Franchisor Articles
Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the franchise growth, operations, legal, leadership, marketing, real estate, and technology site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.
3 coming trends in 2020 for franchise real estate developers.
- Tim Linderman
- 6,803 Reads 40 Shares
Franchise Update's annual Mystery Shopping Survey digs into franchise recruitment practices from mobile to websites, social media to franchisee satisfaction.
- Kerry Pipes and Helen Bond
- 6,205 Reads 13 Shares
Inaugural Annual Franchise Marketing Report establishes benchmarks for digital marketing budget spending and effectiveness.
- Eddy Goldberg
- 6,238 Reads 38 Shares
Customer complaints can be your brand's best friend - if you respond quickly, make it right, and fix the problem.
- Alex Zlatin
- 7,376 Reads 22 Shares
A special year-end look back at 2019 – and ahead to 2020 – plus news, trends, innovations, and CMO news.
- Eddy Goldberg
- 3,130 Reads 4 Shares
We asked franchise marketing leaders how they measure marketing results and effectiveness.
- Eddy Goldberg
- 5,333 Reads 40 Shares
Show, don't tell franchisee prospects the benefit of signing with your brand.
- Evan Hackel
- 4,405 Reads 12 Shares
Fresh on the heels of the annual Franchise Leadership & Development Conference (FLDC) is the best time to capture the excitement of what went down in Atlanta this October.
- Kerry Pipes
- 3,694 Reads 3 Shares
Operations and marketing working together will produce improved results.
- Sue Morgan
- 3,804 Reads 4 Shares
Franchise Business Review's 2020 Franchising@WORK Awards is now accepting entries.
- Ali Forman
- 3,528 Reads 3 Shares
Welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, regulation and legislation, technology, trends, milestones, and other news about franchisors large, medium, and emerging.
- Eddy Goldberg
- 3,501 Reads 4 Shares
We asked franchise CEOs what their long-term goals are for their system.
- Eddy Goldberg
- 6,043 Reads 33 Shares
With hard work and sacrifice, Ron Holt, founder of Two Maids & A Mop, has turned his youthful dream into a growing enterprise.
- Kerry Pipes
- 8,384 Reads 15 Shares
2019 STAR Awards recognize the best in franchise recruitment practices.
- Sara Wykes
- 6,586 Reads 90 Shares
Inaugural Annual Franchise Marketing Report establishes benchmarks for marketing budget spending and effectiveness.
- Eddy Goldberg
- 5,081 Reads 17 Shares
Are your customers not answering your phone calls? Wait - I just received a text and need to see who it's from!
- Eddy Goldberg
- 3,253 Reads 23 Shares
We asked franchise marketing leaders how they prepare a marketing plan and execute the strategies .
- Eddy Goldberg
- 5,141 Reads 15 Shares
Franchise Update's 2020 Annual Franchise Development Report is the ultimate benchmarking tool for improving recruitment and sales.
- Eddy Goldberg
- 2,715 Reads 27 Shares
When it comes to expanding your system, sustainable growth beats speed for long-term success
- Darrell Johnson and Luis Despradel
- 10,700 Reads 184 Shares
Franchise Update's 2020 Annual Franchise Development Report is the ultimate benchmarking tool for improving recruitment and sales.
- Eddy Goldberg
- 6,317 Reads 29 Shares
We asked franchise CEOs what their favorite occasions are to send notes to their employees.
- Eddy Goldberg
- 3,951 Reads 31 Shares
Two restaurant CEOs (Hungry Howie's and Fat Brands) look ahead to 2020 trends.
- Steve Jackson & Andy Wiederhorn
- 8,967 Reads 46 Shares
1) How to reach Gen Z online – by a Gen Zer!; 2) “Techlash”: Have consumers reached a breaking point with technology?; 3) Odds & Ends, a new feature, selects from a potpourri of consumer marketing trends, news, reports, innovation, offbeat campaigns, and the lighter side of marketing.
- Eddy Goldberg
- 3,140 Reads 4 Shares
We asked franchise marketing leaders what the 3 most important keys are to being an effective CMO leader.
- Eddy Goldberg
- 3,275 Reads 6 Shares
Bruster's Real Ice Cream celebrates 30 years and looks forward to the next 30.
- Jim Sahene
- 7,280 Reads 4 Shares
Franchise Update's 2020 Annual Franchise Development Report is the ultimate benchmarking tool for improving recruitment and sales.
- Eddy Goldberg
- 3,164 Reads 8 Shares
Welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, regulation and legislation, technology, milestones, and other news about franchisors large, medium, and emerging.
- Eddy Goldberg
- 3,393 Reads 49 Shares
We asked franchise CEOs about where they like to take their vacations.
- Eddy Goldberg
- 10,724 Reads 32 Shares
Urban Air Adventure Parks' CEO "just happened" upon franchising--and loves it!
- Kerry Pipes
- 17,793 Reads 130 Shares
If you couldn't make it to the 2019 Franchise Leadership & Development Conference, here's what you missed!
- Kerry Pipes & Eddy Goldberg
- 5,356 Reads 37 Shares
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