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Ally Svenson, co-founder of MOD Pizza with her husband Scott, is no stranger to starting and growing a business.
- Franchise Update
- 5,416 Reads 1 Shares
As a Wireless Zone franchisee, you'll have the distinct privilege and opportunity to keep your community connected. And not just with cell phones, smartphones and tablets, but with the very latest wireless connectivity devices available.
- Franchise Update Media
- 5,484 Reads 1 Shares
Customer service excellence, the key to attracting and retaining customers, begins at the top. Is your brand's leadership team on board?
- John DiJulius
- 4,123 Reads
When we last profiled Jerry Heath in 2010, the Michigan native was busy operating 11 Hungry Howie's pizza restaurants and had recently become involved with Jimmy John's, opening 5 units.
- Kerry Pipes
- 14,313 Reads 2 Shares
Numbers and research notwithstanding, veteran franchisee Brian Smith chooses his brands using his gut instincts. "I like to go with things I believe in and know I can sell," says the Arkansas family man.
- Debbie Selinsky
- 20,144 Reads 6 Shares
I think the two most powerful words employees need to have permeating through their consciousness are "compassion" and "empathy." When you genuinely serve with compassion and empathy, your customer service is on a completely different level.
- John DiJulius
- 36,698 Reads 8 Shares
How do you cure years of debilitating, recurring back pain? For Shane Evans, it was therapeutic massage. She liked the results so much that she started a franchise to offer that same experience to others.
- Eddy Goldberg
- 6,721 Reads
Matt Smith, CMO at sweetFrog Premium Frozen Yogurt, dishes on 2016 changes to the brand's marketing strategies and tactics.
- Matt Smith
- 11,135 Reads 9 Shares
From a strategic perspective, we will be looking to connect with our customers in a more personal way to help strengthen repeat business.
- Franchise Update
- 6,718 Reads 1,014 Shares
Marina MacDonald, CMO at Red Roof Inn, serves two audiences: its lodging clientele and its franchisees -applying her nearly three decades in hospitality to satisfy both.
- Kerry Pipes
- 4,821 Reads
Was I wrong when I said you should offer a price match guarantee? This question was inspired by reading Jeff Shore's article on Entrepreneur.com, "Don't Wage a Price War. Win Sales by Eliminating Your Competition."
- John DiJulius
- 8,475 Reads 1 Shares
Over the past several years, one of the most often-discussed topics continues to be: Who is in charge of your brand's customer?
- John DiJulius
- 5,295 Reads
7 keys to successful brand growth and scalability from Neal Dennis, COO at Hwy 55 Burgers, Shakes and Fries.
- Neal Dennis
- 5,599 Reads 4 Shares
With technology continuing to rapidly evolve and change the face of both consumer marketing and franchise recruitment, planners for the 5th annual Franchise Consumer Marketing Conference built an educational curriculum to address marketing's hottest topics--with a focus on how technology is influencing marketing today.
- Kerry Pipes & Eddy Goldberg
- 9,239 Reads
Companies don't engage emotionally with their customers--their employees do. If you want to create a memorable company, you must fill your company with memorable people.
- John DiJulius
- 17,762 Reads 4 Shares
Marina MacDonald has worked in the hospitality industry for nearly three decades. Since November 2007, she's been with Red Roof Inn, the past year and a half as CMO.
- Kerry Pipes
- 6,636 Reads 2 Shares
Russ Reynolds' leadership has helped Batteries Plus Bulbs push boundaries and create enhancements that not only are keeping the brand relevant, but also are expanding its product and service offerings and creating sustainable growth.
- Kerry Pipes
- 6,303 Reads
Southwest Airlines, a perennial leader in customer service management, offers many lessons for franchise brands interested in increasing customers, sales, and profitability.
- John Tschohl
- 9,284 Reads 7 Shares
In this age of digital analytics, modern marketers still can gain many valuable insights from that "old school" tool: the live, in-person, one-on-one telephone call! Here are 10 insights for your consideration.
- Amber Tiffany
- 5,136 Reads
Digital ordering has taken a giant leap forward, but Noah Glass, founder of Olo (online ordering), says that for foodservice brands it's only the beginning.
- Noah Glass
- 3,321 Reads
Batteries Plus Bulbs CEO Russ Reynolds is thinking beyond the battery as he takes the brand in a newly expanded direction and chases $1 billion in annual sales, part 2: management style, personal, and bottom line.
- Kerry Pipes
- 5,950 Reads
When I purchased Putt-Putt in 2004, I realized the primary challenges associated with a 50-year-old brand would be 1) to experience continued growth, and 2) to reinvigorate the brand to appeal to a younger consumer base by delivering more value to our customers.
- David Callahan
- 8,650 Reads 1 Shares
Amazon founder Jeff Bezos is a Star Trek junkie. He almost named his company MakeItSo.com, based on the adventures of the USS Enterprise, when Captain Jean-Luc Picard would confirm his commands with the words, "Make it so!"
- Jack Mackey
- 10,722 Reads 1 Shares
The Maids has more than 30 years of experience in the highly competitive residential cleaning industry. We know well the importance and challenges of differentiating our brand in the market, and how important culture is in conveying and creating a positive overall brand experience.
- Franchise Update
- 6,069 Reads 1,021 Shares
The National Retail Federation says Obama administration's overtime expansion would harm restaurant and retail careers, managers, and consumers.
- Multi-Unit Franchisee
- 8,730 Reads 7 Shares
Think you're in the restaurant, home care, or automotive business? Think again - it's all about customer service!
- John Tschohl
- 3,375 Reads
Social media marketing news you can use. This week: fake followers on Twitter and Instagram; Valentine's Day on Facebook trends; Oscars on Twitter and Facebook; PetSmart's clever online video ads; and how to contact a real live person at Google for local business support (really).
- Daniel Lieberman
- 4,849 Reads 32 Shares
Insight is a new configuration of knowledge that breaks the existing pattern of thinking in an unexpected way.
- Jack Mackey
- 6,735 Reads 1 Shares
In the restaurant world, if you survive 3 years, you have essentially beaten the odds. Before rebranding to Old Chicago Pizza & Taproom in 2013, Old Chicago Pizza & Pasta had a successful 37-year history that served three generations of guests.
- Mike Mrlik
- 6,312 Reads 1 Shares
Alvaro Garcia epitomizes the proverbial American dream. With 21 Jersey Mike's Subs locations in Southern California already under his belt, Garcia is in the midst of an aggressive 70-store development plan that matches an equally fierce work ethic.
- Helen Bond
- 18,765 Reads 6 Shares
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