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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

How innovation has affected the sales and development process at McAlister's Deli.
  • Joe Guith
  • 2,761 Reads 1 Shares
Highlights from the 2019 Annual Franchise Development Report (AFDR). This week: Franchisors that exceeded their goals, by segment.
  • Eddy Goldberg
  • 2,068 Reads 2 Shares
We asked CEO what time they like to be at their desk.
  • Eddy Goldberg
  • 2,843 Reads 9 Shares
New revenue recognition rules are starting to show their impact in franchising.
  • Darrell Johnson
  • 4,286 Reads 16 Shares
How to use online-to-offline media strategies to boost your sales.
  • 6,374 Reads 7 Shares
Q&A with Michael Barrette, chief marketing and sales officer for Dippin' Dots and Doc Popcorn
  • Kerry Pipes
  • 6,070 Reads 8 Shares
At Dream Vacations, "caring more" is driving record-breaking sales.
  • Debbie Fiorino
  • 4,884 Reads 17 Shares
Is your recruitment system right for your brand?
  • Art Coley
  • 21,503 Reads 19 Shares
Dramatic changes at U.S. shopping malls present new opportunities for franchise brands.
  • Carl Jenkins
  • 4,865 Reads 14 Shares
Innovative marketing strategies at Coyote Ugly Saloon and The Woodhouse Day Spas
  • Franchise Update
  • 7,245 Reads 7 Shares
Challenge the Pros asks Unity Rd. and McAlister's Deli how innovation has affected their sales and development process
  • Franchise Update
  • 4,428 Reads 11 Shares
Movita Juice Bar
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Movita Juice Bar
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Movita Juice Bar
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Customer service guru John DiJulius has collected his 26 best customer service quotes - and wants to hear yours!
  • John DiJulius
  • 5,092 Reads 63 Shares
Tight urban real estate has franchisors looking into rural, tertiary markets.
  • Carl Jenkins
  • 3,881 Reads 25 Shares
How Amanda Ploger, marketing director at Moran Family of Brands, how her team works with the brand's site selection team.
  • Amanda Ploger
  • 2,035 Reads 2 Shares
Want to save some money upfront for new sites? Here are 3 ways Newk's Eatery does.
  • Chris Cheek
  • 3,099 Reads 5 Shares
1) 5 tips for tuning up your customer experience strategy; 2) the 2019 Hispanic Small Business Report from Claritas and the U.S. Hispanic Chamber; and 3) the 5 biggest mistakes video marketers make - and how to fix them.
  • Eddy Goldberg
  • 4,498 Reads 4 Shares
Is your brand ready to scale, or ready to fail?
  • Evan Hackel
  • 4,731 Reads 4 Shares
CMOs discuss how they work with other internal departments, and the technologies they use to do it.
  • Eddy Goldberg
  • 3,314 Reads 2 Shares
Are you spending enough on brand awareness to effectively influence the customer journey?
  • Hallie Wright
  • 5,622 Reads 16 Shares
The #1 skill a great leader must learn to master.
  • John DiJulius
  • 3,533 Reads 14 Shares
With an economic downturn predicted, do you have a plan?
  • Darrell Johnson
  • 4,745 Reads 14 Shares
Bojangles
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Bojangles
SPONSORED CONTENT
Bojangles
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How Kona Ice's marketing team is making things easier for its nearly 600 franchisees
  • Liz Schaefer
  • 6,492 Reads 15 Shares
Your brand's FUND Score is the key to helping your franchisees find financing.
  • Edith Wiseman
  • 5,578 Reads 48 Shares
Make your sales team be more productive with these tech tips.
  • Michael A. Peterson
  • 7,376 Reads 26 Shares
Greg Nathan's 25 questions for franchisors on the health of their business model: How do you stack up?
  • Eddy Goldberg
  • 3,602 Reads 27 Shares
International franchising pros provide their thoughts on innovation and the future.
  • William Edwards
  • 5,777 Reads 49 Shares
Welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, regulation and legislation, technology, milestones, and other news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 2,281 Reads 5 Shares
CEO Q&A: What makes you say, "Yes, now that's why I do what I do!"?
  • Eddy Goldberg
  • 3,270 Reads 6 Shares
Improve your sales by giving prospects a deeper look inside your brand.
  • Evan Hackel
  • 3,376 Reads 12 Shares
2019 Franchise Marketing Leadership Conference shakes things up with 3 three new offerings.
  • Eddy Goldberg and Kerry Pipes
  • 5,907 Reads 14 Shares
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