A McKinsey Quarterly Report shows that positive word of mouth has more than twice the impact of traditional advertising.
The findings from the 2014 Annual Franchise Development Report (AFDR) were unveiled this October at the 15th annual Franchise Leadership & Development Conference in Atlanta.
In my previous guest column, I discussed how I came up with the idea for a restaurant concept that fused the speed and inherent benefits of fast casual with the flavors, ingredient quality, and service level of fine dining.
Tom Wood, president and CEO of Floor Coverings International (FCI), served as Conference Chair of the 2014 Franchise Leadership & Development Conference in October.
Keith Gerson has spent more than 35 years in franchising in many different sales, development, and leadership positions.
How do you set standards and measure performance in your brand's sales and development department?
There has never been a time where the nature of commerce is changing as rapidly as it is today. Technology been moving at blazing speed, not only around mobile payments and tablet-based POS systems...
One of the most widely influential business thinkers, Peter Drucker, once said, "What gets measured, gets managed."
How many direct reports do you have? Consider these four scenarios.
When it comes to franchise sales, it seems the more things change, the more the development practices of many franchisors remain the same.