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Get Started in Franchising

Looking for information that will help you get started in franchising? Here’s where you can learn how to do your research, set priorities, speak with franchisors and franchisees, and conduct due diligence as you explore new brands. Find answers to all your franchising questions here.

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Franchise Update Media Group (FUMG), the leading industry resource for franchise development, today announced that Franchising.com ranked in the "Top 5" in eMaximation's latest Franchise Benchmark Report for Franchise Portals. Franchising.com also ranked in the "Top 5" for completed franchise applications, an indicator of the quality of leads that are generated. Franchising.com has consistently ranked in the "Top 5" for more than two years.
  • Press Release
  • 8,884 Reads 193 Shares
USA Insulation, based in Eastlake, Ohio, has added four new franchise locations to serve Chicago, Omaha, Central New Jersey, and Portland, Maine. Interest in insulation has grown in recent years as homeowners hit by the economic downturn and rising energy costs seek to reduce their monthly gas and electric bills - good news for this franchisor. "Aside from the typical reasons for insulating a home, many of our new customers have wanted to take advantage of the energy tax credit," says company President Patrick Pitrone. "Adding home insulation now can get you a 30 percent federal energy tax credit of up to $1,500."
  • Franchise Update
  • 5,231 Reads
Franchisors seeking to maintain growth in 2009 are offering candidates deals in the form incentives, stimuli, reduced fees, breaks on royalties, and more. FUSR will continue to track this trend to keep you informed on what "the other guys" are doing to attract prospects and turn them into franchisees.
  • Franchise Update
  • 3,132 Reads 5 Shares
Savvy franchise companies continue to flourish in this challenging economy. Each month FUSR will bring you good news, highlighting brands that are bucking the trend by adding units, increasing comp store sales, striking deals with investors, and continuing to grow - despite the economy.
  • Franchise Update
  • 5,017 Reads 1,023 Shares
Franchisee validation can make or break the sale of your candidate. Pow! Just like that, a once-supercharged prospect can deflate to nothing in 24 hours, bailing out of your process almost instantly. Validation is the most influential stage in the selling process. What franchise owners say means far more than what a corporate sales person tells them. Franchise operators are doing it and living it, and it's their experiences that count foremost with cautious buyers.
  • Steve Olson
  • 3,546 Reads 4 Shares
To stand out among the 3,000 franchise opportunities in today's uncertain economy, aggressive concepts are courting prospects with special incentive and stimulus packages--such as Papa John's, Cafe2U, Budget Blinds, Kitchen TuneUp, Red Mango, and Discover Rental Purchase.
  • Steve Olson
  • 4,249 Reads 5 Shares
We all tout the compelling benefits of the franchising model, praising its value as a blueprint for success and proven business system. So why don't the overwhelming majority of franchisors divulge any financial performance data to support this? Savvy companies that do show results gain greater credibility over their competitors.
  • Steve Olson
  • 4,100 Reads 6 Shares
In a new column starting next month, Brian Schnell, co-chair of Faegre & Benson's Franchise Practice, will alert readers to any state regulatory developments affecting franchisors. For example, he will identify any state-specific nuances franchisors may encounter from state regulators during the franchise registration process. He also will provide best practice tips to help franchisors comply with individual state registration and disclosure requirements.
  • Franchise Update
  • 5,006 Reads 58 Shares
New franchise concepts spring up every year with dreams of becoming the next McDonald's or Subway. But it's the older brands who deserve a tip of the hat for their staying power over the decades. We asked four of them how they do it.
  • Eddy Goldberg
  • 7,260 Reads 30 Shares
To offset the crisis of confidence in today's economy, franchisors are offering discounts, money-back guarantees, and other financial incentives and stimuli to help interested franchise prospects take the final step to franchise ownership. As with any prospective franchise purchase, read the FDD for full details. As one franchisor noted on its website promoting its offer: "Of course, conditions apply." Recent offers include the following...
  • Eddy Goldberg
  • 6,878 Reads 1 Shares
Franchise Update Media Group (FUMG), the leading industry resource for franchise development, today announced that registration is now open for the 11th Annual Franchise Leadership & Development Conference, Sept. 23-25, 2009 at the Drake Hotel in Chicago, where the "who's who" of franchise development will be gathered to network, connect with peers and share their strategies of success.
  • Press Release
  • 3,562 Reads 4 Shares
Bosch Auto Service
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Many franchisors are taking advantage of this economic slowdown to examine and improve their sales process. Rather than discussing tweaking and fine-tuning, I'd like to look at three fundamental selling skills essential to franchise sales success. You'll recruit new franchisees much faster if you train (and re-train) your sales staff in these three key selling skills.
  • Steve Olson
  • 3,026 Reads 6 Shares
Pizza Fusion, a growing chain of organic pizza restaurants, was born from three passions shared by co-founders Vaughan Lazar and Michael Gordon: food, healthy eating, and the environment.
  • Eddy Goldberg
  • 6,740 Reads 7 Shares
It is no secret that many CEOs are challenged by how to best motivate and get results from their franchise development departments. Over the many years I've been involved in franchising, I have seen the powerful role CEOs can play to support their franchise development teams.
  • Linda Burzynski
  • 4,831 Reads 3 Shares
One of the great things about being an editor at [i]Franchise UPDATE[/i] is the constant stream of press releases we receive. (Okay, I admit, it also can resemble a state of siege). The mailbox always includes some great suggestions on how to improve your business, as well as success stories of franchises continuing to grow, despite the economy. Here are a few items to stimulate your thinking, from top to bottom line.
  • Eddy Goldberg
  • 5,438 Reads 7 Shares
As with anything valuable, lead supply is sometimes short. Yet lead demand, the lifeblood of the sales force, keeps demanding. The tectonic shifts in our financial, business, and cultural bases naturally have affected franchise lead flow, an effect that shows up differently for each franchisor. Many, however, are experiencing some sort of shortfall in the quality and/or quantity of leads, and today, more than ever, customary lead generation methods are being challenged.
  • Philip St. Jacques
  • 4,483 Reads 1 Shares
Franchise Update Media Group (FUMG), the leading industry resource for franchise development, today announced the launch of its latest educational forum, the Franchise CEO Network, with host Linda Burzynski. The first webinar is Thursday, March 26, and begins at 11:30 a.m. EST.
  • Press Release
  • 4,603 Reads 12 Shares
Does it affect all aspects of franchising? Does it affect all industry categories? How can operations and franchise development work in harmony to have the franchise system thrive (yes, thrive) in a tough economic climate? Let's take a seven-step approach to "Tuning Up Your Franchise System" in an uncertain economy.
  • Marc Kiekenapp
  • 5,930 Reads 2 Shares
You'd think selling franchises in one of the worst economies since the Great Depression would daunt even the hardiest franchisor. But many franchisors, both well-established and new to the scene, keep on plugging when the economy goes south. Some even consider this a great time to grow.
  • Amy Zuckerman
  • 7,393 Reads 8 Shares
David Ambinder spent more than 25 years on Wall Street, most recently as a senior vice president of global support services for Lehman Brothers. When he got a pink slip last summer - just months before the investment bank filed for bankruptcy - he turned his attention to more humble endeavors: fixing up people's homes.
  • REUTERS
  • 2,811 Reads 1 Shares
Franchising depends on access to borrowed capital for new units, updating existing units, working capital, and the transfer of units between owners. Where is that capital going to come from?
  • Darrell Johnson
  • 4,496 Reads 1 Shares
Tropical Smoothie Cafe
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Retailers have never been shy about enticing customers to buy through all kinds of incentives. Now a franchisor has followed suit. During the last quarter of 2008, Seattle-based Emerald City Smoothie was offering a "buy one, get one free" franchise promotion. Seriously.
  • Franchise Update Magazine
  • 7,702 Reads
Early in my career I first witnessed the magic of great PR. Dan Dorfman, a renowned investment advisor and syndicated columnist, labeled our business-to-business franchise one of the "top ten best franchises in America." His story generated 11 new franchisees for us. At no cost!
  • Steve Olson
  • 4,067 Reads 10 Shares
FRANCHISE OWNERS are awfully smug these days. While dismayed stockholders watch the red figures crawl on the ticker tape, entrepreneurs behind food kiosks and restaurant chains boast of maintaining control over their investments and even growing their businesses in these tough times.
  • BusinessWorld Online
  • 3,349 Reads 1,023 Shares
For me, adapting to the highly specialized world of franchise development was a laborious, disjointed journey. During the early 1980s, I searched for a road map for recruitment success that could jump start my performance and help avoid costly mistakes. But there was no drill-down guide detailing the key benchmarks to successful growth--no books I could buy dedicated to the business of growing a franchise business. After years of unnecessary trial and error, I learned through the school of hard knocks--as many of you have--relying heavily on peer networking and by attending development seminars and industry conferences.
  • Steve Olson
  • 4,432 Reads 3 Shares
If you could get better performance from your franchisees and increase the overall value of your brand at little or no cost, you'd be crazy not to. That's the business proposition of business coaching. While it may sound like vendor pitch, this assessment comes from a growing number of franchisors and franchisees.
  • Eddy Goldberg
  • 6,011 Reads 6 Shares
Even with a billion young people entering the global workforce over the next 10 years, we still face the tough challenge of hiring top talent for our organizations. Attracting, recruiting, and retaining top talent are challenges I faced as director of talent services (recruiting) at Wal-Mart. Recruiting has become more than just building relationships; it is about producing ROI and justifying expenses made throughout the process.
  • Randy Cox
  • 4,576 Reads 12 Shares
With Vietnam's strong economic growth and improved legal regulations, the potential of franchise business in the country is taxiing for a takeoff, a US official said at a conference held in Ho Chi Minh City Monday.
  • Thanh Nien Daily
  • 2,431 Reads 10 Shares
That statement from Franchise Update Media Group Publisher Steve Olson got the attention of more than 300 industry leaders at this year's Franchise Update Leadership & Development Conference, as he presented an overview of the results of the 2009 Annual Franchise Development Report (AFDR).
  • Kerry Pipes
  • 6,278 Reads 1 Shares
With all the negativity making headlines these days, it's difficult sometimes to maintain perspective.
  • Entrepreneur.com
  • 2,608 Reads
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