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Phenix Salon Suites is awarding our scalable, semi-absentee opportunity to motivated entrepreneurs. With no salon experience required, franchisees earn reliable revenue from leasing customizable suites to salon and lifestyle professionals.
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Dealing with customer complaints that make it to senior executives is a critically important strategy.
  • John DiJulius
  • 12,778 Reads 5 Shares
Relationships With Franchisors, Customers, And The Community Are One Of The Most Important Aspects Of Success And Critical To Driving Long-Term Value.
  • Kendall Rawls
  • 8,429 Reads 10 Shares
Bain & Company asked leaders of 362 companies if they felt their companies delivered superior customer service. Eighty percent believed that the service they provided was indeed superior.
  • John DiJulius
  • 7,870 Reads 13 Shares
A well-managed supply chain is a boon for your franchise development team
  • Eddy Goldberg
  • 17,050 Reads 10 Shares
This year's Franchise Consumer Marketing Conference was a superb success, with nearly 350 franchise marketing executives and exhibitors on hand to learn, network, and, hopefully, do a little business.
  • Eddy Goldberg
  • 6,924 Reads 94 Shares
Leaders love to talk about revenue streams by showing graphs and charts with the breakdown of sales categories. It is important to know the percentage of sales generated by products or services and to monitor trends, especially the growth and decline of your business revenue.
  • John DiJulius
  • 16,837 Reads 147 Shares
These five "big picture" customer service lessons, observations, and accompanying advice may not qualify as future deathbed regrets for many CEOs, but they should.
  • John DiJulius
  • 5,027 Reads 15 Shares
Franchise marketers gather together at the 2017 Consumer Marketing Conference
  • Eddy Goldberg
  • 4,152 Reads 76 Shares
Social media marketing news you can use. This week: 1) Why CMOs are the next generation of CEOs; 2) State of the mobile customer experience for multi-location brands; 3) 104 facts you don't know about mobile marketing (infographic); 4) New cost-per-revenue platform tracks online to offline sales ROI; and 5) IBM Watson report on 10 key marketing trends.
  • Eddy Goldberg
  • 5,030 Reads 16 Shares
Consumer Marketing Conference kicks off next Tuesday!
  • Franchise Update
  • 4,735 Reads 20 Shares
Women play a critical and growing role in franchising. In our Annual Women's Issue, we profiled 28 "C-Suite Women." We share their profiles in this new weekly series.
  • Franchise Update
  • 11,058 Reads 1 Shares
Drybar
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Remember when we used to hear Prince's song "1999" and it seemed so far into the future? Well, how about the year 2020, which is just 3 years away?
  • John DiJulius
  • 5,268 Reads 3 Shares
Market research and customer data analytics are front and center for Debbie Gonzalez, chief brand officer at Massage Envy.
  • Kerry Pipes
  • 5,046 Reads 2 Shares
Debbie Gonzalez loves trying new and fresh ways to market a brand. Before moving into franchising with Massage Envy in 2014, she held marketing leadership roles at Kellogg's, Gerber, Herman Miller, and PetSmart.
  • Kerry Pipes
  • 3,424 Reads 1 Shares
Customer service guru John DiJulius highlights his readers' Top 10 favorite articles from last year.
  • John DiJulius
  • 5,210 Reads 1 Shares
Sonic's CEO discusses the brand's progress with its consumer-facing technology, refranchising, and focus for 2017.
  • Eddy Goldberg
  • 4,478 Reads 6 Shares
Pokémon GO, the hot new augmented reality (AR) game is not just another fad or trending game on the market—it is a cultural phenomenon.
  • John DiJulius
  • 22,508 Reads 1,023 Shares
This past February, longtime marketing executive Jon Quinn suited up for his newest role as vice president of marketing for Charleys Philly Steaks.
  • Kerry Pipes
  • 6,157 Reads 1,021 Shares
Technology can reduce operating costs, streamline operations, build customer loyalty, enhance quality, and create more personalized experiences for customers.
  • Rick Thompson
  • 35,816 Reads 4 Shares
One thing was clear at this year's Franchise Consumer Marketing Conference (FCMC): times have changed and will continue to change for franchise brand marketers--more rapidly than ever before.
  • Kerry Pipes & Eddy Goldberg
  • 4,363 Reads
In researching the use of big data in franchising outside the U.S., we asked two leading franchise development executives abroad to tell us how this it being used where they are.
  • William Edwards
  • 7,430 Reads 3 Shares
MSA Worldwide
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Technology can offer multi-unit franchisees many cost-saving and streamlining opportunities but best practices must be weighed against each franchisee's needs and specific business challenges.
  • Rick Thompson
  • 26,262 Reads 9 Shares
At the end of 2015, IBM released a white paper highlighting 10 key marketing trends for 2016. Let's see how they did.
  • IBM Marketing Cloud
  • 4,172 Reads 7 Shares
Time and speed of service are critical to the customer experience. Everyone in the organization has to understand how valuable time is to the customer.
  • John DiJulius
  • 20,910 Reads
Turning unhappy customers into loyal ones is easy enough -- if you empower and train your front-line employees to act. See what customer service guru John Tschohl has to say about service recovery.
  • John Tschohl
  • 7,325 Reads
Jesse and Charles Keyser are two brothers who operate franchise units for three brands--Little Caesars, Sport Clips, and Oxi Fresh Carpet Cleaning. They've built their business by leveraging Jesse's salesmanship and drive, Charles' operational skills and passion for food, and a dedicated approach to their business philosophy.
  • Multi-Unit Franchisee
  • 17,762 Reads 20 Shares
Any big initiative, project, or revolution must have the support of the senior leadership team; otherwise it will be considered "flavor of the month" or "management by bestseller."
  • John DiJulius
  • 3,824 Reads 2 Shares
Are your reward or loyalty programs achieving your goals or costing you money? Better use of analytics can help you target your programs more effectively.
  • Charles Hogan
  • 6,875 Reads 2 Shares
As a franchise organization you've recognized by now that your competition is more diverse and complex than it has been in the past.
  • Adam Pierno
  • 5,001 Reads 1,021 Shares
In some ways, brothers Jesse and Charles Keyser, 39 and 35, are very different, and that's good. So are their three brands--Little Caesars, Sport Clips, and Oxi Fresh Carpet Cleaning--which also is good.
  • Multi-Unit Franchisee
  • 20,775 Reads 5 Shares
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