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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

It's really incredible how much technology continues to evolve! There are so many tools available to assist franchisors with their development plans today, and at CruiseOne integrating technology is an essential part of our development strategy.
  • Franchise Update
  • 4,262 Reads
At Jersey Mike's Subs, technology, marketing, operations, and strategy are so intertwined, "We joke back and forth about who's in charge of who, because there's so much overlap," says Rich Hope, the company's CMO.
  • Eddy Goldberg
  • 4,836 Reads 1 Shares
How Real Property Management CMO Robert Pifke uses analytics to improve the brand's marketing results.
  • Robert Pifke
  • 3,967 Reads
Social media marketing news you can use. This week: Advertising on Instagram is worth a look; Amazon sues 1,000 fake reviewers; Google introduces a new-and-improved Google+; Hyatt adopts Facebook Messenger to improve customer service; Twitter users expand their adoption of emojis.
  • Daniel Lieberman
  • 3,355 Reads
The franchise community, along with media, politicians, regulators, and others, are beginning to understand the importance of measuring outcomes in franchising as a basis for understanding a brand's performance.
  • Darrell Johnson
  • 8,184 Reads 2 Shares
Smaller U.S. franchise brands can grow successfully overseas, too - if they do their homework and respect the differences in foreign laws and regulations.
  • Michael Daigle and Samuel Wieczorek, Cheng Cohen
  • 8,284 Reads 1,014 Shares
5 tips to attract Millennials to your franchise sales team by understanding their needs and expectations.
  • Eliot Burdett
  • 4,309 Reads 1,023 Shares
For Frank Milner, it's all about the journey. Milner, CEO of Tutor Doctor, sees his role in the Canadian franchise brand as a natural extension of his passion and determination to make organizations succeed and to provide customers with the best products and services possible.
  • Kerry Pipes
  • 5,623 Reads 1 Shares
One of the largest challenges in franchise development is finding and keeping the right people in the right places, from the top of the franchisor office to the front-line employees at each franchised location.
  • William Edwards
  • 6,543 Reads 3 Shares
How Houlihan's uses an array of analytics and business intelligence to improve its marketing.
  • Jen Gulvik
  • 3,687 Reads 2 Shares
Social media marketing news you can use. This week: Pinterest's new visual search tool aims to boost its advertising clout; now Facebook wants to be your mobile news source too; 8 tips to secure your social media presence from hackers; guess who (attorneys) account for Google's most expensive AdWords; the power of social media to change lives by connecting people.
  • Daniel Lieberman
  • 2,962 Reads
Broken Yolk
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Broken Yolk
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Broken Yolk
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The most important metrics for marketing should be cost per lead and cost per sale. Cost per lead is the media cost divided by the number of legitimate leads.
  • Franchise Update
  • 5,669 Reads 1,021 Shares
Franchise systems play up their technology as a differentiator, but Oxi Fresh delivers--in a big way. In fact, other service brands have approached them about using a customized version of their home-built software.
  • Eddy Goldberg
  • 3,991 Reads 2 Shares
Shattering selling myths: the truth about top sales performers.
  • Steve Olson
  • 6,719 Reads 2 Shares
So many good things are happening in franchising these days, it's hard to keep up! So welcome back to "Good News" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 4,918 Reads
Many of us have been in the franchise industry longer than... well, a long time. At Franchise System Builders we have had the fortunate experience to work with many companies and to become intimately involved with their franchise offering, franchise development processes, and resulting successful operations.
  • Jim Bender
  • 3,487 Reads
People walk in, not yet customers... and what do they see? Your brand and marketing efforts got them to the door, but now that they're in, what do you want them to see first?
  • Adam Pierno
  • 3,990 Reads 1,021 Shares
Marina MacDonald, CMO at Red Roof Inn, serves two audiences: its lodging clientele and its franchisees -applying her nearly three decades in hospitality to satisfy both.
  • Kerry Pipes
  • 4,202 Reads
Social media marketing news you can use. This week: Google exec urges advertisers to respond to ad blocking; LinkedIn Groups benefit B2B and B2C companies; 15 list-building mistakes email marketers make; tips for marketing to Millennial males.
  • Daniel Lieberman
  • 2,816 Reads
"Increasingly, leadership today is defined not just by how many hours you spend at your computer, but your ability to connect to others, says Carol Bartz, former Yahoo CEO and Lisa Lambert, founder of UPWARD."
  • Eddy Goldberg
  • 3,937 Reads
Technology has become essential to the operation of franchised businesses around the world. This incudes not only operating the actual business, but managing the franchisor-franchisee relationship across country and continent boundaries.
  • William Edwards
  • 17,497 Reads
Tropical Smoothie Cafe
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Tropical Smoothie Cafe
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Tropical Smoothie Cafe
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10 tips for growing your franchise in the coming year.
  • Jason Helfrich
  • 21,750 Reads 24 Shares
California amended its franchise relationship law in October, giving more rights to franchisees. How might these changes affect your brand, and will they spread nationwide?
  • Cheng Cohen
  • 8,876 Reads 2 Shares
Over the past several years, one of the most often-discussed topics continues to be: Who is in charge of your brand's customer?
  • John DiJulius
  • 4,542 Reads
When I got into the family business in 1995, the Roy Rogers chain was a smaller version of the regional QSR powerhouse it once had been.
  • Jim Plamondon
  • 4,631 Reads 1 Shares
The early marketer gets the sales: a checklist for setting your 2016 sales and marketing goals.
  • Eric Lofholm
  • 7,246 Reads
Social media marketing news you can use. This week: Facebook's "dislike" empathy button; Twitter's Buy button; Periscope - is it for you?; getting in on the Apple Watch early; and should you jump on the Periscope bandwagon?
  • Daniel Lieberman
  • 3,139 Reads
In the previous issue we discussed the power of selling your brand's marketing expertise during the franchise recruitment process.
  • Jim Bender
  • 3,032 Reads 1 Shares
Twenty-first century learning skills--which include STEAM concepts (science, technology, engineering, arts, and mathematics) and the 4Cs (communication, collaboration, critical thinking, and creativity)--are at the foundation of The Goddard School's play-based learning program.
  • Franchise Update
  • 7,325 Reads 1,021 Shares
7 keys to successful brand growth and scalability from Neal Dennis, COO at Hwy 55 Burgers, Shakes and Fries.
  • Neal Dennis
  • 4,904 Reads 4 Shares
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