Franchisor Articles
Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the franchise growth, operations, legal, leadership, marketing, real estate, and technology site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.
Franchise Update's 2020 Annual Franchise Development Report is the ultimate benchmarking tool for improving recruitment and sales.
- Eddy Goldberg
- 3,165 Reads 8 Shares
Welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, regulation and legislation, technology, milestones, and other news about franchisors large, medium, and emerging.
- Eddy Goldberg
- 3,395 Reads 49 Shares
We asked franchise CEOs about where they like to take their vacations.
- Eddy Goldberg
- 10,730 Reads 32 Shares
Urban Air Adventure Parks' CEO "just happened" upon franchising--and loves it!
- Kerry Pipes
- 17,800 Reads 130 Shares
If you couldn't make it to the 2019 Franchise Leadership & Development Conference, here's what you missed!
- Kerry Pipes & Eddy Goldberg
- 5,368 Reads 37 Shares
Increasing your online ratings even a little can boost conversions in big ways.
- Uberall
- 4,852 Reads 7 Shares
Overlooking Gen X's 65 million consumers at the peak of their earning power would be a costly mistake.
- Andrea Brandon
- 4,160 Reads 33 Shares
Take control of your marketing data and make reporting easier and more useful.
- Patrick Crawford
- 6,857 Reads 60 Shares
What's the most challenging part of being a CMO in 2019?
- Eddy Goldberg
- 3,715 Reads 9 Shares
If your budget doesn't include training for your recruitment team, sadly you're not alone.
- Art Coley
- 4,613 Reads 14 Shares
How does your company's culture affect your bottom line?
- Charles Bonfiglio
- 5,986 Reads 76 Shares
We asked franchise CEOs how they relax/balance life and work.
- Eddy Goldberg
- 4,699 Reads 5 Shares
As Veterans Day nears, here's how your brand can help a returned service member.
- Gordon Logan
- 4,033 Reads 6 Shares
8 concerns brands have with their digital marketing agency
- Lounge Lizard Worldwide
- 6,704 Reads 31 Shares
2 marketing leaders – from Neighborly and Dippin’ Dots & Doc Popcorn – describe their role.
- Eddy Goldberg
- 3,519 Reads 13 Shares
Which departments should participate in your franchise sales process?
- Michael Peterson
- 7,015 Reads 44 Shares
How Facebook Groups can help to unify and align your franchise system.
- Charles Bonfiglio
- 7,519 Reads 54 Shares
Welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, regulation and legislation, technology, milestones, and other news about franchisors large, medium, and emerging.
- Eddy Goldberg
- 2,887 Reads 4 Shares
We asked franchise CEOs what technology they take on the road.
- Eddy Goldberg
- 3,944 Reads 7 Shares
How investing in customer service can boost your bottom line.
- John Tschohl
- 6,274 Reads 9 Shares
5 traits are required to building successful relationships.
- John DiJulius
- 26,425 Reads 28 Shares
Want to win over Millennials? Market your brand's social responsibility!
- Andrea Brandon
- 8,247 Reads 46 Shares
6 marketing pros provide advice to aspiring CMOs on making it to the top of their field.
- Eddy Goldberg
- 4,386 Reads 29 Shares
Challenge the Pros asks Golden Corral and ShelfGenie how they help candidates find financing
- Franchise Update
- 5,846 Reads 8 Shares
California's AB5 law, coming your way January 1, represents a serious threat to the franchise model.
- Jonathan Solish
- 7,402 Reads 135 Shares
Advice for new franchisees on awarding their first franchises.
- Kay Ainsley
- 5,415 Reads 21 Shares
If you're seeking new cities to expand your brand, look to smaller, affordable ones, suggests a report from Realtor.com
- Eddy Goldberg
- 3,874 Reads 14 Shares
We asked franchise CEOs about the last 2 books they've read. We got some interesting answers!
- Eddy Goldberg
- 5,480 Reads 34 Shares
Two marketing directors discuss the role their team plays in real estate and site selection
- Franchise Update
- 5,444 Reads 5 Shares
Tips and advice for marketing leaders on how to be a good boss
- Chad Storlie
- 7,534 Reads 55 Shares
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