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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Do you like reading what "thought leaders" have to say? Here are three ways to use thought leadership as a marketing tool.
  • Alex Vaccaro
  • 3,476 Reads 1,017 Shares
Social media marketing news you can use. This week: 1) Twitter changes timeline and world survives; 2) How Instagram's timeline change could affect marketers; 3) Amazon bans U.K. shopper for too many returns; 4) Zuckerberg on Facebook's 10-year R&D plans; and 5) How the U.S. presidential candidates are faring on social media.
  • Daniel Lieberman
  • 2,868 Reads
Let's start with what's an Acai berry. Looking like a cross between a grape and a blueberry, the açaí (ah-sigh-EE) berry is a small, reddish-purple fruit harvested from palm trees that grow around the Amazon River Basin.
  • Eddy Goldberg
  • 4,021 Reads 2 Shares
In the U.S. we are privileged to have many women senior franchise executives (some of whom are profiled in this issue--Editors).
  • William Edward
  • 4,697 Reads 1 Shares
Is your sales team overburdened by poor leads? A dedicated qualifier will free up their time and boost your chances to sign the best prospects.
  • Steve Olson
  • 3,048 Reads 1 Shares
At Bar Louie, Jill Szymanski draws on her experience at Burger King and Applebee's to build, train, and retain a great sales and development team.
  • Kerry Pipes
  • 3,987 Reads
Millennials. You are likely tired of reading about them but you can't stop, because with 60 million Americans in this generation, they're too big to ignore.
  • Adam Pierno
  • 3,725 Reads 1,021 Shares
If you had LeBron James on your team, you'd feel pretty good about your chances of winning--big. And that's exactly what Blaze "Fast-Fire'd" Pizza intends to do.
  • By Eddy Goldberg
  • 5,204 Reads 15 Shares
In the life of a franchise sales professional, never a day should go by when we do not learn (or relearn) a selling skill. We are the tip of the spear when it comes to representing our brand to future franchise owners.
  • Jim Bender
  • 3,498 Reads 1 Shares
Mission statement, shmission statement! Do you have a Customer Service Vision for your employees to live out every day, with every customer, in every transaction?
  • John DiJulius
  • 15,675 Reads 3 Shares
Social media marketing news you can use. This week: 1) What politicians and celebrities can teach you about brand marketing online; 2) SEO vs. SEM - which is better for you?; 3) Spruce up your Facebook cover photo for more customer engagement; 4) Snapchat video delivery is on the rise; and 5) a step-by-step visual guide on how to use Pinterest.
  • Daniel Lieberman
  • 4,740 Reads
Bosch Auto Service
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Bosch Auto Service
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Bosch Auto Service
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Mary Rogers likes to start things and she likes to see children learn. In 1984, she started Computer Explorers, a brand created to teach kids how to work with the newly arriving wave of personal computers.
  • Kerry Pipes
  • 3,666 Reads
As senior vice president of marketing for School of Rock, Elliot Baldini is a perfect fit. A self-professed lifelong musician with a passion for performance, he also sports wicked marketing chops.
  • Kerry Pipes
  • 5,140 Reads 3 Shares
Cici's Pizza is no more. Long live Cicis! CEO Darren Harris explains the brand's stem-to-stern overhaul and why the 30-year-old pizza buffet concept knew it was time for a change.
  • Darin Harris
  • 2,826 Reads
So many good things are happening so fast in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 4,026 Reads 2 Shares
When the team at Franchise Update first floated the idea of highlighting female franchise founders, we didn't realize how many there are! Our list filled quickly before the day ended, and we continued to add more in the weeks that followed.
  • Franchise Update
  • 4,175 Reads 5 Shares
For 30 years, Cicis has been delivering unlimited pizza, pasta, salad, and dessert to every guest who enters its restaurants.
  • Darin Harris
  • 3,315 Reads
Brooke Budke, CMO at the rapidly expanding Title Boxing Club, shares her views on changes in social media and how her brand is adapting.
  • Brooke Budke
  • 4,600 Reads 2 Shares
Social media marketing news you can use. This week: 1) Duke's biannual CMO Survey reveals their uncertainty about the ROI from social media marketing; 2) Google axes right sidebar ads; 3) 11 tips on how to get more followers on Facebook; 4) new ways for email marketers to test for spam filters before hitting Send; and 5) 6 ways to use LinkedIn Ads to market to professionals.
  • Daniel Lieberman
  • 3,813 Reads
Most initial calls with candidates are 90 percent brand overview and 10 percent qualifying - and that is just wrong. Learn how to turn that around
  • Jim Bender
  • 2,463 Reads
At Jersey Mike's Subs, inter-departmental cooperation using an integrated technology platform and a home-grown POS system continue to fuel growth.
  • Eddy Goldberg
  • 6,560 Reads 2 Shares
Movita Juice Bar
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Movita Juice Bar
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Movita Juice Bar
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Cicis CEO Darren Harris explains why - and how - 30-year-old Cici's Pizza rebranded itself to meet an evolving customer base.
  • Darin Harris
  • 11,582 Reads 5 Shares
Social media marketing news you can use. This week: 1) Using old photos for brand marketing on "Throwback Thursday" on Twitter, Instagram, and Facebook; 2) New social network Peach provides a cautionary lesson for brand marketers; 3) a visit to Facebook's headquarters provides insights into how its News Feed works; and 4) a handy guide to "right sizing" images for social network platforms.
  • Daniel Lieberman
  • 3,536 Reads
At PuroClean, a strong cultural fit is the key to building, training, and retaining a great sales and development team.
  • Kerry Pipes
  • 3,442 Reads
So many good things are happening in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 9,509 Reads
Unit franchise growth is the fuel that supplies life and sustainability to every franchisor's existence.
  • Franchise Update
  • 4,132 Reads
In 2011, RPM Pizza (the largest U.S. franchisee of Domino's Pizza) made major improvements in its speed-of-delivery service by improving its percentage of on-time pizza deliveries by 17 percent.
  • John DiJulius
  • 6,989 Reads 1 Shares
Angela Zerda, director of marketing at Mosquito Joe, discusses changes to the brand's marketing plans and strategies for 2016.
  • Angela Zerda
  • 4,054 Reads
Social media marketing news you can use. This week: 1) Why do people share online? Adobe asked 12,000 people in 6 countries. 2) Google's "bad ad" squad "busted" more than 780 million ads last year. 3) Are longer tweets (10,000 characters!) soon coming our way? 4) Six social media marketing trends to know in 2016.
  • Daniel Lieberman
  • 3,295 Reads
At Marco's Pizza, validation is the key to franchise development. Here's how they do it!
  • Kerry Pipes
  • 4,485 Reads 1 Shares
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