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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Mike Bidwell, CEO and president of The Dwyer Group, discusses his career path from franchisee to the top of the C-suite at the 8-brand, $1 billion franchisor - larger now after acquiring Service Brands International (June 12) and The Grounds Guys of Canada (June 18).
  • Kerry Pipes
  • 4,650 Reads 1 Shares
Lost that "perfect" franchise sales prospect to a competitor's counter-offer? These 6 tips can help you land - and keep - that sales superstar.
  • Eliot Burdett
  • 3,817 Reads 1,023 Shares
How to structure your franchise organization to align your sales and marketing teams - and increase your consumer revenues and unit sales.
  • Dayna Rothman
  • 3,073 Reads 1 Shares
Social media marketing news you can use. This week: 65 sites that provide free images for your online marketing campaigns; analyzing "Hack Crash" panic - and avoiding it; improve customer service with Twitter's upgraded direct message capabilities; 15 tips for hiring good designers from someone who's done it.
  • Daniel Lieberman
  • 3,060 Reads 1 Shares
Mike Bidwell, CEO and president of The Dwyer Group, discusses his career path from franchisee to the top of the C-suite at the 8-brand, $1 billion franchisor.
  • Kerry Pipes
  • 7,475 Reads 6 Shares
2015 AFDR highlights: Franchisors set annual sales goals. Learn what the brands that exceeded their goals last year did right.
  • Eddy Goldberg
  • 3,523 Reads
Social media marketing news you can use. This week: Still confused about hashtags?; Predicted SEO shakeup from Google's mobile inclusion apparently was overrated; Twitter returns to Google search; build your brand by making friends with influential bloggers!
  • Daniel Lieberman
  • 3,713 Reads 9 Shares
When I purchased Putt-Putt in 2004, I realized the primary challenges associated with a 50-year-old brand would be 1) to experience continued growth, and 2) to reinvigorate the brand to appeal to a younger consumer base by delivering more value to our customers.
  • David Callahan
  • 7,413 Reads 1 Shares
2015 is starting out as a very busy year for international franchise development. U.S. franchises are exporting their brands more than at any time in history--and to more places.
  • William Edwards
  • 5,751 Reads 179 Shares
Julia Stewart, CEO and chair of DineEquity (Applebee's and IHOP), discusses her career in franchising, leadership attributes and skills, women leaders, networking, mentorship, and her path to the C-suite.
  • Kerry Pipes
  • 5,768 Reads 1 Shares
2015 AFDR highlights: Overall closing ratios (leads to sales and applications to sales) of nearly 150 brands showed improvement over previous years.
  • Eddy Goldberg
  • 3,223 Reads
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Ask Dina Dwyer-Owens, co-chair of The Dwyer Group, about obstacles to the top for women, and she is quick with a suggestion: talk less about the proverbial glass ceiling and do more to encourage women to shatter their own self-doubt to compete.
  • Helen Bond
  • 5,924 Reads 1 Shares
The Maids has more than 30 years of experience in the highly competitive residential cleaning industry. We know well the importance and challenges of differentiating our brand in the market, and how important culture is in conveying and creating a positive overall brand experience.
  • Franchise Update
  • 5,335 Reads 1,021 Shares
"Without a strong team behind you, even the best CMO won't be able to take their marketing initiatives to the next level of success," says Lisa Dimson, CMO at Tropical Smoothie Cafe. Learn how to build a great marketing team.
  • Lisa Dimson
  • 5,774 Reads 177 Shares
Social media marketing news you can use. This week: 30 social media tips to ignore; new eye tracking study on Google results pages; how is your logo doing at reflecting your brand?; Hillary Clinton's adaptable logo: mistake or new direction?; social media images now available through Lobster; Google adds Loch Ness to Street View
  • Daniel Lieberman
  • 4,197 Reads
Julia Stewart, CEO and chair of DineEquity (Applebee's and IHOP), discusses her career in franchising, leadership attributes and skills, women leaders, and her path to the C-suite.
  • Kerry Pipes
  • 9,750 Reads 24 Shares
2015 AFDR highlights: Website mystery shopping of nearly 150 brands reveals most franchisors have a long way to go to excellence; social channel usage still lacking.
  • Eddy Goldberg
  • 4,508 Reads 34 Shares
Wienerschnitzel's CMO, Doug Koegebohn, loves his new job at this 53-year-old brand.
  • Kerry Pipes
  • 5,864 Reads 1 Shares
Social media marketing news you can use. This week: Google boosts mobile search in online rankings; how to improve your mobile rankings on Google; Meerkat soars, then crashes; Twitter adds direct messages, even to non-followers; Tumblr offers brands access to a younger audience.
  • Daniel Lieberman
  • 4,137 Reads 1,021 Shares
Having trouble hiring that "perfect" salesperson? These 7 interviewing tips will help you separate the winners from the rest of the pack.
  • Eliot Burdett
  • 6,513 Reads
2015 AFDR highlights: Responses by franchisors to qualified mystery shoppers who submitted inquiries through their websites reveal that much room for improvement remains.
  • Eddy Goldberg
  • 3,236 Reads
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5 helpful tips for deciding how to balance national and hyper-local marketing for franchise brands.
  • Laurel Mintz
  • 6,551 Reads 1 Shares
Social media marketing news you can use. This week: NYU professor predicts the future of Apple, Amazon, Facebook, and Google; free web images for marketers; Google+ on the way out?; sending money with Facebook Messenger; and Twitter wins court case protecting free speech, anonymity.
  • Daniel Lieberman
  • 3,730 Reads 36 Shares
4 ways franchise brands can leverage technology to improve the effectiveness of their field support teams.
  • Chris Taylor
  • 7,433 Reads 3 Shares
2015 AFDR highlights: Brokers – who's using them, costs and commissions, and investment levels
  • Eddy Goldberg
  • 3,129 Reads
Beyond surveillance: 5 things to know about using video intelligence to enhance employee and store performance and boost your bottom line.
  • Matt Steinfort
  • 3,729 Reads
Social media marketing news you can use. This week: Yelp sues two reputation management companies; brands choosing Instagram over Facebook; why your business doesn't need a Facebook page; Facebook adjusts "Likes" downward.
  • Daniel Lieberman
  • 3,297 Reads
Dzana Homan's story is one of inspiration and perseverance. She grew up in Yugoslavia where she spent a happy childhood filled with friends and surrounded by a large extended family.
  • Kerry Pipes
  • 4,602 Reads 1 Shares
Franchise development department success depends on five different pieces fitting together in an organized and precise manner...
  • Marc Kiekenapp
  • 2,987 Reads 6 Shares
ApplePie Capital, a new source of franchise finance, announces its 11th brand.
  • Eddy Goldberg
  • 5,771 Reads 61 Shares
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