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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Sport Clip's franchise recruitment process earns the brand a strong 2nd place in the 2015 STAR Awards for Best Overall Performance.
  • Helen Bond
  • 4,726 Reads
Strong validations are a big part of a successful recruitment strategy at Painting with a Twist.
  • Kerry Pipes
  • 4,241 Reads
Jonathan Barnett has a portfolio full of ideas and plans for his expanding the Oxi Fresh Carpet Cleaning brand.
  • Kerry Pipes
  • 5,761 Reads 14 Shares
When it comes to being a "STAR" franchise development player, the best keep winning--and they keep working to get better.
  • Helen Bond
  • 6,985 Reads 4 Shares
In case you hadn't noticed, a new generation has begun applying for full- and part-time jobs: Generation Z.
  • Adam Pierno
  • 3,525 Reads 1 Shares
In the fast food industry, taste will always rule. The past few years, however, have seen a shift in the way guests connect with brands, with elevated expectations regarding food quality, transparency, and authenticity.
  • By Bill Phelps
  • 5,395 Reads 1 Shares
As one year ends and a new one begins, it's a time and season for joy and gratitude - and for making resolutions to do better in the year ahead. Here's an inspiring message from customer service guru John DiJulius to live your life to the fullest - for yourself and for others.
  • John DiJulius
  • 2,792 Reads
Social media marketing news you can use. This week: 5 tips to reach customers with Facebook ads; building advertising relationships with lifestyle bloggers; now Facebook can tell you who's near your stores; improve your Tweeter-verse with fewer links; botnet creates fake customers and steals billions from online advertisers.
  • Daniel Lieberman
  • 3,004 Reads
Technology has become essential to the operation of franchised businesses around the world. This incudes not only operating the actual business, but managing the franchisor-franchisee relationship across country and continent boundaries.
  • William Edwards
  • 16,360 Reads 4 Shares
Pam Harper says she learned at an early age the commitment and tenacity it takes to run a small business. She drew inspiration and strength from observing her own parents toil to make their businesses succeed.
  • Kerry Pipes
  • 6,000 Reads 1 Shares
Wild Birds Unlimited's franchise recruitment process earns the 2015 STAR Award for Best Overall Performance.
  • Helen Bond
  • 5,995 Reads 1,023 Shares
Movita Juice Bar
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So many good things are happening in franchising these days, it's hard to keep up! So welcome back to "Good News" – our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 5,292 Reads 1 Shares
It's really incredible how much technology continues to evolve! There are so many tools available to assist franchisors with their development plans today, and at CruiseOne integrating technology is an essential part of our development strategy.
  • Franchise Update
  • 4,220 Reads
At Jersey Mike's Subs, technology, marketing, operations, and strategy are so intertwined, "We joke back and forth about who's in charge of who, because there's so much overlap," says Rich Hope, the company's CMO.
  • Eddy Goldberg
  • 4,780 Reads 1 Shares
How Real Property Management CMO Robert Pifke uses analytics to improve the brand's marketing results.
  • Robert Pifke
  • 3,934 Reads
Social media marketing news you can use. This week: Advertising on Instagram is worth a look; Amazon sues 1,000 fake reviewers; Google introduces a new-and-improved Google+; Hyatt adopts Facebook Messenger to improve customer service; Twitter users expand their adoption of emojis.
  • Daniel Lieberman
  • 3,299 Reads
The franchise community, along with media, politicians, regulators, and others, are beginning to understand the importance of measuring outcomes in franchising as a basis for understanding a brand's performance.
  • Darrell Johnson
  • 8,115 Reads 2 Shares
Smaller U.S. franchise brands can grow successfully overseas, too - if they do their homework and respect the differences in foreign laws and regulations.
  • Michael Daigle and Samuel Wieczorek, Cheng Cohen
  • 8,185 Reads 1,014 Shares
5 tips to attract Millennials to your franchise sales team by understanding their needs and expectations.
  • Eliot Burdett
  • 4,292 Reads 1,023 Shares
For Frank Milner, it's all about the journey. Milner, CEO of Tutor Doctor, sees his role in the Canadian franchise brand as a natural extension of his passion and determination to make organizations succeed and to provide customers with the best products and services possible.
  • Kerry Pipes
  • 5,568 Reads 1 Shares
One of the largest challenges in franchise development is finding and keeping the right people in the right places, from the top of the franchisor office to the front-line employees at each franchised location.
  • William Edwards
  • 6,477 Reads 3 Shares
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How Houlihan's uses an array of analytics and business intelligence to improve its marketing.
  • Jen Gulvik
  • 3,667 Reads 2 Shares
Social media marketing news you can use. This week: Pinterest's new visual search tool aims to boost its advertising clout; now Facebook wants to be your mobile news source too; 8 tips to secure your social media presence from hackers; guess who (attorneys) account for Google's most expensive AdWords; the power of social media to change lives by connecting people.
  • Daniel Lieberman
  • 2,956 Reads
The most important metrics for marketing should be cost per lead and cost per sale. Cost per lead is the media cost divided by the number of legitimate leads.
  • Franchise Update
  • 5,611 Reads 1,021 Shares
Franchise systems play up their technology as a differentiator, but Oxi Fresh delivers--in a big way. In fact, other service brands have approached them about using a customized version of their home-built software.
  • Eddy Goldberg
  • 3,955 Reads 2 Shares
Shattering selling myths: the truth about top sales performers.
  • Steve Olson
  • 6,694 Reads 2 Shares
So many good things are happening in franchising these days, it's hard to keep up! So welcome back to "Good News" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 4,863 Reads
Many of us have been in the franchise industry longer than... well, a long time. At Franchise System Builders we have had the fortunate experience to work with many companies and to become intimately involved with their franchise offering, franchise development processes, and resulting successful operations.
  • Jim Bender
  • 3,430 Reads
People walk in, not yet customers... and what do they see? Your brand and marketing efforts got them to the door, but now that they're in, what do you want them to see first?
  • Adam Pierno
  • 3,937 Reads 1,021 Shares
Marina MacDonald, CMO at Red Roof Inn, serves two audiences: its lodging clientele and its franchisees -applying her nearly three decades in hospitality to satisfy both.
  • Kerry Pipes
  • 4,143 Reads
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