Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the franchise growth, operations, legal, leadership, marketing, real estate, and technology site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Growing Your Units by Growing Your Leaders

Leadership development is the key to growing your organization

Jesse Keyser
3,650 Reads 7 Shares

2019 AFDR Highlights: Top Sales Producers by Category

Highlights from the 2019 Annual Franchise Development Report (AFDR). This week: What were the top sales producers --digital? print? brokers? trade shows?

Eddy Goldberg
3,864 Reads 11 Shares

Good News! - April 2019

So many things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, regulation and legislation, milestones, and other news from franchisors large, medium, and emerging.

Eddy Goldberg
4,165 Reads 5 Shares

CEO Q&A: Do you want to be liked or respected?

Eddy Goldberg
7,997 Reads 165 Shares

Here Comes Gen Z!: Are You Ready for These Up-And-Comers?

Now's the time to start adding Gen Z to your marketing plans -- and budgets!

Andrea Brandon
5,483 Reads 14 Shares

What Builds Franchise Success? Ongoing Training for Every Employee and Franchisee

How continual employee and franchisee training can help your entire system succeed.

Evan Hackel
6,882 Reads 4 Shares

4 Ways You Can Boost Local SEO for Your Franchisee Websites

Looking for better local SEO results? Here are 4 ways to make it happen.

Lora Kellogg
4,983 Reads 45 Shares

Webinar: "Marketing Innovation with Impact," May 1

"Marketing Innovation with Impact" webinar with marketing pros from Pearle Vision and Jersey Mike's, May 1

Franchise Update Media
4,048 Reads 26 Shares

The Future of Mobile Food - Using Low-Cost Carts To Expand Your Brand

Mobile food carts: a low-cost way to spread your brand and test new ideas.

James Meeks
7,315 Reads 34 Shares

CMO Q&A: How Do You Create a "Customer-Centric" Marketing & Brand Philosophy?

4 CMOs discuss tell how they create a customer-centric marketing and brand philosophy.

Eddy Goldberg
3,285 Reads 5 Shares

Franchisee Leases: 6 provisions they must negotiate

6 critical lease provisions your franchisees should negotiate or avoid.

Karen Abrams
10,013 Reads 57 Shares

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Reducing Opening Costs

Here's how Newk's Eatery has reduced the cost of opening new restaurants

Chris Cheek
3,757 Reads 7 Shares

Meet Your Growth Goals by Structuring Deals Realistically

Base your opening schedules on reality, not hope.

Brad Reed
5,377 Reads 13 Shares

CEO Q&A: How Do You Make Tough Decisions?

CEO Q&A: Are tough decisions best made by 1 person or as a team?

Eddy Goldberg
4,539 Reads 27 Shares

Quality Care: Culture and Values Come First for Brian Petranick

As CEO of RiseMark Brands, Brian Petranick navigates Right at Home, Right at Home International, and IKOR International into a changing health care future.

Kerry Pipes
8,838 Reads 4 Shares

CMO Priority: How a Great Customer Experience Drives Loyalty and Profits

Tips and tactics for optimizing the customer experience and the bottom line.

Chad Storlie
7,245 Reads 45 Shares

Consumer Marketing Roundup: March 26, 2019

Delivery at Papa John's and Kroger's; BK heats up the coffee wars; clicking for rewards at Progressive and Google; restaurant marketing in the digital age.