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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Everyone in marketing wants to become a trusted partner of the C-suite. But what's the best way to do that?
  • Jeff Ogden
  • 2,107 Reads 15 Shares
It depends. An infographic from Ambassador, published on Mashable, studied consumer attitudes about how much they believe the ads that come their way - and asked businesses how much they think consumers believe their ads.
  • Daniel Lieberman
  • 2,151 Reads 9 Shares
How can marketing help increase the brand's speed of communication, response, and growth?
  • Franchise Update
  • 4,470 Reads 1,021 Shares
Throughout my 14 years with East Coast Wings & Grill, we have constantly strived to develop a laser-like-focus on our unit economics.
  • Sam G. Ballas
  • 3,662 Reads 56 Shares
Hopefully, you are adopting a standardized real estate process that encompasses a clearly defined all-in-one strategy for site selection, lease negotiation, and legal review.
  • Scott Simcik
  • 3,641 Reads 65 Shares
What you don't know, you can't measure. And what you can't measure, you can't improve!
  • Steve Olson
  • 3,664 Reads 94 Shares
Franchise Performance Group has been studying and creating franchise sales "tipping points" since 2002. In this e-book we identify and explain the 10 Keys to Creating a Tipping Point.
  • Joe Mathews
  • 3,672 Reads 100 Shares
We asked Kurt M. Landwehr, Vice President of Franchise Development at Regis Corp., about how he maintains a one-on-one personal connection with prospective franchisees at a time when marketing automation is becoming more and more prevalent.
  • Kurt M. Landwehr
  • 2,433 Reads 1,021 Shares
Amy Nichols has always loved working with animals. In high school she worked in a pet store. In college she worked in a biopsychology lab with birds.
  • Kerry Pipes
  • 4,977 Reads 1 Shares
Over the past few years, The Lube has been able to reap the benefits of technology, using it to gather feedback from prospective franchisees and fans in real-time, which has helped further our development nationwide.
  • Franchise Update
  • 3,510 Reads 53 Shares
The 3rd annual Franchise Consumer Marketing Conference is right around the corner... next week, in fact, in Atlanta, at the Ritz-Carlton Buckhead, June 25-26.
  • Eddy Goldberg
  • 2,617 Reads 108 Shares
American Family Care
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American Family Care
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American Family Care
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"Big data" is becoming more critical every day as a competitive tool, as well as a source of analytics for lead generation and marketing campaigns
  • Eddy Goldberg
  • 2,131 Reads 1 Shares
The greeting before a meeting is an example of an interpersonal auto-response. We all do it many times a day.
  • Joe Schumacker
  • 7,398 Reads 1 Shares
These days, franchises need to use social media to reach consumers, but at both the corporate and local levels, it's important to weigh the pros and cons of local franchisees running their own social media accounts.
  • Daniel Lieberman
  • 1,699 Reads 15 Shares
David Buckley is a busy marketing executive. He's responsible for development, planning, and execution of the consumer marketing strategies for not just one, but four retail chains under the Sears label.
  • Kerry Pipes
  • 4,464 Reads
If you follow the news, you've no doubt heard a lot about the impending rules of the Affordable Care Act (ACA), which became law on March 23, 2010.
  • Jeff Bevis
  • 3,479 Reads 44 Shares
Many franchise leaders are slow to embrace the idea that the best time to grow is in uncertain times.
  • Richard S. Weissman
  • 6,036 Reads 307 Shares
Hopefully, you are adopting a standardized real estate process that encompasses a clearly defined all-in-one strategy for site selection, lease negotiation, and legal review.
  • Scott Simcik
  • 9,753 Reads 3 Shares
Franchisors who have achieved a certain level of success naturally begin to think about the next phase of their company's growth and development.
  • Lynette McKee
  • 5,498 Reads 63 Shares
The following is a review of the lead generation principles and best practices outlined in my book, "Grow To Greatness: How to build a world class franchise faster."
  • Steve Olson
  • 5,846 Reads 558 Shares
Resiliency and optimism permeated the air at this year's Multi-Unit Franchising Conference, held at Caesars Palace in Las Vegas March 27-29.
  • Kerry Pipes and Eddy Goldberg
  • 5,006 Reads 1,014 Shares
Bojangles
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Bojangles
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Bojangles
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Wendy Odell Magus is in the driver's seat, a position she relishes--and excels at. With more than two decades in marketing, she understands both the consumer and franchise sides of marketing and communication
  • Kerry Pipes
  • 3,767 Reads 34 Shares
Papa Murphy's Take 'N' Bake Pizza must be doing something right. In fact, the country's fifth-largest pizza chain is doing a lot of things right.
  • Eddy Goldberg
  • 3,478 Reads 1 Shares
Peter Holt received an early Christmas present late last year when Tasti D-Lite CEO Jim Amos announced he was stepping down and that Holt had been selected to take the reins of the 25-year-old brand.
  • Kerry Pipes
  • 4,276 Reads 1 Shares
The 3rd annual Franchise Consumer Marketing Conference is right around the corner... in Atlanta, at the Ritz-Carlton Buckhead, this June 25-26.
  • Franchise Update
  • 2,711 Reads 42 Shares
We all know that social media links influence our rankings in search engines.
  • Jeremy LaDuque
  • 2,344 Reads 51 Shares
A survey of 437 service industry franchisees conducted by Yodle in December 2012 revealed that 9 out of 10 respondents said online marketing support was a key factor in choosing a franchise brand.
  • Franchise Update
  • 5,479 Reads 177 Shares
Research by email marketing giant Constant Contact reveals that 60% of small businesses need help with social media marketing.
  • Daniel Lieberman
  • 2,071 Reads 7 Shares
Silos are good for one thing, and one thing only: holding stuff back.
  • Franchise Update
  • 4,481 Reads 4 Shares
Part 1 of this series addressed how to improve attendance at franchisee conventions. Part 2 discussed how to maximize the benefits to your franchisees.
  • Evan Hackel
  • 3,161 Reads 1 Shares
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