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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Lisa Zoellner has served in a variety of marketing and merchandising roles spanning more than 25 years, primarily with franchised brands.
  • Franchise Update
  • 5,603 Reads 2 Shares
If you don't have control over your data, you might be led in the wrong direction.
  • Scott East
  • 2,998 Reads 14 Shares
CMOs tell what they think are the 3 most important keys for today's marketing leaders.
  • Eddy Goldberg
  • 3,812 Reads 20 Shares
5 things to know to make YouTube work for your brand.
  • Andrea Brandon
  • 3,765 Reads 7 Shares
How Auntie Anne's creates loyal customers for its impulse purchase products
  • Nick Bergelt
  • 10,033 Reads 9 Shares
Sonic's Margin Improvement Management program pays off!
  • Jerry Fogel
  • 5,199 Reads 5 Shares
Q&A with Title Boxing Club's vice president of marketing, Brooke Budke.
  • Franchise Update
  • 5,119 Reads 1 Shares
New franchisor? 18 tips to get your franchise growing.
  • Don Daszkowski
  • 8,312 Reads 72 Shares
A 5-point checklist for creating your best franchisee convention ever.
  • Cheever Griffin
  • 4,057 Reads 5 Shares
6 traits strong franchise brands have in common.
  • Eddy Goldberg
  • 4,154 Reads 27 Shares
CEO Q&A: What has inspired your leadership style?
  • Eddy Goldberg
  • 4,691 Reads 25 Shares
Dogtopia
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Dogtopia
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Dogtopia
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Annual Mystery Shopping results revealed at 2018 Franchise Leadership & Development Conference
  • Helen Bond
  • 5,097 Reads 12 Shares
Q&A with KFC U.S.'s chief marketing officer, Andrea Zahumensky.
  • Franchise Update
  • 4,941 Reads 2 Shares
Make the most of your grand openings and lay the foundation for new unit success.
  • Sara Wykes
  • 6,258 Reads 12 Shares
8 Female Franchise Marketing Leaders Answer 10 Questions
  • Eddy Goldberg
  • 3,918 Reads 9 Shares
Can a company's customer service go from bad to great?
  • John DiJulius
  • 4,233 Reads 9 Shares
What are the marketing challenges of overseas expansion? (Young Rembrandts & Dale Carnegie)
  • Franchise Update
  • 4,906 Reads 2 Shares
For John Nobis, CEO of Two Men and a Truck, a background in accounting, consulting, and IT are adding up to success.
  • Kerry Pipes
  • 7,391 Reads 66 Shares
What’s the ROI of an impression?
  • Hallie Wright
  • 6,097 Reads 70 Shares
We asked 4 franchise marketing leaders what they think is the most challenging part of being a CMO today.
  • Eddy Goldberg
  • 4,986 Reads 4 Shares
Consumer marketing news you can use – today! (We’ve made some changes.)
  • Eddy Goldberg
  • 2,994 Reads 3 Shares
Sonny’s BBQ
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Sonny’s BBQ
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Sonny’s BBQ
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How 3 positive guest experiences create loyal customers at Stoner's Pizza Joint
  • Nick Bergelt
  • 4,603 Reads 13 Shares
Advice for emerging franchises on signing their first franchisees
  • Andrew Seid
  • 5,319 Reads 24 Shares
We've redesigned Franchise Update magazine. Take a look and tell us what you think!
  • Kerry Pipes & Eddy Goldberg
  • 3,527 Reads 6 Shares
Get your franchisees talking with each other about best practices and watch your system grow.
  • Jeff Berkson
  • 4,845 Reads 27 Shares
8 franchise CEOs and presidents describe their leadership styles.
  • Eddy Goldberg
  • 6,240 Reads 23 Shares
So many things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 3,200 Reads 2 Shares
Highlights from the 2019 Annual Franchise Development Report (AFDR). This week: Where brands spend their digital recruitment budgets.
  • Eddy Goldberg
  • 2,822 Reads 2 Shares
Safeguarding your franchise system from cyber intrusions is more important than ever.
  • Eddie Block, Mike Lockerby, & Peter Vogel
  • 6,457 Reads 7 Shares
We've remodeled this newsletter and expanded the content.
  • Eddy Goldberg
  • 2,262 Reads 2 Shares
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