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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Customer service excellence, the key to attracting and retaining customers, begins at the top. Is your brand's leadership team on board?
  • John DiJulius
  • 3,524 Reads
Social media marketing news you can use. This week: 1) How to promote your local franchise online; 2) Is Facebook advertising really your best bet?; 3) This retail brand gets better results from Pinterest than Facebook; 4) Instagram tips for boosting your local business; 5) LinkedIn: Time to change your password after hackers put 117 million passwords up for sale.
  • Daniel Lieberman
  • 2,580 Reads 5 Shares
Shelly Sun, co-founder of BrightStar Care, never planned to start a company. But in 2001, she and her husband, J.D. Sun, were struggling to find quality in-home care for his grandmother and discovered they weren't alone.
  • Kerry Pipes
  • 5,279 Reads 1 Shares
If you've been around the sales and marketing world for any number of years you know the concept of an "Aha!" moment.
  • Jim Bender
  • 2,980 Reads 1 Shares
Arby's, founded in 1964 and with more than 3,200 restaurants, has turned itself around. After years of slumping sales, the brand is back on the front burner. COO John Bowie provides a peek behind the scenes.
  • John Bowie
  • 8,902 Reads 27 Shares
How do you connect with your ideal candidates in a fragmented world? What media are best for reaching your target franchisees? How often should you communicate with them? Learn how Tropical Smoothie Café does it!
  • Kerry Pipes
  • 3,607 Reads 8 Shares
Sharon DiMinico had a "Eureka" moment following the birth of her second child in 1987. She recognized something was missing for the parents and children in her local community.
  • Kerry Pipes
  • 6,805 Reads 2 Shares
Successful franchise development hinges on proactive validation--what a candidate discovers before completing your lead generation form.
  • Keith Gerson & Tim Johnson
  • 4,994 Reads 1 Shares
Renée Israel loves the smell and taste of fresh, kettle-cooked popcorn. When she and her husband Rob spotted mom-and-pop kettle corn makers at a farmers market in Boulder, Colo., in the early 2000s, it got them thinking. How could they bring fresh-popped flavored popcorn to a wider audience?
  • Kerry Pipes
  • 3,773 Reads 6 Shares
"Global Director of Buzz" was Stacey Kane's title when she worked for AmRest Holdings, a Wroclaw, Poland-based company with more than 900 restaurants in 12 countries in Eastern and Central Europe.
  • Kerry Pipes
  • 3,736 Reads 3 Shares
If "Undercover Boss" doesn't call you (or perhaps you just don't like cameras or value your privacy), you still can go undercover. Julie Burleson, founder of Young Chefs Academy (YCA), did that for two <i>months</i> and calls it one of the best things she's ever done.
  • Eddy Goldberg
  • 3,550 Reads 9 Shares
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Predictive analytics is catching on as marketers learn how to use it to better target customers. Are you ready to go beyond CRM and take your marketing to the next level?
  • Lang Smith
  • 2,995 Reads 6 Shares
Social media marketing news you can use. This week: 1) Facebook Messenger makes it easier for customers to connect; 2) Making friends with Instagram's new algorithm; 3) 5 Snapchat tips for brand marketers; 4) Pinterest iOS rewrite provides faster load time, new features; 5) Don't Do This Dept. -- Prince tribute tweets draw criticism, not brand fans.
  • Daniel Lieberman
  • 2,122 Reads 4 Shares
The process of hiring, training, and retaining qualified individuals for sales and development is a necessary company practice that should not be taken lightly.
  • Franchise Update
  • 3,640 Reads 1 Shares
How do you connect with your ideal candidates? What media is best for reaching your target franchisees? And how often should you communicate with them? Learn how Fastsigns does it!
  • Kerry Pipes
  • 4,166 Reads 21 Shares
So many good things are happening so fast in franchising these days, it's hard to keep up (even for us!). So welcome back to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 3,500 Reads 1 Shares
When we start working with a consulting client and tell them the first place we start is creating a customer service vision statement, they say, "The last thing we need is another statement. We have mission statements, purpose statements, and our employees can't even keep them straight."
  • John DiJulius
  • 10,994 Reads 2 Shares
Turning your passion into a successful business is every entrepreneur's dream. Turning it into a business that helps other entrepreneurs realize their dreams is even better.
  • Eddy Goldberg
  • 3,130 Reads 1 Shares
Hyper-local digital marketing: 5 keys to making it pay off for your brand!
  • Lauren Reid
  • 6,644 Reads 26 Shares
Social media marketing news you can use. This week: 1) Facebook's new branded content policy provides new options for franchise brand marketers; 2) Maintaining your social media presence is easier with automation; 3) Keeping your local marketing presence up to date on Google; and 4) In the "Don't Do This Dept.," Snapchat joins the list of well-intended social promotions to draw negative online reaction.
  • Daniel Lieberman
  • 2,269 Reads
Getting to "Aha!" with candidates requires a special set of skills. Does your team have them?
  • Jim Bender
  • 5,636 Reads 1 Shares
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Attracting and validating candidates through social media continues to grow in importance. Here's how Alex Samios, Dogtopia's director of franchising, manages it.
  • Franchise Update
  • 4,865 Reads
Heidi Ganahl says she has always been an entrepreneur and dog lover. "My husband and I were characterized by two things: we thought up crazy, wild ideas and we loved taking care of our two dogs," she says of their life in the early 1990s.
  • Kerry Pipes
  • 7,680 Reads 2 Shares
Nearly seven years after the recession ended, the U.S. economy has become a slow-growth machine. In these years of sluggish growth, the franchise business model has found ways to expand.
  • Darrell Johnson
  • 3,834 Reads 1 Shares
6 digital marketing tactics franchisors need for franchisee success, from Brandmuscle Chief Digital Officer Paul Elliott (part 1).
  • Paul Elliott
  • 5,839 Reads 1,014 Shares
Lori Shepard, Senior Director, Digital Experience at Waxing the City/Anytime Fitness, shares her views on changes in social media and how her brand is adapting to get the results they seek.
  • Lori Shepard
  • 3,302 Reads 1,014 Shares
How do you cure years of debilitating, recurring back pain? For Shane Evans, it was therapeutic massage. She liked the results so much that she started a franchise to offer that same experience to others.
  • Eddy Goldberg
  • 5,722 Reads
MVP Award winners to be feted next week at the 2016 Multi-Unit Franchising Conference in Las Vegas.
  • Franchise Update Media
  • 4,274 Reads
So many good things are happening so fast in franchising these days, it's hard to keep up (even for us!). So welcome back to "Good News" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 3,636 Reads
How is social media changing and evolving, and how is your brand adapting and getting results?
  • Franchise Update
  • 5,352 Reads 1,014 Shares
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