Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the franchise growth, operations, legal, leadership, marketing, real estate, and technology site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

The Song Remains the Same: Mystery Shop Finds Brands Still Struggling with Consistent Recruiting Efforts

Annual Mystery Shopping results revealed at 2018 Franchise Leadership & Development Conference

Helen Bond
5,253 Reads 12 Shares

Franchise Marketing Leaders: Andrea Zahumensky

Q&A with KFC U.S.'s chief marketing officer, Andrea Zahumensky.

Franchise Update
5,120 Reads 2 Shares

Make Openings Grand: Tips, Tools, and Tactics to Grow By

Make the most of your grand openings and lay the foundation for new unit success.

Sara Wykes
6,573 Reads 12 Shares

Franchise Marketing Leaders: It's No Mystery Why These Women are Brand Leaders

8 Female Franchise Marketing Leaders Answer 10 Questions

Eddy Goldberg
4,062 Reads 9 Shares

Upgrade Customer Service: Can a Company Go From Bad to Great?

Can a company's customer service go from bad to great?

John DiJulius
4,387 Reads 9 Shares

CMO Roundtable: Marketing Challenges with Taking Your Brand International

What are the marketing challenges of overseas expansion? (Young Rembrandts & Dale Carnegie)

Franchise Update
5,098 Reads 2 Shares

Moving Forward: CPA and IT Skills Help to Lead The Brand

For John Nobis, CEO of Two Men and a Truck, a background in accounting, consulting, and IT are adding up to success.

Kerry Pipes
7,693 Reads 66 Shares

Spending on Brand Awareness Increases Sales. Period.

What’s the ROI of an impression?

Hallie Wright
6,172 Reads 70 Shares

CMO Q&A: What's the Most Challenging Part of Being a CMO Today?

We asked 4 franchise marketing leaders what they think is the most challenging part of being a CMO today.

Eddy Goldberg
5,134 Reads 4 Shares

Consumer Marketing Roundup: January 22, 2019

Consumer marketing news you can use – today! (We’ve made some changes.)

Eddy Goldberg
3,100 Reads 3 Shares

Creating an Exceptional Customer Experience that Builds Loyalty

How 3 positive guest experiences create loyal customers at Stoner's Pizza Joint

Nick Bergelt
4,757 Reads 13 Shares

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Making Your First Sales: Advice for Emerging Franchise Brands

Advice for emerging franchises on signing their first franchisees

Andrew Seid
5,472 Reads 24 Shares

New Year, New Look!

We've redesigned Franchise Update magazine. Take a look and tell us what you think!

Kerry Pipes & Eddy Goldberg
3,648 Reads 6 Shares

How To Grow a Successful Franchise with Franchisee Colleague Consulting

Get your franchisees talking with each other about best practices and watch your system grow.

Jeff Berkson
4,975 Reads 27 Shares

CEO Q&A: Describe your leadership style.

8 franchise CEOs and presidents describe their leadership styles.

Eddy Goldberg
6,433 Reads 24 Shares

Good News! - January 2019

So many things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other news from franchisors large, medium, and emerging.

Eddy Goldberg
3,310 Reads 2 Shares

2019 AFDR Highlights: Where the Digital Recruitment Spend Goes

Highlights from the 2019 Annual Franchise Development Report (AFDR). This week: Where brands spend their digital recruitment budgets.

Eddy Goldberg
2,875 Reads 2 Shares

Safety First!: Preventing Cyber Intrusions

Safeguarding your franchise system from cyber intrusions is more important than ever.

Eddie Block, Mike Lockerby, & Peter Vogel
6,602 Reads 7 Shares

New Year, New Name, New Format, New Content!

We've remodeled this newsletter and expanded the content.

Eddy Goldberg
2,316 Reads 2 Shares

Describe Your Role as CMO

4 marketing leaders answer the question: "Describe your role as CMO."

Eddy Goldberg
3,889 Reads 18 Shares

2018's Top 10 Reads from Modern Restaurant Management Magazine

Top 10 posts in 2018 from Modern Restaurant magazine.

Eddy Goldberg
3,646 Reads 13 Shares

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Best Practices for Pairing Video and Email Marketing

Tips on using videos in your email marketing strategy.

Sean Gordon
7,558 Reads 45 Shares

New Name, New Format, Expanded Content for the New Year!

We've remodeled! Check out the new format, expanded content and tell us what you think.

Eddy Goldberg
2,402 Reads 2 Shares

What Is Your Role as CEO?

8 franchise CEOs leaders answer the question: "What is your role as CEO?"

Eddy Goldberg
6,190 Reads 21 Shares

How To Improve Prospect Contact Rates: Get in the (Time) Zone!

Improve your prospect contact rate by working with time zone differences

Michael Alston
8,271 Reads 16 Shares

2019 AFDR Highlights: Where the Recruitment Money Goes

Highlights from the 2019 Annual Franchise Development Report (AFDR). This week: Where brands spend their recruitment budget.

Eddy Goldberg
2,543 Reads 2 Shares

Brand Transformation: From Pain Management to Active Living

HealthSource (America's Chiropractor), shifts brand image from pain management to active living, wellness, and "Do what you love".

Kerry Pipes
6,874 Reads 5 Shares

When Choosing Media, Go With Results Over Measurability!

Traditional or digital media? Finding the balance to get the results you want.

Dan Santy
3,268 Reads 4 Shares

Social Media Roundup: December 25, 2018

Social media marketing news you can use - today! For our year-end issue, we look back at 2018 and ahead to 2019. Also, coming next issue: a new and improved newsletter, new name and all.