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As franchise systems continue to develop ways to attract new customers and create brand advocates from their frequent customers, it is becoming increasingly important for brands to understand consumers' online buying behavior.
  • Josh Allen
  • 3,015 Reads 80 Shares
It seems like a new social media channel pops up every day. How do you know which ones your franchise should be using?
  • James Crater
  • 3,671 Reads 8 Shares
Effective lead nurturing today depends on making sure your message gets absorbed by buyers as they are considering their options.
  • Dayna Rothman
  • 2,850 Reads 20 Shares
Facebook's latest revision of its terms of service, released in early September, essentially lays claim to the right to use or sell your identity, content, and data - without limitations.
  • Daniel Lieberman
  • 2,067 Reads
Without customers, you are out of business. It seems to me that part of learning "how-to-make-customers-loyal" is to ask customers to give you feedback on their experiences of doing business with you.
  • Jack Mackey
  • 7,407 Reads 1 Shares
"Death and taxes." Given that estate planning combines two of the most dreaded eventualities, is it any wonder that most folks have a difficult time warming to the topic?
  • Carol Schleif
  • 4,751 Reads
Jim Fitlow is a lifelong skier and as he loves to say, "Turning is highly overrated."
  • Debbie Selinsky
  • 5,140 Reads
Fundamentals are stressed in everything from sports to business. Focus in on basic tackling and blocking and success is much more likely to follow.
  • Daniel C. Steenerson
  • 4,835 Reads 1,021 Shares
Customers are fickle, demanding, and opinionated. That's why keeping your customers loyal, satisfied, and saying positive things about you is crucial.
  • Lisa Ford
  • 5,492 Reads 115 Shares
Businesses that offer plastic membership cards, loyalty cards, and key tags to their clients and customers are giving their customers a great incentive to keep coming back and take part in their loyalty programs, promotions, and special offers.
  • Multi-Unit Franchisee
  • 6,451 Reads 1,021 Shares
Last May Paul Brown made a bold move. He left behind his hotel management career to move into the food service arena, taking over as CEO of Arby's.
  • Kerry Pipes
  • 19,606 Reads 2 Shares
The Human Bean
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The Human Bean
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The Human Bean
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At Checkers and Rally's, we've been in the business of Big, Bold Flavor for more than 27 years.
  • Franchise Update
  • 3,073 Reads 2 Shares
Franchisee validation is driven by three factors. The first is unit-level economics. Are franchisees' financial returns meeting their expectations?
  • Joe Mathews
  • 4,806 Reads
How would you grade your sales effort? Is a "C" okay for your company? Are your competitors scoring higher?
  • Marc Kiekenapp
  • 2,350 Reads 16 Shares
Hopefully, you are adopting a standardized real estate process that encompasses a clearly defined all-in-one strategy for site selection, lease negotiation, and legal review.
  • Scott Simcik
  • 2,639 Reads 32 Shares
To stand out among the more than 3,000 active franchise opportunities in today's market, you must seize your buyers' attention with benefit-driven programs and systems.
  • Steve Olson
  • 3,201 Reads 49 Shares
Joe Hertzman is always thinking. When the Louisville, Kentucky, father of four attended sporting events with his kids, he noticed that they always requested waffle cones when they ordered ice cream.
  • Debbie Selinsky
  • 12,027 Reads 1 Shares
You say you want to own a business and make your own decisions? You say that owning a business is one of the few remaining ways to build net worth today?
  • Steve Lefever
  • 4,759 Reads 35 Shares
Ricky Warman was a Prudential Securities investment manager who chucked the corporate life to take a stab at franchising in the early 1990s.
  • Multi-Unit Franchisee
  • 7,153 Reads 3 Shares
You have only one chance to make a first impression. While that statement is something you've probably heard at least 1,000 times, many of us think of it only in terms of meeting someone in person.
  • John Tschohl
  • 4,096 Reads 11 Shares
Hearing about embezzlement in a public company rarely shocks anyone, but when it happens in a family business, people are often stunned.
  • Lois Lang, Psy.D.
  • 8,425 Reads 1,023 Shares
American Family Care
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American Family Care
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American Family Care
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A second round of results from the recent Empathica 2013 Quick Service Restaurant (QSR) Benchmark Study have been released.
  • Multi-Unit Franchisee
  • 4,446 Reads 50 Shares
At The Little Gym International, our franchise development process is more high-touch than high-tech.
  • Franchise Update
  • 5,306 Reads 1 Shares
Meg Roberts says her professional career path changed course into the franchising business unexpectedly.
  • Kerry Pipes
  • 6,696 Reads 2 Shares
In an effort to protect and strengthen their brands, national franchisors and corporations often enforce restrictive marketing policies for franchisees and local operations.
  • Gideon Rubin
  • 10,010 Reads 8 Shares
"Location, location, location," long the mantra of real estate, is becoming a key factor in mobile marketing, according to a new report, "How Location Data Is Transforming the Entire Mobile Industry," by BI Intelligence.
  • Eddy Goldberg
  • 2,335 Reads 66 Shares
Every now and then in the race to keep up with the breathtaking pace of change in social media - marketing's Usain Bolt - it's good to step off the track, catch your breath, and try to grab not only a little oxygen, but a bigger perspective.
  • Jon Miller
  • 2,528 Reads 7 Shares
Knowing what works and what doesn't is crucial for social media marketers. There are a lot of misconceptions, mistakes, and just plain misinformation out there.
  • Daniel Lieberman
  • 2,004 Reads 10 Shares
When Kevin and Laurel Wilkerson, winners of Multi-Unit Franchisee magazine's Veteran Entrepreneurship Award, came to Marco's Pizza from the military using the IFA's Vetfran program, they were pretty sure their total of 44 combined years in the U.S. Army stood them in good stead.
  • Debbie Selinsky
  • 6,005 Reads
How much maintenance information do you have on all of your locations? Do you know how many of your HVAC units will need to be replaced this year?
  • Kellie D'Andrea
  • 4,541 Reads 1,022 Shares
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