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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Tom Wood, president and CEO of Floor Coverings International (FCI), is well-known for his "First to the door wins" approach to franchise sales.
  • Eddy Goldberg
  • 5,777 Reads 1 Shares
Businesses that successfully transition to social organizations will have a competitive advantage over those that do not.
  • Eddy Goldberg
  • 8,091 Reads 1,023 Shares
In 2013, U.S. franchisors of all sizes and from all sectors are "going global" with their brands. Is this a temporary trend or a long-term strategy decision?
  • William G. Edwards
  • 3,987 Reads
Many franchisors use behavioral surveys as part of their franchisee selection process. This can be a smart investment, considering the size of the payoff and the risk.
  • Steve Olson
  • 4,304 Reads
Technology in the mobile space is moving at blazing speed. Normally, franchise systems tend to run a bit behind the curve when it comes to new technology, but not so in the loyalty space.
  • Tom Epstein
  • 5,754 Reads
Franchisees are looking hard at how to recruit and retain Millennial employees.
  • Jeff Fromm
  • 9,712 Reads 2 Shares
For better or for worse, social media marketers know that their clients and/or superiors are judging the success of their efforts.
  • James Crater
  • 5,604 Reads 2 Shares
One of the hottest areas for marketing and branding executives is integrating their growing online media efforts with their existing media channels.
  • IgnitionOne
  • 2,650 Reads 8 Shares
Although some aspects of SEO haven't changed much in the last decade, he influence of social media and inbound marketing are causing seismic shifts in search optimization - especially at the enterprise SEO level.
  • Carrie Morgan
  • 4,285 Reads 4 Shares
Content marketing has become a major force on the Internet in the past couple of years.
  • Daniel Lieberman
  • 3,934 Reads
Jayson Pearl has more than 25 years of franchising experience on his resume. For the past year, he has led BrightStar Care as its chief brand officer.
  • Kerry Pipes
  • 7,560 Reads
Jersey Mike's Subs
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Jersey Mike's Subs
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Jersey Mike's Subs
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While many U.S. franchisors are now expanding into other countries, seeking new growth and less competition, international franchisors are finding the world's largest economy a target too good to pass up. But are the streets of the USA still paved with gold?
  • Bill Edwards
  • 6,775 Reads 9 Shares
Each year, in advance of Franchise Update's Leadership & Development Conference, mystery shoppers pose as qualified prospects on the phone and online, contacting franchise sales departments at companies that pre-registered for the conference to evaluate how they perform.
  • Debbie Selinsky
  • 6,301 Reads
One of the biggest problems salespeople face with social media and technology is the lack of real, meaningful contact and communication.
  • Joanne S. Black
  • 3,800 Reads 73 Shares
Great victories in franchise development are achieved by careful measurement and refinement of lead generation and selling activities.
  • Steve Olson
  • 2,442 Reads
In 1982, when Jean Griswold opened her first non-medical home care facility, her mission was simple and clear: to help people in need by providing extraordinary care at affordable rates.
  • Eddy Goldberg
  • 2,483 Reads 113 Shares
Have you ever noticed over the years that you come across a candidate who seems to be a perfect fit for your franchise opportunity, and all you have to do is lead them down a mutual exploration process to the sale?
  • Marc Kiekenapp
  • 2,935 Reads 26 Shares
At Fresh To Order (f2o), guests experience a unique offering--flavors and service inspired by fine dining served at a fast casual pace--and at fast casual prices.
  • Pierre Panos
  • 4,310 Reads 86 Shares
How many strategic initiatives has HR brought to the "C level" in the past 12 months? Your answer to this question tells us if you have a tactical or a strategic thinking HR person.
  • Bill Wagner
  • 8,776 Reads
Earlier this year, there was an inspiring celebration of the American Dream--and a tinge of sadness, too--as Hungry Howie's Pizza marked its 40th anniversary.
  • Jack Mackey
  • 6,241 Reads 1,023 Shares
Mobile-friendly websites and responsive web design are now among the hottest topics in the online world.
  • Jagadish Thaker
  • 5,759 Reads 1,023 Shares
Jeff's Bagel Run
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Jeff's Bagel Run
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The LGBT consumer market, an increasingly coveted segment, is composed of a number of different communities, each representing a unique business opportunity.
  • Mya Reyes
  • 2,868 Reads 78 Shares
One of the most widely influential business thinkers, Peter Drucker, once said, "What gets measured, gets managed."
  • Jason Smylie
  • 2,681 Reads
With about 5 million people, Norway is a small, oil-rich country with beautiful scenery and lots of fish.
  • Daniel Lieberman
  • 2,635 Reads
On average, 43 percent of franchisor G&A--money and human resources--is spent on functions that directly support franchisees.
  • Darrell Johnson
  • 2,846 Reads 17 Shares
Pat Sajak has been hosting TV's Wheel of Fortune for the last three decades but now he's playing host to a new franchise concept and the payoff could be huge.
  • Kerry Pipes
  • 6,193 Reads 184 Shares
We asked Jeff Platt, CEO of Sky Zone Indoor Trampoline Park, how the brand sets standards and measures the performance its sales and development department.
  • Jeff Platt
  • 3,963 Reads
We asked Art Tinajero, senior director of field marketing at The Johnny Rockets Group, to discuss how the brand measures the effectiveness of its consumer marketing efforts.
  • Art Tinajero
  • 5,076 Reads
Last month, in Part 1 Joe Mathews introduced the theme of a franchisee-centered, results-oriented culture. He began by discussing the different types of management styles and cultures that exist in franchising - or at any company, for that matter.
  • Joe Mathews
  • 2,336 Reads 1,023 Shares
Feeling butterflies in personally uncomfortable situations is a human condition. We all know and have experienced this.
  • Steve Olson
  • 2,596 Reads 30 Shares
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