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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Branding is no longer about building perception in your customer's mind. In the age of smartphones and social media, customer experience is the new branding.
  • John DiJulius
  • 9,038 Reads 85 Shares
Almost a year before the NLRB issued its decision on Browning-Ferris Industries, there was an outsized reaction about its potential impact.
  • Michael Seid
  • 5,253 Reads 25 Shares
Togo's is back! Refreshing the 50-year-old sandwich brand
  • Glenn Lunde
  • 3,763 Reads 6 Shares
Social media marketing news you can use - today! 1) 2019 marketing planning guide and template; 2) rising credit card debt could reduce consumer spending (Wallet Hub study); 3) voice search is taking over - are you prepared?; and 4) 5 current articles on social media marketing (Social Media Examiner).
  • Eddy Goldberg
  • 5,141 Reads 6 Shares
If your recruitment team is achieving a 14 percent or better ratio on kept initial calls to signings, you have an advanced process and team. Congratulations!
  • Art Coley
  • 4,061 Reads
3 tips for attracting franchise candidates through digital campaigns
  • Lora Kellogg
  • 5,325 Reads 23 Shares
So many things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 3,902 Reads 4 Shares
Crisis preparation has been a part of our franchisees' onboarding and training since the beginning.
  • Franchise Update
  • 5,894 Reads 1 Shares
Does your training program bring in the customers - and make them want to come back?
  • Eddy Goldberg
  • 6,018 Reads 45 Shares
Denise Pedini is a key player in turning around the 60-year-old Pizza Inn
  • Kerry Pipes
  • 9,365 Reads 69 Shares
Franchisees and franchisors are increasingly aware of social media's influence on buyers. Millennials, those currently aged 22 to 37, are a significant subset of those buyers.
  • Andrea Brandon
  • 8,939 Reads 38 Shares
MassageLuXe
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AdvantaClean's founder and CEO says these 3 tips will improve your operations.
  • Jeff Dudan
  • 3,873 Reads 9 Shares
How cause marketing helps franchisee recruitment at Our Town America
  • Steven Sgroi
  • 4,568 Reads 18 Shares
With his first year as CEO of School of Rock under his belt, Rob Price has found his groove as he works to grow the 20-year-old brand that offers music education to kids all over the world.
  • Kerry Pipes
  • 16,365 Reads 627 Shares
"No means no": Are you practicing safe marketing in the age of GDPR?
  • Gareth Botha
  • 6,380 Reads 11 Shares
Social media marketing news you can use. It's "Link Week" here at FCMR this issue, with a two-pronged focus, so dust off your mouse, flex your fingers, and get started on getting current on: 1) Gamification: a collection of articles on how companies are using it to attract, engage, and retain customers - and employees; and 2) Tech News: 10 links to articles ranging from three social media platforms to watch in 2019 to a Boston area restaurant that's raised $21 million to expand its "all-robot" restaurant.
  • Eddy Goldberg
  • 5,204 Reads 5 Shares
Nicole Ossenfort is an inclusive leader. Since taking over as president and CEO of Liberty Tax earlier this year, she has made it a priority to be in regular contact with people from every level of the tax preparation brand, from franchisees to employees.
  • Kerry Pipes
  • 13,791 Reads 415 Shares
So many things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 3,071 Reads 2 Shares
E-learning has earned its stripes as a convenient alternative to traditional corporate training models, which typically have involved flipcharts and laser pointers.
  • Nigel Davies
  • 8,030 Reads 9 Shares
Learn how these 11 brands identify, target, and engage with customers
  • Sara Wykes
  • 10,014 Reads 22 Shares
Crisis Management - Are You Ready? Chicken Salad Chick Is!
  • Tom Carr
  • 3,538 Reads 4 Shares
Tint World
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Culture can be defined as a set of core values that permeate a business and its people, from headquarters to the front line.
  • Nigel Davies
  • 7,712 Reads 15 Shares
If you haven't already removed your anti-poaching provisions, act fast!
  • Jess Dance
  • 8,330 Reads 40 Shares
Golden Corral's SVP for franchise development on how its focus on veterans helps with recruitment
  • Bob McDevitt
  • 4,265 Reads 4 Shares
Traditional consumer marketing campaigns were planned in detail, organized and structured to reach specific groups of consumers in an orderly fashion.
  • Bill Edwards
  • 10,834 Reads 12 Shares
More restaurants are adding non-meat food protein choices to their menus.
  • Heather Ripley
  • 15,108 Reads 374 Shares
Social media marketing news you can use. This week: a focus on delivery, plus a selection of research reports, studies, ebooks, and other food for thought to help you sort out your digital and social options and the customer experience.
  • Eddy Goldberg
  • 5,806 Reads 3 Shares
After more than 50 years of perfecting our big, fresh, and meaty sandwiches, we decided it was time for a brand refresh to ensure that everything we do, from marketing to store design, would be in line with the uniqueness and high quality of a Togo's sandwich.
  • Glenn Lunde
  • 10,305 Reads 51 Shares
Brands with satisfied franchisees have higher unit growth, royalties, and lower turnover
  • Art Coley
  • 6,101 Reads 20 Shares
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 3,564 Reads 5 Shares
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