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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Aligning your sales team for the long haul.
  • Charles Bonfiglio
  • 2,126 Reads 12 Shares
Welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, regulation and legislation, technology, milestones, and other news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 2,242 Reads 2 Shares
Highlights from the 2019 Annual Franchise Development Report (AFDR). This week: What were the sales closing ratios at more than 100 franchisors?
  • Eddy Goldberg
  • 2,572 Reads 13 Shares
CEO Q&A: 7 CEOs on how their management team helps them lead.
  • Eddy Goldberg
  • 3,362 Reads 10 Shares
A&W CEO Kevin Bazner leads the resurgence of the 100-year-old brand.
  • Kerry Pipes
  • 7,688 Reads 25 Shares
Don't miss the recharged 2019 Franchise Marketing Leadership Conference next week in Atlanta!
  • Eddy Goldberg
  • 2,496 Reads 8 Shares
Customer surveys like NPS are useful, but require moving beyond the numbers.
  • Chad Storlie
  • 6,374 Reads 37 Shares
Make your ad funds more flexible and increase the effectiveness of your franchisees' advertising and marketing.
  • Kay Ainsley
  • 7,521 Reads 8 Shares
CMOs discuss what today's franchise prospects expect from their brand's marketing department.
  • Eddy Goldberg
  • 4,144 Reads 8 Shares
Arizona's Angry Crab Shack prepares to go national and is looking for early investors.
  • Ron Lou
  • 6,085 Reads 10 Shares
Lead generation is only step one. The next step is meeting prospects where they are.
  • Michael A. Peterson
  • 4,797 Reads 36 Shares
Hot Dish Advertising
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Hot Dish Advertising
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Hot Dish Advertising
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Using PR to build your brand is good for all brands, but especially useful for emerging ones.
  • Lora Kellogg
  • 4,337 Reads 41 Shares
Highlights from the 2019 Annual Franchise Development Report (AFDR). This week: What was the average cost per lead and cost per sale at more than 100 franchisors?
  • Eddy Goldberg
  • 3,973 Reads 13 Shares
CEO Q&A: 6 CEOs on what makes a good management team
  • Eddy Goldberg
  • 4,875 Reads 31 Shares
Franchise Update's first annual Innovation Awards produce 17 winners.
  • Kerry Pipes & Eddy Goldberg
  • 11,718 Reads 62 Shares
Winners of the first Franchise Innovation Awards announced in 17 categories.
  • Franchise Update
  • 8,777 Reads 168 Shares
How Coyote Ugly Saloon's innovative marketing strategies are improving ROI.
  • Leejon Killingsworth
  • 6,460 Reads 116 Shares
1) Is NPS overrated, or just overused?; 2) Exploring the value of emotion-driven engagement (Deloitte study); 3) IAB issues guidelines on user-generated content; 4) Four social media marketing ideas from Social Media Examiner.
  • Eddy Goldberg
  • 3,696 Reads 4 Shares
CMOs talk about the role of the marketing team in franchise sales and development
  • 3,427 Reads 6 Shares
As the war on facts continues, franchising must learn to tell truth from fiction
  • Darrell Johnson
  • 4,252 Reads 14 Shares
Are you ready to grow your brand?
  • Charles Bonfiglio
  • 7,202 Reads 109 Shares
Marco's Pizza®
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Marco's Pizza®
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Marco's Pizza®
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Welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, regulation and legislation, technology, milestones, and other news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 1,997 Reads 12 Shares
CEO Q&A: 6 CEOs describe their management style
  • Eddy Goldberg
  • 4,842 Reads 155 Shares
Structuring deals with realistic opening schedules: 2 brands tell how they do it.
  • Franchise Update
  • 3,864 Reads 9 Shares
Kona Ice, with 600 franchisees, finds a solution to marketing at scale
  • Liz Schaefer
  • 9,118 Reads 478 Shares
What do the best customer experience brands do differently?
  • John DiJulius
  • 4,239 Reads 25 Shares
Customer service mistakes are a chance for you to save the day--and create a customer for life.
  • John Tschohl
  • 3,454 Reads 4 Shares
CMOs discuss on the importance of having a personal touch.
  • Eddy Goldberg
  • 3,115 Reads 7 Shares
Third parties for franchise recruitment might not be your best bet.
  • Michael Seid & Joyce Mazero
  • 3,370 Reads 67 Shares
How innovation has affected the sales and development process at Unity Rd.
  • Justin Livingston
  • 4,184 Reads 56 Shares
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