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Franchisee validation is driven by three factors. The first is unit-level economics. Are franchisees' financial returns meeting their expectations?
  • Joe Mathews
  • 4,980 Reads
How would you grade your sales effort? Is a "C" okay for your company? Are your competitors scoring higher?
  • Marc Kiekenapp
  • 2,515 Reads 16 Shares
Hopefully, you are adopting a standardized real estate process that encompasses a clearly defined all-in-one strategy for site selection, lease negotiation, and legal review.
  • Scott Simcik
  • 2,721 Reads 32 Shares
To stand out among the more than 3,000 active franchise opportunities in today's market, you must seize your buyers' attention with benefit-driven programs and systems.
  • Steve Olson
  • 3,355 Reads 49 Shares
Joe Hertzman is always thinking. When the Louisville, Kentucky, father of four attended sporting events with his kids, he noticed that they always requested waffle cones when they ordered ice cream.
  • Debbie Selinsky
  • 12,301 Reads 1 Shares
You say you want to own a business and make your own decisions? You say that owning a business is one of the few remaining ways to build net worth today?
  • Steve Lefever
  • 4,921 Reads 35 Shares
Ricky Warman was a Prudential Securities investment manager who chucked the corporate life to take a stab at franchising in the early 1990s.
  • Multi-Unit Franchisee
  • 7,313 Reads 3 Shares
You have only one chance to make a first impression. While that statement is something you've probably heard at least 1,000 times, many of us think of it only in terms of meeting someone in person.
  • John Tschohl
  • 4,260 Reads 11 Shares
Hearing about embezzlement in a public company rarely shocks anyone, but when it happens in a family business, people are often stunned.
  • Lois Lang, Psy.D.
  • 8,656 Reads 1,023 Shares
A second round of results from the recent Empathica 2013 Quick Service Restaurant (QSR) Benchmark Study have been released.
  • Multi-Unit Franchisee
  • 4,643 Reads 50 Shares
At The Little Gym International, our franchise development process is more high-touch than high-tech.
  • Franchise Update
  • 5,498 Reads 1 Shares
Bojangles
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Bojangles
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Bojangles
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Meg Roberts says her professional career path changed course into the franchising business unexpectedly.
  • Kerry Pipes
  • 6,888 Reads 2 Shares
In an effort to protect and strengthen their brands, national franchisors and corporations often enforce restrictive marketing policies for franchisees and local operations.
  • Gideon Rubin
  • 10,097 Reads 8 Shares
"Location, location, location," long the mantra of real estate, is becoming a key factor in mobile marketing, according to a new report, "How Location Data Is Transforming the Entire Mobile Industry," by BI Intelligence.
  • Eddy Goldberg
  • 2,426 Reads 66 Shares
Every now and then in the race to keep up with the breathtaking pace of change in social media - marketing's Usain Bolt - it's good to step off the track, catch your breath, and try to grab not only a little oxygen, but a bigger perspective.
  • Jon Miller
  • 2,570 Reads 7 Shares
Knowing what works and what doesn't is crucial for social media marketers. There are a lot of misconceptions, mistakes, and just plain misinformation out there.
  • Daniel Lieberman
  • 2,084 Reads 10 Shares
When Kevin and Laurel Wilkerson, winners of Multi-Unit Franchisee magazine's Veteran Entrepreneurship Award, came to Marco's Pizza from the military using the IFA's Vetfran program, they were pretty sure their total of 44 combined years in the U.S. Army stood them in good stead.
  • Debbie Selinsky
  • 6,169 Reads
How much maintenance information do you have on all of your locations? Do you know how many of your HVAC units will need to be replaced this year?
  • Kellie D'Andrea
  • 4,712 Reads 1,022 Shares
Things have been good for Greg Cutchall during the last four years. He's doubled the number of restaurants he operates from 25 to 50 units.
  • Kerry Pipes
  • 6,782 Reads 68 Shares
You wouldn't authorize a company to dive into your checking account at will to withdraw money for undisclosed "services rendered"? That would be crazy.
  • Multi-Unit Franchisee
  • 3,959 Reads 26 Shares
In late July, the National Retail Federation issued a statement from Senior Vice President and General Counsel Mallory Duncan on U.S. District Judge Richard Leon's decision that found that the Federal Reserve misapplied Congress' intent when it implemented required swipe fees reforms.
  • Multi-Unit Franchisee
  • 4,329 Reads 22 Shares
Broken Yolk
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Broken Yolk
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Broken Yolk
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A new survey that asked consumers to weigh in on food, order accuracy, speed of service, menu, and other items at the top 62 QSR brands found that, not surprisingly, the likelihood of a return visit to a QSR increases from 20 to 81 percent when guests report a higher satisfaction rate.
  • Multi-Unit Franchisee
  • 5,505 Reads 230 Shares
For years franchise lenders have used SBA failure rate data as an initial screening tool to determine whether they should consider a loan to a prospective or existing franchisee.
  • Darrell Johnson
  • 5,209 Reads 126 Shares
Franchisors constantly strive to attract more franchisees who are similar to their top-performing operators.
  • Marc Kiekenapp
  • 2,524 Reads 27 Shares
Tom Wood, President and CEO of Floor Coverings International, has been named the first-ever Chairman of the Franchise Leadership & Development Conference.
  • Franchise Update
  • 4,492 Reads 1 Shares
On July 10, 2013, Sean Falk, Owner of WolFTeaM, LLC and President of Nachogang, LLC, testified before the U.S. House of Representatives Committee on Ways & Means Subcommittee on Health.
  • Sean Falk
  • 4,154 Reads
Hopefully, you are adopting a standardized real estate process that encompasses a clearly defined all-in-one strategy for site selection, lease negotiation, and legal review.
  • Scott Simcik
  • 3,389 Reads 43 Shares
Carefully designed probes presented throughout your sales process will bring a franchise prospect closer to you, and help you gain invaluable insights into their character, interests, and buying motivations.
  • Steve Olson
  • 1,967 Reads
Guillermo Perales is at it again. When we spoke to him last year (MUF Q4 2012) he was on the grow and flirting with 400 locations throughout his restaurant kingdom.
  • Kerry Pipes
  • 7,913 Reads 1 Shares
You've heard it before, and have likely seen it firsthand in the market: interest rates are at historic lows, franchisee consolidations and refranchisings are prevalent, lenders are hungry, pent-up equity is available and waiting to be deployed, and deal activity is high.
  • Dean Zuccarello
  • 4,636 Reads 1 Shares
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