Q2 | 2012

More Brands Are Better

Virtual Issue

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COVER STORY

More Are Better: Multi-Brand Franchising Continues To Grow

Persistence and Faith: "In the end we're just cooking, we're not saving the world"

Are You Leaking?: Securing Customers' Credit Card Data

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Time For Benchmarking: All That's Needed Is The Will

I am convinced that someday the franchising community will finally get around to unleashing its biggest competitive strength: unit predictability.

Darrell Johnson

Health-Scare Reform: "There's Still More That We Don't Know Than We Do."

Since national health care reform was signed into law in March 2010, it has generated strong reaction from multi-unit franchisees and small-business owners across the nation.

Debbie Selinsky

Growth Machine: Anil Yadav Shows No Signs Of Slowing Down

Anil Yadav has graced the pages (and one cover) of Multi-Unit Franchisee magazine twice before.

Kerry Pipes

What's Next?: Four Trends In Customer Experience Management

At the recent Multi-Unit Foodservice Operators Conference, Service Management Group (SMG) conducted interviews with executives on how their customer satisfaction efforts are working.

Jack Mackey

Engineering Growth: Take Success, Add 30 Schlotzsky's, And Shake

When Chirag Patel left India 15 years ago, he had mixed feelings about leaving his home and his parents.

Debbie Selinsky

In Love with Franchising: Following His Muse To A Successful Career

After earning a degree in computer science from the University of Delaware, Craig Colby set up his own consulting and programming business for the first decade of his career.

Kerry Pipes

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Red, Yellow, or Green?: What Signals Are Affecting Your Business?

We have made progress digging our way out of the pit of economic meltdown we tumbled into in 2007, but we certainly have a long way to go before we experience the vibrant economy we enjoyed in much of the 1990s and the early to mid-2000s.

Dean Zuccarello

10 Ways to Boost Profits: When Raising Prices Isn't An Option

Today's economy has resulted in some brutal price wars that make it difficult, if not impossible, for many companies to raise prices.

Steve LeFever

Best in Brand: Recognizing Franchisee Of The Year Winners

Franchisors recognize the best performers in their system with a Franchisee of the Year award (or equivalent).

Eddy Goldberg

Customer Care: Hiring For Outstanding Customer Service

Let me get right to the point. The keys to success in any business are: (1) the quality of the products or services you offer, and (2) your employees' ability to deliver outstanding customer service. And I'm not the only one who thinks so.

Mel Kleiman

Culture Cash: Staying True to the Founder's Vision Pays Off

It's a familiar scenario: a successful concept is born from a family-owned restaurant where everybody knows your name and embodies a particular culture.

John Longstreet

Family, Fun, and Franchising: It All Goes Together For Gavin And Kim Hart

If there's anything Gavin Hart enjoys more than a vanilla cone at one of his Dairy Queens, it's handing one over to a customer.

Debbie Selinsky

Thinking Big: 3 Suggestions For A Brighter Future

A couple of years ago, I went through an exceedingly challenging period in my personal life, where the path I'd been on for several decades proved flawed, and I had to figure out how to pick up the pieces and move on. The status quo had become unacceptable, even though the way forward was unclear.

Carol Schleif