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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Highlights from the 2019 Annual Franchise Development Report (AFDR). This week: 7 differentiators from brands with the most success in sales and development.
  • Eddy Goldberg
  • 2,024 Reads 7 Shares
We asked franchise CEOs if they exercise in the morning or have wine with lunch.
  • Eddy Goldberg
  • 2,852 Reads 11 Shares
International franchising pros provide their thoughts on real estate conditions around the world.
  • William Edwards
  • 4,755 Reads 4 Shares
If your team is showing signs of burnout, it could be suffering from under-management.
  • Bruce Tulgan
  • 2,433 Reads 7 Shares
Customer service problem? Train and empower your employees to be superheroes and build loyalty for life.
  • John DiJulius
  • 4,151 Reads 24 Shares
Here are 16 email rules you "absolutely have to break" according to Marketo
  • Franchise Update
  • 4,103 Reads 12 Shares
5 marketing pros on how they manage their marketing department costs and budgets.
  • Eddy Goldberg
  • 3,293 Reads 48 Shares
Three action items to increase signings by up to 30%
  • Art Coley
  • 5,008 Reads 38 Shares
California courts may change the joint employer picture - for the worse
  • Eddy Goldberg
  • 6,142 Reads 38 Shares
How innovation has affected the sales and development process at McAlister's Deli.
  • Joe Guith
  • 2,721 Reads 1 Shares
Highlights from the 2019 Annual Franchise Development Report (AFDR). This week: Franchisors that exceeded their goals, by segment.
  • Eddy Goldberg
  • 2,003 Reads 2 Shares
Indevia Accounting
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Indevia Accounting
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Indevia Accounting
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We asked CEO what time they like to be at their desk.
  • Eddy Goldberg
  • 2,749 Reads 9 Shares
New revenue recognition rules are starting to show their impact in franchising.
  • Darrell Johnson
  • 4,164 Reads 16 Shares
How to use online-to-offline media strategies to boost your sales.
  • 6,178 Reads 7 Shares
Q&A with Michael Barrette, chief marketing and sales officer for Dippin' Dots and Doc Popcorn
  • Kerry Pipes
  • 5,903 Reads 8 Shares
At Dream Vacations, "caring more" is driving record-breaking sales.
  • Debbie Fiorino
  • 4,731 Reads 17 Shares
Is your recruitment system right for your brand?
  • Art Coley
  • 21,176 Reads 19 Shares
Dramatic changes at U.S. shopping malls present new opportunities for franchise brands.
  • Carl Jenkins
  • 4,739 Reads 14 Shares
Innovative marketing strategies at Coyote Ugly Saloon and The Woodhouse Day Spas
  • Franchise Update
  • 7,042 Reads 7 Shares
Challenge the Pros asks Unity Rd. and McAlister's Deli how innovation has affected their sales and development process
  • Franchise Update
  • 4,301 Reads 11 Shares
Customer service guru John DiJulius has collected his 26 best customer service quotes - and wants to hear yours!
  • John DiJulius
  • 4,979 Reads 63 Shares
Jersey Mike's Subs
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Jersey Mike's Subs
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Jersey Mike's Subs
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Tight urban real estate has franchisors looking into rural, tertiary markets.
  • Carl Jenkins
  • 3,769 Reads 25 Shares
How Amanda Ploger, marketing director at Moran Family of Brands, how her team works with the brand's site selection team.
  • Amanda Ploger
  • 1,998 Reads 2 Shares
Want to save some money upfront for new sites? Here are 3 ways Newk's Eatery does.
  • Chris Cheek
  • 2,997 Reads 5 Shares
1) 5 tips for tuning up your customer experience strategy; 2) the 2019 Hispanic Small Business Report from Claritas and the U.S. Hispanic Chamber; and 3) the 5 biggest mistakes video marketers make - and how to fix them.
  • Eddy Goldberg
  • 4,441 Reads 4 Shares
Is your brand ready to scale, or ready to fail?
  • Evan Hackel
  • 4,591 Reads 4 Shares
CMOs discuss how they work with other internal departments, and the technologies they use to do it.
  • Eddy Goldberg
  • 3,236 Reads 2 Shares
Are you spending enough on brand awareness to effectively influence the customer journey?
  • Hallie Wright
  • 5,495 Reads 16 Shares
The #1 skill a great leader must learn to master.
  • John DiJulius
  • 3,423 Reads 14 Shares
With an economic downturn predicted, do you have a plan?
  • Darrell Johnson
  • 4,552 Reads 14 Shares
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