Franchise Guide: - Franchising.com

RSS Subscribe

Everyone loves a good comeback story, and I am honored and humbled to be at the helm of a classic turnaround tale.
  • Paul Mangiamele
  • 4,565 Reads 1 Shares
Anil Yadav has graced the pages (and one cover) of Multi-Unit Franchisee magazine twice before.
  • Kerry Pipes
  • 9,894 Reads 1 Shares
For franchise marketers, mobile marketing is now paramount to a successful online strategy.
  • Jeremy LaDuque
  • 9,934 Reads 1,164 Shares
In case you missed it (and when it comes to marketing and social media there's plenty to keep up on), MarketingSherpa published its Wisdom Report, "Marketing Wisdom for 2012" earlier this year.
  • Eddy Goldberg
  • 3,159 Reads 1,023 Shares
I am convinced that someday the franchising community will finally get around to unleashing its biggest competitive strength: unit predictability.
  • Darrell Johnson
  • 4,933 Reads 1 Shares
We asked two franchise marketing pros what they're doing to provide more timely - and relevant - responses to prospect inquiries.
  • Franchise Update
  • 2,559 Reads 153 Shares
Here are four reasons local business marketers should continue to use the Yellow Pages.
  • Daniel Lieberman
  • 2,938 Reads 24 Shares
Since national health care reform was signed into law in March 2010, it has generated strong reaction from multi-unit franchisees and small-business owners across the nation.
  • Debbie Selinsky
  • 5,446 Reads 1 Shares
When we talk about customer service, we usually think about how we deal with the people who walk through our doors--both physical and virtual--to purchase our products and services.
  • John Tschohl
  • 25,173 Reads 44 Shares
Procrastination is like a virus. It creeps up on you slowly, drains you of energy, and is difficult to get rid of if your resistance is low.
  • Dr. Tony Alessandra
  • 6,071 Reads 1,014 Shares
Effective leadership is based on ongoing input and feedback. Where 20 years ago managers rarely asked for input, today effective leaders are regularly seeking and receiving employee feedback.
  • Timothy Bednarz
  • 5,081 Reads 240 Shares
McAlister's Deli
SPONSORED CONTENT
McAlister's Deli
SPONSORED CONTENT
McAlister's Deli
SPONSORED CONTENT
Gavin Hart loves his Dairy Queen vanilla cones and Dunkin' Donuts coffee. But he also loves to see his customers enjoy them, too.
  • Debbie Selinsky
  • 5,753 Reads 360 Shares
If somebody were ever to build the Hollow Business Phrase Hall of Fame, this one stands right up there with "Your call is very important to us."
  • Steven S. Little
  • 3,101 Reads 158 Shares
The cost of credit card data compromise has risen nearly 70 percent since 2010 (Cost of Cyber Crime Study, 2011).
  • Gary Glover
  • 5,883 Reads 1 Shares
Public relations is a business and a world unto itself, and most franchisors should consider outsourcing their publicity efforts when they can afford it.
  • Steve Olson
  • 12,545 Reads 1 Shares
Franchise candidates need easy access to capital. Many candidates who were "slam dunks" to get financing in the past are now receiving rejection letters and are faced with the prospect of trying to finance franchise opportunities through internal funds or with help from friends and family.
  • Joe Mathews
  • 5,631 Reads 29 Shares
It's fitting that Johnny Collins runs marathons. The persistence and long-term training needed to finish a 26.1-mile race is mirrored in Collins' long, difficult quest to start his own business.
  • Tracy Staton
  • 5,781 Reads 1 Shares
Franchising is bursting (not busting!) out all over this spring, with a flurry of activity in financing, M&A activity, and franchisee incentives.
  • Eddy Goldberg
  • 5,545 Reads 1 Shares
As savvy franchise companies continue to flourish in a volatile economy, FUSR continues to bring you good news each month, highlighting brands that are adding units, increasing comp store sales, innovating, and continuing to grow, whether domestically or overseas.
  • Eddy Goldberg
  • 6,306 Reads 311 Shares
The Coalition of Franchisee Associations (CFA) has recently added two new franchisee association groups to its ranks.
  • Multi-Unit Franchisee
  • 5,009 Reads
Managers are inundated with a high volume of information and required to make multiple decisions daily.
  • Timothy Bednarz
  • 17,026 Reads 2 Shares
Bojangles
SPONSORED CONTENT
Bojangles
SPONSORED CONTENT
Bojangles
SPONSORED CONTENT
What customers value most changes constantly, and the pace of change has increased exponentially with the economic recession, says marketing/management expert and best-selling author Jaynie L. Smith.
  • Jaynie L. Smith
  • 4,620 Reads 144 Shares
Robert Branca, Jr., is part of the Dunkin' Donuts family...seriously. Branca and his family own 60 Dunkin' Donuts in New England.
  • Multi-Unit Franchisee
  • 5,273 Reads 53 Shares
Defining and executing brand strategy for more than 1,150 domestic and international Auntie Anne's franchise locations is no small task.
  • Kerry Pipes
  • 5,747 Reads 1,021 Shares
One brand, two brands, three brands, more. When it comes to growth and expansion, that's exactly what many multi-unit operators have in mind.
  • Kerry Pipes
  • 12,323 Reads 6 Shares
A recent article in QSR magazine explores how foodservice companies can increase sales and build stronger brand loyalty with consumers by licensing their products for sale in supermarkets and other retail outlets.
  • Eddy Goldberg
  • 3,137 Reads 153 Shares
As chief marketing officer for Interim Healthcare, Linda Shaub oversees the company's branding and consumer-facing activities across a network of 332 franchise locations that provide medical staffing and in-home care services in 43 states.
  • Kerry Pipes
  • 2,904 Reads 99 Shares
When we're children, we all dream of possessing the awesome powers of superheroes.
  • Melinda Caughill
  • 4,952 Reads 205 Shares
It's an open question whether anyone can do much to help make their content go viral.
  • Daniel Lieberman
  • 3,375 Reads 4 Shares
Is anybody else as fed up as I am with hearing about how bad things are? Let's get on with it already and start focusing on what we can do to survive--and thrive--in the new reality.
  • Carol Schleif
  • 6,189 Reads 62 Shares
Share This Page

Subscribe to our Newsletters