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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

We asked Annica Kreider, vice president of brand development at Mellow Mushroom to discuss the role of diversity in the company's marketing department and in its marketing strategies. Here's what she had to say.
  • Annica Kreider
  • 2,359 Reads
The Franchise Consumer Marketing Conference (FCMC), now in its fourth year, is gearing up to surpass attendance records once again.
  • Franchise Update Media
  • 3,515 Reads 73 Shares
What do you believe about SEO? And how do you know it's true? Perhaps it's time to read "17 SEO Myths You Should Leave Behind in 2014," a report from inbound marketing software platform provider Hubspot.
  • Eddy Goldberg
  • 2,554 Reads
It's bound to happen: one of your customers will have a problem with your business - if not at one of your stores, then at one of your brand's, even if it's across the country.
  • Daniel Lieberman
  • 2,960 Reads 1,014 Shares
There has never been a time where the nature of commerce is changing as rapidly as it is today. Technology been moving at blazing speed, not only around mobile payments and tablet-based POS systems...
  • Tom Epstein
  • 5,267 Reads
Stories are the basis of human communication and decision-making. We use stories to relate to one another and make sense of the world around us.
  • Joe Mathews and Thomas Scott
  • 4,559 Reads
Everyone knows the names of the most popular business books and the gurus who wrote them: Peter Drucker, Tom Peters, Ken Blanchard, Jim Collins... you know the list.
  • Eddy Goldberg
  • 3,384 Reads
Now's the time to start pre-closing your prospect. As franchise pros stress, "The best close starts with the opening!" This is the most opportune time to set expectations and take control through leadership.
  • Steve Olson
  • 3,212 Reads
How do you set standards and measure performance in your brand's sales and development department?
  • Franchise Update
  • 5,122 Reads 1,023 Shares
Every company makes mistakes that could make them lose customers. I don't care what business you are in, something will go wrong.
  • John Tschohl
  • 4,088 Reads
Have you ever wanted to slap an exceptionally rude customer silly? That won't help as much as a solution a cafe owner in Nice, France...
  • Eddy Goldberg
  • 2,998 Reads
Indevia Accounting
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We're all familiar with the classics in the world of business books: Ken Blanchard, Jim Collins, Stephen Covey, Peter Drucker... you know the names.
  • Eddy Goldberg
  • 3,076 Reads
When an Instagram photo earns 11 likes, instead of showing a list of the handles of the people who have liked it, Instagram shows the number of likes.
  • Daniel Lieberman
  • 3,865 Reads
Keith Gerson has spent more than 35 years in franchising in many different sales, development, and leadership positions.
  • Keith Gerson
  • 3,024 Reads
Online reviews, smartphones, and social media are not passing fads. Can they be useful to your franchise recruiting and development efforts?
  • Tim Johnson
  • 6,896 Reads 17 Shares
The face of America's franchise owners is changing. In the traditional franchise model, the franchisee purchases a brand and follows an operator's manual.
  • Jennifer Tucker
  • 13,571 Reads 1,014 Shares
If the first step in bringing your franchise overseas is to determine which international market is best for your brand, the second step is to decide what kind of deal you want to sign.
  • Martin Hancock
  • 5,037 Reads 1 Shares
This meeting with your prospective candidate is the most important step in the recruitment process. It's your first real "date," the one that determines whether you two have what it takes for a serious relationship.
  • Steve Olson
  • 3,211 Reads
As chief brand officer at BrightStar Care, Jayson Pearl leads cross-functional teams responsible for marketing, clinical operations, training, and national account management for 275 locations.
  • Kerry Pipes
  • 4,457 Reads 2 Shares
Validating and analyzing the effectiveness of social media activity can be challenging. There's a tendency to believe that the whole subject is black magic...
  • Daniel Lieberman
  • 3,237 Reads
Tom Wood, president and CEO of Floor Coverings International (FCI), served as Conference Chair of the 2014 Franchise Leadership & Development Conference in October.
  • Eddy Goldberg
  • 3,468 Reads 1 Shares
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Last year there was an inspiring celebration of the American Dream - and a tinge of sadness, too - as Hungry Howie's Pizza marked its 40th anniversary.
  • Jack Mackey
  • 6,579 Reads 1 Shares
If you want to know what 2014 will look like in the world of social media marketing, ask the experts!
  • Eddy Goldberg
  • 3,507 Reads
Most young franchisors have their sales executive initially screen and pre-qualify prospects.
  • Steve Olson
  • 7,888 Reads 8 Shares
Do you have an outstanding multi-unit franchisee deserving of recognition? Do you have several?
  • Multi-Unit Franchisee Magazine
  • 3,512 Reads 35 Shares
Ever wish you knew everything there was to know about lead generation in the age of social media marketing?
  • Eddy Goldberg
  • 4,014 Reads
After 10 years of franchising, Pizza Patron is taking an interesting approach to strengthening its brand for future growth and profitability: the company has put its franchising program on hold.
  • Eddy Goldberg
  • 2,878 Reads
Remarketing gives online marketers more chances to do business with people who have visited their websites and looked at something but have gone away without buying.
  • Daniel Lieberman
  • 3,553 Reads 2 Shares
Why is it that we always hear about Millennials being the least brand-loyal generation of consumers ever?
  • Jeff Fromm
  • 4,135 Reads 176 Shares
Acquisio.com asked 14 digital marketing experts to share their predictions for the coming year.
  • Eddy Goldberg
  • 2,924 Reads 11 Shares
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