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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Although some aspects of SEO haven't changed much in the last decade, he influence of social media and inbound marketing are causing seismic shifts in search optimization - especially at the enterprise SEO level.
  • Carrie Morgan
  • 4,400 Reads 4 Shares
Content marketing has become a major force on the Internet in the past couple of years.
  • Daniel Lieberman
  • 3,995 Reads
Jayson Pearl has more than 25 years of franchising experience on his resume. For the past year, he has led BrightStar Care as its chief brand officer.
  • Kerry Pipes
  • 7,777 Reads
While many U.S. franchisors are now expanding into other countries, seeking new growth and less competition, international franchisors are finding the world's largest economy a target too good to pass up. But are the streets of the USA still paved with gold?
  • Bill Edwards
  • 6,942 Reads 9 Shares
Each year, in advance of Franchise Update's Leadership & Development Conference, mystery shoppers pose as qualified prospects on the phone and online, contacting franchise sales departments at companies that pre-registered for the conference to evaluate how they perform.
  • Debbie Selinsky
  • 6,476 Reads
One of the biggest problems salespeople face with social media and technology is the lack of real, meaningful contact and communication.
  • Joanne S. Black
  • 3,904 Reads 73 Shares
Great victories in franchise development are achieved by careful measurement and refinement of lead generation and selling activities.
  • Steve Olson
  • 2,486 Reads
In 1982, when Jean Griswold opened her first non-medical home care facility, her mission was simple and clear: to help people in need by providing extraordinary care at affordable rates.
  • Eddy Goldberg
  • 2,550 Reads 113 Shares
Have you ever noticed over the years that you come across a candidate who seems to be a perfect fit for your franchise opportunity, and all you have to do is lead them down a mutual exploration process to the sale?
  • Marc Kiekenapp
  • 3,038 Reads 26 Shares
At Fresh To Order (f2o), guests experience a unique offering--flavors and service inspired by fine dining served at a fast casual pace--and at fast casual prices.
  • Pierre Panos
  • 4,470 Reads 86 Shares
How many strategic initiatives has HR brought to the "C level" in the past 12 months? Your answer to this question tells us if you have a tactical or a strategic thinking HR person.
  • Bill Wagner
  • 8,948 Reads
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Earlier this year, there was an inspiring celebration of the American Dream--and a tinge of sadness, too--as Hungry Howie's Pizza marked its 40th anniversary.
  • Jack Mackey
  • 6,550 Reads 1,023 Shares
Mobile-friendly websites and responsive web design are now among the hottest topics in the online world.
  • Jagadish Thaker
  • 5,923 Reads 1,023 Shares
The LGBT consumer market, an increasingly coveted segment, is composed of a number of different communities, each representing a unique business opportunity.
  • Mya Reyes
  • 2,958 Reads 78 Shares
One of the most widely influential business thinkers, Peter Drucker, once said, "What gets measured, gets managed."
  • Jason Smylie
  • 2,744 Reads
With about 5 million people, Norway is a small, oil-rich country with beautiful scenery and lots of fish.
  • Daniel Lieberman
  • 2,742 Reads
On average, 43 percent of franchisor G&A--money and human resources--is spent on functions that directly support franchisees.
  • Darrell Johnson
  • 3,001 Reads 17 Shares
Pat Sajak has been hosting TV's Wheel of Fortune for the last three decades but now he's playing host to a new franchise concept and the payoff could be huge.
  • Kerry Pipes
  • 6,355 Reads 184 Shares
We asked Jeff Platt, CEO of Sky Zone Indoor Trampoline Park, how the brand sets standards and measures the performance its sales and development department.
  • Jeff Platt
  • 4,000 Reads
We asked Art Tinajero, senior director of field marketing at The Johnny Rockets Group, to discuss how the brand measures the effectiveness of its consumer marketing efforts.
  • Art Tinajero
  • 5,180 Reads
Last month, in Part 1 Joe Mathews introduced the theme of a franchisee-centered, results-oriented culture. He began by discussing the different types of management styles and cultures that exist in franchising - or at any company, for that matter.
  • Joe Mathews
  • 2,409 Reads 1,023 Shares
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Feeling butterflies in personally uncomfortable situations is a human condition. We all know and have experienced this.
  • Steve Olson
  • 2,688 Reads 30 Shares
Have you ever noticed over the years that you come across a candidate that just seems to be a great fit for your franchise opportunity and all you have to do is lead them down a mutual exploration process to the sale?
  • Marc Kiekenapp
  • 2,903 Reads 16 Shares
Jayson Pearl has more than 25 years of franchising experience on his resume. For the past year he has led BrightStar Care as its chief brand officer.
  • Kerry Pipes
  • 5,344 Reads
As franchise systems continue to develop ways to attract new customers and create brand advocates from their frequent customers, it is becoming increasingly important for brands to understand consumers' online buying behavior.
  • Josh Allen
  • 3,246 Reads 80 Shares
It seems like a new social media channel pops up every day. How do you know which ones your franchise should be using?
  • James Crater
  • 3,751 Reads 8 Shares
Effective lead nurturing today depends on making sure your message gets absorbed by buyers as they are considering their options.
  • Dayna Rothman
  • 2,978 Reads 20 Shares
Facebook's latest revision of its terms of service, released in early September, essentially lays claim to the right to use or sell your identity, content, and data - without limitations.
  • Daniel Lieberman
  • 2,161 Reads
Last May Paul Brown made a bold move. He left behind his hotel management career to move into the food service arena, taking over as CEO of Arby's.
  • Kerry Pipes
  • 20,734 Reads 2 Shares
At Checkers and Rally's, we've been in the business of Big, Bold Flavor for more than 27 years.
  • Franchise Update
  • 3,301 Reads 2 Shares
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