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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

When I purchased Putt-Putt in 2004, I realized the primary challenges associated with a 50-year-old brand would be 1) to experience continued growth, and 2) to reinvigorate the brand to appeal to a younger consumer base by delivering more value to our customers.
  • David Callahan
  • 7,185 Reads 1 Shares
2015 is starting out as a very busy year for international franchise development. U.S. franchises are exporting their brands more than at any time in history--and to more places.
  • William Edwards
  • 5,586 Reads 179 Shares
Julia Stewart, CEO and chair of DineEquity (Applebee's and IHOP), discusses her career in franchising, leadership attributes and skills, women leaders, networking, mentorship, and her path to the C-suite.
  • Kerry Pipes
  • 5,475 Reads 1 Shares
2015 AFDR highlights: Overall closing ratios (leads to sales and applications to sales) of nearly 150 brands showed improvement over previous years.
  • Eddy Goldberg
  • 3,102 Reads
Ask Dina Dwyer-Owens, co-chair of The Dwyer Group, about obstacles to the top for women, and she is quick with a suggestion: talk less about the proverbial glass ceiling and do more to encourage women to shatter their own self-doubt to compete.
  • Helen Bond
  • 5,653 Reads 1 Shares
The Maids has more than 30 years of experience in the highly competitive residential cleaning industry. We know well the importance and challenges of differentiating our brand in the market, and how important culture is in conveying and creating a positive overall brand experience.
  • Franchise Update
  • 5,147 Reads 1,021 Shares
"Without a strong team behind you, even the best CMO won't be able to take their marketing initiatives to the next level of success," says Lisa Dimson, CMO at Tropical Smoothie Cafe. Learn how to build a great marketing team.
  • Lisa Dimson
  • 5,649 Reads 177 Shares
Social media marketing news you can use. This week: 30 social media tips to ignore; new eye tracking study on Google results pages; how is your logo doing at reflecting your brand?; Hillary Clinton's adaptable logo: mistake or new direction?; social media images now available through Lobster; Google adds Loch Ness to Street View
  • Daniel Lieberman
  • 4,092 Reads
Julia Stewart, CEO and chair of DineEquity (Applebee's and IHOP), discusses her career in franchising, leadership attributes and skills, women leaders, and her path to the C-suite.
  • Kerry Pipes
  • 8,914 Reads 24 Shares
2015 AFDR highlights: Website mystery shopping of nearly 150 brands reveals most franchisors have a long way to go to excellence; social channel usage still lacking.
  • Eddy Goldberg
  • 4,369 Reads 34 Shares
Wienerschnitzel's CMO, Doug Koegebohn, loves his new job at this 53-year-old brand.
  • Kerry Pipes
  • 5,736 Reads 1 Shares
Marco's Pizza®
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Marco's Pizza®
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Marco's Pizza®
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Social media marketing news you can use. This week: Google boosts mobile search in online rankings; how to improve your mobile rankings on Google; Meerkat soars, then crashes; Twitter adds direct messages, even to non-followers; Tumblr offers brands access to a younger audience.
  • Daniel Lieberman
  • 4,020 Reads 1,021 Shares
Having trouble hiring that "perfect" salesperson? These 7 interviewing tips will help you separate the winners from the rest of the pack.
  • Eliot Burdett
  • 6,392 Reads
2015 AFDR highlights: Responses by franchisors to qualified mystery shoppers who submitted inquiries through their websites reveal that much room for improvement remains.
  • Eddy Goldberg
  • 3,129 Reads
5 helpful tips for deciding how to balance national and hyper-local marketing for franchise brands.
  • Laurel Mintz
  • 6,407 Reads 1 Shares
Social media marketing news you can use. This week: NYU professor predicts the future of Apple, Amazon, Facebook, and Google; free web images for marketers; Google+ on the way out?; sending money with Facebook Messenger; and Twitter wins court case protecting free speech, anonymity.
  • Daniel Lieberman
  • 3,629 Reads 36 Shares
4 ways franchise brands can leverage technology to improve the effectiveness of their field support teams.
  • Chris Taylor
  • 7,268 Reads 3 Shares
2015 AFDR highlights: Brokers – who's using them, costs and commissions, and investment levels
  • Eddy Goldberg
  • 3,044 Reads
Beyond surveillance: 5 things to know about using video intelligence to enhance employee and store performance and boost your bottom line.
  • Matt Steinfort
  • 3,653 Reads
Social media marketing news you can use. This week: Yelp sues two reputation management companies; brands choosing Instagram over Facebook; why your business doesn't need a Facebook page; Facebook adjusts "Likes" downward.
  • Daniel Lieberman
  • 3,246 Reads
Dzana Homan's story is one of inspiration and perseverance. She grew up in Yugoslavia where she spent a happy childhood filled with friends and surrounded by a large extended family.
  • Kerry Pipes
  • 4,410 Reads 1 Shares
Wienerschnitzel
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Wienerschnitzel
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Wienerschnitzel
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Franchise development department success depends on five different pieces fitting together in an organized and precise manner...
  • Marc Kiekenapp
  • 2,859 Reads 6 Shares
ApplePie Capital, a new source of franchise finance, announces its 11th brand.
  • Eddy Goldberg
  • 5,595 Reads 61 Shares
2015 AFDR highlights: Measuring cost per lead and per sale. How well are you tracking these critical metrics?
  • Eddy Goldberg
  • 4,177 Reads 60 Shares
As president of a leading franchise technology company, I'm afforded a unique vantage point as I get to study the trends, patterns, habits, and behaviors of hundreds of franchisors.
  • Keith Gerson
  • 4,497 Reads 6 Shares
Diana Hovey says she came to know and love Corner Bakery Cafe over a cup of coffee at a unit in her neighborhood.
  • Kerry Pipes
  • 5,112 Reads 1 Shares
An survey this year of the IFA's U.S.-based franchisor members showed that 82 percent are either already "going global" or are planning to take their franchise international soon.
  • Bill Edwards & Robert Shaw
  • 4,893 Reads 1,023 Shares
David Prokupek is not short on experience at the highest level. What's more, he loves a challenge. He has spent more than two decades as a CEO, investor, and board member helping build, finance, and advise high-growth businesses in the consumer, retailing, financial services, marketing services, and communications industries.
  • Kerry Pipes
  • 5,216 Reads 44 Shares
Think you're in the restaurant, home care, or automotive business? Think again - it's all about customer service!
  • John Tschohl
  • 2,989 Reads
Social media marketing news you can use. This week: Using Pinterest Guided Search; Tweets searchable on Google; Facebook goes after YouTube; are you posting too much on Facebook?; Millennials and restaurants; and right-sizing images for social media platforms.
  • Daniel Lieberman
  • 4,095 Reads 58 Shares
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