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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

5 marketing pros on how they manage their marketing department costs and budgets.
  • Eddy Goldberg
  • 3,488 Reads 48 Shares
Three action items to increase signings by up to 30%
  • Art Coley
  • 5,140 Reads 38 Shares
California courts may change the joint employer picture - for the worse
  • Eddy Goldberg
  • 6,387 Reads 38 Shares
How innovation has affected the sales and development process at McAlister's Deli.
  • Joe Guith
  • 2,805 Reads 1 Shares
Highlights from the 2019 Annual Franchise Development Report (AFDR). This week: Franchisors that exceeded their goals, by segment.
  • Eddy Goldberg
  • 2,137 Reads 2 Shares
We asked CEO what time they like to be at their desk.
  • Eddy Goldberg
  • 2,945 Reads 9 Shares
New revenue recognition rules are starting to show their impact in franchising.
  • Darrell Johnson
  • 4,386 Reads 16 Shares
How to use online-to-offline media strategies to boost your sales.
  • 6,490 Reads 7 Shares
Q&A with Michael Barrette, chief marketing and sales officer for Dippin' Dots and Doc Popcorn
  • Kerry Pipes
  • 6,271 Reads 8 Shares
At Dream Vacations, "caring more" is driving record-breaking sales.
  • Debbie Fiorino
  • 5,033 Reads 17 Shares
Is your recruitment system right for your brand?
  • Art Coley
  • 21,770 Reads 19 Shares
Tropical Smoothie Cafe
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Tropical Smoothie Cafe
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Tropical Smoothie Cafe
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Dramatic changes at U.S. shopping malls present new opportunities for franchise brands.
  • Carl Jenkins
  • 4,959 Reads 14 Shares
Innovative marketing strategies at Coyote Ugly Saloon and The Woodhouse Day Spas
  • Franchise Update
  • 7,395 Reads 7 Shares
Challenge the Pros asks Unity Rd. and McAlister's Deli how innovation has affected their sales and development process
  • Franchise Update
  • 4,517 Reads 11 Shares
Customer service guru John DiJulius has collected his 26 best customer service quotes - and wants to hear yours!
  • John DiJulius
  • 5,235 Reads 63 Shares
Tight urban real estate has franchisors looking into rural, tertiary markets.
  • Carl Jenkins
  • 3,978 Reads 25 Shares
How Amanda Ploger, marketing director at Moran Family of Brands, how her team works with the brand's site selection team.
  • Amanda Ploger
  • 2,064 Reads 2 Shares
Want to save some money upfront for new sites? Here are 3 ways Newk's Eatery does.
  • Chris Cheek
  • 3,191 Reads 5 Shares
1) 5 tips for tuning up your customer experience strategy; 2) the 2019 Hispanic Small Business Report from Claritas and the U.S. Hispanic Chamber; and 3) the 5 biggest mistakes video marketers make - and how to fix them.
  • Eddy Goldberg
  • 4,531 Reads 4 Shares
Is your brand ready to scale, or ready to fail?
  • Evan Hackel
  • 4,853 Reads 4 Shares
CMOs discuss how they work with other internal departments, and the technologies they use to do it.
  • Eddy Goldberg
  • 3,402 Reads 2 Shares
Sonny’s BBQ
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Sonny’s BBQ
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Sonny’s BBQ
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Are you spending enough on brand awareness to effectively influence the customer journey?
  • Hallie Wright
  • 5,730 Reads 16 Shares
The #1 skill a great leader must learn to master.
  • John DiJulius
  • 3,686 Reads 14 Shares
With an economic downturn predicted, do you have a plan?
  • Darrell Johnson
  • 4,883 Reads 14 Shares
How Kona Ice's marketing team is making things easier for its nearly 600 franchisees
  • Liz Schaefer
  • 6,615 Reads 15 Shares
Your brand's FUND Score is the key to helping your franchisees find financing.
  • Edith Wiseman
  • 5,719 Reads 48 Shares
Make your sales team be more productive with these tech tips.
  • Michael A. Peterson
  • 7,491 Reads 26 Shares
Greg Nathan's 25 questions for franchisors on the health of their business model: How do you stack up?
  • Eddy Goldberg
  • 3,692 Reads 27 Shares
International franchising pros provide their thoughts on innovation and the future.
  • William Edwards
  • 5,896 Reads 49 Shares
Welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, regulation and legislation, technology, milestones, and other news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 2,363 Reads 5 Shares
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