Franchisor Articles by Franchising.com

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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Facebook has a lot of data about your customers. Are you using it to the max?
  • Lora Kellogg
  • 3,238 Reads 18 Shares
Can your brand's front-line customer service go from bad to great?
  • John DiJulius
  • 9,869 Reads 16 Shares
At Juice It Up! new ownership is taking the brand to the next level.
  • Chris Braun
  • 9,670 Reads 67 Shares
A series of highlights from the 2019 Annual Franchise Development Report (AFDR) begins with a look at recruitment budgets.
  • Eddy Goldberg
  • 3,328 Reads 4 Shares
Screenmobile founder Scott Walker on how his brand connects with its top prospects
  • Scott Walker
  • 3,515 Reads
2018 STAR Award honorees interviewed on their winning recruitment practices.
  • Sara Wykes
  • 7,937 Reads 1 Shares
HealthSource shifts its brand image from pain management to active living, wellness, and "Do what you love"
  • Kerry Pipes
  • 4,325 Reads 14 Shares
Social media marketing news you can use - today! 1) 3 tips for scaling to 24-hour customer service; 2) 4 SEO best practices that no longer apply; 3) 5 tips to overcome the omnichannel challenge; and 4) Marketing Follies: 4 feisty, fun ad campaigns from franchise brands
  • Eddy Goldberg
  • 5,245 Reads 4 Shares
Franchise Leadership & Development Conference celebrates "20 Years Strong"
  • Kerry Pipes & Eddy Goldberg
  • 5,235 Reads 4 Shares
2018 Mystery Shop highlights the importance of pre-engagement in franchise recruitment
  • Art Coley
  • 7,319 Reads 23 Shares
So many things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 3,232 Reads 3 Shares
Doner Shack
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Doner Shack
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Doner Shack
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Franchise Update's 2019 Annual Franchise Development Report is the ultimate benchmarking tool for improving recruitment and sales.
  • Eddy Goldberg
  • 9,537 Reads 47 Shares
When it comes to providing a great customer experience, digital technology is key
  • Chad Storlie
  • 8,041 Reads 57 Shares
What martech trends are most important to marketers? See what 145 marketing pros have to say.
  • Eddy Goldberg
  • 4,658 Reads 18 Shares
How is your brand's involvement in cause marketing helping in franchise recruitment?
  • Franchise Update
  • 5,962 Reads 8 Shares
Cutting its franchise fee by 60 percent and eliminating the sales team is paying off for Gyroville in new sales
  • David Kurlander
  • 7,209 Reads 34 Shares
International Expansion 101: Critical questions to answer before venturing overseas
  • Kay Ainsley
  • 3,513 Reads 5 Shares
Franchising may not be rocket science, but it is a lot like another type of science: cloning.
  • Jeff Dudan
  • 5,263 Reads 2 Shares
Cause Marketing: How 6 brands give back to the communities they serve.
  • Helen Bond
  • 6,183 Reads 26 Shares
Branding is no longer about building perception in your customer's mind. In the age of smartphones and social media, customer experience is the new branding.
  • John DiJulius
  • 9,081 Reads 85 Shares
Almost a year before the NLRB issued its decision on Browning-Ferris Industries, there was an outsized reaction about its potential impact.
  • Michael Seid
  • 5,307 Reads 25 Shares
Bojangles
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Bojangles
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Bojangles
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Togo's is back! Refreshing the 50-year-old sandwich brand
  • Glenn Lunde
  • 3,798 Reads 6 Shares
Social media marketing news you can use - today! 1) 2019 marketing planning guide and template; 2) rising credit card debt could reduce consumer spending (Wallet Hub study); 3) voice search is taking over - are you prepared?; and 4) 5 current articles on social media marketing (Social Media Examiner).
  • Eddy Goldberg
  • 5,191 Reads 6 Shares
If your recruitment team is achieving a 14 percent or better ratio on kept initial calls to signings, you have an advanced process and team. Congratulations!
  • Art Coley
  • 4,109 Reads
3 tips for attracting franchise candidates through digital campaigns
  • Lora Kellogg
  • 5,348 Reads 23 Shares
So many things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 3,944 Reads 4 Shares
Crisis preparation has been a part of our franchisees' onboarding and training since the beginning.
  • Franchise Update
  • 5,951 Reads 1 Shares
Does your training program bring in the customers - and make them want to come back?
  • Eddy Goldberg
  • 6,110 Reads 45 Shares
Denise Pedini is a key player in turning around the 60-year-old Pizza Inn
  • Kerry Pipes
  • 9,472 Reads 69 Shares
Franchisees and franchisors are increasingly aware of social media's influence on buyers. Millennials, those currently aged 22 to 37, are a significant subset of those buyers.
  • Andrea Brandon
  • 8,997 Reads 38 Shares
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