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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

In 2011, RPM Pizza (the largest U.S. franchisee of Domino's Pizza) made major improvements in its speed-of-delivery service by improving its percentage of on-time pizza deliveries by 17 percent.
  • John DiJulius
  • 7,131 Reads 1 Shares
Angela Zerda, director of marketing at Mosquito Joe, discusses changes to the brand's marketing plans and strategies for 2016.
  • Angela Zerda
  • 4,116 Reads
Social media marketing news you can use. This week: 1) Why do people share online? Adobe asked 12,000 people in 6 countries. 2) Google's "bad ad" squad "busted" more than 780 million ads last year. 3) Are longer tweets (10,000 characters!) soon coming our way? 4) Six social media marketing trends to know in 2016.
  • Daniel Lieberman
  • 3,348 Reads
At Marco's Pizza, validation is the key to franchise development. Here's how they do it!
  • Kerry Pipes
  • 4,567 Reads 1 Shares
When it comes to recruitment websites, Bach to Rock rocked the 2015 STAR Awards with a #1 hit for Website Best Practices.
  • Helen Bond
  • 4,739 Reads 1 Shares
Franchise recruiting is serious business. Incredibly, year after year, franchise brands continue to fumble the fundamentals. They are not executing the X's and O's.
  • Kerry Pipes
  • 3,958 Reads
Matt Smith, CMO at sweetFrog Premium Frozen Yogurt, dishes on 2016 changes to the brand's marketing strategies and tactics.
  • Matt Smith
  • 9,986 Reads 9 Shares
Social media marketing news you can use. This week: Guess what? 9 out of 10 U.S. adults want ads - but their way; Marriott's digital video campaign seeks to attract younger travelers; Facebook updates its "real name" policy after member pushback; Twitter patents "social media drone" for aerial selfies (are you ready?).
  • By Daniel Lieberman
  • 3,135 Reads
"If it's on the Internet, it must be true." While we chuckle at that, franchisors also know the dark side of the Internet: that there is so much more misinformation than information out there.
  • Darrell Johnson
  • 6,305 Reads
Results from the 2016 Annual Franchise Development Report (AFDR) were unveiled in October at the 17th annual Franchise Leadership & Development Conference.
  • Eddy Goldberg
  • 6,325 Reads
Is your franchise development team plugged into what's happening in all your other departments? They should be, if you want to increase sales.
  • Jim Bender
  • 2,874 Reads
Doner Shack
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So many good things are happening in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • By Eddy Goldberg
  • 6,001 Reads 1,014 Shares
In my 30-plus years in franchising I have often wondered: What is the "DNA" of a franchise sales superstar? Is it a natural selling talent fueled by tremendous drive? Is it pure luck based on representing today's hottest franchise?
  • Steve Olson
  • 3,248 Reads
Dan Tarantin is president and CEO of Harris Research, franchisor of Chem-Dry and N-Hance Wood Renewal. Chem-Dry, founded in 1977, is a carpet and upholstery cleaning brand with more than 3,500 locations in 50 countries and provides services to nearly 10,000 homes daily.
  • By Kerry Pipes
  • 4,670 Reads
Tired of hearing about Gen Y, better known as the Millennials? Here comes Gen Z, your next wave of customers and employees!
  • Adam Pierno
  • 5,252 Reads 1,021 Shares
Social media marketing news you can use. This week: When was the last time you updated your LinkedIn profile?; Facebook is looking to enter the local services directory business; 7 tips to keep your tweets short and sweet; and the EU considers legislation to limit teenagers' social media use.
  • Daniel Lieberman
  • 3,672 Reads
It is the dream of many franchisors to take their concept into other countries. As in the U.S. and Canada, the lifeblood for expansion is generating leads from various sources, processing them, and signing a franchise agreement.
  • William Edwards, Michelle McClurg, William Gabbard, and Shanna Aldridge
  • 3,333 Reads
From a strategic perspective, we will be looking to connect with our customers in a more personal way to help strengthen repeat business.
  • Franchise Update
  • 5,832 Reads 1,014 Shares
Sport Clip's franchise recruitment process earns the brand a strong 2nd place in the 2015 STAR Awards for Best Overall Performance.
  • Helen Bond
  • 4,769 Reads
Strong validations are a big part of a successful recruitment strategy at Painting with a Twist.
  • Kerry Pipes
  • 4,285 Reads
Jonathan Barnett has a portfolio full of ideas and plans for his expanding the Oxi Fresh Carpet Cleaning brand.
  • Kerry Pipes
  • 5,810 Reads 14 Shares
Angry Crab Shack
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When it comes to being a "STAR" franchise development player, the best keep winning--and they keep working to get better.
  • Helen Bond
  • 7,032 Reads 4 Shares
In case you hadn't noticed, a new generation has begun applying for full- and part-time jobs: Generation Z.
  • Adam Pierno
  • 3,578 Reads 1 Shares
In the fast food industry, taste will always rule. The past few years, however, have seen a shift in the way guests connect with brands, with elevated expectations regarding food quality, transparency, and authenticity.
  • By Bill Phelps
  • 5,442 Reads 1 Shares
As one year ends and a new one begins, it's a time and season for joy and gratitude - and for making resolutions to do better in the year ahead. Here's an inspiring message from customer service guru John DiJulius to live your life to the fullest - for yourself and for others.
  • John DiJulius
  • 2,807 Reads
Social media marketing news you can use. This week: 5 tips to reach customers with Facebook ads; building advertising relationships with lifestyle bloggers; now Facebook can tell you who's near your stores; improve your Tweeter-verse with fewer links; botnet creates fake customers and steals billions from online advertisers.
  • Daniel Lieberman
  • 3,015 Reads
Technology has become essential to the operation of franchised businesses around the world. This incudes not only operating the actual business, but managing the franchisor-franchisee relationship across country and continent boundaries.
  • William Edwards
  • 16,516 Reads 4 Shares
Pam Harper says she learned at an early age the commitment and tenacity it takes to run a small business. She drew inspiration and strength from observing her own parents toil to make their businesses succeed.
  • Kerry Pipes
  • 6,056 Reads 1 Shares
Wild Birds Unlimited's franchise recruitment process earns the 2015 STAR Award for Best Overall Performance.
  • Helen Bond
  • 6,037 Reads 1,023 Shares
So many good things are happening in franchising these days, it's hard to keep up! So welcome back to "Good News" – our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 5,335 Reads 1 Shares
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