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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

How do you connect with your ideal candidates? What media is best for reaching your target franchisees? And how often should you communicate with them? Learn how Fastsigns does it!
  • Kerry Pipes
  • 4,238 Reads 21 Shares
So many good things are happening so fast in franchising these days, it's hard to keep up (even for us!). So welcome back to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 3,558 Reads 1 Shares
When we start working with a consulting client and tell them the first place we start is creating a customer service vision statement, they say, "The last thing we need is another statement. We have mission statements, purpose statements, and our employees can't even keep them straight."
  • John DiJulius
  • 11,097 Reads 2 Shares
Turning your passion into a successful business is every entrepreneur's dream. Turning it into a business that helps other entrepreneurs realize their dreams is even better.
  • Eddy Goldberg
  • 3,178 Reads 1 Shares
Hyper-local digital marketing: 5 keys to making it pay off for your brand!
  • Lauren Reid
  • 6,684 Reads 26 Shares
Social media marketing news you can use. This week: 1) Facebook's new branded content policy provides new options for franchise brand marketers; 2) Maintaining your social media presence is easier with automation; 3) Keeping your local marketing presence up to date on Google; and 4) In the "Don't Do This Dept.," Snapchat joins the list of well-intended social promotions to draw negative online reaction.
  • Daniel Lieberman
  • 2,288 Reads
Getting to "Aha!" with candidates requires a special set of skills. Does your team have them?
  • Jim Bender
  • 5,744 Reads 1 Shares
Attracting and validating candidates through social media continues to grow in importance. Here's how Alex Samios, Dogtopia's director of franchising, manages it.
  • Franchise Update
  • 4,937 Reads
Heidi Ganahl says she has always been an entrepreneur and dog lover. "My husband and I were characterized by two things: we thought up crazy, wild ideas and we loved taking care of our two dogs," she says of their life in the early 1990s.
  • Kerry Pipes
  • 7,780 Reads 2 Shares
Nearly seven years after the recession ended, the U.S. economy has become a slow-growth machine. In these years of sluggish growth, the franchise business model has found ways to expand.
  • Darrell Johnson
  • 3,906 Reads 1 Shares
6 digital marketing tactics franchisors need for franchisee success, from Brandmuscle Chief Digital Officer Paul Elliott (part 1).
  • Paul Elliott
  • 5,858 Reads 1,014 Shares
Broken Yolk
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Lori Shepard, Senior Director, Digital Experience at Waxing the City/Anytime Fitness, shares her views on changes in social media and how her brand is adapting to get the results they seek.
  • Lori Shepard
  • 3,390 Reads 1,014 Shares
How do you cure years of debilitating, recurring back pain? For Shane Evans, it was therapeutic massage. She liked the results so much that she started a franchise to offer that same experience to others.
  • Eddy Goldberg
  • 5,811 Reads
MVP Award winners to be feted next week at the 2016 Multi-Unit Franchising Conference in Las Vegas.
  • Franchise Update Media
  • 4,343 Reads
So many good things are happening so fast in franchising these days, it's hard to keep up (even for us!). So welcome back to "Good News" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 3,690 Reads
How is social media changing and evolving, and how is your brand adapting and getting results?
  • Franchise Update
  • 5,435 Reads 1,014 Shares
Do you like reading what "thought leaders" have to say? Here are three ways to use thought leadership as a marketing tool.
  • Alex Vaccaro
  • 3,505 Reads 1,017 Shares
Social media marketing news you can use. This week: 1) Twitter changes timeline and world survives; 2) How Instagram's timeline change could affect marketers; 3) Amazon bans U.K. shopper for too many returns; 4) Zuckerberg on Facebook's 10-year R&D plans; and 5) How the U.S. presidential candidates are faring on social media.
  • Daniel Lieberman
  • 2,894 Reads
Let's start with what's an Acai berry. Looking like a cross between a grape and a blueberry, the açaí (ah-sigh-EE) berry is a small, reddish-purple fruit harvested from palm trees that grow around the Amazon River Basin.
  • Eddy Goldberg
  • 4,078 Reads 2 Shares
In the U.S. we are privileged to have many women senior franchise executives (some of whom are profiled in this issue--Editors).
  • William Edward
  • 4,778 Reads 1 Shares
Is your sales team overburdened by poor leads? A dedicated qualifier will free up their time and boost your chances to sign the best prospects.
  • Steve Olson
  • 3,090 Reads 1 Shares
MassageLuXe
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At Bar Louie, Jill Szymanski draws on her experience at Burger King and Applebee's to build, train, and retain a great sales and development team.
  • Kerry Pipes
  • 4,040 Reads
Millennials. You are likely tired of reading about them but you can't stop, because with 60 million Americans in this generation, they're too big to ignore.
  • Adam Pierno
  • 3,776 Reads 1,021 Shares
If you had LeBron James on your team, you'd feel pretty good about your chances of winning--big. And that's exactly what Blaze "Fast-Fire'd" Pizza intends to do.
  • By Eddy Goldberg
  • 5,266 Reads 15 Shares
In the life of a franchise sales professional, never a day should go by when we do not learn (or relearn) a selling skill. We are the tip of the spear when it comes to representing our brand to future franchise owners.
  • Jim Bender
  • 3,533 Reads 1 Shares
Mission statement, shmission statement! Do you have a Customer Service Vision for your employees to live out every day, with every customer, in every transaction?
  • John DiJulius
  • 15,702 Reads 3 Shares
Social media marketing news you can use. This week: 1) What politicians and celebrities can teach you about brand marketing online; 2) SEO vs. SEM - which is better for you?; 3) Spruce up your Facebook cover photo for more customer engagement; 4) Snapchat video delivery is on the rise; and 5) a step-by-step visual guide on how to use Pinterest.
  • Daniel Lieberman
  • 4,786 Reads
Mary Rogers likes to start things and she likes to see children learn. In 1984, she started Computer Explorers, a brand created to teach kids how to work with the newly arriving wave of personal computers.
  • Kerry Pipes
  • 3,739 Reads
As senior vice president of marketing for School of Rock, Elliot Baldini is a perfect fit. A self-professed lifelong musician with a passion for performance, he also sports wicked marketing chops.
  • Kerry Pipes
  • 5,187 Reads 3 Shares
Cici's Pizza is no more. Long live Cicis! CEO Darren Harris explains the brand's stem-to-stern overhaul and why the 30-year-old pizza buffet concept knew it was time for a change.
  • Darin Harris
  • 2,866 Reads
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