Franchisor Articles
Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the franchise growth, operations, legal, leadership, marketing, real estate, and technology site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.
Winners of the first Franchise Innovation Awards announced in 17 categories.
- Franchise Update
- 8,677 Reads 168 Shares
How Coyote Ugly Saloon's innovative marketing strategies are improving ROI.
- Leejon Killingsworth
- 6,383 Reads 116 Shares
1) Is NPS overrated, or just overused?; 2) Exploring the value of emotion-driven engagement (Deloitte study); 3) IAB issues guidelines on user-generated content; 4) Four social media marketing ideas from Social Media Examiner.
- Eddy Goldberg
- 3,669 Reads 4 Shares
CMOs talk about the role of the marketing team in franchise sales and development
- 3,370 Reads 6 Shares
As the war on facts continues, franchising must learn to tell truth from fiction
- Darrell Johnson
- 4,183 Reads 14 Shares
Are you ready to grow your brand?
- Charles Bonfiglio
- 7,112 Reads 109 Shares
Welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, regulation and legislation, technology, milestones, and other news from franchisors large, medium, and emerging.
- Eddy Goldberg
- 1,946 Reads 12 Shares
CEO Q&A: 6 CEOs describe their management style
- Eddy Goldberg
- 4,796 Reads 155 Shares
Structuring deals with realistic opening schedules: 2 brands tell how they do it.
- Franchise Update
- 3,802 Reads 9 Shares
Kona Ice, with 600 franchisees, finds a solution to marketing at scale
- Liz Schaefer
- 8,990 Reads 478 Shares
What do the best customer experience brands do differently?
- John DiJulius
- 4,184 Reads 25 Shares
Customer service mistakes are a chance for you to save the day--and create a customer for life.
- John Tschohl
- 3,405 Reads 4 Shares
CMOs discuss on the importance of having a personal touch.
- Eddy Goldberg
- 3,045 Reads 7 Shares
Third parties for franchise recruitment might not be your best bet.
- Michael Seid & Joyce Mazero
- 3,329 Reads 67 Shares
How innovation has affected the sales and development process at Unity Rd.
- Justin Livingston
- 4,143 Reads 56 Shares
Highlights from the 2019 Annual Franchise Development Report (AFDR). This week: What were the top digital sales producers at more than 100 franchisors?
- Eddy Goldberg
- 2,730 Reads 9 Shares
CEO Q&A: What advice can you offer aspiring CEOs?
- Eddy Goldberg
- 3,185 Reads 5 Shares
Painting with a Twist's first-ever CMO has big plans for the paint-and-sip brand.
- Kerry Pipes
- 8,147 Reads 160 Shares
Yes, Virginia, spending on brand awareness does lead to increased sales!
- Hallie Wright
- 4,210 Reads 8 Shares
2018 Mystery Shop finds weaknesses in the pre-engagement phase of franchisee recruitment.
- Art Coley
- 4,402 Reads 17 Shares
3 keys to creating a training system for your new franchisees.
- Cordell Riley
- 5,769 Reads 8 Shares
Do your operations and development teams play well together?
- Todd Leonard
- 3,410 Reads 9 Shares
4 tips on providing consumers with the convenience and choices they want.
- Charles Bonfiglio
- 5,084 Reads 46 Shares
Customer loyalty may be your most important metric of success.
- Chad Storlie
- 13,206 Reads 95 Shares
4 trends from the Restaurant Leadership Conference; 5 social media platforms likely to influence online marketing in 2019; and research on what customers want when they phone a business.
- Eddy Goldberg
- 3,119 Reads 7 Shares
4 CMOs talk about who's on their marketing team and what they do.
- Eddy Goldberg
- 8,508 Reads 23 Shares
Blockchain has many uses for franchising; food safety is one of the first.
- Michael Lockerby, Eddie Block, & Peter Vogel
- 8,535 Reads 10 Shares
Leadership development is the key to growing your organization
- Jesse Keyser
- 3,537 Reads 7 Shares
Highlights from the 2019 Annual Franchise Development Report (AFDR). This week: What were the top sales producers --digital? print? brokers? trade shows?
- Eddy Goldberg
- 3,806 Reads 11 Shares
So many things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, regulation and legislation, milestones, and other news from franchisors large, medium, and emerging.
- Eddy Goldberg
- 4,093 Reads 5 Shares
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