Franchisor Articles by Franchising.com

RSS Subscribe
Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

As a franchise organization you've recognized by now that your competition is more diverse and complex than it has been in the past.
  • Adam Pierno
  • 4,249 Reads 1,021 Shares
Social media is a regular function of our franchise development team. We use it to generate leads, nurture existing prospects, and validate that the franchise candidate is right for our brand.
  • Franchise Update
  • 3,763 Reads 3 Shares
Three converging trends - adaptability, multi-unit concentration, and franchise agreements rebalancing - will shape the future of franchising.
  • Darrell Johnson
  • 3,977 Reads 12 Shares
So many good things are happening so fast in franchising these days, it's hard to keep up (even for us!). So welcome back to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 2,986 Reads 1,023 Shares
Public relations is witnessing something of a tactical evolution these days, but at its core it's still all about communication and relationships. No two elements are more fundamental--or effective--in designing and executing a franchise PR strategy.
  • Kerry Pipes
  • 5,024 Reads 2 Shares
Feeling technical, yet practical? Check out these 6 digital marketing tactics franchisors need for franchisee success, from Brandmuscle Chief Digital Officer Paul Elliott (part 2).
  • Paul Elliott
  • 4,973 Reads 9 Shares
Social media marketing news you can use. This week: 1) Have you tried Facebook Live, the company's new video platform for sharing vids with your brand followers?; 2) 5 things you're missing if you're not using Google Places for local marketing; 3) 21 mistakes to avoid when using Instagram to promote your brand; 4) 16 Snapchat hacks, tips, and hidden features you can use; and 5) a long hot summer looms for the Twittersphere as The Hillary and The Donald get social.
  • Daniel Lieberman
  • 2,899 Reads 4 Shares
Since co-founding BrightStar Care in 2002, Shelly Sun has led the company to 300 units - with more to come. Here's how she did it, and her plan to become a $3 billion, international company in the next 10 years.
  • Kerry Pipes
  • 9,979 Reads
Attracting and validating candidates through social media continues to grow in importance. Here's how Red Boswell, SVP of franchising and business development at Expense Reduction Analysts, manages it.
  • Red Boswell
  • 4,247 Reads
Sales and customer relations still boil down to local, one-on-one interactions. In this online digital era, it's time to take another look at "old school" community involvement as a way of building goodwill - and the bottom line of your franchisees and franchise system.
  • Alex Vaccaro
  • 3,137 Reads 9 Shares
Social media marketing news you can use. This week: 1) Looking for better analytics on your social media marketing? Here are four suppliers; 2) This reviewer loves this Instagram desktop management tool from Gramblr; 3) The DIY crowd loves what they do and is willing to spend on pricier products; 4) Why Facebook's change to throttle free content from brand pages was a good idea for both users and brands.
  • Daniel Lieberman
  • 2,978 Reads 1 Shares
MY SALON Suite
SPONSORED CONTENT
MY SALON Suite
SPONSORED CONTENT
MY SALON Suite
SPONSORED CONTENT
Arby's has come a long way in the past few years. Over that time, the legacy brand has launched a series of innovative, meat-focused menu items, including the sizzling Brown Sugar Bacon sandwich lineup, the most successful limited-time offer platform of 2015.
  • John Bowie
  • 4,136 Reads 1 Shares
We believe in utilizing many different marketing channels to reach our candidates, and more importantly, in targeting those in the right markets and for the right category or model.
  • Franchise Update
  • 3,775 Reads 1 Shares
NLRB and joint employer worries got you down? Here are some concrete suggestions on how to avoid getting caught in this evolving morass.
  • Barry M. Heller
  • 5,332 Reads
So many good things are happening so fast in franchising these days, it's hard to keep up (even for us!). So welcome back to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 3,660 Reads 1,014 Shares
Ally Svenson, co-founder of MOD Pizza with her husband Scott, is no stranger to starting and growing a business.
  • Franchise Update
  • 4,717 Reads 1 Shares
Customer service excellence, the key to attracting and retaining customers, begins at the top. Is your brand's leadership team on board?
  • John DiJulius
  • 3,570 Reads
Social media marketing news you can use. This week: 1) How to promote your local franchise online; 2) Is Facebook advertising really your best bet?; 3) This retail brand gets better results from Pinterest than Facebook; 4) Instagram tips for boosting your local business; 5) LinkedIn: Time to change your password after hackers put 117 million passwords up for sale.
  • Daniel Lieberman
  • 2,599 Reads 5 Shares
Shelly Sun, co-founder of BrightStar Care, never planned to start a company. But in 2001, she and her husband, J.D. Sun, were struggling to find quality in-home care for his grandmother and discovered they weren't alone.
  • Kerry Pipes
  • 5,349 Reads 1 Shares
If you've been around the sales and marketing world for any number of years you know the concept of an "Aha!" moment.
  • Jim Bender
  • 3,026 Reads 1 Shares
Arby's, founded in 1964 and with more than 3,200 restaurants, has turned itself around. After years of slumping sales, the brand is back on the front burner. COO John Bowie provides a peek behind the scenes.
  • John Bowie
  • 8,974 Reads 27 Shares
Angry Crab Shack
SPONSORED CONTENT
Angry Crab Shack
SPONSORED CONTENT
Angry Crab Shack
SPONSORED CONTENT
How do you connect with your ideal candidates in a fragmented world? What media are best for reaching your target franchisees? How often should you communicate with them? Learn how Tropical Smoothie Café does it!
  • Kerry Pipes
  • 3,658 Reads 8 Shares
Sharon DiMinico had a "Eureka" moment following the birth of her second child in 1987. She recognized something was missing for the parents and children in her local community.
  • Kerry Pipes
  • 6,870 Reads 2 Shares
Successful franchise development hinges on proactive validation--what a candidate discovers before completing your lead generation form.
  • Keith Gerson & Tim Johnson
  • 5,049 Reads 1 Shares
Renée Israel loves the smell and taste of fresh, kettle-cooked popcorn. When she and her husband Rob spotted mom-and-pop kettle corn makers at a farmers market in Boulder, Colo., in the early 2000s, it got them thinking. How could they bring fresh-popped flavored popcorn to a wider audience?
  • Kerry Pipes
  • 3,836 Reads 6 Shares
"Global Director of Buzz" was Stacey Kane's title when she worked for AmRest Holdings, a Wroclaw, Poland-based company with more than 900 restaurants in 12 countries in Eastern and Central Europe.
  • Kerry Pipes
  • 3,797 Reads 3 Shares
If "Undercover Boss" doesn't call you (or perhaps you just don't like cameras or value your privacy), you still can go undercover. Julie Burleson, founder of Young Chefs Academy (YCA), did that for two <i>months</i> and calls it one of the best things she's ever done.
  • Eddy Goldberg
  • 3,621 Reads 9 Shares
Predictive analytics is catching on as marketers learn how to use it to better target customers. Are you ready to go beyond CRM and take your marketing to the next level?
  • Lang Smith
  • 3,018 Reads 6 Shares
Social media marketing news you can use. This week: 1) Facebook Messenger makes it easier for customers to connect; 2) Making friends with Instagram's new algorithm; 3) 5 Snapchat tips for brand marketers; 4) Pinterest iOS rewrite provides faster load time, new features; 5) Don't Do This Dept. -- Prince tribute tweets draw criticism, not brand fans.
  • Daniel Lieberman
  • 2,165 Reads 4 Shares
The process of hiring, training, and retaining qualified individuals for sales and development is a necessary company practice that should not be taken lightly.
  • Franchise Update
  • 3,677 Reads 1 Shares
Share This Page

Subscribe to our Newsletters