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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Two writers look at the worst marketing and adtech buzzwords of 2018 and 2019.
  • Eddy Goldberg
  • 4,733 Reads 37 Shares
Advice for new franchisors on awarding their first franchises.
  • Kay Ainsley
  • 5,401 Reads 16 Shares
4 essential elements for improving your franchisor-franchisee relationships.
  • Mark Cottle
  • 13,017 Reads 79 Shares
What marketing KPIs are most important to the Melt Shop as it continues to expand?
  • Aarti Mehta
  • 4,044 Reads 42 Shares
Highlights from Franchise Update's 2020 Annual Franchise Development Report - Measuring the effectiveness of your development budget and spend.
  • Eddy Goldberg
  • 2,797 Reads 6 Shares
We asked franchise CEOs if the economy has changed their goals for the company - and if so, how?
  • Eddy Goldberg
  • 3,870 Reads 13 Shares
If your brand is overlooking Gen X's 65 million consumers at the peak of their earning power, that would be a costly mistake.
  • Andrea Brandon
  • 6,549 Reads 99 Shares
First-ever Annual Franchise Marketing Report establishes benchmarks for franchise consumer marketers.
  • Eddy Goldberg
  • 5,452 Reads 98 Shares
2020 perspectives on international franchise development opportunities.
  • William Edwards
  • 12,968 Reads 86 Shares
3 coming trends in 2020 for franchise real estate developers.
  • Tim Linderman
  • 6,933 Reads 40 Shares
Franchise Update's annual Mystery Shopping Survey digs into franchise recruitment practices from mobile to websites, social media to franchisee satisfaction.
  • Kerry Pipes and Helen Bond
  • 6,346 Reads 13 Shares
Vocelli Pizza
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Vocelli Pizza
SPONSORED CONTENT
Vocelli Pizza
SPONSORED CONTENT
Inaugural Annual Franchise Marketing Report establishes benchmarks for digital marketing budget spending and effectiveness.
  • Eddy Goldberg
  • 6,300 Reads 38 Shares
Customer complaints can be your brand's best friend - if you respond quickly, make it right, and fix the problem.
  • Alex Zlatin
  • 7,513 Reads 22 Shares
A special year-end look back at 2019 – and ahead to 2020 – plus news, trends, innovations, and CMO news.
  • Eddy Goldberg
  • 3,189 Reads 4 Shares
We asked franchise marketing leaders how they measure marketing results and effectiveness.
  • Eddy Goldberg
  • 5,483 Reads 40 Shares
Show, don't tell franchisee prospects the benefit of signing with your brand.
  • Evan Hackel
  • 4,542 Reads 12 Shares
Fresh on the heels of the annual Franchise Leadership & Development Conference (FLDC) is the best time to capture the excitement of what went down in Atlanta this October.
  • Kerry Pipes
  • 3,826 Reads 3 Shares
Operations and marketing working together will produce improved results.
  • Sue Morgan
  • 3,920 Reads 4 Shares
Franchise Business Review's 2020 Franchising@WORK Awards is now accepting entries.
  • Ali Forman
  • 3,572 Reads 3 Shares
Welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, regulation and legislation, technology, trends, milestones, and other news about franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 3,610 Reads 4 Shares
We asked franchise CEOs what their long-term goals are for their system.
  • Eddy Goldberg
  • 6,158 Reads 33 Shares
Doner Shack
SPONSORED CONTENT
Doner Shack
SPONSORED CONTENT
Doner Shack
SPONSORED CONTENT
With hard work and sacrifice, Ron Holt, founder of Two Maids & A Mop, has turned his youthful dream into a growing enterprise.
  • Kerry Pipes
  • 8,613 Reads 15 Shares
2019 STAR Awards recognize the best in franchise recruitment practices.
  • Sara Wykes
  • 6,751 Reads 90 Shares
Inaugural Annual Franchise Marketing Report establishes benchmarks for marketing budget spending and effectiveness.
  • Eddy Goldberg
  • 5,171 Reads 17 Shares
Are your customers not answering your phone calls? Wait - I just received a text and need to see who it's from!
  • Eddy Goldberg
  • 3,315 Reads 23 Shares
We asked franchise marketing leaders how they prepare a marketing plan and execute the strategies .
  • Eddy Goldberg
  • 5,258 Reads 15 Shares
Franchise Update's 2020 Annual Franchise Development Report is the ultimate benchmarking tool for improving recruitment and sales.
  • Eddy Goldberg
  • 2,754 Reads 27 Shares
When it comes to expanding your system, sustainable growth beats speed for long-term success
  • Darrell Johnson and Luis Despradel
  • 10,963 Reads 184 Shares
Franchise Update's 2020 Annual Franchise Development Report is the ultimate benchmarking tool for improving recruitment and sales.
  • Eddy Goldberg
  • 6,425 Reads 29 Shares
We asked franchise CEOs what their favorite occasions are to send notes to their employees.
  • Eddy Goldberg
  • 4,053 Reads 31 Shares
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