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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Social media marketing news you can use. This week: Advertising on Instagram is worth a look; Amazon sues 1,000 fake reviewers; Google introduces a new-and-improved Google+; Hyatt adopts Facebook Messenger to improve customer service; Twitter users expand their adoption of emojis.
  • Daniel Lieberman
  • 3,242 Reads
The franchise community, along with media, politicians, regulators, and others, are beginning to understand the importance of measuring outcomes in franchising as a basis for understanding a brand's performance.
  • Darrell Johnson
  • 8,060 Reads 2 Shares
Smaller U.S. franchise brands can grow successfully overseas, too - if they do their homework and respect the differences in foreign laws and regulations.
  • Michael Daigle and Samuel Wieczorek, Cheng Cohen
  • 8,094 Reads 1,014 Shares
5 tips to attract Millennials to your franchise sales team by understanding their needs and expectations.
  • Eliot Burdett
  • 4,268 Reads 1,023 Shares
For Frank Milner, it's all about the journey. Milner, CEO of Tutor Doctor, sees his role in the Canadian franchise brand as a natural extension of his passion and determination to make organizations succeed and to provide customers with the best products and services possible.
  • Kerry Pipes
  • 5,494 Reads 1 Shares
One of the largest challenges in franchise development is finding and keeping the right people in the right places, from the top of the franchisor office to the front-line employees at each franchised location.
  • William Edwards
  • 6,427 Reads 3 Shares
How Houlihan's uses an array of analytics and business intelligence to improve its marketing.
  • Jen Gulvik
  • 3,640 Reads 2 Shares
Social media marketing news you can use. This week: Pinterest's new visual search tool aims to boost its advertising clout; now Facebook wants to be your mobile news source too; 8 tips to secure your social media presence from hackers; guess who (attorneys) account for Google's most expensive AdWords; the power of social media to change lives by connecting people.
  • Daniel Lieberman
  • 2,935 Reads
The most important metrics for marketing should be cost per lead and cost per sale. Cost per lead is the media cost divided by the number of legitimate leads.
  • Franchise Update
  • 5,567 Reads 1,021 Shares
Franchise systems play up their technology as a differentiator, but Oxi Fresh delivers--in a big way. In fact, other service brands have approached them about using a customized version of their home-built software.
  • Eddy Goldberg
  • 3,912 Reads 2 Shares
Shattering selling myths: the truth about top sales performers.
  • Steve Olson
  • 6,665 Reads 2 Shares
Broken Yolk
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So many good things are happening in franchising these days, it's hard to keep up! So welcome back to "Good News" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 4,825 Reads
Many of us have been in the franchise industry longer than... well, a long time. At Franchise System Builders we have had the fortunate experience to work with many companies and to become intimately involved with their franchise offering, franchise development processes, and resulting successful operations.
  • Jim Bender
  • 3,372 Reads
People walk in, not yet customers... and what do they see? Your brand and marketing efforts got them to the door, but now that they're in, what do you want them to see first?
  • Adam Pierno
  • 3,886 Reads 1,021 Shares
Marina MacDonald, CMO at Red Roof Inn, serves two audiences: its lodging clientele and its franchisees -applying her nearly three decades in hospitality to satisfy both.
  • Kerry Pipes
  • 4,090 Reads
Social media marketing news you can use. This week: Google exec urges advertisers to respond to ad blocking; LinkedIn Groups benefit B2B and B2C companies; 15 list-building mistakes email marketers make; tips for marketing to Millennial males.
  • Daniel Lieberman
  • 2,761 Reads
"Increasingly, leadership today is defined not just by how many hours you spend at your computer, but your ability to connect to others, says Carol Bartz, former Yahoo CEO and Lisa Lambert, founder of UPWARD."
  • Eddy Goldberg
  • 3,852 Reads
Technology has become essential to the operation of franchised businesses around the world. This incudes not only operating the actual business, but managing the franchisor-franchisee relationship across country and continent boundaries.
  • William Edwards
  • 17,225 Reads
10 tips for growing your franchise in the coming year.
  • Jason Helfrich
  • 21,652 Reads 24 Shares
California amended its franchise relationship law in October, giving more rights to franchisees. How might these changes affect your brand, and will they spread nationwide?
  • Cheng Cohen
  • 8,767 Reads 2 Shares
Over the past several years, one of the most often-discussed topics continues to be: Who is in charge of your brand's customer?
  • John DiJulius
  • 4,426 Reads
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When I got into the family business in 1995, the Roy Rogers chain was a smaller version of the regional QSR powerhouse it once had been.
  • Jim Plamondon
  • 4,508 Reads 1 Shares
The early marketer gets the sales: a checklist for setting your 2016 sales and marketing goals.
  • Eric Lofholm
  • 7,169 Reads
Social media marketing news you can use. This week: Facebook's "dislike" empathy button; Twitter's Buy button; Periscope - is it for you?; getting in on the Apple Watch early; and should you jump on the Periscope bandwagon?
  • Daniel Lieberman
  • 3,047 Reads
In the previous issue we discussed the power of selling your brand's marketing expertise during the franchise recruitment process.
  • Jim Bender
  • 2,961 Reads 1 Shares
Twenty-first century learning skills--which include STEAM concepts (science, technology, engineering, arts, and mathematics) and the 4Cs (communication, collaboration, critical thinking, and creativity)--are at the foundation of The Goddard School's play-based learning program.
  • Franchise Update
  • 7,246 Reads 1,021 Shares
7 keys to successful brand growth and scalability from Neal Dennis, COO at Hwy 55 Burgers, Shakes and Fries.
  • Neal Dennis
  • 4,812 Reads 4 Shares
So many good things are happening in franchising these days, it's hard to keep up! So welcome back to "Good News" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 7,219 Reads 2 Shares
Carin Stutz, president of McAlister's Deli, considers herself a student of business. If her own success in the restaurant industry is any measure, she's a quick study.
  • Helen Bond
  • 7,099 Reads 1,021 Shares
The banking industry is increasing its conventional business lending activity. Since the recession, banks have focused on lower-risk businesses, which translates into larger businesses with good track records.
  • Darrell Johnson
  • 4,578 Reads
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