Franchisor Articles
Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the franchise growth, operations, legal, leadership, marketing, real estate, and technology site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.
Continual training for employees and franchisees will help your entire system grow more effectively.
- Evan Hackel
- 12,300 Reads 70 Shares
Set realistic opening schedules that match your overall goals.
- Michael Arrowsmith
- 4,901 Reads 16 Shares
CEO Q&A: How do you transmit your culture to the front line?
- Eddy Goldberg
- 3,823 Reads 40 Shares
When is "traditional" media (vs. digital) a better choice for your campaigns?
- Dan Santy
- 4,222 Reads 15 Shares
Q&A with Pie Five Pizza Co. vice president of marketing, Christina Coy.
- Franchise Update
- 4,476 Reads 1 Shares
As consumers "cut the cord" on cable, savvy local marketers fill the void.
- Mike Peters
- 3,466 Reads 37 Shares
Influencer marketing: exploring its dark side.
- Eddy Goldberg
- 2,678 Reads 2 Shares
Consumer marketing news you can use – today! (We’ve made some changes.)
- Eddy Goldberg
- 2,909 Reads 3 Shares
5 CMOs tell how they prepare and execute a marketing plan.
- Eddy Goldberg
- 7,345 Reads 14 Shares
Standards are needed to preserve the U.S. franchise business model.
- Darrell Johnson
- 3,766 Reads 7 Shares
Q&A with Rotolo's Pizzeria senior vice president of marketing, Christina Bourg.
- Franchise Update
- 4,744 Reads 1 Shares
Boost sales by getting your development and operations to collaborate effectively.
- Todd Leonard
- 2,950 Reads 6 Shares
Small businesses bought and sold in 2018 set a new record, says BizBuySell Insight Report.
- Eddy Goldberg
- 2,707 Reads 2 Shares
So many things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other news from franchisors large, medium, and emerging.
- Eddy Goldberg
- 3,533 Reads 2 Shares
CEO Q&A: What is your biggest leadership challenge?
- Eddy Goldberg
- 3,374 Reads 6 Shares
LunchboxWax is about much more than selling a service.
- Debi Lane
- 16,099 Reads 168 Shares
Lisa Zoellner has served in a variety of marketing and merchandising roles spanning more than 25 years, primarily with franchised brands.
- Franchise Update
- 5,646 Reads 2 Shares
If you don't have control over your data, you might be led in the wrong direction.
- Scott East
- 3,015 Reads 14 Shares
CMOs tell what they think are the 3 most important keys for today's marketing leaders.
- Eddy Goldberg
- 3,849 Reads 20 Shares
5 things to know to make YouTube work for your brand.
- Andrea Brandon
- 3,784 Reads 7 Shares
How Auntie Anne's creates loyal customers for its impulse purchase products
- Nick Bergelt
- 10,110 Reads 9 Shares
Sonic's Margin Improvement Management program pays off!
- Jerry Fogel
- 5,247 Reads 5 Shares
Q&A with Title Boxing Club's vice president of marketing, Brooke Budke.
- Franchise Update
- 5,159 Reads 1 Shares
New franchisor? 18 tips to get your franchise growing.
- Don Daszkowski
- 8,658 Reads 72 Shares
A 5-point checklist for creating your best franchisee convention ever.
- Cheever Griffin
- 4,119 Reads 5 Shares
6 traits strong franchise brands have in common.
- Eddy Goldberg
- 4,193 Reads 27 Shares
CEO Q&A: What has inspired your leadership style?
- Eddy Goldberg
- 4,763 Reads 25 Shares
Annual Mystery Shopping results revealed at 2018 Franchise Leadership & Development Conference
- Helen Bond
- 5,152 Reads 12 Shares
Q&A with KFC U.S.'s chief marketing officer, Andrea Zahumensky.
- Franchise Update
- 4,997 Reads 2 Shares
Make the most of your grand openings and lay the foundation for new unit success.
- Sara Wykes
- 6,378 Reads 12 Shares
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