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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Cicis CEO Darren Harris explains why - and how - 30-year-old Cici's Pizza rebranded itself to meet an evolving customer base.
  • Darin Harris
  • 11,334 Reads 5 Shares
Social media marketing news you can use. This week: 1) Using old photos for brand marketing on "Throwback Thursday" on Twitter, Instagram, and Facebook; 2) New social network Peach provides a cautionary lesson for brand marketers; 3) a visit to Facebook's headquarters provides insights into how its News Feed works; and 4) a handy guide to "right sizing" images for social network platforms.
  • Daniel Lieberman
  • 3,473 Reads
At PuroClean, a strong cultural fit is the key to building, training, and retaining a great sales and development team.
  • Kerry Pipes
  • 3,391 Reads
So many good things are happening in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 9,382 Reads
Unit franchise growth is the fuel that supplies life and sustainability to every franchisor's existence.
  • Franchise Update
  • 4,008 Reads
In 2011, RPM Pizza (the largest U.S. franchisee of Domino's Pizza) made major improvements in its speed-of-delivery service by improving its percentage of on-time pizza deliveries by 17 percent.
  • John DiJulius
  • 6,815 Reads 1 Shares
Angela Zerda, director of marketing at Mosquito Joe, discusses changes to the brand's marketing plans and strategies for 2016.
  • Angela Zerda
  • 3,981 Reads
Social media marketing news you can use. This week: 1) Why do people share online? Adobe asked 12,000 people in 6 countries. 2) Google's "bad ad" squad "busted" more than 780 million ads last year. 3) Are longer tweets (10,000 characters!) soon coming our way? 4) Six social media marketing trends to know in 2016.
  • Daniel Lieberman
  • 3,213 Reads
At Marco's Pizza, validation is the key to franchise development. Here's how they do it!
  • Kerry Pipes
  • 4,389 Reads 1 Shares
When it comes to recruitment websites, Bach to Rock rocked the 2015 STAR Awards with a #1 hit for Website Best Practices.
  • Helen Bond
  • 4,504 Reads 1 Shares
Franchise recruiting is serious business. Incredibly, year after year, franchise brands continue to fumble the fundamentals. They are not executing the X's and O's.
  • Kerry Pipes
  • 3,729 Reads
Sonny’s BBQ
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Sonny’s BBQ
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Sonny’s BBQ
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Matt Smith, CMO at sweetFrog Premium Frozen Yogurt, dishes on 2016 changes to the brand's marketing strategies and tactics.
  • Matt Smith
  • 9,654 Reads 9 Shares
Social media marketing news you can use. This week: Guess what? 9 out of 10 U.S. adults want ads - but their way; Marriott's digital video campaign seeks to attract younger travelers; Facebook updates its "real name" policy after member pushback; Twitter patents "social media drone" for aerial selfies (are you ready?).
  • By Daniel Lieberman
  • 3,020 Reads
"If it's on the Internet, it must be true." While we chuckle at that, franchisors also know the dark side of the Internet: that there is so much more misinformation than information out there.
  • Darrell Johnson
  • 6,045 Reads
Results from the 2016 Annual Franchise Development Report (AFDR) were unveiled in October at the 17th annual Franchise Leadership & Development Conference.
  • Eddy Goldberg
  • 6,059 Reads
Is your franchise development team plugged into what's happening in all your other departments? They should be, if you want to increase sales.
  • Jim Bender
  • 2,780 Reads
So many good things are happening in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • By Eddy Goldberg
  • 5,736 Reads 1,014 Shares
In my 30-plus years in franchising I have often wondered: What is the "DNA" of a franchise sales superstar? Is it a natural selling talent fueled by tremendous drive? Is it pure luck based on representing today's hottest franchise?
  • Steve Olson
  • 3,079 Reads
Dan Tarantin is president and CEO of Harris Research, franchisor of Chem-Dry and N-Hance Wood Renewal. Chem-Dry, founded in 1977, is a carpet and upholstery cleaning brand with more than 3,500 locations in 50 countries and provides services to nearly 10,000 homes daily.
  • By Kerry Pipes
  • 4,356 Reads
Tired of hearing about Gen Y, better known as the Millennials? Here comes Gen Z, your next wave of customers and employees!
  • Adam Pierno
  • 5,034 Reads 1,021 Shares
Social media marketing news you can use. This week: When was the last time you updated your LinkedIn profile?; Facebook is looking to enter the local services directory business; 7 tips to keep your tweets short and sweet; and the EU considers legislation to limit teenagers' social media use.
  • Daniel Lieberman
  • 3,502 Reads
The Human Bean
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The Human Bean
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The Human Bean
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It is the dream of many franchisors to take their concept into other countries. As in the U.S. and Canada, the lifeblood for expansion is generating leads from various sources, processing them, and signing a franchise agreement.
  • William Edwards, Michelle McClurg, William Gabbard, and Shanna Aldridge
  • 3,116 Reads
From a strategic perspective, we will be looking to connect with our customers in a more personal way to help strengthen repeat business.
  • Franchise Update
  • 5,608 Reads 1,014 Shares
Sport Clip's franchise recruitment process earns the brand a strong 2nd place in the 2015 STAR Awards for Best Overall Performance.
  • Helen Bond
  • 4,528 Reads
Strong validations are a big part of a successful recruitment strategy at Painting with a Twist.
  • Kerry Pipes
  • 4,104 Reads
Jonathan Barnett has a portfolio full of ideas and plans for his expanding the Oxi Fresh Carpet Cleaning brand.
  • Kerry Pipes
  • 5,545 Reads 12 Shares
When it comes to being a "STAR" franchise development player, the best keep winning--and they keep working to get better.
  • Helen Bond
  • 6,699 Reads 4 Shares
In case you hadn't noticed, a new generation has begun applying for full- and part-time jobs: Generation Z.
  • Adam Pierno
  • 3,316 Reads 1 Shares
In the fast food industry, taste will always rule. The past few years, however, have seen a shift in the way guests connect with brands, with elevated expectations regarding food quality, transparency, and authenticity.
  • By Bill Phelps
  • 5,160 Reads 1 Shares
As one year ends and a new one begins, it's a time and season for joy and gratitude - and for making resolutions to do better in the year ahead. Here's an inspiring message from customer service guru John DiJulius to live your life to the fullest - for yourself and for others.
  • John DiJulius
  • 2,722 Reads
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