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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Digital ordering has taken a giant leap forward, but Noah Glass, founder of Olo (online ordering), says that for foodservice brands it's only the beginning.
  • Noah Glass
  • 2,732 Reads
Social media marketing news you can use. This week: Is Facebook ripping off businesses?; Snapchat's user demographics force advertisers to take it more seriously; Deez Nuts for President?
  • Daniel Lieberman
  • 3,094 Reads
Franchise Update mystery shoppers, posing as qualified prospects, surveyed attendees at the 2014 Leadership & Development Conference for best practices in lead generation, follow-up, and recruitment.
  • Debbie Selinsky
  • 5,484 Reads 4 Shares
Litigation resulting from mandatory system changes can be eliminated (or at least reduced significantly!) by following these four tips.
  • Cheng Cohen
  • 8,511 Reads 1,014 Shares
How to sign your best franchise candidates by fulfilling their real needs during the sales process.
  • Jim Bender
  • 3,349 Reads 14 Shares
Rebranding a major chain is never easy, but when your brand's historic roots run deep, there is even more on the line.
  • Tim Pulido
  • 8,800 Reads 2 Shares
The banking industry is increasing its conventional business lending activity. Since the recession, banks have focused on lower-risk businesses, which translates into larger businesses with good track records.
  • Darrell Johnson
  • 4,171 Reads 1 Shares
Looking to improve your brand's Facebook content marketing - and engage your franchisees? Here are four tips to make it happen!
  • Jack Monson
  • 5,240 Reads 1,023 Shares
Social media marketing news you can use. This week: Should your brand be on Snapchat?; Social media's hidden features revealed for Facebook, Twitter, Google+, and LinkedIn; the history (and predicted future) of mobile ads; Twitter removes wallpaper and users howl; U.K. woman legally changes her name to get around Facebook's real-name policy.
  • Daniel Lieberman
  • 3,059 Reads
Doug Koegeboehn is a great example of the connection between ad agencies and franchise brands.
  • Kerry Pipes
  • 5,191 Reads 1 Shares
You might say John Hewitt has had a taxing career. In fact, over 45 years he's founded, developed, and managed two of the top three tax companies in the country.
  • Kerry Pipes
  • 4,918 Reads 2 Shares
Vocelli Pizza
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Vocelli Pizza
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Vocelli Pizza
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Batteries Plus Bulbs CEO Russ Reynolds is thinking beyond the battery as he takes the brand in a newly expanded direction and chases $1 billion in annual sales, part 2: management style, personal, and bottom line.
  • Kerry Pipes
  • 5,236 Reads
So many good things are happening in franchising these days, it's hard to keep up! So welcome back to "Good News" - our monthly roundup of franchise growth, finance, emerging concepts, and other positive news from franchisors large, medium, and small.
  • Eddy Goldberg
  • 8,410 Reads 7 Shares
Are your summer sales slowing down? Here are three actions marketers can take in their slow season to lay the groundwork for bigger and better sales come September. (Note to frozen dessert brands: save this article for January.)
  • Gregg Schwartz
  • 2,562 Reads 9 Shares
Social media marketing news you can use. This week: learning from the 6 types of social sharers; using hashtags to engage customers and build your business; Amazon's Prime Day sale: fail or no fail?; 54 clues to determining if you're a social media geek.
  • Daniel Lieberman
  • 4,302 Reads 33 Shares
Millennials, especially the younger half of the demographic, came of age during the Great Recession. As they entered the job market, they experienced hard financial times that limited earning opportunity for many.
  • Adam Pierno
  • 4,576 Reads 1 Shares
The single word Cheryl Bachelder, CEO of Popeyes Louisiana Kitchen, uses to describe the resurgence of the brand is "momentum."
  • Kerry Pipes
  • 7,663 Reads 19 Shares
Batteries Plus Bulbs CEO Russ Reynolds is taking the brand in a newly expanded direction as he chases $1 billion in annual sales.
  • Kerry Pipes
  • 8,990 Reads
Summertime blues got you - and your sales team--down? Here are 7 tips to beat the doldrums and re-energize your team.
  • Eliot Burdett
  • 4,038 Reads 1,023 Shares
A conversation with Valerie Kinney, vice president of marketing at CertaPro Painters, provides insights into the realities of franchising, how CertaPro fosters collaboration with franchisees, and recent examples of staying relevant with marketing strategies (their "50 Shades of Gray Paint" video, for example).
  • Philip St. Jacques
  • 3,866 Reads 6 Shares
Social media marketing news you can use. This week: 3 free photo apps to improve your social media marketing; Millennials get more political on Facebook; website accessibility for the physically impaired; and the changing face of holiday marketing campaigns as traditional holidays lose traction among younger generations.
  • Daniel Lieberman
  • 4,747 Reads 38 Shares
Dogtopia
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Dogtopia
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Dogtopia
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Impress your candidates with your brand's marketing expertise - and step out in front of the competition!
  • Jim Bender
  • 4,458 Reads 1,014 Shares
The 10 most common HR challenges your franchisees face - and how to help them to address them successfully.
  • XpertHR
  • 22,257 Reads 27 Shares
These 5 publications have something for every consumer marketing pro - and beginner. They include: "The 7-Minute Buyer's Guide to Choosing Your Customer Support Solution"; "An Introduction to Mobile Marketing"; "The New CMO Guide: A Handbook for Marketing Leaders"; "Search Engine Optimization;" and "Marketing Automation Strategy: Benchmarks for Small & Medium Business."
  • Eddy Goldberg
  • 3,161 Reads
Social media marketing news you can use. This week: getting started on LinkedIn (it's about time!); using social media automation for effective customer engagement; a short, brief, infographic history of Twitter; and OMG! 75 social media acronyms to know.
  • Daniel Lieberman
  • 3,511 Reads
Mike Bidwell, CEO and president of The Dwyer Group, discusses his career path from franchisee to the top of the C-suite at the 8-brand, $1 billion franchisor - larger now after acquiring Service Brands International (June 12) and The Grounds Guys of Canada (June 18).
  • Kerry Pipes
  • 4,537 Reads 1 Shares
Lost that "perfect" franchise sales prospect to a competitor's counter-offer? These 6 tips can help you land - and keep - that sales superstar.
  • Eliot Burdett
  • 3,789 Reads 1,023 Shares
How to structure your franchise organization to align your sales and marketing teams - and increase your consumer revenues and unit sales.
  • Dayna Rothman
  • 3,042 Reads 1 Shares
Social media marketing news you can use. This week: 65 sites that provide free images for your online marketing campaigns; analyzing "Hack Crash" panic - and avoiding it; improve customer service with Twitter's upgraded direct message capabilities; 15 tips for hiring good designers from someone who's done it.
  • Daniel Lieberman
  • 3,023 Reads 1 Shares
Mike Bidwell, CEO and president of The Dwyer Group, discusses his career path from franchisee to the top of the C-suite at the 8-brand, $1 billion franchisor.
  • Kerry Pipes
  • 7,336 Reads 6 Shares
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