Franchisor Articles by Franchising.com

RSS Subscribe
Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Looking to sell franchises to the growing number of Millennials? Better tailor your opportunity to their Millennial values.
  • Dan Santy
  • 3,648 Reads 7 Shares
2015 AFDR highlights: The growth of mobile prospects has exploded. Have you adapted your recruitment website?
  • Eddy Goldberg
  • 5,048 Reads 10 Shares
A conversation with Heather Neary, Auntie Anne's CMO, provides insights into her marketing approach, as well as the relationship between national marketing strategies and how thousands of franchisees unify to execute locally against a single goal.
  • Philip St. Jacques
  • 5,298 Reads 39 Shares
Social media marketing news you can use. This week: fake followers on Twitter and Instagram; Valentine's Day on Facebook trends; Oscars on Twitter and Facebook; PetSmart's clever online video ads; and how to contact a real live person at Google for local business support (really).
  • Daniel Lieberman
  • 4,346 Reads 32 Shares
5 ways to build your franchise sales team to match your stage of growth
  • Steve Olson
  • 4,007 Reads 18 Shares
2015 AFDR highlights: Multi-unit franchisees' favorite places to find new brands.
  • Eddy Goldberg
  • 3,609 Reads 40 Shares
Prospective franchisees have lots of questions: How do I purchase a unit? Can I buy more than one? What will my territory be? How much does it cost? What are the royalty payments? How much training and ongoing support should I expect?
  • Paul Wilbur
  • 3,344 Reads
Insight is a new configuration of knowledge that breaks the existing pattern of thinking in an unexpected way.
  • Jack Mackey
  • 5,262 Reads 1 Shares
Charlie Morrison wasn't looking for a new opportunity. He was already at the helm of Pizza Inn and was the driving force behind the brand's innovative Pie Five concept.
  • Kerry Pipes
  • 6,759 Reads 1 Shares
Pinterest isn't working for marketers - yet. This report from Forrester explores how marketers can learn to take advantage of its growing strengths.
  • Gavin O'Malley
  • 2,963 Reads
Social media marketing news you can use. This week: local search marketing tips for franchisees; insights from a 19-year-old on social media platforms; Google now more trusted for news than traditional media; and how public Facebook information tells us more about our customers (and ourselves) than we know.
  • Daniel Lieberman
  • 3,913 Reads
Jersey Mike's Subs
SPONSORED CONTENT
Jersey Mike's Subs
SPONSORED CONTENT
Jersey Mike's Subs
SPONSORED CONTENT
What do you look for in a salesperson, and what are the critical elements to building a great sales and development team?
  • Franchise Update
  • 7,621 Reads
How do you identify your ideal customers, and how do you target them effectively with your marketing initiatives?
  • Franchise Update
  • 4,327 Reads 1 Shares
In the restaurant world, if you survive 3 years, you have essentially beaten the odds. Before rebranding to Old Chicago Pizza & Taproom in 2013, Old Chicago Pizza & Pasta had a successful 37-year history that served three generations of guests.
  • Mike Mrlik
  • 4,466 Reads 1 Shares
Building an effective multi-unit sales strategy takes commitment, time, and changes to your FDD.
  • Marc Kiekenapp
  • 7,572 Reads
Remembering Marc Alan Kiekenapp, 1952 - 2014
  • Gary Gardner & Therese Thilgen
  • 5,645 Reads 2 Shares
Diana Hovey, CMO at Corner Bakery Cafe, opens up about having the best job in the company, the importance of having a "personal touch" in franchisee recruitment, the brand's social media success, and much more.
  • Kerry Pipes
  • 4,058 Reads
Social media marketing news you can use. This week: using Yelp to boost local search results, off-season sales and marketing ideas, mobile wallets and the cashless society, Google Glass takes a break to retool, social engagement numbers and Super Bowl predictions.
  • Daniel Lieberman
  • 3,897 Reads
Top 10 trends in franchise lead generation, from the Franchise Performance Group, points the way to increased franchise sales in 2015.
  • Thomas Scott and Joe Mathews
  • 12,694 Reads
2015 AFDR highlights: recruitment budgets and spending (where the money goes), based on responses from 139 franchise brands.
  • Eddy Goldberg
  • 5,284 Reads
Digital payment technology (eWallets) are here - and growing. See how they can benefit your brand and strengthen your relationships with customers.
  • Bradley Wilkes
  • 4,345 Reads 1,014 Shares
Marco's Pizza®
SPONSORED CONTENT
Marco's Pizza®
SPONSORED CONTENT
Marco's Pizza®
SPONSORED CONTENT
Miracle Method President Chuck Pistor takes a look at what will help and hurt franchise sales and system growth in 2015.
  • Chuck Pistor
  • 6,009 Reads
2015 AFDR highlights: top sales producers and top Internet sales producers by category show where franchise sales came from, with data from 2010 through 2014.
  • Eddy Goldberg
  • 3,458 Reads
A conversation with Jason Silfies, vice president of marketing and technology at Coldwell Banker Real Estate, on three critical marketing misperceptions - and how to fix them.
  • Philip St. Jacques
  • 6,613 Reads 12 Shares
Social media marketing news you can use. This week: Wrestling with social media, Krispy Kreme's holiday global live video chat, social media customer service, U.K. retailer's campaign to prevent "wrong presents," and what people searched for on Google in 2014.
  • Daniel Lieberman
  • 2,481 Reads
Is your "human-ness" getting in the way of your thinking, learning, and leadership? Part 2 of 8 tips on overcoming how you're wired to succeed in the modern world.
  • Edward D. Hess
  • 3,011 Reads
AFDR report highlights: Telephone mystery shopping reveals much improvement still needed by franchise sales teams.
  • Eddy Goldberg
  • 6,771 Reads 1,023 Shares
Diana Hovey, CMO at Corner Bakery Café, opens up about having the best job in the company, the three most important things for a CMO today, her team, and much mnore.
  • Kerry Pipes
  • 5,506 Reads
What do you believe about SEO - that's not true any more? See how many of these 17 SEO myths you need to jettison in 2015.
  • Eddy Goldberg
  • 6,847 Reads 3 Shares
How do you go beyond platitudes about customer service to systems that engage customers and deliver marketing impact through a superior customer experience? Top franchise executives provide 3 key customer insights.
  • Jack Mackey
  • 3,712 Reads 16 Shares
Share This Page

Subscribe to our Newsletters