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For any national campaign, we must keep in mind that the need for our services can vary on the regional and hyper-local level depending on climate and extreme weather.
  • Franchise Update
  • 10,361 Reads 8 Shares
The recent U.S. election cycle, more than any other in recent memory, tapped into deep angst within both major parties and the electorate at large.
  • Carol M. Schleif
  • 30,483 Reads 2 Shares
Husband and wife area developers for Tropical Smoothie Café in Michigan and Ohio are now on the grow in Colorado. They already have 58 locations in their markets and 39 more cafes in development.
  • Multi-Unit Franchisee
  • 31,896 Reads 7 Shares
What if you had your customers review all associates, locations, or the products on your menu directly to your website? I am not talking about raving fan testimonials.
  • John DiJulius
  • 8,237 Reads
Your ability to stay focused on your strategic plan and leverage your resources of time, people, and money efficiently is essential to successfully growing your multi-unit operation.
  • Jeff Bannon
  • 27,312 Reads 7 Shares
Shoney's, founded in 1947, is banking on a complete makeover with a new menu, a new look, and a full beverage bar.
  • David Davoudpour
  • 8,520 Reads 10 Shares
Social media marketing news you can use. This week: 1) Google's YouTube takes major hit as global advertisers pull ads; 2) Debunking 5 myths about obstacles to sales and marketing alignment; 3) 15 stats about the value and behavior of loyal customers; 4) Texas Applebee's franchisee will accept gift cards, certificates, and coupons from other brands during March.
  • Eddy Goldberg
  • 6,331 Reads
Veronica Jordan was determined to trade in her 9-to-5 desk job for something more creative and profitable. In 2012, after searching for 3 years, she came across a Facebook ad that inspired her to unleash her inner entrepreneur.
  • Danielle Buenrostro
  • 33,144 Reads 9 Shares
Women play a critical and growing role in franchising. In our Annual Women's Issue, we profiled 28 "C-Suite Women." We share their profiles in this new weekly series.
  • Franchise Update
  • 6,291 Reads
I have had the good fortune to experience and witness many professionals who truly know how to serve. However, one person in particular consistently blows me away by how he builds rapport instantly with strangers and learns so much about them in only a short conversation.
  • John (and Bo) DiJulius
  • 29,500 Reads 12 Shares
Remember when we used to hear Prince's song "1999" and it seemed so far into the future? Well, how about the year 2020, which is just 3 years away?
  • John DiJulius
  • 4,348 Reads 3 Shares
Movita Juice Bar
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Movita Juice Bar
SPONSORED CONTENT
Movita Juice Bar
SPONSORED CONTENT
La Madeleine Turning to Refranchising and Looking for Multi-Unit Operators to Spur Rapid Growth in an Effort to Double the Brand's Size in 5 Years.
  • Multi-Unit Franchisee
  • 25,912 Reads 369 Shares
Marco's Pizza Teams Up With Multi-Unit Franchisee and Area Representative To Ramp Up the Brand's Growth in Montana.
  • Multi-Unit Franchisee
  • 27,578 Reads 1 Shares
After you've sold a franchise, your next job is support!
  • Marc Collopy
  • 5,977 Reads 4 Shares
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 2,721 Reads 1,023 Shares
Harry Rose, founder and chairman of The Rose Group, is a winner. In 2016, for the second year in a row, Applebee's named Rose its Franchisee of the Year.
  • Danielle Buenrostro
  • 37,436 Reads 26 Shares
We often hear about the wage gap. But one emerging reality from the trend of the flexible economy is a tax classification gap.
  • Jocelyn Mangan
  • 31,898 Reads 7 Shares
Women play a critical and growing role in franchising. In our Annual Women's Issue, we profiled 28 "C-Suite Women." We share their profiles in this new weekly series.
  • Franchise Update
  • 5,024 Reads 1,023 Shares
A typical multi-unit agreement provides to the developer the right (and obligation) to open a certain number of units according to a specified timetable within a defined territory.
  • Kay Ainsley
  • 2,733 Reads
Control and project a positive image in the communities where you operate franchise locations. Generating respect can make you a "local hero" and boost your business.
  • Dan Schneider
  • 32,385 Reads 1 Shares
Senator files regulatory reform bills in an effort to counter numerous regulations that burden franchisees and other small business operators.
  • Multi-Unit Franchisee
  • 28,859 Reads 1 Shares
Indevia Accounting
SPONSORED CONTENT
Indevia Accounting
SPONSORED CONTENT
Indevia Accounting
SPONSORED CONTENT
Market research and customer data analytics are front and center for Debbie Gonzalez, chief brand officer at Massage Envy.
  • Kerry Pipes
  • 4,315 Reads 2 Shares
Social media marketing news you can use. This week: 1) Campbell's Soup beta tests new Pinterest tool to spot trends earlier; 2) Email marketing - 14 mistakes to avoid; 3) Twitter - 7 steps to identify your target audience; 4) Facebook updates its Analytics for Apps platform; and 5) Instagram expands the number of photos and videos allowed in its carousel ads.
  • Eddy Goldberg
  • 2,234 Reads
Eddie Rodriguez, one of the 10 largest Wendy's franchisees, says he has never worked a day in his life. After 43 years in franchising, Rodriguez continues his relentless dedication to growing a brand he believes in--and in expanding it beyond his company's 179 Wendy's locations in Florida, New Mexico, and Texas.
  • Danielle Buenrostro
  • 42,266 Reads 12 Shares
Allan Young will tell you straight up that his job begins and ends with accountability. It's just the way the 46-year-old CEO of Noble Brands sees it.
  • Kerry Pipes
  • 3,373 Reads 7 Shares
The chip card (EMV) deadline passed in October 2015. Yet according to industry accounts, fewer than 50 percent of retail and restaurant outlets were set up by the end of December 2016 to accept cards this way.
  • Tom Epstein
  • 41,191 Reads 2 Shares
Debbie Gonzalez loves trying new and fresh ways to market a brand. Before moving into franchising with Massage Envy in 2014, she held marketing leadership roles at Kellogg's, Gerber, Herman Miller, and PetSmart.
  • Kerry Pipes
  • 2,539 Reads
The only guaranteed way to be prepared for a change in leadership that doesn't create culture shock is through forethought and planning.
  • Kendall Rawls
  • 42,413 Reads 3 Shares
Franchisees need to be telling their story to legislators and the public. It's one of the best ways to eliminate misperceptions about how small businesses operate.
  • Multi-Unit Franchisee
  • 36,813 Reads 2 Shares
Want more multi-unit growth in your system? Try these four tips!
  • Kay Ainsley
  • 2,486 Reads
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