4 CMOs discuss their core consumer marketing strategies and objectives.
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How PizzaRev and Screenmobile tailor their communication to reach and engage with their targeted franchise prospects
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Q&A with Firehouse Subs vice president of marketing, Kristen Majdanics.
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At 19, Tommy Hoopsick was Ductz's youngest franchisee; today, at 25 he owns two.
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Is selling your business taking longer? Useful tips on how to make the deal go down.
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Three Ways To Escape Succession Planning Limbo.
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Why It's Important To Have A Strong And Transparent Relationship With The Franchisor When Looking To Make Transactions.
- Carty Davis
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Why are 80% of franchisors not hitting their recruitment goals?
- Art Coley
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So many things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, regulation and legislation, milestones, and other news from franchisors large, medium, and emerging.
- Eddy Goldberg
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If you're one of franchising's most innovative brands, throw your hat in the ring for the first-ever Franchise Innovation Awards.
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Multi-Unit Franchisees Share Some Of Their Formative Influences & Accomplishments.
- Multi-Unit Franchisee
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CEO Q&A: MBA or OTJ for leadership training?
- Eddy Goldberg
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How smartphone addiction is harming our people skills and creativity.
- John DiJulius
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Q&A with Fazoli's vice president of marketing, Jodie Conrad.
- Franchise Update
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Brent Veach is a one-brand man--and Del Taco's largest franchisee.
- Helen Bond
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Are you training your front-line employees to deliver world-class customer service?
- John DiJulius
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Multi-Brand Operator Acquires 13 Additional Panera Bread Locations.
- Multi-Unit Franchisee
- 7,705 Reads 379 Shares
Before expanding overseas, be sure to factor in all costs well in advance (part 2).
- Joyce Mazero & Michael Seid
- 3,464 Reads 16 Shares
Neighborly buys Dream Doors in the U.K., further expanding its presence in Europe.
- Eddy Goldberg
- 8,091 Reads 7 Shares
Taco Bell enters Thailand, opening in Bangkok.
- Eddy Goldberg
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Texas Multi-Brand Operator Launches Second Of 15 Chicken Salad Chick Locations In The Lone Star State.
- Multi-Unit Franchisee
- 4,672 Reads 10 Shares
Sola Salon Studios opens in Rio de Janeiro, its first unit in South America.
- Eddy Goldberg
- 6,668 Reads 8 Shares
Investment Banker And Area Developer Discusses Changes In Lending And Investing Practices Affecting Multi-Unit Deals.
- Carty Davis
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8 tips to help CMOs shift from management to leadership
- Eddy Goldberg
- 5,260 Reads 107 Shares
How franchises can get the most from geotargeting and geofencing
- Nicollette Dineen
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Multi-Unit Franchisees Discuss Career Turning Points & Best Business Decisions.
- Multi-Unit Franchisee
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Gen Alpha, born after 2009, is emerging as a factor for marketers
- Eddy Goldberg
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5 CMOs tell how they measure the results and effectiveness of their marketing effortrs
- Eddy Goldberg
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How to build a culture of innovation into your system.
- Nigel Davies
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JD Busch, with 90 units and plans for 40 more in 2019, is most excited about his new Manage 2 Profit software.
- Helen Bond
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