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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

As CMO at Austin-based Schlotzsky's since January 2014, Mark Mears oversees the direction of the brand's marketing division...
  • Kerry Pipes
  • 2,856 Reads
With dozens of locations and hundreds, or even thousands, of employees to hire, train, manage and retain, multi-unit franchisees need tools that are effective, economical, and simple to use.
  • Franchise Update
  • 3,188 Reads
This is Part 4 of a series on why new and emerging franchise brands fail. In the first two parts, we discussed 8 reasons they fail. Part 3 began the discussion on how franchisors can get it right.
  • Joe Mathews and Thomas Scott
  • 2,414 Reads
Twelve weeks is the average length of time in awarding a franchise, according to franchise companies surveyed in Franchise Update's Annual Franchise Development Report.
  • Steve Olson
  • 3,135 Reads
We asked Martha O'Gorman, Chief Marketing Officer at Liberty Tax Service, how she identifies Liberty's ideal customers - and how she targets them effectively with marketing initiatives. Here's what she had to say.
  • Franchise Update
  • 4,565 Reads
Back when I was in IT, my biggest fear was implementing a solution that no one liked -or worse, that they didn't end up using. Being at a startup tech company, my IT budget was minuscule.
  • Johnny Cheng
  • 2,771 Reads
The past few years have seen an increased use of animated cartoon by sponsors at Franchise Update Media conferences.
  • Toonimo
  • 19,771 Reads 18 Shares
Kleiner Perkins venture capitalist Mary Meeker gives out a valuable presentation about Internet trends every spring. It's widely considered a sort of "State of the Internet" address.
  • Daniel Lieberman
  • 2,801 Reads
My very first experience in the restaurant industry was a job as a server at my local IHOP, which began a lifelong love affair with the restaurant industry.
  • Franchise Update
  • 7,824 Reads 1 Shares
Building a strong franchise system through unit growth is a team effort requiring participation from the entire organization.
  • Marc Kiekenapp
  • 2,758 Reads 3 Shares
Every successful franchisor reaches a certain point where they must decide what the next step will be in expanding their business.
  • Jim
  • 2,666 Reads
Angry Crab Shack
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This is Part 3 of a series on why new and emerging franchise brands fail. In the first two parts, we discussed 8 reasons they fail. The remaining installments will cover what they can do to succeed.
  • Joe Mathews and Thomas Scott
  • 3,128 Reads
We live in a world where law firms commonly have billable hourly quotas that their attorneys must meet, and substantial hourly rates as well.
  • Carl Khalil and Sada Sheldon
  • 7,433 Reads
Feeling butterflies in personally uncomfortable situations is a human condition. We all know and have experienced this.
  • Steve Olson
  • 3,590 Reads 1,023 Shares
There are rules for a reason: they work for most people most of the time. Often, scientific evidence backs them up.
  • John Tschohl
  • 4,900 Reads
The benefits of tracking traffic and measuring conversion rates in retail stores have long been established and are now widely considered fundamental in retailing.
  • Mark Ryski
  • 6,771 Reads 107 Shares
Every marketer thinks about their ideal customer - where they live, what they like, what they buy, where they buy it, and why.
  • Eddy Goldberg
  • 2,770 Reads 1,023 Shares
Research shows that 36% of people tested still don't realize that Google's Adwords ads are actually advertisements (down from 41% in 2013).
  • Daniel Lieberman
  • 3,515 Reads
Essentially doubling in size since 2010, Toppers Pizza is one of the fastest-growing pizza chains of the past 3 years.
  • Franchise Update
  • 3,705 Reads 9 Shares
My leadership approach was developed by my first mentors--my parents. In our home, every dinner table conversation was a leadership lesson.
  • Franchise Update
  • 4,645 Reads 35 Shares
Franchise development executives know that a high percentage of their future franchisees will require debt to purchase a franchise unit.
  • Mike Rozman
  • 4,349 Reads 32 Shares
Sonny’s BBQ
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U.S. franchisors are increasingly looking abroad for opportunities, setting up operations in franchisor-friendly countries.
  • Eddy Goldberg
  • 3,650 Reads 74 Shares
Executive review committees typically are composed of senior franchise executives who review a candidate's qualifications before granting them a franchise.
  • Steve Olson
  • 4,118 Reads 15 Shares
In her blog on Didit.com, Margaret Murphy, social media coordinator at the digital marketing firm, takes a look at 10 social media trends she expects to continue growing this summer.
  • Margaret Murphy
  • 3,299 Reads 42 Shares
Brands have a new love affair with Millennial men. Who is the Millennial Man, you might ask? He is a hard worker who is typically happier with his current career and making more money than his female counterparts.
  • Jeff Fromm
  • 3,419 Reads 44 Shares
Writing on viralblog.com, Laurens Bianchi explains the benefits of integrating user-generated content into your marketing mix - as well as how to do it.
  • Laurens Bianchi
  • 2,366 Reads 12 Shares
The European Court of Justice dealt a defeat to Google and a victory for privacy advocates when it ruled that people in the EU have the right to have data about them deleted from online databases.
  • Daniel Lieberman
  • 6,904 Reads 1,023 Shares
This is Part 1 of a series on why new and emerging franchise brands fail. In the first two parts, we discuss 8 points on why they fail.
  • Joe Mathews and Thomas Scott
  • 4,354 Reads 37 Shares
Change in a franchise system is inevitable. All franchise brands across all segments -food, home services, health and wellness, B2B, and others--eventually come to a point in their growth where the choice is clear...
  • Michael Abt, CEO
  • 3,330 Reads 22 Shares
Growing franchisee profitability usually requires growing the top line, as well as controlling costs. With no rising economic tide to lift all boats, the way to grow sales is to take share from the competition.
  • Jack Mackey
  • 6,190 Reads
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