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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

CEO Q&A: What makes you say, "Yes, now that's why I do what I do!"?
  • Eddy Goldberg
  • 3,353 Reads 6 Shares
Improve your sales by giving prospects a deeper look inside your brand.
  • Evan Hackel
  • 3,496 Reads 12 Shares
2019 Franchise Marketing Leadership Conference shakes things up with 3 three new offerings.
  • Eddy Goldberg and Kerry Pipes
  • 5,998 Reads 14 Shares
Young Rembrandts founder Bette Fetter is preparing to grow the brand worldwide
  • Kerry Pipes
  • 5,353 Reads 154 Shares
Instagram: 7 ways restaurants can use Instagram to connect with customers and boost sales
  • Adam Guild
  • 15,702 Reads 28 Shares
The five "P's" of customer experience leadership - and how they can work for you.
  • Chad Storlie
  • 5,204 Reads 49 Shares
How to use online-to-offline media strategies to boost your sales.
  • Andrea Brandon
  • 3,867 Reads 26 Shares
CMOs discuss how social media is changing how they market.
  • Eddy Goldberg
  • 3,093 Reads 10 Shares
Steve Greenbaum makes a healthy transition from PostNet to Best Life Brands.
  • Kerry Pipes
  • 17,797 Reads 29 Shares
Help your franchisees get through an industry downturn with these 6 tips.
  • Craig Dunaway
  • 5,988 Reads 18 Shares
Franchisors: teach your franchisees how to keep their GMs by turning them into operating partners.
  • Jason Ingermanson
  • 3,681 Reads 8 Shares
Bojangles
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Highlights from the 2019 Annual Franchise Development Report (AFDR). This week: Franchisors that exceeded their goals.
  • Eddy Goldberg
  • 1,805 Reads 9 Shares
CEO Q&A: CEOs name their favorite management books and gurus.
  • Eddy Goldberg
  • 3,506 Reads 10 Shares
Q&A with Lisa Zoellner, Neighborly's chief strategy and marketing officer.
  • Eddy Goldberg
  • 10,515 Reads 13 Shares
Woodhouse Day Spas partners with Eulerity to streamline local digital marketing.
  • Paul Erdelt
  • 4,591 Reads 55 Shares
1) Survey: What Americans think about loyalty programs; 2) Report: 10 key questions every CMO should be asking their team - and themselves; 3) Surviving in a sea of new technologies; 4) Summer reading for restaurant operators.
  • Eddy Goldberg
  • 2,407 Reads 4 Shares
CMOs discuss how today's consumer and marketing data is helping them to keep their marketing initiatives engaging.
  • Eddy Goldberg
  • 4,954 Reads 9 Shares
Market your corporate social responsibility to win over Millennials.
  • Andrea Brandon
  • 10,383 Reads 55 Shares
Aligning your sales team for the long haul.
  • Charles Bonfiglio
  • 2,174 Reads 12 Shares
Welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, regulation and legislation, technology, milestones, and other news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 2,281 Reads 2 Shares
Highlights from the 2019 Annual Franchise Development Report (AFDR). This week: What were the sales closing ratios at more than 100 franchisors?
  • Eddy Goldberg
  • 2,589 Reads 13 Shares
Tropical Smoothie Cafe
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CEO Q&A: 7 CEOs on how their management team helps them lead.
  • Eddy Goldberg
  • 3,410 Reads 10 Shares
A&W CEO Kevin Bazner leads the resurgence of the 100-year-old brand.
  • Kerry Pipes
  • 7,737 Reads 25 Shares
Don't miss the recharged 2019 Franchise Marketing Leadership Conference next week in Atlanta!
  • Eddy Goldberg
  • 2,509 Reads 8 Shares
Customer surveys like NPS are useful, but require moving beyond the numbers.
  • Chad Storlie
  • 6,427 Reads 37 Shares
Make your ad funds more flexible and increase the effectiveness of your franchisees' advertising and marketing.
  • Kay Ainsley
  • 7,576 Reads 8 Shares
CMOs discuss what today's franchise prospects expect from their brand's marketing department.
  • Eddy Goldberg
  • 4,191 Reads 8 Shares
Arizona's Angry Crab Shack prepares to go national and is looking for early investors.
  • Ron Lou
  • 6,152 Reads 10 Shares
Lead generation is only step one. The next step is meeting prospects where they are.
  • Michael A. Peterson
  • 4,852 Reads 36 Shares
Using PR to build your brand is good for all brands, but especially useful for emerging ones.
  • Lora Kellogg
  • 4,355 Reads 41 Shares
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