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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

1) 5 tips for tuning up your customer experience strategy; 2) the 2019 Hispanic Small Business Report from Claritas and the U.S. Hispanic Chamber; and 3) the 5 biggest mistakes video marketers make - and how to fix them.
  • Eddy Goldberg
  • 4,515 Reads 4 Shares
Is your brand ready to scale, or ready to fail?
  • Evan Hackel
  • 4,800 Reads 4 Shares
CMOs discuss how they work with other internal departments, and the technologies they use to do it.
  • Eddy Goldberg
  • 3,362 Reads 2 Shares
Are you spending enough on brand awareness to effectively influence the customer journey?
  • Hallie Wright
  • 5,680 Reads 16 Shares
The #1 skill a great leader must learn to master.
  • John DiJulius
  • 3,588 Reads 14 Shares
With an economic downturn predicted, do you have a plan?
  • Darrell Johnson
  • 4,836 Reads 14 Shares
How Kona Ice's marketing team is making things easier for its nearly 600 franchisees
  • Liz Schaefer
  • 6,559 Reads 15 Shares
Your brand's FUND Score is the key to helping your franchisees find financing.
  • Edith Wiseman
  • 5,653 Reads 48 Shares
Make your sales team be more productive with these tech tips.
  • Michael A. Peterson
  • 7,432 Reads 26 Shares
Greg Nathan's 25 questions for franchisors on the health of their business model: How do you stack up?
  • Eddy Goldberg
  • 3,656 Reads 27 Shares
International franchising pros provide their thoughts on innovation and the future.
  • William Edwards
  • 5,838 Reads 49 Shares
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Welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, regulation and legislation, technology, milestones, and other news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 2,324 Reads 5 Shares
CEO Q&A: What makes you say, "Yes, now that's why I do what I do!"?
  • Eddy Goldberg
  • 3,322 Reads 6 Shares
Improve your sales by giving prospects a deeper look inside your brand.
  • Evan Hackel
  • 3,438 Reads 12 Shares
2019 Franchise Marketing Leadership Conference shakes things up with 3 three new offerings.
  • Eddy Goldberg and Kerry Pipes
  • 5,953 Reads 14 Shares
Young Rembrandts founder Bette Fetter is preparing to grow the brand worldwide
  • Kerry Pipes
  • 5,254 Reads 154 Shares
Instagram: 7 ways restaurants can use Instagram to connect with customers and boost sales
  • Adam Guild
  • 15,613 Reads 28 Shares
The five "P's" of customer experience leadership - and how they can work for you.
  • Chad Storlie
  • 5,156 Reads 49 Shares
How to use online-to-offline media strategies to boost your sales.
  • Andrea Brandon
  • 3,834 Reads 26 Shares
CMOs discuss how social media is changing how they market.
  • Eddy Goldberg
  • 3,060 Reads 10 Shares
Steve Greenbaum makes a healthy transition from PostNet to Best Life Brands.
  • Kerry Pipes
  • 17,621 Reads 29 Shares
American Family Care
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Help your franchisees get through an industry downturn with these 6 tips.
  • Craig Dunaway
  • 5,929 Reads 18 Shares
Franchisors: teach your franchisees how to keep their GMs by turning them into operating partners.
  • Jason Ingermanson
  • 3,619 Reads 8 Shares
Highlights from the 2019 Annual Franchise Development Report (AFDR). This week: Franchisors that exceeded their goals.
  • Eddy Goldberg
  • 1,792 Reads 9 Shares
CEO Q&A: CEOs name their favorite management books and gurus.
  • Eddy Goldberg
  • 3,464 Reads 10 Shares
Q&A with Lisa Zoellner, Neighborly's chief strategy and marketing officer.
  • Eddy Goldberg
  • 10,407 Reads 13 Shares
Woodhouse Day Spas partners with Eulerity to streamline local digital marketing.
  • Paul Erdelt
  • 4,556 Reads 55 Shares
1) Survey: What Americans think about loyalty programs; 2) Report: 10 key questions every CMO should be asking their team - and themselves; 3) Surviving in a sea of new technologies; 4) Summer reading for restaurant operators.
  • Eddy Goldberg
  • 2,393 Reads 4 Shares
CMOs discuss how today's consumer and marketing data is helping them to keep their marketing initiatives engaging.
  • Eddy Goldberg
  • 4,909 Reads 9 Shares
Market your corporate social responsibility to win over Millennials.
  • Andrea Brandon
  • 10,306 Reads 55 Shares
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