"Franchise development simply requires a solid process, it's really not rocket science." That's what Steve Olson, publisher of Franchise Update Media Group, said as he opened his presentation of this year's Mystery Shopper Survey results at the company's recent Franchise Development & Leadership Conference in Atlanta. It's true. A consistent system of quick response and lead qualification can separate the wheat from the chaff and ultimately lead to more sales, more quickly.
- Kerry Pipes
- 3,484 Reads 13 Shares
Daren Patera and Brian Wernicke met in law school in Salem, Oregon, on their first day of orientation. "After about our second day, we knew we didn't want to be lawyers," says Patera, and they decided to go into business. "We wanted to be our own bossesâ€"not graduate and get a job working 80 hours a week for a law firm and hope to be a partner someday."
- Eddy Goldberg and Kerry Pipes
- 4,522 Reads 19 Shares
Franchisors know the Internet is a valuable and necessary tool for generating leads. But for many, that's where the certainty ends - and the questions begin.
- Eddy Goldberg
- 3,771 Reads 10 Shares
I. Rule Overview Basic Requirement: Franchisors must furnish potential franchisees with written disclosures providing important information about the franchisor, the franchised business and the franchise relationship, and give them at least ten...
- FTC.gov
- 8,289 Reads
Oversight of franchise and business opportunity offerings is an important consumer protection for hundreds of thousands of people who invest in these operations. It requires careful attention by both federal and state authorities.
- NASAA.org
- 2,992 Reads 1 Shares
When she was just 16, Mandy Bryant (now Mandy Bryant Verges) got a job at a Gold's Gym in her home city of New Orleans. She worked a couple of years in sales and did well. In April 1995, owner Steve Smith opened a tanning salon called Electric Beach in the city's Uptown district. When Smith bought out his business partner, he needed a manager for the salon. Bryant asked, he said yes, and transferred the 18-year-old to the salon as its new manager.
- Eddy Goldberg and Kerry Pipes
- 3,924 Reads 40 Shares
Everyone's heard of mystery shopping. It's that practice where an unknown "customer" checks up on a business when they're not looking. Mystery shopping can uncover successful practices and, unfortunately, embarrassing deficiencies. But the good news is that the collected information can be used to help those operations and procedures that need improvement and correction. The data also can provide affirmation for those practices companies are performing well.
- Kerry Pipes
- 4,080 Reads 4 Shares
Hank Huth didn't set out to be in franchising. As a matter of fact, he was a banker. But in the mid-1980s, he was introduced to some executives at then-emerging Blockbuster Video and decided to "take a leap of faith" and give franchising a try. He called on his high school buddy Tim Nolan, who had managed some McDonald's franchises, to be his partner.
- Eddy Goldberg and Kerry Pipes
- 5,964 Reads 299 Shares
I see that the dictionary companies are choosing their "word of the year." One has picked the word "crackberry."
- Ripley Hotch
- 4,722 Reads 9 Shares
The news is hardly surprising: another new domain name has been introduced. Yet this time, the news is different.
- Lee Plave
- 7,038 Reads 1,023 Shares
Pets and pet-related businesses are among today's hottest franchise opportunities--especially in the U.S., where pet owners are notorious for pampering their dogs, cats, birds (and even their rodents, reptiles, amphibians, and fish).
- Eddy Goldberg
- 3,143 Reads 17 Shares
Kelly Saxton thinks big. He's the largest McAlister's Deli multi-unit operator, with 30 units throughout Texas, Oklahoma, Mississippi, and Kansas. Prior to that, he was the largest Mazzio's Pizza multi-unit operator, with 50 units throughout Texas, Arkansas and Mississippi.
- Eddy Goldberg and Kerry Pipes
- 3,746 Reads 1 Shares
Where are franchise leads coming from? What’s the cost per lead? What recruitment tools work best? Those were just a few of the questions asked in Franchise Update Media Group’s 2007 Annual Lead Generation & Sales Survey, presented this past October 4 - 6 at the 8th Annual Franchise Development & Leadership Conference, held this year at the Ritz-Carlton Hotel in Atlanta.
- Kerry Pipes
- 4,908 Reads 1 Shares
The most powerful players in franchising will gather this spring for the nation's only conference dedicated to the industry's most strategic and fastest-growing segment - multi-unit franchising.
- Press Release
- 2,442 Reads 14 Shares
Jim Valentine began his franchising career as a McDonald's crew member more than 33 years ago. During his first 12 years in franchising, he was frequently promoted until he became the supervisor of several McDonald's restaurants. That's when he decided to gather all his accumulated knowledge and experience and try his hand at franchise ownership.
- Eddy Goldberg and Kerry Pipes
- 3,227 Reads 7 Shares
I have to confess that I truly admire the creativity of marketing folks. I have very little creativity, and I am impressed that on occasion their creativity has some semblance to reality. On the other hand, I read recently how a marketing consultant was hired to develop some new images for Atlanta's Metropolitan Area Rapid Transit Authority. The consultant's "suggestions" included replacing the typical bench seats we find in subway cars with overstuffed leather sofas. You can write the next sentence for yourself.
- Rupert M. Barkoff
- 3,884 Reads 9 Shares
Have you ever wondered why doing the right thing or behaving as we "should" is usually the most difficult choice? Especially when it comes to handling our finances, there is almost always a less emotionally challenging path than the one that is "in our own long-term best interest."
- Carol Clark
- 3,292 Reads 1,014 Shares
Fish tales about the "big one that got away" are legendary. Franchise salespeople have their own stories of big ones that got away, too. But the good ones also tell tales of the near-misses they pulled from the fire-- and of how, at the eleventh hour, whether through fancy footwork or a simple stroke of luck, they landed the deal after all.
- Debbie Selinsky
- 5,187 Reads 3 Shares
Franchise Update Media Group, one of the nation's leading franchise information providers, announced today it will partner with Military.com, the nation's primary military membership organization, to provide content for its business research Web site.
- Franchise Update Media
- 5,610 Reads
Franchise Update Media Group, one of the nation's leading franchise information providers, announced today it will partner with Military.com, the nation's primary military membership organization, to provide content for its business research Web site.
- Press Release
- 6,009 Reads 1 Shares
Gary Hoyle thought there might be a good concept for franchising at a Florida restaurant he knew. So he ate there every day for three monthsâ€"soaking in the atmosphere and dining on the delicacies. It was enough to convince him it could work.
- Kerry Pipes
- 3,413 Reads 1 Shares
Business Opportunity!! The words practically leap from the pages--whether in well-known national business publications such as the Wall Street Journal or Entrepreneur magazine, or in the classifieds flooding the back of the smallest daily and weekly newspapers in every city and town in the world. But what exactly is a business opportunity?
- Eddy Goldberg
- 2,807 Reads
Mr. Rogers, of children's television fame, would have felt right at home at the Franchise UPDATE's 8th Annual Leadership & Development Conference--The Playbook: Winning Strategies for Franchise Success. No one would have raised an eyebrow at the close of the conference if they'd heard his reassuring voice in the hotel lobby singing those familiar words: "It's such a good feeling..."
- Kerry Pipes
- 3,565 Reads 1 Shares
- FTC.gov
- 3,131 Reads 10 Shares
- FTC.gov
- 18,138 Reads 2 Shares
The Federal Trade Commission is an independent agency of the United States government, established in 1914 by the Federal Trade Commission Act. Its principal mission is the promotion of consumer protection and the elimination and prevention of anticompetitive business practices.
- FTC.gov
- 3,153 Reads 4 Shares
One of the biggest concerns for franchisees is attracting, hiring, and retaining quality employees. And one of the biggest concerns for working Americans is balancing the competing demands of home and work. For franchise owners willing to be creative, this represents a tremendous opportunity.
- Thom Winninger
- 3,869 Reads 12 Shares
It's human nature to want to be recognized and appreciated. After all, those kinds of accolades help to determine how we feel about ourselves as well as our careers. It's certainly no different in the franchising world. Franchisees want to know that they're more than just another cog on the wheel. They want to feel valued. When they feel like they play an active role in the decisions affecting their business, they're going to work harder. When they work harder, they're generally going to be more successful. And, of course, more successful franchisees mean a more successful franchise organization. So say the franchise executives who are really tuned in to their franchisees.
- Kerry Pipes
- 3,639 Reads 18 Shares
That's the pitch people get when applying for a job at Aaron's Rents. But it won't be an easy year, says Todd Evans, vice president of franchising for Aaron's Sales and Lease Ownership division.
- Eddy Goldberg
- 6,415 Reads 236 Shares
A study by the Government Accountability Office (GAO), Congress's watchdog agency, attributed the majority of the whopping number of errors discovered on almost every tax return prepared by the outlets of the major tax preparation firms to the complexity of our tax laws. If the pros make that many mistakes, what chance does the owner or manager of a small business attempting to prepare their operation's tax returns have of properly labelingâ€"and deductingâ€"expenses that are not mentioned in the tax laws?
- Mark E. Battersby
- 5,900 Reads 1,014 Shares
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