Franchisor Articles by Franchising.com

RSS Subscribe
Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Do you know how often consumers pass by your competitors' locations to visit you? Wouldn't it be great to know where and when consumers bypass your stores or restaurants to visit a competitor?
  • Jack Mackey
  • 24,156 Reads
Designing and executing a successful mobile marketing campaign is complex, and the competition's getting better at it. So should you.
  • Daniel Lieberman
  • 5,068 Reads 1,014 Shares
One of the most widely influential business thinkers, Peter Drucker, once said, "What gets measured, gets managed."
  • Franchise Update
  • 5,339 Reads 2 Shares
Building a strong franchise system through unit growth is a team effort requiring participation from the entire organization
  • Marc Kiekenapp
  • 4,307 Reads 18 Shares
Franchising has proven itself to be a bellwether business model, surviving the financial crisis and adding units since the early days of the current economic recovery.
  • Jacob Grosshandler
  • 2,753 Reads 23 Shares
The world is getting smaller. Customers come from and visit everywhere, and brand names are powerful. There are many reasons to take your brand away from your home soil and overseas.
  • Tony Foley
  • 5,866 Reads 2 Shares
This is the third part of an excerpt from my book that focuses on the program review step of the franchise sales process.
  • Steve Olson
  • 2,233 Reads
How many direct reports do you have? Consider these four scenarios.
  • Bill Wagner
  • 2,731 Reads 1 Shares
We asked Annica Kreider, vice president of brand development at Mellow Mushroom to discuss the role of diversity in the company's marketing department and in its marketing strategies. Here's what she had to say.
  • Annica Kreider
  • 2,321 Reads
The Franchise Consumer Marketing Conference (FCMC), now in its fourth year, is gearing up to surpass attendance records once again.
  • Franchise Update Media
  • 3,424 Reads 73 Shares
What do you believe about SEO? And how do you know it's true? Perhaps it's time to read "17 SEO Myths You Should Leave Behind in 2014," a report from inbound marketing software platform provider Hubspot.
  • Eddy Goldberg
  • 2,515 Reads
Movita Juice Bar
SPONSORED CONTENT
Movita Juice Bar
SPONSORED CONTENT
Movita Juice Bar
SPONSORED CONTENT
It's bound to happen: one of your customers will have a problem with your business - if not at one of your stores, then at one of your brand's, even if it's across the country.
  • Daniel Lieberman
  • 2,913 Reads 1,014 Shares
There has never been a time where the nature of commerce is changing as rapidly as it is today. Technology been moving at blazing speed, not only around mobile payments and tablet-based POS systems...
  • Tom Epstein
  • 5,134 Reads
Stories are the basis of human communication and decision-making. We use stories to relate to one another and make sense of the world around us.
  • Joe Mathews and Thomas Scott
  • 4,394 Reads
Everyone knows the names of the most popular business books and the gurus who wrote them: Peter Drucker, Tom Peters, Ken Blanchard, Jim Collins... you know the list.
  • Eddy Goldberg
  • 3,289 Reads
Now's the time to start pre-closing your prospect. As franchise pros stress, "The best close starts with the opening!" This is the most opportune time to set expectations and take control through leadership.
  • Steve Olson
  • 3,115 Reads
How do you set standards and measure performance in your brand's sales and development department?
  • Franchise Update
  • 5,024 Reads 1,023 Shares
Every company makes mistakes that could make them lose customers. I don't care what business you are in, something will go wrong.
  • John Tschohl
  • 3,994 Reads
Have you ever wanted to slap an exceptionally rude customer silly? That won't help as much as a solution a cafe owner in Nice, France...
  • Eddy Goldberg
  • 2,884 Reads
We're all familiar with the classics in the world of business books: Ken Blanchard, Jim Collins, Stephen Covey, Peter Drucker... you know the names.
  • Eddy Goldberg
  • 3,033 Reads
When an Instagram photo earns 11 likes, instead of showing a list of the handles of the people who have liked it, Instagram shows the number of likes.
  • Daniel Lieberman
  • 3,825 Reads
Potbelly Sandwich Works
SPONSORED CONTENT
Potbelly Sandwich Works
SPONSORED CONTENT
Potbelly Sandwich Works
SPONSORED CONTENT
Keith Gerson has spent more than 35 years in franchising in many different sales, development, and leadership positions.
  • Keith Gerson
  • 2,934 Reads
Online reviews, smartphones, and social media are not passing fads. Can they be useful to your franchise recruiting and development efforts?
  • Tim Johnson
  • 6,811 Reads 17 Shares
The face of America's franchise owners is changing. In the traditional franchise model, the franchisee purchases a brand and follows an operator's manual.
  • Jennifer Tucker
  • 13,236 Reads 1,014 Shares
If the first step in bringing your franchise overseas is to determine which international market is best for your brand, the second step is to decide what kind of deal you want to sign.
  • Martin Hancock
  • 4,886 Reads 1 Shares
This meeting with your prospective candidate is the most important step in the recruitment process. It's your first real "date," the one that determines whether you two have what it takes for a serious relationship.
  • Steve Olson
  • 3,088 Reads
As chief brand officer at BrightStar Care, Jayson Pearl leads cross-functional teams responsible for marketing, clinical operations, training, and national account management for 275 locations.
  • Kerry Pipes
  • 4,402 Reads 2 Shares
Validating and analyzing the effectiveness of social media activity can be challenging. There's a tendency to believe that the whole subject is black magic...
  • Daniel Lieberman
  • 3,201 Reads
Tom Wood, president and CEO of Floor Coverings International (FCI), served as Conference Chair of the 2014 Franchise Leadership & Development Conference in October.
  • Eddy Goldberg
  • 3,329 Reads 1 Shares
Last year there was an inspiring celebration of the American Dream - and a tinge of sadness, too - as Hungry Howie's Pizza marked its 40th anniversary.
  • Jack Mackey
  • 6,432 Reads 1 Shares
Share This Page

Subscribe to our Newsletters