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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Are your customers not answering your phone calls? Wait - I just received a text and need to see who it's from!
  • Eddy Goldberg
  • 3,236 Reads 23 Shares
We asked franchise marketing leaders how they prepare a marketing plan and execute the strategies .
  • Eddy Goldberg
  • 5,108 Reads 15 Shares
Franchise Update's 2020 Annual Franchise Development Report is the ultimate benchmarking tool for improving recruitment and sales.
  • Eddy Goldberg
  • 2,698 Reads 27 Shares
When it comes to expanding your system, sustainable growth beats speed for long-term success
  • Darrell Johnson and Luis Despradel
  • 10,575 Reads 184 Shares
Franchise Update's 2020 Annual Franchise Development Report is the ultimate benchmarking tool for improving recruitment and sales.
  • Eddy Goldberg
  • 6,269 Reads 29 Shares
We asked franchise CEOs what their favorite occasions are to send notes to their employees.
  • Eddy Goldberg
  • 3,917 Reads 31 Shares
Two restaurant CEOs (Hungry Howie's and Fat Brands) look ahead to 2020 trends.
  • Steve Jackson & Andy Wiederhorn
  • 8,939 Reads 46 Shares
1) How to reach Gen Z online – by a Gen Zer!; 2) “Techlash”: Have consumers reached a breaking point with technology?; 3) Odds & Ends, a new feature, selects from a potpourri of consumer marketing trends, news, reports, innovation, offbeat campaigns, and the lighter side of marketing.
  • Eddy Goldberg
  • 3,124 Reads 4 Shares
We asked franchise marketing leaders what the 3 most important keys are to being an effective CMO leader.
  • Eddy Goldberg
  • 3,247 Reads 6 Shares
Bruster's Real Ice Cream celebrates 30 years and looks forward to the next 30.
  • Jim Sahene
  • 7,176 Reads 4 Shares
Franchise Update's 2020 Annual Franchise Development Report is the ultimate benchmarking tool for improving recruitment and sales.
  • Eddy Goldberg
  • 3,137 Reads 8 Shares
Dine Brands Global, Inc.
SPONSORED CONTENT
Dine Brands Global, Inc.
SPONSORED CONTENT
Dine Brands Global, Inc.
SPONSORED CONTENT
Welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, regulation and legislation, technology, milestones, and other news about franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 3,352 Reads 49 Shares
We asked franchise CEOs about where they like to take their vacations.
  • Eddy Goldberg
  • 10,645 Reads 32 Shares
Urban Air Adventure Parks' CEO "just happened" upon franchising--and loves it!
  • Kerry Pipes
  • 17,732 Reads 130 Shares
If you couldn't make it to the 2019 Franchise Leadership & Development Conference, here's what you missed!
  • Kerry Pipes & Eddy Goldberg
  • 5,318 Reads 37 Shares
Increasing your online ratings even a little can boost conversions in big ways.
  • Uberall
  • 4,749 Reads 7 Shares
Overlooking Gen X's 65 million consumers at the peak of their earning power would be a costly mistake.
  • Andrea Brandon
  • 4,139 Reads 33 Shares
Take control of your marketing data and make reporting easier and more useful.
  • Patrick Crawford
  • 6,821 Reads 60 Shares
What's the most challenging part of being a CMO in 2019?
  • Eddy Goldberg
  • 3,670 Reads 9 Shares
If your budget doesn't include training for your recruitment team, sadly you're not alone.
  • Art Coley
  • 4,574 Reads 14 Shares
How does your company's culture affect your bottom line?
  • Charles Bonfiglio
  • 5,907 Reads 76 Shares
MSA Worldwide
SPONSORED CONTENT
MSA Worldwide
SPONSORED CONTENT
MSA Worldwide
SPONSORED CONTENT
We asked franchise CEOs how they relax/balance life and work.
  • Eddy Goldberg
  • 4,660 Reads 5 Shares
As Veterans Day nears, here's how your brand can help a returned service member.
  • Gordon Logan
  • 3,978 Reads 6 Shares
8 concerns brands have with their digital marketing agency
  • Lounge Lizard Worldwide
  • 6,640 Reads 31 Shares
2 marketing leaders – from Neighborly and Dippin’ Dots & Doc Popcorn – describe their role.
  • Eddy Goldberg
  • 3,482 Reads 13 Shares
Which departments should participate in your franchise sales process?
  • Michael Peterson
  • 6,965 Reads 44 Shares
How Facebook Groups can help to unify and align your franchise system.
  • Charles Bonfiglio
  • 7,409 Reads 54 Shares
Welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, regulation and legislation, technology, milestones, and other news about franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 2,843 Reads 4 Shares
We asked franchise CEOs what technology they take on the road.
  • Eddy Goldberg
  • 3,898 Reads 7 Shares
How investing in customer service can boost your bottom line.
  • John Tschohl
  • 6,203 Reads 9 Shares
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