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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

You might say John Hewitt has had a taxing career. In fact, over 45 years he's founded, developed, and managed two of the top three tax companies in the country.
  • Kerry Pipes
  • 4,996 Reads 2 Shares
Batteries Plus Bulbs CEO Russ Reynolds is thinking beyond the battery as he takes the brand in a newly expanded direction and chases $1 billion in annual sales, part 2: management style, personal, and bottom line.
  • Kerry Pipes
  • 5,281 Reads
So many good things are happening in franchising these days, it's hard to keep up! So welcome back to "Good News" - our monthly roundup of franchise growth, finance, emerging concepts, and other positive news from franchisors large, medium, and small.
  • Eddy Goldberg
  • 8,464 Reads 7 Shares
Are your summer sales slowing down? Here are three actions marketers can take in their slow season to lay the groundwork for bigger and better sales come September. (Note to frozen dessert brands: save this article for January.)
  • Gregg Schwartz
  • 2,581 Reads 9 Shares
Social media marketing news you can use. This week: learning from the 6 types of social sharers; using hashtags to engage customers and build your business; Amazon's Prime Day sale: fail or no fail?; 54 clues to determining if you're a social media geek.
  • Daniel Lieberman
  • 4,315 Reads 33 Shares
Millennials, especially the younger half of the demographic, came of age during the Great Recession. As they entered the job market, they experienced hard financial times that limited earning opportunity for many.
  • Adam Pierno
  • 4,613 Reads 1 Shares
The single word Cheryl Bachelder, CEO of Popeyes Louisiana Kitchen, uses to describe the resurgence of the brand is "momentum."
  • Kerry Pipes
  • 7,791 Reads 19 Shares
Batteries Plus Bulbs CEO Russ Reynolds is taking the brand in a newly expanded direction as he chases $1 billion in annual sales.
  • Kerry Pipes
  • 9,109 Reads
Summertime blues got you - and your sales team--down? Here are 7 tips to beat the doldrums and re-energize your team.
  • Eliot Burdett
  • 4,062 Reads 1,023 Shares
A conversation with Valerie Kinney, vice president of marketing at CertaPro Painters, provides insights into the realities of franchising, how CertaPro fosters collaboration with franchisees, and recent examples of staying relevant with marketing strategies (their "50 Shades of Gray Paint" video, for example).
  • Philip St. Jacques
  • 3,930 Reads 6 Shares
Social media marketing news you can use. This week: 3 free photo apps to improve your social media marketing; Millennials get more political on Facebook; website accessibility for the physically impaired; and the changing face of holiday marketing campaigns as traditional holidays lose traction among younger generations.
  • Daniel Lieberman
  • 4,783 Reads 38 Shares
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Impress your candidates with your brand's marketing expertise - and step out in front of the competition!
  • Jim Bender
  • 4,495 Reads 1,014 Shares
The 10 most common HR challenges your franchisees face - and how to help them to address them successfully.
  • XpertHR
  • 22,351 Reads 27 Shares
These 5 publications have something for every consumer marketing pro - and beginner. They include: "The 7-Minute Buyer's Guide to Choosing Your Customer Support Solution"; "An Introduction to Mobile Marketing"; "The New CMO Guide: A Handbook for Marketing Leaders"; "Search Engine Optimization;" and "Marketing Automation Strategy: Benchmarks for Small & Medium Business."
  • Eddy Goldberg
  • 3,177 Reads
Social media marketing news you can use. This week: getting started on LinkedIn (it's about time!); using social media automation for effective customer engagement; a short, brief, infographic history of Twitter; and OMG! 75 social media acronyms to know.
  • Daniel Lieberman
  • 3,535 Reads
Mike Bidwell, CEO and president of The Dwyer Group, discusses his career path from franchisee to the top of the C-suite at the 8-brand, $1 billion franchisor - larger now after acquiring Service Brands International (June 12) and The Grounds Guys of Canada (June 18).
  • Kerry Pipes
  • 4,585 Reads 1 Shares
Lost that "perfect" franchise sales prospect to a competitor's counter-offer? These 6 tips can help you land - and keep - that sales superstar.
  • Eliot Burdett
  • 3,805 Reads 1,023 Shares
How to structure your franchise organization to align your sales and marketing teams - and increase your consumer revenues and unit sales.
  • Dayna Rothman
  • 3,057 Reads 1 Shares
Social media marketing news you can use. This week: 65 sites that provide free images for your online marketing campaigns; analyzing "Hack Crash" panic - and avoiding it; improve customer service with Twitter's upgraded direct message capabilities; 15 tips for hiring good designers from someone who's done it.
  • Daniel Lieberman
  • 3,045 Reads 1 Shares
Mike Bidwell, CEO and president of The Dwyer Group, discusses his career path from franchisee to the top of the C-suite at the 8-brand, $1 billion franchisor.
  • Kerry Pipes
  • 7,416 Reads 6 Shares
2015 AFDR highlights: Franchisors set annual sales goals. Learn what the brands that exceeded their goals last year did right.
  • Eddy Goldberg
  • 3,499 Reads
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Social media marketing news you can use. This week: Still confused about hashtags?; Predicted SEO shakeup from Google's mobile inclusion apparently was overrated; Twitter returns to Google search; build your brand by making friends with influential bloggers!
  • Daniel Lieberman
  • 3,694 Reads 9 Shares
When I purchased Putt-Putt in 2004, I realized the primary challenges associated with a 50-year-old brand would be 1) to experience continued growth, and 2) to reinvigorate the brand to appeal to a younger consumer base by delivering more value to our customers.
  • David Callahan
  • 7,357 Reads 1 Shares
2015 is starting out as a very busy year for international franchise development. U.S. franchises are exporting their brands more than at any time in history--and to more places.
  • William Edwards
  • 5,690 Reads 179 Shares
Julia Stewart, CEO and chair of DineEquity (Applebee's and IHOP), discusses her career in franchising, leadership attributes and skills, women leaders, networking, mentorship, and her path to the C-suite.
  • Kerry Pipes
  • 5,696 Reads 1 Shares
2015 AFDR highlights: Overall closing ratios (leads to sales and applications to sales) of nearly 150 brands showed improvement over previous years.
  • Eddy Goldberg
  • 3,200 Reads
Ask Dina Dwyer-Owens, co-chair of The Dwyer Group, about obstacles to the top for women, and she is quick with a suggestion: talk less about the proverbial glass ceiling and do more to encourage women to shatter their own self-doubt to compete.
  • Helen Bond
  • 5,837 Reads 1 Shares
The Maids has more than 30 years of experience in the highly competitive residential cleaning industry. We know well the importance and challenges of differentiating our brand in the market, and how important culture is in conveying and creating a positive overall brand experience.
  • Franchise Update
  • 5,293 Reads 1,021 Shares
"Without a strong team behind you, even the best CMO won't be able to take their marketing initiatives to the next level of success," says Lisa Dimson, CMO at Tropical Smoothie Cafe. Learn how to build a great marketing team.
  • Lisa Dimson
  • 5,748 Reads 177 Shares
Social media marketing news you can use. This week: 30 social media tips to ignore; new eye tracking study on Google results pages; how is your logo doing at reflecting your brand?; Hillary Clinton's adaptable logo: mistake or new direction?; social media images now available through Lobster; Google adds Loch Ness to Street View
  • Daniel Lieberman
  • 4,170 Reads
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