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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Online reviews, smartphones, and social media are not passing fads. Can they be useful to your franchise recruiting and development efforts?
  • Tim Johnson
  • 6,940 Reads 17 Shares
The face of America's franchise owners is changing. In the traditional franchise model, the franchisee purchases a brand and follows an operator's manual.
  • Jennifer Tucker
  • 13,668 Reads 1,014 Shares
If the first step in bringing your franchise overseas is to determine which international market is best for your brand, the second step is to decide what kind of deal you want to sign.
  • Martin Hancock
  • 5,106 Reads 1 Shares
This meeting with your prospective candidate is the most important step in the recruitment process. It's your first real "date," the one that determines whether you two have what it takes for a serious relationship.
  • Steve Olson
  • 3,252 Reads
As chief brand officer at BrightStar Care, Jayson Pearl leads cross-functional teams responsible for marketing, clinical operations, training, and national account management for 275 locations.
  • Kerry Pipes
  • 4,483 Reads 2 Shares
Validating and analyzing the effectiveness of social media activity can be challenging. There's a tendency to believe that the whole subject is black magic...
  • Daniel Lieberman
  • 3,253 Reads
Tom Wood, president and CEO of Floor Coverings International (FCI), served as Conference Chair of the 2014 Franchise Leadership & Development Conference in October.
  • Eddy Goldberg
  • 3,504 Reads 1 Shares
Last year there was an inspiring celebration of the American Dream - and a tinge of sadness, too - as Hungry Howie's Pizza marked its 40th anniversary.
  • Jack Mackey
  • 6,633 Reads 1 Shares
If you want to know what 2014 will look like in the world of social media marketing, ask the experts!
  • Eddy Goldberg
  • 3,537 Reads
Most young franchisors have their sales executive initially screen and pre-qualify prospects.
  • Steve Olson
  • 7,933 Reads 8 Shares
Do you have an outstanding multi-unit franchisee deserving of recognition? Do you have several?
  • Multi-Unit Franchisee Magazine
  • 3,567 Reads 35 Shares
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Ever wish you knew everything there was to know about lead generation in the age of social media marketing?
  • Eddy Goldberg
  • 4,045 Reads
After 10 years of franchising, Pizza Patron is taking an interesting approach to strengthening its brand for future growth and profitability: the company has put its franchising program on hold.
  • Eddy Goldberg
  • 2,902 Reads
Remarketing gives online marketers more chances to do business with people who have visited their websites and looked at something but have gone away without buying.
  • Daniel Lieberman
  • 3,571 Reads 2 Shares
Why is it that we always hear about Millennials being the least brand-loyal generation of consumers ever?
  • Jeff Fromm
  • 4,168 Reads 176 Shares
Acquisio.com asked 14 digital marketing experts to share their predictions for the coming year.
  • Eddy Goldberg
  • 2,943 Reads 11 Shares
A McKinsey Quarterly Report shows that positive word of mouth has more than twice the impact of traditional advertising.
  • Jack Mackey
  • 4,594 Reads
In my previous guest column, I discussed how I came up with the idea for a restaurant concept that fused the speed and inherent benefits of fast casual with the flavors, ingredient quality, and service level of fine dining.
  • Pierre Panos
  • 3,230 Reads
For U.S. franchisors, the domestic market can be highly competitive. From small businesses to large corporations, U.S. companies are turning their attention to markets abroad and the opportunity for growth overseas.
  • Martin Hancock
  • 10,359 Reads 1 Shares
Despite all its advantages, technology has made it harder to capture consumers' attention and easier for them to bypass advertising messages.
  • Michael Daigle and Gina Malandrino
  • 4,822 Reads 1,023 Shares
The foundation of your successful selling program starts with your sales process.
  • Steve Olson
  • 9,110 Reads
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Best-selling business author and trainer Zig Ziglar once said, "People don't buy drills, they buy holes."
  • Thomas Scott and Joe Mathews
  • 7,846 Reads 2 Shares
The findings from the 2014 Annual Franchise Development Report (AFDR) were unveiled this October at the 15th annual Franchise Leadership & Development Conference in Atlanta.
  • Eddy Goldberg
  • 7,570 Reads 1,023 Shares
A McKinsey Quarterly Report shows that positive word of mouth has more than twice the impact of traditional advertising.
  • Jack Mackey
  • 4,831 Reads
Wan Kim is a quick study. After graduating from Boston University with a degree in international management, he began his MBA studies at the University of California-Irvine at the crest of the investment-heavy dot-com boom of the late '90s/early 2000s.
  • Kerry Pipes
  • 14,903 Reads 2 Shares
Paul Macaluso carries a unique distinction at Moe's Southwest Grill: he's the brand's first chief marketing officer.
  • Kerry Pipes
  • 6,307 Reads 1 Shares
After several years of being the shiny new tool everyone covets and can't wait to use, social media is now becoming just another part of the marketing toolbox, a little banged up perhaps, maybe even a little rusty.
  • Eddy Goldberg
  • 6,419 Reads 459 Shares
Bojangles' has one of the highest average unit sales volumes in the QSR industry, driven by strength across all three primary day parts.
  • Douglas J. Poppen
  • 2,477 Reads 24 Shares
A Subway franchisee in Allentown, Pa., has started accepting Bitcoins for payment - and it's working.
  • Daniel Lieberman
  • 4,327 Reads 68 Shares
Franchise Update mystery shoppers posing as qualified prospects identified a stellar group of franchise companies for best practices in lead generation, follow-up, and recruitment.
  • Debbie Selinsky
  • 7,331 Reads
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