Franchisor Articles by Franchising.com

RSS Subscribe
Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Meg Roberts says her professional career path changed course into the franchising business unexpectedly.
  • Kerry Pipes
  • 6,875 Reads 2 Shares
In an effort to protect and strengthen their brands, national franchisors and corporations often enforce restrictive marketing policies for franchisees and local operations.
  • Gideon Rubin
  • 10,092 Reads 8 Shares
"Location, location, location," long the mantra of real estate, is becoming a key factor in mobile marketing, according to a new report, "How Location Data Is Transforming the Entire Mobile Industry," by BI Intelligence.
  • Eddy Goldberg
  • 2,418 Reads 66 Shares
Every now and then in the race to keep up with the breathtaking pace of change in social media - marketing's Usain Bolt - it's good to step off the track, catch your breath, and try to grab not only a little oxygen, but a bigger perspective.
  • Jon Miller
  • 2,566 Reads 7 Shares
Knowing what works and what doesn't is crucial for social media marketers. There are a lot of misconceptions, mistakes, and just plain misinformation out there.
  • Daniel Lieberman
  • 2,080 Reads 10 Shares
For years franchise lenders have used SBA failure rate data as an initial screening tool to determine whether they should consider a loan to a prospective or existing franchisee.
  • Darrell Johnson
  • 5,203 Reads 126 Shares
Franchisors constantly strive to attract more franchisees who are similar to their top-performing operators.
  • Marc Kiekenapp
  • 2,517 Reads 27 Shares
Tom Wood, President and CEO of Floor Coverings International, has been named the first-ever Chairman of the Franchise Leadership & Development Conference.
  • Franchise Update
  • 4,486 Reads 1 Shares
On July 10, 2013, Sean Falk, Owner of WolFTeaM, LLC and President of Nachogang, LLC, testified before the U.S. House of Representatives Committee on Ways & Means Subcommittee on Health.
  • Sean Falk
  • 4,148 Reads
Hopefully, you are adopting a standardized real estate process that encompasses a clearly defined all-in-one strategy for site selection, lease negotiation, and legal review.
  • Scott Simcik
  • 3,383 Reads 43 Shares
Carefully designed probes presented throughout your sales process will bring a franchise prospect closer to you, and help you gain invaluable insights into their character, interests, and buying motivations.
  • Steve Olson
  • 1,960 Reads
Sonny’s BBQ
SPONSORED CONTENT
Sonny’s BBQ
SPONSORED CONTENT
Sonny’s BBQ
SPONSORED CONTENT
How do you keep a 75-year-old brand relevant? There is no single answer to that question.
  • Jack Mackey
  • 5,567 Reads
Technology is critical today to finding, signing, starting up, and growing your international franchise network.
  • William Edwards
  • 3,981 Reads 75 Shares
Behavioral metrics is just a fancy way to say, "Measuring the people side of business."
  • Bill Wagner
  • 14,314 Reads 1 Shares
You've heard the buzz. You know they're out there. But are you still scratching your head trying to figure out what to do about Millennials?
  • Jennifer Kushell
  • 6,131 Reads
You're likely to find this blog post bleeping ironic. I'll tell you why and perhaps even shoo you away.
  • Barry Feldman
  • 2,806 Reads 13 Shares
Meg Roberts says her professional career path changed lanes unexpectedly and took her into franchising.
  • Kerry Pipes
  • 3,473 Reads 45 Shares
Everyone in marketing wants to become a trusted partner of the C-suite. But what's the best way to do that?
  • Jeff Ogden
  • 2,127 Reads 15 Shares
It depends. An infographic from Ambassador, published on Mashable, studied consumer attitudes about how much they believe the ads that come their way - and asked businesses how much they think consumers believe their ads.
  • Daniel Lieberman
  • 2,176 Reads 9 Shares
How can marketing help increase the brand's speed of communication, response, and growth?
  • Franchise Update
  • 4,518 Reads 1,021 Shares
Throughout my 14 years with East Coast Wings & Grill, we have constantly strived to develop a laser-like-focus on our unit economics.
  • Sam G. Ballas
  • 3,712 Reads 56 Shares
Sonny’s BBQ
SPONSORED CONTENT
Sonny’s BBQ
SPONSORED CONTENT
Sonny’s BBQ
SPONSORED CONTENT
Hopefully, you are adopting a standardized real estate process that encompasses a clearly defined all-in-one strategy for site selection, lease negotiation, and legal review.
  • Scott Simcik
  • 3,692 Reads 65 Shares
What you don't know, you can't measure. And what you can't measure, you can't improve!
  • Steve Olson
  • 3,713 Reads 94 Shares
Franchise Performance Group has been studying and creating franchise sales "tipping points" since 2002. In this e-book we identify and explain the 10 Keys to Creating a Tipping Point.
  • Joe Mathews
  • 3,727 Reads 100 Shares
We asked Kurt M. Landwehr, Vice President of Franchise Development at Regis Corp., about how he maintains a one-on-one personal connection with prospective franchisees at a time when marketing automation is becoming more and more prevalent.
  • Kurt M. Landwehr
  • 2,457 Reads 1,021 Shares
Amy Nichols has always loved working with animals. In high school she worked in a pet store. In college she worked in a biopsychology lab with birds.
  • Kerry Pipes
  • 5,046 Reads 1 Shares
Over the past few years, The Lube has been able to reap the benefits of technology, using it to gather feedback from prospective franchisees and fans in real-time, which has helped further our development nationwide.
  • Franchise Update
  • 3,569 Reads 53 Shares
The 3rd annual Franchise Consumer Marketing Conference is right around the corner... next week, in fact, in Atlanta, at the Ritz-Carlton Buckhead, June 25-26.
  • Eddy Goldberg
  • 2,646 Reads 108 Shares
"Big data" is becoming more critical every day as a competitive tool, as well as a source of analytics for lead generation and marketing campaigns
  • Eddy Goldberg
  • 2,147 Reads 1 Shares
The greeting before a meeting is an example of an interpersonal auto-response. We all do it many times a day.
  • Joe Schumacker
  • 7,425 Reads 1 Shares
Share This Page

Subscribe to our Newsletters