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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

If you're a franchisor looking for experienced, successful multi-unit franchisees, consider attending Franchise Update Media's 2014 Multi-Unit Franchising Conference next month, April 23-25 at Caesars Palace in Las Vegas.
  • Franchise Update Media
  • 3,429 Reads 30 Shares
Frances Allen, executive vice president and chief brand officer for Denny's since July 2010, is no stranger to big brands.
  • Kerry Pipes
  • 4,306 Reads 1,021 Shares
Begin by asking the candidate what they thought of the FDD, and whether the information it contains was helpful. Review the material, answering the candidate's specific questions.
  • Steve Olson
  • 3,070 Reads 20 Shares
When it comes to franchise sales, it seems the more things change, the more the development practices of many franchisors remain the same.
  • Helen Bond
  • 4,478 Reads 1 Shares
We asked Stacy Anderson, chief marketing officer at Anytime Fitness and Waxing the City to discuss the role of diversity in the company's marketing department and in its marketing strategies.
  • Stacy Anderson
  • 26,177 Reads 121 Shares
Over the years we have learned to accept that no longer will a customer's problem be resolved quickly. With the invention of IVR (automated phone systems), companies have found a way to make customers "go away" when they have an issue.
  • John Tschohl
  • 10,326 Reads 10 Shares
Do you know how often consumers pass by your competitors' locations to visit you? Wouldn't it be great to know where and when consumers bypass your stores or restaurants to visit a competitor?
  • Jack Mackey
  • 24,185 Reads
Designing and executing a successful mobile marketing campaign is complex, and the competition's getting better at it. So should you.
  • Daniel Lieberman
  • 5,112 Reads 1,014 Shares
One of the most widely influential business thinkers, Peter Drucker, once said, "What gets measured, gets managed."
  • Franchise Update
  • 5,407 Reads 2 Shares
Building a strong franchise system through unit growth is a team effort requiring participation from the entire organization
  • Marc Kiekenapp
  • 4,338 Reads 18 Shares
Franchising has proven itself to be a bellwether business model, surviving the financial crisis and adding units since the early days of the current economic recovery.
  • Jacob Grosshandler
  • 2,840 Reads 23 Shares
Wienerschnitzel
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The world is getting smaller. Customers come from and visit everywhere, and brand names are powerful. There are many reasons to take your brand away from your home soil and overseas.
  • Tony Foley
  • 5,929 Reads 2 Shares
This is the third part of an excerpt from my book that focuses on the program review step of the franchise sales process.
  • Steve Olson
  • 2,267 Reads
How many direct reports do you have? Consider these four scenarios.
  • Bill Wagner
  • 2,814 Reads 1 Shares
We asked Annica Kreider, vice president of brand development at Mellow Mushroom to discuss the role of diversity in the company's marketing department and in its marketing strategies. Here's what she had to say.
  • Annica Kreider
  • 2,351 Reads
The Franchise Consumer Marketing Conference (FCMC), now in its fourth year, is gearing up to surpass attendance records once again.
  • Franchise Update Media
  • 3,487 Reads 73 Shares
What do you believe about SEO? And how do you know it's true? Perhaps it's time to read "17 SEO Myths You Should Leave Behind in 2014," a report from inbound marketing software platform provider Hubspot.
  • Eddy Goldberg
  • 2,541 Reads
It's bound to happen: one of your customers will have a problem with your business - if not at one of your stores, then at one of your brand's, even if it's across the country.
  • Daniel Lieberman
  • 2,939 Reads 1,014 Shares
There has never been a time where the nature of commerce is changing as rapidly as it is today. Technology been moving at blazing speed, not only around mobile payments and tablet-based POS systems...
  • Tom Epstein
  • 5,214 Reads
Stories are the basis of human communication and decision-making. We use stories to relate to one another and make sense of the world around us.
  • Joe Mathews and Thomas Scott
  • 4,499 Reads
Everyone knows the names of the most popular business books and the gurus who wrote them: Peter Drucker, Tom Peters, Ken Blanchard, Jim Collins... you know the list.
  • Eddy Goldberg
  • 3,341 Reads
Dogtopia
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Now's the time to start pre-closing your prospect. As franchise pros stress, "The best close starts with the opening!" This is the most opportune time to set expectations and take control through leadership.
  • Steve Olson
  • 3,167 Reads
How do you set standards and measure performance in your brand's sales and development department?
  • Franchise Update
  • 5,087 Reads 1,023 Shares
Every company makes mistakes that could make them lose customers. I don't care what business you are in, something will go wrong.
  • John Tschohl
  • 4,063 Reads
Have you ever wanted to slap an exceptionally rude customer silly? That won't help as much as a solution a cafe owner in Nice, France...
  • Eddy Goldberg
  • 2,964 Reads
We're all familiar with the classics in the world of business books: Ken Blanchard, Jim Collins, Stephen Covey, Peter Drucker... you know the names.
  • Eddy Goldberg
  • 3,063 Reads
When an Instagram photo earns 11 likes, instead of showing a list of the handles of the people who have liked it, Instagram shows the number of likes.
  • Daniel Lieberman
  • 3,852 Reads
Keith Gerson has spent more than 35 years in franchising in many different sales, development, and leadership positions.
  • Keith Gerson
  • 2,996 Reads
Online reviews, smartphones, and social media are not passing fads. Can they be useful to your franchise recruiting and development efforts?
  • Tim Johnson
  • 6,874 Reads 17 Shares
The face of America's franchise owners is changing. In the traditional franchise model, the franchisee purchases a brand and follows an operator's manual.
  • Jennifer Tucker
  • 13,448 Reads 1,014 Shares
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