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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

How Building Kidz CMO and co-founder parlayed his high-tech career into creating a high-touch franchise brand.
  • Michael Peterson
  • 5,504 Reads 189 Shares
Franchise Update releases the first Annual Franchise Marketing Report, the AFMR.
  • Eddy Goldberg
  • 4,340 Reads 50 Shares
1) Thinking – and rethinking – the role and the future of the CMO; 2) 6 practical social media marketing tips and tactics; and 3) 10 end-of-summer reading items – something for every marketer.
  • Eddy Goldberg
  • 2,366 Reads 3 Shares
5 marketing pros on how they see vendors as business partners.
  • Eddy Goldberg
  • 3,680 Reads 26 Shares
Turn your GMs into operating partners and watch employee retention and AUV improve.
  • Jason Ingermanson
  • 5,350 Reads 7 Shares
Welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, regulation and legislation, technology, milestones, and other news about franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 2,547 Reads 3 Shares
Highlights from the 2019 Annual Franchise Development Report (AFDR). This week: 7 differentiators from brands with the most success in sales and development.
  • Eddy Goldberg
  • 2,087 Reads 7 Shares
We asked franchise CEOs if they exercise in the morning or have wine with lunch.
  • Eddy Goldberg
  • 2,970 Reads 11 Shares
International franchising pros provide their thoughts on real estate conditions around the world.
  • William Edwards
  • 4,943 Reads 4 Shares
If your team is showing signs of burnout, it could be suffering from under-management.
  • Bruce Tulgan
  • 2,559 Reads 7 Shares
Customer service problem? Train and empower your employees to be superheroes and build loyalty for life.
  • John DiJulius
  • 4,325 Reads 24 Shares
Bojangles
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Here are 16 email rules you "absolutely have to break" according to Marketo
  • Franchise Update
  • 4,223 Reads 12 Shares
5 marketing pros on how they manage their marketing department costs and budgets.
  • Eddy Goldberg
  • 3,444 Reads 48 Shares
Three action items to increase signings by up to 30%
  • Art Coley
  • 5,114 Reads 38 Shares
California courts may change the joint employer picture - for the worse
  • Eddy Goldberg
  • 6,337 Reads 38 Shares
How innovation has affected the sales and development process at McAlister's Deli.
  • Joe Guith
  • 2,782 Reads 1 Shares
Highlights from the 2019 Annual Franchise Development Report (AFDR). This week: Franchisors that exceeded their goals, by segment.
  • Eddy Goldberg
  • 2,109 Reads 2 Shares
We asked CEO what time they like to be at their desk.
  • Eddy Goldberg
  • 2,895 Reads 9 Shares
New revenue recognition rules are starting to show their impact in franchising.
  • Darrell Johnson
  • 4,337 Reads 16 Shares
How to use online-to-offline media strategies to boost your sales.
  • 6,452 Reads 7 Shares
Q&A with Michael Barrette, chief marketing and sales officer for Dippin' Dots and Doc Popcorn
  • Kerry Pipes
  • 6,194 Reads 8 Shares
Dogtopia
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At Dream Vacations, "caring more" is driving record-breaking sales.
  • Debbie Fiorino
  • 4,978 Reads 17 Shares
Is your recruitment system right for your brand?
  • Art Coley
  • 21,668 Reads 19 Shares
Dramatic changes at U.S. shopping malls present new opportunities for franchise brands.
  • Carl Jenkins
  • 4,925 Reads 14 Shares
Innovative marketing strategies at Coyote Ugly Saloon and The Woodhouse Day Spas
  • Franchise Update
  • 7,326 Reads 7 Shares
Challenge the Pros asks Unity Rd. and McAlister's Deli how innovation has affected their sales and development process
  • Franchise Update
  • 4,479 Reads 11 Shares
Customer service guru John DiJulius has collected his 26 best customer service quotes - and wants to hear yours!
  • John DiJulius
  • 5,158 Reads 63 Shares
Tight urban real estate has franchisors looking into rural, tertiary markets.
  • Carl Jenkins
  • 3,939 Reads 25 Shares
How Amanda Ploger, marketing director at Moran Family of Brands, how her team works with the brand's site selection team.
  • Amanda Ploger
  • 2,055 Reads 2 Shares
Want to save some money upfront for new sites? Here are 3 ways Newk's Eatery does.
  • Chris Cheek
  • 3,149 Reads 5 Shares
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