Franchise Update Magazine Issue II, 2014: Using Technology to Enhance Franchise Sales and System Performance
Franchise Update Magazine: Using Technology to Enhance Franchise Sales and System Performance

Q2 | 2014

Using Technology to Enhance Franchise Sales and System Performance

Scooter's Coffee
SPONSORED CONTENT
Scooter's Coffee
SPONSORED CONTENT
Scooter's Coffee
SPONSORED CONTENT
Increasingly, U.S. franchisors are using social media sites to build brand awareness, attract new customers, focus marketing on their ideal customer demographic, and even to recruit new franchisees.
William and Heather Edwards
Change in a franchise system is inevitable. All franchise brands across all segments--food, home services, health and wellness, B2B, and others--eventually come to a point in their growth where the choice is clear: either change and continue to grow, or remain stale and gradually fade away as more progressive competitors pass you by.
Franchise Update
Growing franchisee profitability usually requires growing the top line, as well as controlling costs. With no rising economic tide to lift all boats, the way to grow sales is to take share from the competition.
Jack Mackey
Over the past seven years, some economies have prospered while the U.S. has been on a roller-coaster ride. With franchising's ability to respond relatively quickly to change, it comes as no surprise that we are seeing more focus on international expansion by U.S. brands.
Darrell Johnson and Eric Simon
Twin Peaks
SPONSORED CONTENT
In one of our most recent franchise surveys, 62 percent of CEOs and operations VPs and directors responded that they do not have a formal training program for their operations consultants and field staff.
Keith Gerson
How are you using technology to identify, reach, and track prospects?
Franchise Update
Over the past several years, we have seen traditional marketing methods decline in effectiveness and increase the cost of acquiring new customers.
Franchise Update
Sbarro, LLC
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Sbarro, LLC
SPONSORED CONTENT
Sbarro, LLC
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