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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Customer surveys like NPS are useful, but require moving beyond the numbers.
  • Chad Storlie
  • 6,162 Reads 37 Shares
Make your ad funds more flexible and increase the effectiveness of your franchisees' advertising and marketing.
  • Kay Ainsley
  • 7,302 Reads 8 Shares
CMOs discuss what today's franchise prospects expect from their brand's marketing department.
  • Eddy Goldberg
  • 3,998 Reads 8 Shares
Arizona's Angry Crab Shack prepares to go national and is looking for early investors.
  • Ron Lou
  • 5,800 Reads 10 Shares
Lead generation is only step one. The next step is meeting prospects where they are.
  • Michael A. Peterson
  • 4,598 Reads 36 Shares
Using PR to build your brand is good for all brands, but especially useful for emerging ones.
  • Lora Kellogg
  • 4,240 Reads 41 Shares
Highlights from the 2019 Annual Franchise Development Report (AFDR). This week: What was the average cost per lead and cost per sale at more than 100 franchisors?
  • Eddy Goldberg
  • 3,898 Reads 13 Shares
CEO Q&A: 6 CEOs on what makes a good management team
  • Eddy Goldberg
  • 4,736 Reads 31 Shares
Franchise Update's first annual Innovation Awards produce 17 winners.
  • Kerry Pipes & Eddy Goldberg
  • 11,372 Reads 62 Shares
Winners of the first Franchise Innovation Awards announced in 17 categories.
  • Franchise Update
  • 8,450 Reads 168 Shares
How Coyote Ugly Saloon's innovative marketing strategies are improving ROI.
  • Leejon Killingsworth
  • 6,192 Reads 116 Shares
Broken Yolk
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1) Is NPS overrated, or just overused?; 2) Exploring the value of emotion-driven engagement (Deloitte study); 3) IAB issues guidelines on user-generated content; 4) Four social media marketing ideas from Social Media Examiner.
  • Eddy Goldberg
  • 3,582 Reads 4 Shares
CMOs talk about the role of the marketing team in franchise sales and development
  • 3,293 Reads 6 Shares
As the war on facts continues, franchising must learn to tell truth from fiction
  • Darrell Johnson
  • 4,066 Reads 14 Shares
Are you ready to grow your brand?
  • Charles Bonfiglio
  • 6,907 Reads 107 Shares
Welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, regulation and legislation, technology, milestones, and other news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 1,885 Reads 12 Shares
CEO Q&A: 6 CEOs describe their management style
  • Eddy Goldberg
  • 4,663 Reads 155 Shares
Structuring deals with realistic opening schedules: 2 brands tell how they do it.
  • Franchise Update
  • 3,674 Reads 9 Shares
Kona Ice, with 600 franchisees, finds a solution to marketing at scale
  • Liz Schaefer
  • 8,633 Reads 478 Shares
What do the best customer experience brands do differently?
  • John DiJulius
  • 4,051 Reads 25 Shares
Customer service mistakes are a chance for you to save the day--and create a customer for life.
  • John Tschohl
  • 3,271 Reads 4 Shares
Subway
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CMOs discuss on the importance of having a personal touch.
  • Eddy Goldberg
  • 2,917 Reads 7 Shares
Third parties for franchise recruitment might not be your best bet.
  • Michael Seid & Joyce Mazero
  • 3,241 Reads 67 Shares
How innovation has affected the sales and development process at Unity Rd.
  • Justin Livingston
  • 4,066 Reads 56 Shares
Highlights from the 2019 Annual Franchise Development Report (AFDR). This week: What were the top digital sales producers at more than 100 franchisors?
  • Eddy Goldberg
  • 2,679 Reads 9 Shares
CEO Q&A: What advice can you offer aspiring CEOs?
  • Eddy Goldberg
  • 3,048 Reads 5 Shares
Painting with a Twist's first-ever CMO has big plans for the paint-and-sip brand.
  • Kerry Pipes
  • 7,946 Reads 160 Shares
Yes, Virginia, spending on brand awareness does lead to increased sales!
  • Hallie Wright
  • 4,095 Reads 8 Shares
2018 Mystery Shop finds weaknesses in the pre-engagement phase of franchisee recruitment.
  • Art Coley
  • 4,301 Reads 17 Shares
3 keys to creating a training system for your new franchisees.
  • Cordell Riley
  • 5,556 Reads 8 Shares
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