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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

4 marketing leaders answer the question: "Describe your role as CMO."
  • Eddy Goldberg
  • 3,717 Reads 18 Shares
Top 10 posts in 2018 from Modern Restaurant magazine.
  • Eddy Goldberg
  • 3,595 Reads 13 Shares
Tips on using videos in your email marketing strategy.
  • Sean Gordon
  • 7,421 Reads 45 Shares
We've remodeled! Check out the new format, expanded content and tell us what you think.
  • Eddy Goldberg
  • 2,351 Reads 2 Shares
8 franchise CEOs leaders answer the question: "What is your role as CEO?"
  • Eddy Goldberg
  • 6,013 Reads 21 Shares
Improve your prospect contact rate by working with time zone differences
  • Michael Alston
  • 7,940 Reads 16 Shares
Highlights from the 2019 Annual Franchise Development Report (AFDR). This week: Where brands spend their recruitment budget.
  • Eddy Goldberg
  • 2,491 Reads 2 Shares
HealthSource (America's Chiropractor), shifts brand image from pain management to active living, wellness, and "Do what you love".
  • Kerry Pipes
  • 6,650 Reads 5 Shares
Traditional or digital media? Finding the balance to get the results you want.
  • Dan Santy
  • 3,162 Reads 4 Shares
Social media marketing news you can use - today! For our year-end issue, we look back at 2018 and ahead to 2019. Also, coming next issue: a new and improved newsletter, new name and all.
  • Eddy Goldberg
  • 6,059 Reads 8 Shares
7 ways technology can make your brand run better.
  • Nigel Davies
  • 6,800 Reads 12 Shares
American Family Care
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American Family Care
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American Family Care
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How a board of advisors can help your system grow.
  • John Francis
  • 6,995 Reads 19 Shares
So many things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 3,010 Reads 5 Shares
9Round founder has 5,000 worldwide units in his sights
  • Kerry Pipes
  • 9,616 Reads 170 Shares
Facebook has a lot of data about your customers. Are you using it to the max?
  • Lora Kellogg
  • 3,221 Reads 18 Shares
Can your brand's front-line customer service go from bad to great?
  • John DiJulius
  • 9,832 Reads 16 Shares
At Juice It Up! new ownership is taking the brand to the next level.
  • Chris Braun
  • 9,549 Reads 67 Shares
A series of highlights from the 2019 Annual Franchise Development Report (AFDR) begins with a look at recruitment budgets.
  • Eddy Goldberg
  • 3,308 Reads 4 Shares
Screenmobile founder Scott Walker on how his brand connects with its top prospects
  • Scott Walker
  • 3,491 Reads
2018 STAR Award honorees interviewed on their winning recruitment practices.
  • Sara Wykes
  • 7,825 Reads 1 Shares
HealthSource shifts its brand image from pain management to active living, wellness, and "Do what you love"
  • Kerry Pipes
  • 4,280 Reads 14 Shares
Wienerschnitzel
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Social media marketing news you can use - today! 1) 3 tips for scaling to 24-hour customer service; 2) 4 SEO best practices that no longer apply; 3) 5 tips to overcome the omnichannel challenge; and 4) Marketing Follies: 4 feisty, fun ad campaigns from franchise brands
  • Eddy Goldberg
  • 5,189 Reads 4 Shares
Franchise Leadership & Development Conference celebrates "20 Years Strong"
  • Kerry Pipes & Eddy Goldberg
  • 5,182 Reads 4 Shares
2018 Mystery Shop highlights the importance of pre-engagement in franchise recruitment
  • Art Coley
  • 7,272 Reads 23 Shares
So many things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 3,187 Reads 3 Shares
Franchise Update's 2019 Annual Franchise Development Report is the ultimate benchmarking tool for improving recruitment and sales.
  • Eddy Goldberg
  • 9,486 Reads 47 Shares
When it comes to providing a great customer experience, digital technology is key
  • Chad Storlie
  • 7,976 Reads 57 Shares
What martech trends are most important to marketers? See what 145 marketing pros have to say.
  • Eddy Goldberg
  • 4,635 Reads 18 Shares
How is your brand's involvement in cause marketing helping in franchise recruitment?
  • Franchise Update
  • 5,900 Reads 8 Shares
Cutting its franchise fee by 60 percent and eliminating the sales team is paying off for Gyroville in new sales
  • David Kurlander
  • 7,138 Reads 34 Shares
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