Franchisor Articles
Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the franchise growth, operations, legal, leadership, marketing, real estate, and technology site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.
How Building Kidz CMO and co-founder parlayed his high-tech career into creating a high-touch franchise brand.
- Michael Peterson
- 5,504 Reads 189 Shares
Franchise Update releases the first Annual Franchise Marketing Report, the AFMR.
- Eddy Goldberg
- 4,340 Reads 50 Shares
1) Thinking – and rethinking – the role and the future of the CMO; 2) 6 practical social media marketing tips and tactics; and 3) 10 end-of-summer reading items – something for every marketer.
- Eddy Goldberg
- 2,366 Reads 3 Shares
5 marketing pros on how they see vendors as business partners.
- Eddy Goldberg
- 3,680 Reads 26 Shares
Turn your GMs into operating partners and watch employee retention and AUV improve.
- Jason Ingermanson
- 5,350 Reads 7 Shares
Welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, regulation and legislation, technology, milestones, and other news about franchisors large, medium, and emerging.
- Eddy Goldberg
- 2,547 Reads 3 Shares
Highlights from the 2019 Annual Franchise Development Report (AFDR). This week: 7 differentiators from brands with the most success in sales and development.
- Eddy Goldberg
- 2,087 Reads 7 Shares
We asked franchise CEOs if they exercise in the morning or have wine with lunch.
- Eddy Goldberg
- 2,970 Reads 11 Shares
International franchising pros provide their thoughts on real estate conditions around the world.
- William Edwards
- 4,943 Reads 4 Shares
If your team is showing signs of burnout, it could be suffering from under-management.
- Bruce Tulgan
- 2,559 Reads 7 Shares
Customer service problem? Train and empower your employees to be superheroes and build loyalty for life.
- John DiJulius
- 4,325 Reads 24 Shares
Here are 16 email rules you "absolutely have to break" according to Marketo
- Franchise Update
- 4,223 Reads 12 Shares
5 marketing pros on how they manage their marketing department costs and budgets.
- Eddy Goldberg
- 3,444 Reads 48 Shares
Three action items to increase signings by up to 30%
- Art Coley
- 5,114 Reads 38 Shares
California courts may change the joint employer picture - for the worse
- Eddy Goldberg
- 6,337 Reads 38 Shares
How innovation has affected the sales and development process at McAlister's Deli.
- Joe Guith
- 2,782 Reads 1 Shares
Highlights from the 2019 Annual Franchise Development Report (AFDR). This week: Franchisors that exceeded their goals, by segment.
- Eddy Goldberg
- 2,109 Reads 2 Shares
We asked CEO what time they like to be at their desk.
- Eddy Goldberg
- 2,895 Reads 9 Shares
New revenue recognition rules are starting to show their impact in franchising.
- Darrell Johnson
- 4,337 Reads 16 Shares
How to use online-to-offline media strategies to boost your sales.
- 6,452 Reads 7 Shares
Q&A with Michael Barrette, chief marketing and sales officer for Dippin' Dots and Doc Popcorn
- Kerry Pipes
- 6,194 Reads 8 Shares
At Dream Vacations, "caring more" is driving record-breaking sales.
- Debbie Fiorino
- 4,978 Reads 17 Shares
Is your recruitment system right for your brand?
- Art Coley
- 21,668 Reads 19 Shares
Dramatic changes at U.S. shopping malls present new opportunities for franchise brands.
- Carl Jenkins
- 4,925 Reads 14 Shares
Innovative marketing strategies at Coyote Ugly Saloon and The Woodhouse Day Spas
- Franchise Update
- 7,326 Reads 7 Shares
Challenge the Pros asks Unity Rd. and McAlister's Deli how innovation has affected their sales and development process
- Franchise Update
- 4,479 Reads 11 Shares
Customer service guru John DiJulius has collected his 26 best customer service quotes - and wants to hear yours!
- John DiJulius
- 5,158 Reads 63 Shares
Tight urban real estate has franchisors looking into rural, tertiary markets.
- Carl Jenkins
- 3,939 Reads 25 Shares
How Amanda Ploger, marketing director at Moran Family of Brands, how her team works with the brand's site selection team.
- Amanda Ploger
- 2,055 Reads 2 Shares
Want to save some money upfront for new sites? Here are 3 ways Newk's Eatery does.
- Chris Cheek
- 3,149 Reads 5 Shares
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