on making it to the top of their field.
  • Eddy Goldberg
  • 4,437 Reads 29 Shares
Challenge the Pros asks Golden Corral and ShelfGenie how they help candidates find financing
  • Franchise Update
  • 5,909 Reads 8 Shares
California's AB5 law, coming your way January 1, represents a serious threat to the franchise model.
  • Jonathan Solish
  • 7,451 Reads 135 Shares
Advice for new franchisees on awarding their first franchises.
  • Kay Ainsley
  • 5,482 Reads 21 Shares
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If you're seeking new cities to expand your brand, look to smaller, affordable ones, suggests a report from Realtor.com
  • Eddy Goldberg
  • 3,924 Reads 14 Shares
We asked franchise CEOs about the last 2 books they've read. We got some interesting answers!
  • Eddy Goldberg
  • 5,549 Reads 34 Shares
Two marketing directors discuss the role their team plays in real estate and site selection
  • Franchise Update
  • 5,503 Reads 5 Shares
Tips and advice for marketing leaders on how to be a good boss
  • Chad Storlie
  • 7,608 Reads 55 Shares
Making the most of social media influencers at Massage Heights
  • Ashley Schuetz
  • 6,028 Reads 20 Shares
1) Improve your marketing attribution with Google Analytics and Facebook Attribution; 2) Managing lifetime customer value in an offline world; 3) Are clicks still king in the world of SEO?; and 4) California’s consumer privacy act is coming this January – are you prepared?
  • Eddy Goldberg
  • 3,845 Reads 3 Shares
5 marketing pros tell how they developed their marketing and branding strategy, and how they spread it across the system
  • Eddy Goldberg
  • 4,928 Reads 21 Shares
Gaining franchisee buy-in for remodeling and upgrades means involving them from the start
  • Kay Ainsley
  • 4,740 Reads 23 Shares
What are YOU doing to help your franchisees get funding?
  • Eddy Goldberg
  • 17,311 Reads 88 Shares
How healthy is your relationship with the Relationship Economy?
  • John DiJulius
  • 7,740 Reads 7 Shares
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Improve your retail customer experience with these 5 tips from the U.S. Army.
  • Chad Storlie
  • 7,694 Reads 43 Shares
8 essential reports every marketer needs.
  • Eddy Goldberg
  • 6,233 Reads 29 Shares
6 marketing pros tell how they're adapting to changes in today's marketing strategies and tools.
  • Eddy Goldberg
  • 3,700 Reads 63 Shares
Real estate pros discuss how they select the best sites for franchisee success.
  • Sara Wykes
  • 7,192 Reads 18 Shares
Stressed? Burned out? This simple daily practice can help!
  • Vijay Eswaran
  • 12,827 Reads 539 Shares
Do you have 16 or 60 people who report directly to you, or do you have a chain of command?
  • Bruce Tulgan
  • 3,503 Reads 5 Shares
Need to talk? How to have effective conversations with your franchisees.
  • Greg Nathan
  • 2,900 Reads 1 Shares
Is a lack of self-confidence undermining your career?
  • Grant Parr
  • 12,824 Reads 51 Shares
Home Franchise Concepts CEO Shirin Behzadi combines business with a culture of caring.
  • Kerry Pipes
  • 5,132 Reads 8 Shares
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