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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

If you want to know what 2014 will look like in the world of social media marketing, ask the experts!
  • Eddy Goldberg
  • 3,452 Reads
Most young franchisors have their sales executive initially screen and pre-qualify prospects.
  • Steve Olson
  • 7,721 Reads 8 Shares
Do you have an outstanding multi-unit franchisee deserving of recognition? Do you have several?
  • Multi-Unit Franchisee Magazine
  • 3,415 Reads 35 Shares
Ever wish you knew everything there was to know about lead generation in the age of social media marketing?
  • Eddy Goldberg
  • 3,905 Reads
After 10 years of franchising, Pizza Patron is taking an interesting approach to strengthening its brand for future growth and profitability: the company has put its franchising program on hold.
  • Eddy Goldberg
  • 2,833 Reads
Remarketing gives online marketers more chances to do business with people who have visited their websites and looked at something but have gone away without buying.
  • Daniel Lieberman
  • 3,509 Reads 2 Shares
Why is it that we always hear about Millennials being the least brand-loyal generation of consumers ever?
  • Jeff Fromm
  • 4,038 Reads 176 Shares
Acquisio.com asked 14 digital marketing experts to share their predictions for the coming year.
  • Eddy Goldberg
  • 2,898 Reads 11 Shares
A McKinsey Quarterly Report shows that positive word of mouth has more than twice the impact of traditional advertising.
  • Jack Mackey
  • 4,404 Reads
In my previous guest column, I discussed how I came up with the idea for a restaurant concept that fused the speed and inherent benefits of fast casual with the flavors, ingredient quality, and service level of fine dining.
  • Pierre Panos
  • 3,027 Reads
For U.S. franchisors, the domestic market can be highly competitive. From small businesses to large corporations, U.S. companies are turning their attention to markets abroad and the opportunity for growth overseas.
  • Martin Hancock
  • 10,196 Reads 1 Shares
Marco's Pizza®
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Marco's Pizza®
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Marco's Pizza®
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Despite all its advantages, technology has made it harder to capture consumers' attention and easier for them to bypass advertising messages.
  • Michael Daigle and Gina Malandrino
  • 4,670 Reads 1,023 Shares
The foundation of your successful selling program starts with your sales process.
  • Steve Olson
  • 8,881 Reads
Best-selling business author and trainer Zig Ziglar once said, "People don't buy drills, they buy holes."
  • Thomas Scott and Joe Mathews
  • 7,667 Reads 2 Shares
The findings from the 2014 Annual Franchise Development Report (AFDR) were unveiled this October at the 15th annual Franchise Leadership & Development Conference in Atlanta.
  • Eddy Goldberg
  • 7,408 Reads 1,023 Shares
A McKinsey Quarterly Report shows that positive word of mouth has more than twice the impact of traditional advertising.
  • Jack Mackey
  • 4,618 Reads
Wan Kim is a quick study. After graduating from Boston University with a degree in international management, he began his MBA studies at the University of California-Irvine at the crest of the investment-heavy dot-com boom of the late '90s/early 2000s.
  • Kerry Pipes
  • 14,508 Reads 2 Shares
Paul Macaluso carries a unique distinction at Moe's Southwest Grill: he's the brand's first chief marketing officer.
  • Kerry Pipes
  • 6,149 Reads 1 Shares
After several years of being the shiny new tool everyone covets and can't wait to use, social media is now becoming just another part of the marketing toolbox, a little banged up perhaps, maybe even a little rusty.
  • Eddy Goldberg
  • 6,351 Reads 459 Shares
Bojangles' has one of the highest average unit sales volumes in the QSR industry, driven by strength across all three primary day parts.
  • Douglas J. Poppen
  • 2,413 Reads 24 Shares
A Subway franchisee in Allentown, Pa., has started accepting Bitcoins for payment - and it's working.
  • Daniel Lieberman
  • 4,261 Reads 68 Shares
Tropical Smoothie Cafe
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Tropical Smoothie Cafe
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Tropical Smoothie Cafe
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Franchise Update mystery shoppers posing as qualified prospects identified a stellar group of franchise companies for best practices in lead generation, follow-up, and recruitment.
  • Debbie Selinsky
  • 7,013 Reads
In the eyes of Catherine Monson, the most important role of a CEO is leading and inspiring.
  • Kerry Pipes
  • 5,327 Reads 1,022 Shares
Tom Wood, president and CEO of Floor Coverings International (FCI), is well-known for his "First to the door wins" approach to franchise sales.
  • Eddy Goldberg
  • 5,715 Reads 1 Shares
Businesses that successfully transition to social organizations will have a competitive advantage over those that do not.
  • Eddy Goldberg
  • 8,015 Reads 1,023 Shares
In 2013, U.S. franchisors of all sizes and from all sectors are "going global" with their brands. Is this a temporary trend or a long-term strategy decision?
  • William G. Edwards
  • 3,905 Reads
Many franchisors use behavioral surveys as part of their franchisee selection process. This can be a smart investment, considering the size of the payoff and the risk.
  • Steve Olson
  • 4,260 Reads
Technology in the mobile space is moving at blazing speed. Normally, franchise systems tend to run a bit behind the curve when it comes to new technology, but not so in the loyalty space.
  • Tom Epstein
  • 5,650 Reads
Franchisees are looking hard at how to recruit and retain Millennial employees.
  • Jeff Fromm
  • 9,602 Reads 2 Shares
For better or for worse, social media marketers know that their clients and/or superiors are judging the success of their efforts.
  • James Crater
  • 5,529 Reads 2 Shares
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