Q4 | 2013

2014 Annual Franchise Development Report

Virtual Issue

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FEATURE

Alternative Payments Are Expanding: New Developments Are Changing How Customers Pay

CMO Roundtable: Measuring The Effectiveness Of Your Brand's Consumer Marketing Efforts

Stressed Out?: It Could be Time to Reassess Your Direct Reports

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The Song Remains the Same: Franchise Brands are Still Failing to Respond to Prospects

When it comes to franchise sales, it seems the more things change, the more the development practices of many franchisors remain the same.

Helen Bond

Leading by Example: Catherine Monson shows the way at FastSigns

In the eyes of Catherine Monson, the most important role of a CEO is leading and inspiring.

Kerry Pipes

STAR Struck: Top Performers in Franchise Recruitment Recognized

Franchise Update mystery shoppers posing as qualified prospects identified a stellar group of franchise companies for best practices in lead generation, follow-up, and recruitment.

Debbie Selinsky

Smoothie Operator: Wan Kim is Reshaping the 40-Year-Old Brand

Wan Kim is a quick study. After graduating from Boston University with a degree in international management, he began his MBA studies at the University of California-Irvine at the crest of the investment-heavy dot-com boom of the late '90s/early 2000s.

Kerry Pipes

Just Say the Word: Here's an Inexpensive to Drive Exponential Growth

A McKinsey Quarterly Report shows that positive word of mouth has more than twice the impact of traditional advertising.

Jack Mackey

Mixed Bag: Highlights From The 2014 AFDR

The findings from the 2014 Annual Franchise Development Report (AFDR) were unveiled this October at the 15th annual Franchise Leadership & Development Conference in Atlanta.

Eddy Goldberg

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Doing What It Takes: Moving the Dream From Concept to Reality

In my previous guest column, I discussed how I came up with the idea for a restaurant concept that fused the speed and inherent benefits of fast casual with the flavors, ingredient quality, and service level of fine dining.

Pierre Panos

Wood Words: How Do You Measure Development Performance?

Tom Wood, president and CEO of Floor Coverings International (FCI), served as Conference Chair of the 2014 Franchise Leadership & Development Conference in October.

Eddy Goldberg