New Mexico Feature Articles
Looking for a franchise opportunity in New Mexico? Whether you're a first-time business owner or a seasoned entrepreneur, New Mexico offers exciting potential for franchise success. From food and beverage to retail and services, the diverse economic landscape in New Mexico is ripe for franchise opportunities. Explore the best franchise options today and take the next step toward business ownership in New Mexico.
Informative articles to support business buyers, franchisees, and franchisors in New Mexico.
Shiny objects marketing is a simple principle, ancient in origin and easy to apply. From open-air markets in Nepal to the local mall, everyone tries to make their product or service stand out. Yet many savvy entrepreneurs fail to grasp the full meaning of this elementary skill and run into difficulties when trying to put it into practice.
- Dave LaBonte
- 4,291 Reads 72 Shares
In the first part of my three-part series on leadership, I discussed leadership fundamentals and items needed in your leader's toolkit. Part two of the series outlined the three C's: Capability, Competency and Capacity. In part three, I will discuss putting good leadership to work and how to stay on track.
- Tom Welter
- 3,584 Reads 21 Shares
Measure twice so you only pay once. I have found that some landlords are over-charging multi-unit franchisees for more square footage than the actual available space. Are you paying too much? Unfortunately, incorrect square footage figures are a common oversight in commercial leasing. Multi-unit franchisee tenants often trust the reported square footage of their leased premises. However, the amount of reported square footage can easily be wrong--whether this figure was accidently reported by the landlord or reported by a property owner who has never even seen the site. The result is that multi-unit franchisee tenants could be needlessly paying an increased rent.
- Dale Willerton
- 7,412 Reads
Like many successful and charismatic people, Elena Donahue punctuates her speaking with exclamation points. "Dream big! Focus small!" she encourages the staff at OceDon Restaurant Management in Castle Rock, Colo., and to fellow volunteers at the Mile High Chapter of the American Red Cross.
- Debbie Selinsky
- 4,260 Reads 18 Shares
On the surface, franchise corporate executive appears to enjoy a comfortable, prestigious, and satisfying life. They often work in or head up a department brimming with resources and personnel, and the corporate perks aren't bad either. It's a life that can be seen in stark contrast to the often hardscrabble existence of the multi-unit franchisee who has borrowed money to open, invests sweat equity, and works long hours just to keep the business running and the cash flowing. Yet, despite this perceived contrast, some franchise executives chuck the corporate "good life" and set out into the franchisee frontier with their own set of hopes and dreams.
- Kerry Pipes
- 9,022 Reads 235 Shares
The incredible surge in outsourcing prospect generation to franchise brokers has reshaped the sales programs of many franchise systems. Once tarred by the horror stories of the 1980s, today's brokers are reborn and repackaged as the "franchise sales consultants" of the 21st century. This isn't surprising. Networks of professional consultants with years of franchising experience have swooped onto the franchise sales scene with extraordinary success. Today they deliver an estimated 3,000-plus new franchise owners annually to appreciative franchise companies. Franchise Update Media Group's Annual Franchise Development Report revealed that 57 percent of the 126 franchisors surveyed used brokers, with 67 percent closing deals.
- Steve Olson
- 7,087 Reads
For many franchisors with a December 31st fiscal year, now is the time to start preparing to renew their franchise documentation. The FTC rules require that the franchise disclosure document (FDD) must be updated within 120 days of the expiration of a franchisor's fiscal year. Registration states, such as New York, have an identical requirement. As a franchisor prepares to do so, that process presents an opportunity to review and improve franchise documentation, particularly the franchise agreement.
- Terrence M. Dunn
- 4,888 Reads 1,021 Shares
As savvy franchise companies continue to flourish in a challenging economy, FUSR continues to bring you good news each month, highlighting brands that are adding units, increasing comp store sales, striking deals with investors, and continuing to grow. And, as the U.S. struggles through its "jobless recovery," growth-oriented franchisors continue to look overseas for expansion opportunities. With the recent flurry of M&A activity in franchising, we've expanded this month's column.
- Eddy Goldberg
- 9,728 Reads 93 Shares
Jason Mann learned early that a career in advertising sales could get you just so far in life. And he wanted to go much, much further. So in 1999, at the age of 30, Mann stepped out of his sales role and joined forces with his father to enter the franchising business.
- John Carroll
- 15,092 Reads 1 Shares
There are some big franchisees out there, mega franchisees, in fact! We know because each year we rank them by number of units and brands in our "Mega 99" list. Beyond these black-and-white numbers--which are especially impressive since many began working part-time in low-level positions, or started with a single unit--are their stories of passion, creativity, long hours, and sheer will and determination to succeed. Multi-unit franchisees have many stories to tell, and their journeys to where they are today are filled with ups and downs.
- Multi-Unit Franchisee
- 10,307 Reads 1,023 Shares
Gary Hughes turned 50 and decided he'd had enough of the corporate executive life. Based in the Seattle area at the time, he also decided he'd seen enough big city congestion to last a lifetime. Hughes soon found a picturesque, midsized town to call home and moved to Clarkston, Wash., pop. 50,000. "I used to say that we're so far out into the boondocks it's 120 miles to the nearest freeway," says Hughes gleefully.
- John Carroll
- 7,081 Reads 148 Shares
The economy continues to show signs of improvement and the executives at Multi-Unit Franchisee Magazine's Multi-Unit Franchising Conference have factored this new business reality into the planning of their annual event. This year the Multi-Unit Franchising Conference will take place April 27-29 at The Venetian in Las Vegas. The theme is "What's Next. Plan Tomorrow Today.
- Multi-Unit Franchisee
- 10,570 Reads 1 Shares
Jim Sullivan keeps an eye on business trends and market shifts. His livelihood depends on it. In fact, the very mission of his organization, Sullivision.com, is to design and deliver operations and leadership training programs for companies - including many franchises. He's worked with brands like McDonald's, Panera Bread, Regis Corp., Jiffy Lube, Applebee's, Domino's, and Dunkin' Brands.
- Multi-Unit Franchisee
- 4,673 Reads 1,023 Shares
Gina Puente learned about hard work, tenacity, and the power of cash at the feet of her father, "working" in his office equipment business from the age of eight... when she wasn't busy with commercials and pageants.
- Debbie Selinsky
- 5,520 Reads 181 Shares
Overcoming obstacles and facing adversity will be part of the game plan when Sean Tuohy keynotes at the upcoming Multi-Unit Franchisee Magazine Multi-Unit Franchising Conference in Las Vegas in April.
- Multi-Unit Franchisee
- 4,735 Reads 72 Shares
The remarkable change in his life is not lost on John Betz. It seems one day he was wearing a three-piece suit and hopping a private jet to meet with telecommunications industry clients, and the next thing he knew he was wearing shorts and rolling pretzel dough behind the counter of his first Auntie Anne's Pretzels.
- Debbie Selinsky
- 8,699 Reads 1 Shares
Are you conveying the correct message about your brand? Are you taking advantage of your opening programs to get new franchise owners to monthly breakeven more quickly? How long does it take your prospect to understand the long- and short-term financial opportunities of your franchise concept?
- Marc Kiekenapp
- 3,360 Reads 31 Shares
As a street-savvy franchise owner, you've done your homework. Your "shiny object" of brand, service, or product has been selected carefully, with an eye to profits and market-share. Now, you want to assess the current economic climate, to discover whether it best supports a full speed ahead approach or a careful step-by-step advance. The truth is that franchises have been known to both bottom-out and burst sales records in a variety of economic situations. Your best bet is to focus on using time-proven methods to grow a "demand for ownership" of your "shiny object" among customers and prospects.
- David LaBonte
- 4,067 Reads 19 Shares
When Emir Lopez was ready to open his first Domino's Pizza store, he could have done it anywhere. But after working his way out of the James Weldon Johnson Project in East Harlem, New York, Emir decided the best place to open that store was right in the neighborhood he had come from.
- Multi-Unit Franchise
- 4,029 Reads 32 Shares
Among the many costs associated with running a successful franchise are staff wages, marketing campaigns, and product costs (with regard to ordering and maintaining an inventory). One of the biggest expenses, without question, has to be your commercial rent. Higher income from rent-paying tenants, like you, will make a landlord happier. However, this remains as money out of your pocket. By decreasing your monthly rent, your profits will increase. Doing this is not impossible. Know that the amount of rent that you agreed to pay at the beginning of your lease term is not necessarily the amount of rent you will pay on your renewal. I have been quite successful in negotiating midterm rent breaks and lease renewal rent reductions for many clients - both independent business owners and franchisees.
- Dale Willerton
- 38,236 Reads 20 Shares
In part one of this three-part series, I discussed self-assessment and how to take inventory of the leadership shadow that you cast. Nothing can be more fundamental to business success than acquiring the necessary skills that are critical to leading others in a multi-unit franchise operation.
- Tom Welter
- 10,446 Reads 1 Shares
For the past few years you have heard me note that the majority of franchised units in the U.S. are owned by multi-unit operators. With more than 400,000 franchised units in the country, multi-unit operators control about 53 percent of those units. That's impressive, and the percentage controlled by multi-unit operators is rising. This growth is a consequence of many brands focusing their development models on multi-unit development packages over single-unit programs.
- Darrell Johnson
- 9,321 Reads 324 Shares
As a franchisor, what are some things you are doing (or considering doing) to help give your franchise development people enriched selling opportunities in today's economy?
- Franchise Update
- 6,374 Reads
As savvy franchise companies continue to flourish in this challenging economy, FUSR will continue to bring you good news each month, highlighting brands that are adding units, increasing comp store sales, striking deals with investors, and continuing to grow despite the economy - maybe even because of it. And, as the U.S. struggles through its "jobless recovery," growth-oriented franchisors continue to look overseas for expansion opportunities.
- Eddy Goldberg
- 9,998 Reads 93 Shares
To some people, trade shows are a necessary evil, while others believe by ignoring them it will make them go away. The reality is that trade shows are not going away. Just the opposite is occurring right in front of our eyes: They are becoming more important.
- Ray Titus
- 3,657 Reads 44 Shares
The process of recruiting franchisees can be grueling. Half the battle is deciding where and when to reach your audience. What if there were a recruitment strategy that eliminated the need to search high and low for franchisees, and instead turned them right to you
- Lisa Wehr
- 3,828 Reads 122 Shares
When Anil Yadav hears people talk about the United States as the land of opportunity, he takes pride in the fact that his life since emigrating from India has been a testament to the promise implicit in that phrase.
- John Carroll
- 23,657 Reads 6 Shares
When Hurricane Katrina slammed into New Orleans five years ago, Glenn Mueller already was a grizzled veteran of the Gulf Coast hurricane season. Being a franchisee carries some special challenges for anyone who operates in the region, and Katrina put all of his considerable skills as one of the country's top Domino's franchisees to the test.
- John Carroll
- 7,742 Reads 393 Shares
For more than a decade now, Franchise Update has deployed teams of mystery shoppers to evaluate the performance of sales teams, specifically their responses to phone and online queries from qualified prospects. The companies surveyed each year are franchisors registered to attend the annual Leadership & Development Conference who ask to be mystery shopped. This year, our telephone mystery shoppers phoned 155 franchisors and submitted forms on 132 recruitment websites; and a separate team evaluated the websites themselves.
- Eddy Goldberg
- 5,738 Reads
A great franchise in a poor location will become a poor business. When it comes to site selection, one difference between an independent tenant and a franchisee is that, presumably, the franchisee will be getting real estate help and support from the franchisor.
- Dale Willerton
- 74,605 Reads 11 Shares
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