Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the franchise growth, operations, legal, leadership, marketing, real estate, and technology site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

The 5 Characteristics of Relationship Building

5 traits are required to building successful relationships.

John DiJulius
26,274 Reads 28 Shares

Millennial Matters: Corporate Social Responsibility Is Important

Want to win over Millennials? Market your brand's social responsibility!

Andrea Brandon
8,223 Reads 46 Shares

CMO Q&A: What Advice Would You Offer to Aspiring CMOs?

6 marketing pros provide advice to aspiring CMOs on making it to the top of their field.

Eddy Goldberg
4,341 Reads 29 Shares

Challenge the Pros: Helping Candidates Find Financing

Challenge the Pros asks Golden Corral and ShelfGenie how they help candidates find financing

Franchise Update
5,793 Reads 8 Shares

New California Law Likely To Disrupt Long-Established Franchise Relationships

California's AB5 law, coming your way January 1, represents a serious threat to the franchise model.

Jonathan Solish
7,362 Reads 135 Shares

Sales Advice for New Franchisors

Advice for new franchisees on awarding their first franchises.

Kay Ainsley
5,357 Reads 21 Shares

Report: Hot Cities for Franchise Expansion Shift in 2019 from Big City Metros

If you're seeking new cities to expand your brand, look to smaller, affordable ones, suggests a report from Realtor.com

Eddy Goldberg
3,834 Reads 14 Shares

CEO Q&A: What Are the Last Two Books You've Read?

We asked franchise CEOs about the last 2 books they've read. We got some interesting answers!

Eddy Goldberg
5,420 Reads 34 Shares

CMO Roundtable: Marketing Team's Role in Site Selection and Real Estate

Two marketing directors discuss the role their team plays in real estate and site selection

Franchise Update
5,410 Reads 5 Shares

Advice for Leaders on How to Enable & Empower Employees

Tips and advice for marketing leaders on how to be a good boss

Chad Storlie
7,479 Reads 55 Shares

How Massage Heights Successfully Engages Social Media Influencers

Making the most of social media influencers at Massage Heights

Ashley Schuetz
5,879 Reads 20 Shares

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Consumer Marketing Roundup: September 24, 2019

1) Improve your marketing attribution with Google Analytics and Facebook Attribution; 2) Managing lifetime customer value in an offline world; 3) Are clicks still king in the world of SEO?; and 4) California’s consumer privacy act is coming this January – are you prepared?

Eddy Goldberg
3,785 Reads 3 Shares

CMO Q&A: How Is Your Marketing/Branding Strategy Developed, and How Does It Flow Through the System?

5 marketing pros tell how they developed their marketing and branding strategy, and how they spread it across the system

Eddy Goldberg
4,775 Reads 21 Shares

First Impressions Last: Involve Franchisees Early In Remodel Requirements

Gaining franchisee buy-in for remodeling and upgrades means involving them from the start

Kay Ainsley
4,598 Reads 23 Shares

Franchise Finance: How 9 Franchisors Help Operators Find Capital

What are YOU doing to help your franchisees get funding?

Eddy Goldberg
17,042 Reads 88 Shares

What Is the Relationship Economy? Building Connections That Last With Your Customers

How healthy is your relationship with the Relationship Economy?

John DiJulius
7,622 Reads 7 Shares

5 Lessons from the Military for Improving the Retail Customer Experience

Improve your retail customer experience with these 5 tips from the U.S. Army.

Chad Storlie
7,549 Reads 43 Shares

Data Overload? Consider These 8 Metrics and Reports To Ease Your Load

8 essential reports every marketer needs.

Eddy Goldberg
6,129 Reads 29 Shares

CMO Q&A: How Have Marketing Strategies & Tools Changed Over the Past Decade? How Have You Adapted?

6 marketing pros tell how they're adapting to changes in today's marketing strategies and tools.

Eddy Goldberg
3,605 Reads 63 Shares

Selection Perfection: To find the Best Sites, Combine Data with Experience

Real estate pros discuss how they select the best sites for franchisee success.

Sara Wykes
6,920 Reads 18 Shares

Take Back Your Day - and Your Life - with the Sphere of Silence

Stressed? Burned out? This simple daily practice can help!

Vijay Eswaran
12,729 Reads 539 Shares

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Managing Large Teams Effectively Requires a Chain of Command

Do you have 16 or 60 people who report directly to you, or do you have a chain of command?

Bruce Tulgan
3,443 Reads 5 Shares

Transform Those 'We Need To Talk' Moments into Positive Conversations

Need to talk? How to have effective conversations with your franchisees.

Greg Nathan
2,812 Reads 1 Shares

Think Like an Athlete: 5 Ways To Boost Your Self-Confidence at Work

Is a lack of self-confidence undermining your career?

Grant Parr
12,684 Reads 51 Shares

Heart & Home: For Shirin Behzadi, Caring is at The Core

Home Franchise Concepts CEO Shirin Behzadi combines business with a culture of caring.

Kerry Pipes
4,993 Reads 8 Shares

Sanjay Gehani's High-Tech Background Is a Perfect Fit for Franchising

How Building Kidz CMO and co-founder parlayed his high-tech career into creating a high-touch franchise brand.

Michael Peterson
5,379 Reads 189 Shares

Welcome to the Inaugural Annual Franchise Marketing Report (AFMR)!

Franchise Update releases the first Annual Franchise Marketing Report, the AFMR.

Eddy Goldberg
4,258 Reads 50 Shares

Consumer Marketing Roundup: August 27, 2019

1) Thinking – and rethinking – the role and the future of the CMO; 2) 6 practical social media marketing tips and tactics; and 3) 10 end-of-summer reading items – something for every marketer.