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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Highlights from the 2019 Annual Franchise Development Report (AFDR). This week: What was the average cost per lead and cost per sale at more than 100 franchisors?
  • Eddy Goldberg
  • 3,990 Reads 13 Shares
CEO Q&A: 6 CEOs on what makes a good management team
  • Eddy Goldberg
  • 4,922 Reads 31 Shares
Franchise Update's first annual Innovation Awards produce 17 winners.
  • Kerry Pipes & Eddy Goldberg
  • 11,794 Reads 62 Shares
Winners of the first Franchise Innovation Awards announced in 17 categories.
  • Franchise Update
  • 8,842 Reads 168 Shares
How Coyote Ugly Saloon's innovative marketing strategies are improving ROI.
  • Leejon Killingsworth
  • 6,533 Reads 116 Shares
1) Is NPS overrated, or just overused?; 2) Exploring the value of emotion-driven engagement (Deloitte study); 3) IAB issues guidelines on user-generated content; 4) Four social media marketing ideas from Social Media Examiner.
  • Eddy Goldberg
  • 3,722 Reads 4 Shares
CMOs talk about the role of the marketing team in franchise sales and development
  • 3,465 Reads 6 Shares
As the war on facts continues, franchising must learn to tell truth from fiction
  • Darrell Johnson
  • 4,308 Reads 14 Shares
Are you ready to grow your brand?
  • Charles Bonfiglio
  • 7,271 Reads 109 Shares
Welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, regulation and legislation, technology, milestones, and other news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 2,026 Reads 12 Shares
CEO Q&A: 6 CEOs describe their management style
  • Eddy Goldberg
  • 4,888 Reads 155 Shares
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Structuring deals with realistic opening schedules: 2 brands tell how they do it.
  • Franchise Update
  • 3,916 Reads 9 Shares
Kona Ice, with 600 franchisees, finds a solution to marketing at scale
  • Liz Schaefer
  • 9,261 Reads 478 Shares
What do the best customer experience brands do differently?
  • John DiJulius
  • 4,302 Reads 25 Shares
Customer service mistakes are a chance for you to save the day--and create a customer for life.
  • John Tschohl
  • 3,511 Reads 4 Shares
CMOs discuss on the importance of having a personal touch.
  • Eddy Goldberg
  • 3,175 Reads 7 Shares
Third parties for franchise recruitment might not be your best bet.
  • Michael Seid & Joyce Mazero
  • 3,413 Reads 67 Shares
How innovation has affected the sales and development process at Unity Rd.
  • Justin Livingston
  • 4,224 Reads 56 Shares
Highlights from the 2019 Annual Franchise Development Report (AFDR). This week: What were the top digital sales producers at more than 100 franchisors?
  • Eddy Goldberg
  • 2,771 Reads 9 Shares
CEO Q&A: What advice can you offer aspiring CEOs?
  • Eddy Goldberg
  • 3,348 Reads 5 Shares
Painting with a Twist's first-ever CMO has big plans for the paint-and-sip brand.
  • Kerry Pipes
  • 8,362 Reads 160 Shares
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Yes, Virginia, spending on brand awareness does lead to increased sales!
  • Hallie Wright
  • 4,291 Reads 8 Shares
2018 Mystery Shop finds weaknesses in the pre-engagement phase of franchisee recruitment.
  • Art Coley
  • 4,483 Reads 17 Shares
3 keys to creating a training system for your new franchisees.
  • Cordell Riley
  • 5,987 Reads 8 Shares
Do your operations and development teams play well together?
  • Todd Leonard
  • 3,532 Reads 9 Shares
4 tips on providing consumers with the convenience and choices they want.
  • Charles Bonfiglio
  • 5,194 Reads 46 Shares
Customer loyalty may be your most important metric of success.
  • Chad Storlie
  • 13,311 Reads 95 Shares
4 trends from the Restaurant Leadership Conference; 5 social media platforms likely to influence online marketing in 2019; and research on what customers want when they phone a business.
  • Eddy Goldberg
  • 3,190 Reads 7 Shares
4 CMOs talk about who's on their marketing team and what they do.
  • Eddy Goldberg
  • 8,674 Reads 23 Shares
Blockchain has many uses for franchising; food safety is one of the first.
  • Michael Lockerby, Eddie Block, & Peter Vogel
  • 8,638 Reads 10 Shares
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