Loyalty - Franchising.com
Share Your Experience60-Second Anonymous Survey

Loyalty

Offer your customers incentives to visit your franchise locations without deep discounts. Loyalty programs, also called reward programs, provide customers with reasons to come back and enable you to collect invaluable data about your customers and their preferences. Loyalty and reward programs produce increased sales with smarter marketing choices based on the information you gather.

RECENT HEADLINES

International Franchise Association
The International Franchise Association is the world’s oldest and largest organization representing franchising.
Request Info
Learn More
Dine Brands Global, Inc.
SPONSORED CONTENT
Dine Brands Global, Inc.
SPONSORED CONTENT
Dine Brands Global, Inc.
SPONSORED CONTENT
Bruster's Real Ice Cream celebrates 30 years and looks forward to the next 30.
  • Jim Sahene
  • 9,118 Reads 4 Shares
Overlooking Gen X's 65 million consumers at the peak of their earning power would be a costly mistake.
  • Andrea Brandon
  • 4,630 Reads 33 Shares
7 steps to an effective email marketing campaign.
  • Adam Guild
  • 8,212 Reads 16 Shares
Two marketing directors discuss the role their team plays in real estate and site selection
  • Franchise Update
  • 6,262 Reads 5 Shares
Amy Legg and Kellie Watts trade their corporate careers for a life as Wild Birds Unlimited multi-unit franchisees.
  • Kerry Pipes
  • 9,240 Reads 265 Shares
1) Survey: What Americans think about loyalty programs; 2) Report: 10 key questions every CMO should be asking their team - and themselves; 3) Surviving in a sea of new technologies; 4) Summer reading for restaurant operators.
  • Eddy Goldberg
  • 2,848 Reads 4 Shares
CMOs discuss how today's consumer and marketing data is helping them to keep their marketing initiatives engaging.
  • Eddy Goldberg
  • 5,622 Reads 9 Shares
Customer loyalty may be your most important metric of success.
  • Chad Storlie
  • 14,115 Reads 95 Shares
4 CMOs talk about who's on their marketing team and what they do.
  • Eddy Goldberg
  • 9,525 Reads 23 Shares
Delivery at Papa John's and Kroger's; BK heats up the coffee wars; clicking for rewards at Progressive and Google; restaurant marketing in the digital age.
  • Eddy Goldberg
  • 5,850 Reads 7 Shares
Q&A with Firehouse Subs vice president of marketing, Kristen Majdanics.
  • Franchise Update
  • 5,725 Reads 12 Shares
Camp Bow Wow
SPONSORED CONTENT
Camp Bow Wow
SPONSORED CONTENT
Camp Bow Wow
SPONSORED CONTENT
Make the most of your grand openings and lay the foundation for new unit success.
  • Sara Wykes
  • 8,827 Reads 12 Shares
Consumer marketing news you can use – today! (We’ve made some changes.)
  • Eddy Goldberg
  • 3,629 Reads 3 Shares
So many things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 3,629 Reads 5 Shares
At Juice It Up! new ownership is taking the brand to the next level.
  • Chris Braun
  • 11,422 Reads 67 Shares
Denise Pedini is a key player in turning around the 60-year-old Pizza Inn
  • Kerry Pipes
  • 11,150 Reads 69 Shares
How 7 franchisees are using their loyalty programs to attract and retain customers.
  • Sara Wykes
  • 8,876 Reads 39 Shares
The dual themes of the "customer journey" and "brand promise" dominated this year's Franchise Consumer Marketing Conference. Both played a role throughout Franchise Update's 8th annual FCMC,
  • Eddy Goldberg and Kerry Pipes
  • 7,264 Reads 4 Shares
In 2015, I reported on the increasing use of technology in international franchising. Today, technology has become even more essential to the operation of franchised businesses around the world. Global use of technology in franchising includes franchise management, development, operations, training, social media, mobile pay, online delivery apps, marketing, and web-based POS systems.
  • William Edwards
  • 8,591 Reads 17 Shares
In 2015, I reported on the increasing use of technology in international franchising. Today, technology has become even more essential to the operation of franchised businesses around the world.
  • William Edwards
  • 21,790 Reads 13 Shares
Franchising follows opportunities. Opportunities are created by economic and demographic changes.
  • Eddy Goldberg
  • 19,945 Reads 310 Shares
Dogtopia
SPONSORED CONTENT
Dogtopia
SPONSORED CONTENT
Dogtopia
SPONSORED CONTENT
Social media marketing news you can use. This week: 1) How to write a marketing budget your CFO will love; 2) 3 franchisees tell how to get buy-in on tech upgrades; 3) survey of 2,000 QSR and fast casual customers reveals delivery preferences; 4) Q&A with former Yum Brand CEO David Novak; and 5) consumer marketing technology news.
  • Eddy Goldberg
  • 11,877 Reads 1 Shares
Have you tried a cross-branded loyalty program yet?
  • Marty Greenbaum
  • 19,069 Reads 11 Shares
Social media marketing news you can use. This week: 1) 5 SMM metrics your C-suite cares about; 2) 5 years of Yelp data reveals shifting dining-out trends; 3) Facebook algorithm changes driving you up a tree?; 4) 25 tips and tricks to improve customer service; 5) the return of Pizza Hut's pie-ordering sneakers; 6) 8 news updates about loyalty/reward programs and delivery.
  • Eddy Goldberg
  • 13,256 Reads 13 Shares
When I first went to China in late 1982 there were no foreign brands operating in the country, and everyone wore Mao jackets and rode a bicycle. The term "middle-class consumer" did not apply. People shopped at government-owned stores and street vendors.
  • Bill Edwards
  • 15,888 Reads 11 Shares
How Jamba Juice's CMO is using consumer data and insights to lead the 28-year-old brand into the future
  • Kerry Pipes
  • 18,769 Reads 4 Shares
The focus of our 2017 consumer marketing campaign has been to earn patient trust by showcasing our genuine commitment to eye care. We have done this by leveraging storytelling that depicts the moments when people need us most.
  • Franchise Update
  • 14,570 Reads 12 Shares
Cousins Subs' VP of Marketing on using social media for local marketing in 2018.
  • Justin McCoy
  • 18,588 Reads 10 Shares
For 2018, what changes will you make to consumer marketing? Huddle House has 3 big ones planned.
  • Alison Glenn Delaney
  • 4,691 Reads 76 Shares
Most people reading this article probably are members of several loyalty programs. Some are franchisees whose systems have a loyalty program they and their staff have had to implement.
  • Tom Epstein
  • 10,590 Reads 16 Shares
Share This Page
Content Preferences
Add Franchising.com

Subscribe to our Newsletters