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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Just 3 months to go in 2015. Use these 4 tips on how to finish the year strong in social media marketing!
  • By: Aseem Badshah
  • 9,062 Reads 1,023 Shares
Social media marketing news you can use. This week: Optimizing Facebook Local Awareness Ads; Doing it right with Instagram ads; Using inspirational quotes on Pinterest; Adding emojis to your brand building tactics; and the good that came out of Google+'s failure to meet expectations.
  • Daniel Lieberman
  • 3,571 Reads
With technology continuing to rapidly evolve and change the face of both consumer marketing and franchise recruitment, planners for the 5th annual Franchise Consumer Marketing Conference built an educational curriculum to address marketing's hottest topics--with a focus on how technology is influencing marketing today.
  • Kerry Pipes & Eddy Goldberg
  • 8,282 Reads
Early in her career, Barbara Moran-Goodrich, CEO of the Moran Family of Brands, was fired from her job as controller at Moran Industries--by her own father, who had founded the company.
  • Eddy Goldberg
  • 3,998 Reads
Want to improve communication with your franchisees? Pay more attention to your field support!
  • Kyle Zagrodzky
  • 5,447 Reads 1 Shares
Integrating technology into the sales process at Chem-Dry from Doug Smith, vice president of franchise development.
  • Kerry Pipes
  • 4,650 Reads
Marina MacDonald has worked in the hospitality industry for nearly three decades. Since November 2007, she's been with Red Roof Inn, the past year and a half as CMO.
  • Kerry Pipes
  • 5,256 Reads 2 Shares
At Pancheros, interviewing prospective franchisees who fit within our brand's culture is a lot like dating.
  • Franchise Update
  • 3,778 Reads
Russ Reynolds' leadership has helped Batteries Plus Bulbs push boundaries and create enhancements that not only are keeping the brand relevant, but also are expanding its product and service offerings and creating sustainable growth.
  • Kerry Pipes
  • 5,292 Reads
As a franchise organization, there is no doubt your marketing department is focused on the Millennial audience as a potential customer base. You've read scores of articles describing the size of this generation, as well as their potential spending power in the coming years.
  • Dan Santy
  • 4,787 Reads 2 Shares
Fifteen years ago, mainstream franchisors wouldn't think of contracting their recruitment selling to outside companies.
  • Steve Olson
  • 3,034 Reads 1 Shares
Vox-Pop-Uli
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Jeff Sinelli likes to be called CVO--as in chief vibe officer. It may seem slightly irreverent, but the founder and CEO of Which Wich is not your ordinary leader.
  • Kerry Pipes
  • 7,010 Reads 28 Shares
Southwest Airlines, a perennial leader in customer service management, offers many lessons for franchise brands interested in increasing customers, sales, and profitability.
  • John Tschohl
  • 8,425 Reads 3 Shares
In this age of digital analytics, modern marketers still can gain many valuable insights from that "old school" tool: the live, in-person, one-on-one telephone call! Here are 10 insights for your consideration.
  • Amber Tiffany
  • 4,495 Reads
Hiring the right team is absolutely the most important element of getting the results you want.
  • Franchise Update
  • 5,763 Reads 1,021 Shares
The data breach reported by Jimmy John's last September affected just over 10 percent of the company's locations, but the bad press and customer fallout affected the entire chain.
  • Rick Dakin
  • 3,239 Reads 1 Shares
3 tips on integrating technology into your sales process from Tim Courtney, vice president of franchise development at CruiseOne.
  • Kerry Pipes
  • 4,110 Reads
So many good things are happening in franchising these days, it's hard to keep up! So welcome back to "Good News" - our monthly roundup of franchise growth, finance, emerging concepts, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 3,824 Reads
Mike Bidwell is a leader who is clear, pragmatic, and to the point. "I'm passionate about creating opportunities for others to grow," says the 57-year-old president and CEO of The Dwyer Group.
  • Kerry Pipes
  • 4,406 Reads
This past September Value Place, the largest economy, extended-stay hotel brand in the U.S., named Kelly Poling executive vice president and chief marketing officer.
  • Kerry Pipes
  • 5,158 Reads 1 Shares
Digital ordering has taken a giant leap forward, but Noah Glass, founder of Olo (online ordering), says that for foodservice brands it's only the beginning.
  • Noah Glass
  • 2,751 Reads
Bosch Auto Service
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Social media marketing news you can use. This week: Is Facebook ripping off businesses?; Snapchat's user demographics force advertisers to take it more seriously; Deez Nuts for President?
  • Daniel Lieberman
  • 3,128 Reads
Franchise Update mystery shoppers, posing as qualified prospects, surveyed attendees at the 2014 Leadership & Development Conference for best practices in lead generation, follow-up, and recruitment.
  • Debbie Selinsky
  • 5,574 Reads 4 Shares
Litigation resulting from mandatory system changes can be eliminated (or at least reduced significantly!) by following these four tips.
  • Cheng Cohen
  • 8,564 Reads 1,014 Shares
How to sign your best franchise candidates by fulfilling their real needs during the sales process.
  • Jim Bender
  • 3,370 Reads 14 Shares
Rebranding a major chain is never easy, but when your brand's historic roots run deep, there is even more on the line.
  • Tim Pulido
  • 8,957 Reads 2 Shares
The banking industry is increasing its conventional business lending activity. Since the recession, banks have focused on lower-risk businesses, which translates into larger businesses with good track records.
  • Darrell Johnson
  • 4,213 Reads 1 Shares
Looking to improve your brand's Facebook content marketing - and engage your franchisees? Here are four tips to make it happen!
  • Jack Monson
  • 5,284 Reads 1,023 Shares
Social media marketing news you can use. This week: Should your brand be on Snapchat?; Social media's hidden features revealed for Facebook, Twitter, Google+, and LinkedIn; the history (and predicted future) of mobile ads; Twitter removes wallpaper and users howl; U.K. woman legally changes her name to get around Facebook's real-name policy.
  • Daniel Lieberman
  • 3,080 Reads
Doug Koegeboehn is a great example of the connection between ad agencies and franchise brands.
  • Kerry Pipes
  • 5,261 Reads 1 Shares
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