Q3 | 2016

Big Data: All aboard the data train!

Virtual Issue

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FEATURE

Snapchat Lessons: Learning from Changes in Customer Behavior

Well-Rounded Marketer: Jon Quinn Brings a Broad Perspective to Charleys

Going Big: Big Data has Great Value--if You Know How to Use It

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SPONSORED CONTENT

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SPONSORED CONTENT

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SPONSORED CONTENT

They Bought the Brand!: Two Capriotti's Franchisees Now Own The Company

Ashley Morris and childhood friend Jason Smylie were not afraid to take on the world when they graduated from college in their early 20s.

Kerry Pipes

In with the New!: Cousins Subs Reboots for Future Growth

The fast casual space is one that continuously evolves to meet consumer demands. From restaurant design to ordering methods and digital advancements both in-store and online, brands are continually undergoing changes to keep their dynamic guest base happy... and full.

Christine Specht

Protecting the Model: Defining and Defending Franchising in 2016

We all get the calls: "What's the best franchise these days?" How do you answer that? Usually, the answer is a muddled, meandering set of comments.

Darrell Johnson

Servant Leader: Building a Company, One Person at a Time

Nader Masadeh didn't like what he saw at one of his franchise locations when we was featured on CBS television's "Undercover Boss" a few months ago. So the Buffalo Wings & Rings president and CEO promptly stepped out of his disguise to handle the problem.

Kerry Pipes

Going Big: Big Data Around the World

In researching the use of big data in franchising outside the U.S., we asked two leading franchise development executives abroad to tell us how this it being used where they are.

William Edwards

Marketing Meet-Up: 2016 Franchise Consumer Marketing Conference Rocks

One thing was clear at this year's Franchise Consumer Marketing Conference (FCMC): times have changed and will continue to change for franchise brand marketers--more rapidly than ever before.

Kerry Pipes & Eddy Goldberg

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SPONSORED CONTENT

Can't Live Without It!: Six Things That make a Brand Indispensable

We all have a company or two that we can't fathom life without. What are the few companies that if I told you, "You can no longer do business with them, ever again?" you would become extremely upset?

By John DiJulius

Challenge the Pros: Applying key Customer Data in your Franchise Recruiting and Development Efforts

When working with current and prospective franchisees, a great deal goes into recruiting and development efforts. A major obstacle for many franchisors is identifying the right franchisees who will help grow the brand.

Franchise Update

Big Data, Big Changes: Franchise Development Process Must Adapt

What's not to love about big data? To paraphrase Sandy Pentland, the big data guru at MIT: The power of big data is that it is information about what people do, not what they say.

Jim Bender