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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

So many good things are happening in franchising these days, it's hard to keep up! So welcome back to "Good News" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 7,338 Reads 2 Shares
Carin Stutz, president of McAlister's Deli, considers herself a student of business. If her own success in the restaurant industry is any measure, she's a quick study.
  • Helen Bond
  • 7,246 Reads 1,021 Shares
The banking industry is increasing its conventional business lending activity. Since the recession, banks have focused on lower-risk businesses, which translates into larger businesses with good track records.
  • Darrell Johnson
  • 4,698 Reads
Just 3 months to go in 2015. Use these 4 tips on how to finish the year strong in social media marketing!
  • By: Aseem Badshah
  • 9,193 Reads 1,023 Shares
Social media marketing news you can use. This week: Optimizing Facebook Local Awareness Ads; Doing it right with Instagram ads; Using inspirational quotes on Pinterest; Adding emojis to your brand building tactics; and the good that came out of Google+'s failure to meet expectations.
  • Daniel Lieberman
  • 3,629 Reads
With technology continuing to rapidly evolve and change the face of both consumer marketing and franchise recruitment, planners for the 5th annual Franchise Consumer Marketing Conference built an educational curriculum to address marketing's hottest topics--with a focus on how technology is influencing marketing today.
  • Kerry Pipes & Eddy Goldberg
  • 8,382 Reads
Early in her career, Barbara Moran-Goodrich, CEO of the Moran Family of Brands, was fired from her job as controller at Moran Industries--by her own father, who had founded the company.
  • Eddy Goldberg
  • 4,111 Reads
Want to improve communication with your franchisees? Pay more attention to your field support!
  • Kyle Zagrodzky
  • 5,548 Reads 1 Shares
Integrating technology into the sales process at Chem-Dry from Doug Smith, vice president of franchise development.
  • Kerry Pipes
  • 4,742 Reads
Marina MacDonald has worked in the hospitality industry for nearly three decades. Since November 2007, she's been with Red Roof Inn, the past year and a half as CMO.
  • Kerry Pipes
  • 5,405 Reads 2 Shares
At Pancheros, interviewing prospective franchisees who fit within our brand's culture is a lot like dating.
  • Franchise Update
  • 3,885 Reads
Tropical Smoothie Cafe
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Russ Reynolds' leadership has helped Batteries Plus Bulbs push boundaries and create enhancements that not only are keeping the brand relevant, but also are expanding its product and service offerings and creating sustainable growth.
  • Kerry Pipes
  • 5,426 Reads
As a franchise organization, there is no doubt your marketing department is focused on the Millennial audience as a potential customer base. You've read scores of articles describing the size of this generation, as well as their potential spending power in the coming years.
  • Dan Santy
  • 4,958 Reads 2 Shares
Fifteen years ago, mainstream franchisors wouldn't think of contracting their recruitment selling to outside companies.
  • Steve Olson
  • 3,113 Reads 1 Shares
Jeff Sinelli likes to be called CVO--as in chief vibe officer. It may seem slightly irreverent, but the founder and CEO of Which Wich is not your ordinary leader.
  • Kerry Pipes
  • 7,167 Reads 28 Shares
Southwest Airlines, a perennial leader in customer service management, offers many lessons for franchise brands interested in increasing customers, sales, and profitability.
  • John Tschohl
  • 8,555 Reads 3 Shares
In this age of digital analytics, modern marketers still can gain many valuable insights from that "old school" tool: the live, in-person, one-on-one telephone call! Here are 10 insights for your consideration.
  • Amber Tiffany
  • 4,564 Reads
Hiring the right team is absolutely the most important element of getting the results you want.
  • Franchise Update
  • 5,854 Reads 1,021 Shares
The data breach reported by Jimmy John's last September affected just over 10 percent of the company's locations, but the bad press and customer fallout affected the entire chain.
  • Rick Dakin
  • 3,315 Reads 1 Shares
3 tips on integrating technology into your sales process from Tim Courtney, vice president of franchise development at CruiseOne.
  • Kerry Pipes
  • 4,194 Reads
So many good things are happening in franchising these days, it's hard to keep up! So welcome back to "Good News" - our monthly roundup of franchise growth, finance, emerging concepts, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 3,929 Reads
Tropical Smoothie Cafe
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Mike Bidwell is a leader who is clear, pragmatic, and to the point. "I'm passionate about creating opportunities for others to grow," says the 57-year-old president and CEO of The Dwyer Group.
  • Kerry Pipes
  • 4,516 Reads
This past September Value Place, the largest economy, extended-stay hotel brand in the U.S., named Kelly Poling executive vice president and chief marketing officer.
  • Kerry Pipes
  • 5,338 Reads 1 Shares
Digital ordering has taken a giant leap forward, but Noah Glass, founder of Olo (online ordering), says that for foodservice brands it's only the beginning.
  • Noah Glass
  • 2,792 Reads
Social media marketing news you can use. This week: Is Facebook ripping off businesses?; Snapchat's user demographics force advertisers to take it more seriously; Deez Nuts for President?
  • Daniel Lieberman
  • 3,216 Reads
Franchise Update mystery shoppers, posing as qualified prospects, surveyed attendees at the 2014 Leadership & Development Conference for best practices in lead generation, follow-up, and recruitment.
  • Debbie Selinsky
  • 5,725 Reads 4 Shares
Litigation resulting from mandatory system changes can be eliminated (or at least reduced significantly!) by following these four tips.
  • Cheng Cohen
  • 8,661 Reads 1,014 Shares
How to sign your best franchise candidates by fulfilling their real needs during the sales process.
  • Jim Bender
  • 3,410 Reads 14 Shares
Rebranding a major chain is never easy, but when your brand's historic roots run deep, there is even more on the line.
  • Tim Pulido
  • 9,150 Reads 2 Shares
The banking industry is increasing its conventional business lending activity. Since the recession, banks have focused on lower-risk businesses, which translates into larger businesses with good track records.
  • Darrell Johnson
  • 4,285 Reads 1 Shares
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