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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Attracting and validating candidates through social media continues to grow in importance. Here's how Alex Samios, Dogtopia's director of franchising, manages it.
  • Franchise Update
  • 4,725 Reads
Heidi Ganahl says she has always been an entrepreneur and dog lover. "My husband and I were characterized by two things: we thought up crazy, wild ideas and we loved taking care of our two dogs," she says of their life in the early 1990s.
  • Kerry Pipes
  • 7,484 Reads 2 Shares
Nearly seven years after the recession ended, the U.S. economy has become a slow-growth machine. In these years of sluggish growth, the franchise business model has found ways to expand.
  • Darrell Johnson
  • 3,733 Reads 1 Shares
6 digital marketing tactics franchisors need for franchisee success, from Brandmuscle Chief Digital Officer Paul Elliott (part 1).
  • Paul Elliott
  • 5,791 Reads 1,014 Shares
Lori Shepard, Senior Director, Digital Experience at Waxing the City/Anytime Fitness, shares her views on changes in social media and how her brand is adapting to get the results they seek.
  • Lori Shepard
  • 3,150 Reads 1,014 Shares
How do you cure years of debilitating, recurring back pain? For Shane Evans, it was therapeutic massage. She liked the results so much that she started a franchise to offer that same experience to others.
  • Eddy Goldberg
  • 5,537 Reads
MVP Award winners to be feted next week at the 2016 Multi-Unit Franchising Conference in Las Vegas.
  • Franchise Update Media
  • 4,165 Reads
So many good things are happening so fast in franchising these days, it's hard to keep up (even for us!). So welcome back to "Good News" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 3,506 Reads
How is social media changing and evolving, and how is your brand adapting and getting results?
  • Franchise Update
  • 5,226 Reads 1,014 Shares
Do you like reading what "thought leaders" have to say? Here are three ways to use thought leadership as a marketing tool.
  • Alex Vaccaro
  • 3,394 Reads 1,017 Shares
Social media marketing news you can use. This week: 1) Twitter changes timeline and world survives; 2) How Instagram's timeline change could affect marketers; 3) Amazon bans U.K. shopper for too many returns; 4) Zuckerberg on Facebook's 10-year R&D plans; and 5) How the U.S. presidential candidates are faring on social media.
  • Daniel Lieberman
  • 2,819 Reads
The Human Bean
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Let's start with what's an Acai berry. Looking like a cross between a grape and a blueberry, the açaí (ah-sigh-EE) berry is a small, reddish-purple fruit harvested from palm trees that grow around the Amazon River Basin.
  • Eddy Goldberg
  • 3,846 Reads 2 Shares
In the U.S. we are privileged to have many women senior franchise executives (some of whom are profiled in this issue--Editors).
  • William Edward
  • 4,535 Reads 1 Shares
Is your sales team overburdened by poor leads? A dedicated qualifier will free up their time and boost your chances to sign the best prospects.
  • Steve Olson
  • 2,960 Reads 1 Shares
At Bar Louie, Jill Szymanski draws on her experience at Burger King and Applebee's to build, train, and retain a great sales and development team.
  • Kerry Pipes
  • 3,886 Reads
Millennials. You are likely tired of reading about them but you can't stop, because with 60 million Americans in this generation, they're too big to ignore.
  • Adam Pierno
  • 3,549 Reads 1,021 Shares
If you had LeBron James on your team, you'd feel pretty good about your chances of winning--big. And that's exactly what Blaze "Fast-Fire'd" Pizza intends to do.
  • By Eddy Goldberg
  • 5,088 Reads 15 Shares
In the life of a franchise sales professional, never a day should go by when we do not learn (or relearn) a selling skill. We are the tip of the spear when it comes to representing our brand to future franchise owners.
  • Jim Bender
  • 3,418 Reads 1 Shares
Mission statement, shmission statement! Do you have a Customer Service Vision for your employees to live out every day, with every customer, in every transaction?
  • John DiJulius
  • 15,594 Reads 3 Shares
Social media marketing news you can use. This week: 1) What politicians and celebrities can teach you about brand marketing online; 2) SEO vs. SEM - which is better for you?; 3) Spruce up your Facebook cover photo for more customer engagement; 4) Snapchat video delivery is on the rise; and 5) a step-by-step visual guide on how to use Pinterest.
  • Daniel Lieberman
  • 4,599 Reads
Mary Rogers likes to start things and she likes to see children learn. In 1984, she started Computer Explorers, a brand created to teach kids how to work with the newly arriving wave of personal computers.
  • Kerry Pipes
  • 3,517 Reads
Angry Crab Shack
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As senior vice president of marketing for School of Rock, Elliot Baldini is a perfect fit. A self-professed lifelong musician with a passion for performance, he also sports wicked marketing chops.
  • Kerry Pipes
  • 5,003 Reads 3 Shares
Cici's Pizza is no more. Long live Cicis! CEO Darren Harris explains the brand's stem-to-stern overhaul and why the 30-year-old pizza buffet concept knew it was time for a change.
  • Darin Harris
  • 2,723 Reads
So many good things are happening so fast in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 3,897 Reads 2 Shares
When the team at Franchise Update first floated the idea of highlighting female franchise founders, we didn't realize how many there are! Our list filled quickly before the day ended, and we continued to add more in the weeks that followed.
  • Franchise Update
  • 4,079 Reads 5 Shares
For 30 years, Cicis has been delivering unlimited pizza, pasta, salad, and dessert to every guest who enters its restaurants.
  • Darin Harris
  • 3,154 Reads
Brooke Budke, CMO at the rapidly expanding Title Boxing Club, shares her views on changes in social media and how her brand is adapting.
  • Brooke Budke
  • 4,509 Reads 2 Shares
Social media marketing news you can use. This week: 1) Duke's biannual CMO Survey reveals their uncertainty about the ROI from social media marketing; 2) Google axes right sidebar ads; 3) 11 tips on how to get more followers on Facebook; 4) new ways for email marketers to test for spam filters before hitting Send; and 5) 6 ways to use LinkedIn Ads to market to professionals.
  • Daniel Lieberman
  • 3,736 Reads
Most initial calls with candidates are 90 percent brand overview and 10 percent qualifying - and that is just wrong. Learn how to turn that around
  • Jim Bender
  • 2,424 Reads
At Jersey Mike's Subs, inter-departmental cooperation using an integrated technology platform and a home-grown POS system continue to fuel growth.
  • Eddy Goldberg
  • 6,308 Reads 2 Shares
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