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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

LunchboxWax is about much more than selling a service.
  • Debi Lane
  • 16,179 Reads 168 Shares
Lisa Zoellner has served in a variety of marketing and merchandising roles spanning more than 25 years, primarily with franchised brands.
  • Franchise Update
  • 5,710 Reads 2 Shares
If you don't have control over your data, you might be led in the wrong direction.
  • Scott East
  • 3,041 Reads 14 Shares
CMOs tell what they think are the 3 most important keys for today's marketing leaders.
  • Eddy Goldberg
  • 3,920 Reads 20 Shares
5 things to know to make YouTube work for your brand.
  • Andrea Brandon
  • 3,803 Reads 7 Shares
How Auntie Anne's creates loyal customers for its impulse purchase products
  • Nick Bergelt
  • 10,233 Reads 9 Shares
Sonic's Margin Improvement Management program pays off!
  • Jerry Fogel
  • 5,314 Reads 5 Shares
Q&A with Title Boxing Club's vice president of marketing, Brooke Budke.
  • Franchise Update
  • 5,226 Reads 1 Shares
New franchisor? 18 tips to get your franchise growing.
  • Don Daszkowski
  • 8,929 Reads 72 Shares
A 5-point checklist for creating your best franchisee convention ever.
  • Cheever Griffin
  • 4,169 Reads 5 Shares
6 traits strong franchise brands have in common.
  • Eddy Goldberg
  • 4,241 Reads 27 Shares
MY SALON Suite
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CEO Q&A: What has inspired your leadership style?
  • Eddy Goldberg
  • 4,828 Reads 25 Shares
Annual Mystery Shopping results revealed at 2018 Franchise Leadership & Development Conference
  • Helen Bond
  • 5,200 Reads 12 Shares
Q&A with KFC U.S.'s chief marketing officer, Andrea Zahumensky.
  • Franchise Update
  • 5,063 Reads 2 Shares
Make the most of your grand openings and lay the foundation for new unit success.
  • Sara Wykes
  • 6,498 Reads 12 Shares
8 Female Franchise Marketing Leaders Answer 10 Questions
  • Eddy Goldberg
  • 4,012 Reads 9 Shares
Can a company's customer service go from bad to great?
  • John DiJulius
  • 4,351 Reads 9 Shares
What are the marketing challenges of overseas expansion? (Young Rembrandts & Dale Carnegie)
  • Franchise Update
  • 5,026 Reads 2 Shares
For John Nobis, CEO of Two Men and a Truck, a background in accounting, consulting, and IT are adding up to success.
  • Kerry Pipes
  • 7,585 Reads 66 Shares
What’s the ROI of an impression?
  • Hallie Wright
  • 6,151 Reads 70 Shares
We asked 4 franchise marketing leaders what they think is the most challenging part of being a CMO today.
  • Eddy Goldberg
  • 5,090 Reads 4 Shares
Bosch Auto Service
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Consumer marketing news you can use – today! (We’ve made some changes.)
  • Eddy Goldberg
  • 3,070 Reads 3 Shares
How 3 positive guest experiences create loyal customers at Stoner's Pizza Joint
  • Nick Bergelt
  • 4,706 Reads 13 Shares
Advice for emerging franchises on signing their first franchisees
  • Andrew Seid
  • 5,420 Reads 24 Shares
We've redesigned Franchise Update magazine. Take a look and tell us what you think!
  • Kerry Pipes & Eddy Goldberg
  • 3,612 Reads 6 Shares
Get your franchisees talking with each other about best practices and watch your system grow.
  • Jeff Berkson
  • 4,942 Reads 27 Shares
8 franchise CEOs and presidents describe their leadership styles.
  • Eddy Goldberg
  • 6,382 Reads 24 Shares
So many things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 3,277 Reads 2 Shares
Highlights from the 2019 Annual Franchise Development Report (AFDR). This week: Where brands spend their digital recruitment budgets.
  • Eddy Goldberg
  • 2,858 Reads 2 Shares
Safeguarding your franchise system from cyber intrusions is more important than ever.
  • Eddie Block, Mike Lockerby, & Peter Vogel
  • 6,551 Reads 7 Shares
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