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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

CEO Q&A: Do you want to be liked or respected?
  • Eddy Goldberg
  • 7,858 Reads 165 Shares
Now's the time to start adding Gen Z to your marketing plans -- and budgets!
  • Andrea Brandon
  • 5,375 Reads 14 Shares
How continual employee and franchisee training can help your entire system succeed.
  • Evan Hackel
  • 6,739 Reads 4 Shares
Looking for better local SEO results? Here are 4 ways to make it happen.
  • Lora Kellogg
  • 4,891 Reads 45 Shares
"Marketing Innovation with Impact" webinar with marketing pros from Pearle Vision and Jersey Mike's, May 1
  • Franchise Update Media
  • 4,000 Reads 26 Shares
Mobile food carts: a low-cost way to spread your brand and test new ideas.
  • James Meeks
  • 7,181 Reads 34 Shares
4 CMOs discuss tell how they create a customer-centric marketing and brand philosophy.
  • Eddy Goldberg
  • 3,191 Reads 5 Shares
6 critical lease provisions your franchisees should negotiate or avoid.
  • Karen Abrams
  • 9,811 Reads 57 Shares
Here's how Newk's Eatery has reduced the cost of opening new restaurants
  • Chris Cheek
  • 3,661 Reads 7 Shares
Base your opening schedules on reality, not hope.
  • Brad Reed
  • 5,219 Reads 13 Shares
CEO Q&A: Are tough decisions best made by 1 person or as a team?
  • Eddy Goldberg
  • 4,397 Reads 27 Shares
The Human Bean
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The Human Bean
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The Human Bean
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As CEO of RiseMark Brands, Brian Petranick navigates Right at Home, Right at Home International, and IKOR International into a changing health care future.
  • Kerry Pipes
  • 8,601 Reads 4 Shares
Tips and tactics for optimizing the customer experience and the bottom line.
  • Chad Storlie
  • 7,159 Reads 45 Shares
Delivery at Papa John's and Kroger's; BK heats up the coffee wars; clicking for rewards at Progressive and Google; restaurant marketing in the digital age.
  • Eddy Goldberg
  • 5,185 Reads 7 Shares
4 CMOs discuss their core consumer marketing strategies and objectives.
  • Eddy Goldberg
  • 3,852 Reads 4 Shares
How PizzaRev and Screenmobile tailor their communication to reach and engage with their targeted franchise prospects
  • Franchise Update
  • 4,841 Reads 8 Shares
Q&A with Firehouse Subs vice president of marketing, Kristen Majdanics.
  • Franchise Update
  • 4,676 Reads 12 Shares
Why are 80% of franchisors not hitting their recruitment goals?
  • Art Coley
  • 4,482 Reads 23 Shares
So many things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, regulation and legislation, milestones, and other news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 3,052 Reads 6 Shares
If you're one of franchising's most innovative brands, throw your hat in the ring for the first-ever Franchise Innovation Awards.
  • Franchise Update
  • 5,415 Reads 42 Shares
CEO Q&A: MBA or OTJ for leadership training?
  • Eddy Goldberg
  • 3,933 Reads 25 Shares
MY SALON Suite
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MY SALON Suite
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MY SALON Suite
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How smartphone addiction is harming our people skills and creativity.
  • John DiJulius
  • 7,074 Reads 21 Shares
Q&A with Fazoli's vice president of marketing, Jodie Conrad.
  • Franchise Update
  • 4,678 Reads 33 Shares
8 tips to help CMOs shift from management to leadership
  • Eddy Goldberg
  • 5,289 Reads 107 Shares
How franchises can get the most from geotargeting and geofencing
  • Nicollette Dineen
  • 6,916 Reads 113 Shares
Gen Alpha, born after 2009, is emerging as a factor for marketers
  • Eddy Goldberg
  • 6,008 Reads 64 Shares
5 CMOs tell how they measure the results and effectiveness of their marketing effortrs
  • Eddy Goldberg
  • 7,503 Reads 33 Shares
How to build a culture of innovation into your system.
  • Nigel Davies
  • 7,412 Reads 10 Shares
Q&A with Popeyes Louisiana Kitchen global CMO, Hope Diaz.
  • Franchise Update
  • 4,786 Reads 2 Shares
4 barriers to effective data management – and how to overcome them.
  • Jamie Addison
  • 4,968 Reads 15 Shares
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