Franchisor Articles
Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the franchise growth, operations, legal, leadership, marketing, real estate, and technology site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.
Do your operations and development teams play well together?
- Todd Leonard
- 3,302 Reads 9 Shares
4 tips on providing consumers with the convenience and choices they want.
- Charles Bonfiglio
- 4,969 Reads 46 Shares
Customer loyalty may be your most important metric of success.
- Chad Storlie
- 13,052 Reads 95 Shares
4 trends from the Restaurant Leadership Conference; 5 social media platforms likely to influence online marketing in 2019; and research on what customers want when they phone a business.
- Eddy Goldberg
- 3,045 Reads 7 Shares
4 CMOs talk about who's on their marketing team and what they do.
- Eddy Goldberg
- 8,296 Reads 23 Shares
Blockchain has many uses for franchising; food safety is one of the first.
- Michael Lockerby, Eddie Block, & Peter Vogel
- 8,357 Reads 10 Shares
Leadership development is the key to growing your organization
- Jesse Keyser
- 3,422 Reads 7 Shares
Highlights from the 2019 Annual Franchise Development Report (AFDR). This week: What were the top sales producers --digital? print? brokers? trade shows?
- Eddy Goldberg
- 3,748 Reads 11 Shares
So many things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, regulation and legislation, milestones, and other news from franchisors large, medium, and emerging.
- Eddy Goldberg
- 3,976 Reads 5 Shares
CEO Q&A: Do you want to be liked or respected?
- Eddy Goldberg
- 7,699 Reads 165 Shares
Now's the time to start adding Gen Z to your marketing plans -- and budgets!
- Andrea Brandon
- 5,172 Reads 14 Shares
How continual employee and franchisee training can help your entire system succeed.
- Evan Hackel
- 6,569 Reads 4 Shares
Looking for better local SEO results? Here are 4 ways to make it happen.
- Lora Kellogg
- 4,770 Reads 45 Shares
"Marketing Innovation with Impact" webinar with marketing pros from Pearle Vision and Jersey Mike's, May 1
- Franchise Update Media
- 3,950 Reads 26 Shares
Mobile food carts: a low-cost way to spread your brand and test new ideas.
- James Meeks
- 7,038 Reads 34 Shares
4 CMOs discuss tell how they create a customer-centric marketing and brand philosophy.
- Eddy Goldberg
- 3,100 Reads 5 Shares
6 critical lease provisions your franchisees should negotiate or avoid.
- Karen Abrams
- 9,622 Reads 57 Shares
Here's how Newk's Eatery has reduced the cost of opening new restaurants
- Chris Cheek
- 3,559 Reads 7 Shares
Base your opening schedules on reality, not hope.
- Brad Reed
- 5,012 Reads 13 Shares
CEO Q&A: Are tough decisions best made by 1 person or as a team?
- Eddy Goldberg
- 4,261 Reads 27 Shares
As CEO of RiseMark Brands, Brian Petranick navigates Right at Home, Right at Home International, and IKOR International into a changing health care future.
- Kerry Pipes
- 8,412 Reads 4 Shares
Tips and tactics for optimizing the customer experience and the bottom line.
- Chad Storlie
- 7,042 Reads 45 Shares
Delivery at Papa John's and Kroger's; BK heats up the coffee wars; clicking for rewards at Progressive and Google; restaurant marketing in the digital age.
- Eddy Goldberg
- 5,038 Reads 7 Shares
4 CMOs discuss their core consumer marketing strategies and objectives.
- Eddy Goldberg
- 3,758 Reads 4 Shares
How PizzaRev and Screenmobile tailor their communication to reach and engage with their targeted franchise prospects
- Franchise Update
- 4,710 Reads 8 Shares
Q&A with Firehouse Subs vice president of marketing, Kristen Majdanics.
- Franchise Update
- 4,490 Reads 12 Shares
Why are 80% of franchisors not hitting their recruitment goals?
- Art Coley
- 4,346 Reads 23 Shares
So many things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, regulation and legislation, milestones, and other news from franchisors large, medium, and emerging.
- Eddy Goldberg
- 2,942 Reads 6 Shares
If you're one of franchising's most innovative brands, throw your hat in the ring for the first-ever Franchise Innovation Awards.
- Franchise Update
- 5,294 Reads 42 Shares
CEO Q&A: MBA or OTJ for leadership training?
- Eddy Goldberg
- 3,800 Reads 25 Shares
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