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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

CEO Q&A: What advice can you offer aspiring CEOs?
  • Eddy Goldberg
  • 3,124 Reads 5 Shares
Painting with a Twist's first-ever CMO has big plans for the paint-and-sip brand.
  • Kerry Pipes
  • 8,062 Reads 160 Shares
Yes, Virginia, spending on brand awareness does lead to increased sales!
  • Hallie Wright
  • 4,166 Reads 8 Shares
2018 Mystery Shop finds weaknesses in the pre-engagement phase of franchisee recruitment.
  • Art Coley
  • 4,361 Reads 17 Shares
3 keys to creating a training system for your new franchisees.
  • Cordell Riley
  • 5,670 Reads 8 Shares
Do your operations and development teams play well together?
  • Todd Leonard
  • 3,362 Reads 9 Shares
4 tips on providing consumers with the convenience and choices they want.
  • Charles Bonfiglio
  • 5,038 Reads 46 Shares
Customer loyalty may be your most important metric of success.
  • Chad Storlie
  • 13,142 Reads 95 Shares
4 trends from the Restaurant Leadership Conference; 5 social media platforms likely to influence online marketing in 2019; and research on what customers want when they phone a business.
  • Eddy Goldberg
  • 3,083 Reads 7 Shares
4 CMOs talk about who's on their marketing team and what they do.
  • Eddy Goldberg
  • 8,446 Reads 23 Shares
Blockchain has many uses for franchising; food safety is one of the first.
  • Michael Lockerby, Eddie Block, & Peter Vogel
  • 8,464 Reads 10 Shares
Jeff's Bagel Run
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Jeff's Bagel Run
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Jeff's Bagel Run
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Leadership development is the key to growing your organization
  • Jesse Keyser
  • 3,483 Reads 7 Shares
Highlights from the 2019 Annual Franchise Development Report (AFDR). This week: What were the top sales producers --digital? print? brokers? trade shows?
  • Eddy Goldberg
  • 3,786 Reads 11 Shares
So many things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, regulation and legislation, milestones, and other news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 4,055 Reads 5 Shares
CEO Q&A: Do you want to be liked or respected?
  • Eddy Goldberg
  • 7,799 Reads 165 Shares
Now's the time to start adding Gen Z to your marketing plans -- and budgets!
  • Andrea Brandon
  • 5,329 Reads 14 Shares
How continual employee and franchisee training can help your entire system succeed.
  • Evan Hackel
  • 6,669 Reads 4 Shares
Looking for better local SEO results? Here are 4 ways to make it happen.
  • Lora Kellogg
  • 4,844 Reads 45 Shares
"Marketing Innovation with Impact" webinar with marketing pros from Pearle Vision and Jersey Mike's, May 1
  • Franchise Update Media
  • 3,977 Reads 26 Shares
Mobile food carts: a low-cost way to spread your brand and test new ideas.
  • James Meeks
  • 7,135 Reads 34 Shares
4 CMOs discuss tell how they create a customer-centric marketing and brand philosophy.
  • Eddy Goldberg
  • 3,143 Reads 5 Shares
Movita Juice Bar
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Movita Juice Bar
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Movita Juice Bar
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6 critical lease provisions your franchisees should negotiate or avoid.
  • Karen Abrams
  • 9,733 Reads 57 Shares
Here's how Newk's Eatery has reduced the cost of opening new restaurants
  • Chris Cheek
  • 3,617 Reads 7 Shares
Base your opening schedules on reality, not hope.
  • Brad Reed
  • 5,122 Reads 13 Shares
CEO Q&A: Are tough decisions best made by 1 person or as a team?
  • Eddy Goldberg
  • 4,342 Reads 27 Shares
As CEO of RiseMark Brands, Brian Petranick navigates Right at Home, Right at Home International, and IKOR International into a changing health care future.
  • Kerry Pipes
  • 8,508 Reads 4 Shares
Tips and tactics for optimizing the customer experience and the bottom line.
  • Chad Storlie
  • 7,120 Reads 45 Shares
Delivery at Papa John's and Kroger's; BK heats up the coffee wars; clicking for rewards at Progressive and Google; restaurant marketing in the digital age.
  • Eddy Goldberg
  • 5,117 Reads 7 Shares
4 CMOs discuss their core consumer marketing strategies and objectives.
  • Eddy Goldberg
  • 3,810 Reads 4 Shares
How PizzaRev and Screenmobile tailor their communication to reach and engage with their targeted franchise prospects
  • Franchise Update
  • 4,788 Reads 8 Shares
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