Franchisor Articles
Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the franchise growth, operations, legal, leadership, marketing, real estate, and technology site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.
Facebook has a lot of data about your customers. Are you using it to the max?
- Lora Kellogg
- 3,238 Reads 18 Shares
Can your brand's front-line customer service go from bad to great?
- John DiJulius
- 9,869 Reads 16 Shares
At Juice It Up! new ownership is taking the brand to the next level.
- Chris Braun
- 9,670 Reads 67 Shares
A series of highlights from the 2019 Annual Franchise Development Report (AFDR) begins with a look at recruitment budgets.
- Eddy Goldberg
- 3,328 Reads 4 Shares
Screenmobile founder Scott Walker on how his brand connects with its top prospects
- Scott Walker
- 3,515 Reads
2018 STAR Award honorees interviewed on their winning recruitment practices.
- Sara Wykes
- 7,937 Reads 1 Shares
HealthSource shifts its brand image from pain management to active living, wellness, and "Do what you love"
- Kerry Pipes
- 4,325 Reads 14 Shares
Social media marketing news you can use - today! 1) 3 tips for scaling to 24-hour customer service; 2) 4 SEO best practices that no longer apply; 3) 5 tips to overcome the omnichannel challenge; and 4) Marketing Follies: 4 feisty, fun ad campaigns from franchise brands
- Eddy Goldberg
- 5,245 Reads 4 Shares
Franchise Leadership & Development Conference celebrates "20 Years Strong"
- Kerry Pipes & Eddy Goldberg
- 5,235 Reads 4 Shares
2018 Mystery Shop highlights the importance of pre-engagement in franchise recruitment
- Art Coley
- 7,319 Reads 23 Shares
So many things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other news from franchisors large, medium, and emerging.
- Eddy Goldberg
- 3,232 Reads 3 Shares
Franchise Update's 2019 Annual Franchise Development Report is the ultimate benchmarking tool for improving recruitment and sales.
- Eddy Goldberg
- 9,537 Reads 47 Shares
When it comes to providing a great customer experience, digital technology is key
- Chad Storlie
- 8,041 Reads 57 Shares
What martech trends are most important to marketers? See what 145 marketing pros have to say.
- Eddy Goldberg
- 4,658 Reads 18 Shares
How is your brand's involvement in cause marketing helping in franchise recruitment?
- Franchise Update
- 5,962 Reads 8 Shares
Cutting its franchise fee by 60 percent and eliminating the sales team is paying off for Gyroville in new sales
- David Kurlander
- 7,209 Reads 34 Shares
International Expansion 101: Critical questions to answer before venturing overseas
- Kay Ainsley
- 3,513 Reads 5 Shares
Franchising may not be rocket science, but it is a lot like another type of science: cloning.
- Jeff Dudan
- 5,263 Reads 2 Shares
Cause Marketing: How 6 brands give back to the communities they serve.
- Helen Bond
- 6,183 Reads 26 Shares
Branding is no longer about building perception in your customer's mind. In the age of smartphones and social media, customer experience is the new branding.
- John DiJulius
- 9,081 Reads 85 Shares
Almost a year before the NLRB issued its decision on Browning-Ferris Industries, there was an outsized reaction about its potential impact.
- Michael Seid
- 5,307 Reads 25 Shares
Togo's is back! Refreshing the 50-year-old sandwich brand
- Glenn Lunde
- 3,798 Reads 6 Shares
Social media marketing news you can use - today! 1) 2019 marketing planning guide and template; 2) rising credit card debt could reduce consumer spending (Wallet Hub study); 3) voice search is taking over - are you prepared?; and 4) 5 current articles on social media marketing (Social Media Examiner).
- Eddy Goldberg
- 5,191 Reads 6 Shares
If your recruitment team is achieving a 14 percent or better ratio on kept initial calls to signings, you have an advanced process and team. Congratulations!
- Art Coley
- 4,109 Reads
3 tips for attracting franchise candidates through digital campaigns
- Lora Kellogg
- 5,348 Reads 23 Shares
So many things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
- Eddy Goldberg
- 3,944 Reads 4 Shares
Crisis preparation has been a part of our franchisees' onboarding and training since the beginning.
- Franchise Update
- 5,951 Reads 1 Shares
Does your training program bring in the customers - and make them want to come back?
- Eddy Goldberg
- 6,110 Reads 45 Shares
Denise Pedini is a key player in turning around the 60-year-old Pizza Inn
- Kerry Pipes
- 9,472 Reads 69 Shares
Franchisees and franchisors are increasingly aware of social media's influence on buyers. Millennials, those currently aged 22 to 37, are a significant subset of those buyers.
- Andrea Brandon
- 8,997 Reads 38 Shares
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