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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Young Rembrandts founder Bette Fetter is preparing to grow the brand worldwide
  • Kerry Pipes
  • 5,128 Reads 154 Shares
Instagram: 7 ways restaurants can use Instagram to connect with customers and boost sales
  • Adam Guild
  • 15,518 Reads 28 Shares
The five "P's" of customer experience leadership - and how they can work for you.
  • Chad Storlie
  • 5,097 Reads 49 Shares
How to use online-to-offline media strategies to boost your sales.
  • Andrea Brandon
  • 3,807 Reads 26 Shares
CMOs discuss how social media is changing how they market.
  • Eddy Goldberg
  • 3,031 Reads 10 Shares
Steve Greenbaum makes a healthy transition from PostNet to Best Life Brands.
  • Kerry Pipes
  • 17,510 Reads 29 Shares
Help your franchisees get through an industry downturn with these 6 tips.
  • Craig Dunaway
  • 5,865 Reads 18 Shares
Franchisors: teach your franchisees how to keep their GMs by turning them into operating partners.
  • Jason Ingermanson
  • 3,559 Reads 8 Shares
Highlights from the 2019 Annual Franchise Development Report (AFDR). This week: Franchisors that exceeded their goals.
  • Eddy Goldberg
  • 1,776 Reads 9 Shares
CEO Q&A: CEOs name their favorite management books and gurus.
  • Eddy Goldberg
  • 3,415 Reads 10 Shares
Q&A with Lisa Zoellner, Neighborly's chief strategy and marketing officer.
  • Eddy Goldberg
  • 10,267 Reads 13 Shares
GoTo Foods
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GoTo Foods
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GoTo Foods
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Woodhouse Day Spas partners with Eulerity to streamline local digital marketing.
  • Paul Erdelt
  • 4,529 Reads 55 Shares
1) Survey: What Americans think about loyalty programs; 2) Report: 10 key questions every CMO should be asking their team - and themselves; 3) Surviving in a sea of new technologies; 4) Summer reading for restaurant operators.
  • Eddy Goldberg
  • 2,374 Reads 4 Shares
CMOs discuss how today's consumer and marketing data is helping them to keep their marketing initiatives engaging.
  • Eddy Goldberg
  • 4,866 Reads 9 Shares
Market your corporate social responsibility to win over Millennials.
  • Andrea Brandon
  • 10,240 Reads 55 Shares
Aligning your sales team for the long haul.
  • Charles Bonfiglio
  • 2,067 Reads 12 Shares
Welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, regulation and legislation, technology, milestones, and other news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 2,189 Reads 2 Shares
Highlights from the 2019 Annual Franchise Development Report (AFDR). This week: What were the sales closing ratios at more than 100 franchisors?
  • Eddy Goldberg
  • 2,548 Reads 13 Shares
CEO Q&A: 7 CEOs on how their management team helps them lead.
  • Eddy Goldberg
  • 3,312 Reads 10 Shares
A&W CEO Kevin Bazner leads the resurgence of the 100-year-old brand.
  • Kerry Pipes
  • 7,636 Reads 25 Shares
Don't miss the recharged 2019 Franchise Marketing Leadership Conference next week in Atlanta!
  • Eddy Goldberg
  • 2,480 Reads 8 Shares
The Human Bean
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The Human Bean
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The Human Bean
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Customer surveys like NPS are useful, but require moving beyond the numbers.
  • Chad Storlie
  • 6,296 Reads 37 Shares
Make your ad funds more flexible and increase the effectiveness of your franchisees' advertising and marketing.
  • Kay Ainsley
  • 7,467 Reads 8 Shares
CMOs discuss what today's franchise prospects expect from their brand's marketing department.
  • Eddy Goldberg
  • 4,098 Reads 8 Shares
Arizona's Angry Crab Shack prepares to go national and is looking for early investors.
  • Ron Lou
  • 5,990 Reads 10 Shares
Lead generation is only step one. The next step is meeting prospects where they are.
  • Michael A. Peterson
  • 4,739 Reads 36 Shares
Using PR to build your brand is good for all brands, but especially useful for emerging ones.
  • Lora Kellogg
  • 4,308 Reads 41 Shares
Highlights from the 2019 Annual Franchise Development Report (AFDR). This week: What was the average cost per lead and cost per sale at more than 100 franchisors?
  • Eddy Goldberg
  • 3,951 Reads 13 Shares
CEO Q&A: 6 CEOs on what makes a good management team
  • Eddy Goldberg
  • 4,823 Reads 31 Shares
Franchise Update's first annual Innovation Awards produce 17 winners.
  • Kerry Pipes & Eddy Goldberg
  • 11,628 Reads 62 Shares
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