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Was I wrong when I said you should offer a price match guarantee? This question was inspired by reading Jeff Shore's article on Entrepreneur.com, "Don't Wage a Price War. Win Sales by Eliminating Your Competition."
  • John DiJulius
  • 7,457 Reads 1 Shares
Over the past several years, one of the most often-discussed topics continues to be: Who is in charge of your brand's customer?
  • John DiJulius
  • 4,260 Reads
When I got into the family business in 1995, the Roy Rogers chain was a smaller version of the regional QSR powerhouse it once had been.
  • Jim Plamondon
  • 4,330 Reads 1 Shares
Jackson Hewitt Honors Jann Birt as its Franchise of the Year at Annual Convention.
  • Multi-Unit Franchisee
  • 7,699 Reads 1 Shares
IFA Names 2016 Officers. Multi-Unit Franchisee David Barr will serve as secretary for the group in 2016.
  • Multi-Unit Franchisee
  • 7,971 Reads 2 Shares
The early marketer gets the sales: a checklist for setting your 2016 sales and marketing goals.
  • Eric Lofholm
  • 7,089 Reads
Social media marketing news you can use. This week: Facebook's "dislike" empathy button; Twitter's Buy button; Periscope - is it for you?; getting in on the Apple Watch early; and should you jump on the Periscope bandwagon?
  • Daniel Lieberman
  • 2,927 Reads
After working her way through college waiting tables, Tracy Balen told her mother at her graduation from Ohio State University, "I'll never work in another restaurant!"
  • Debbie Selinsky
  • 9,429 Reads 1 Shares
In the previous issue we discussed the power of selling your brand's marketing expertise during the franchise recruitment process.
  • Jim Bender
  • 2,848 Reads 1 Shares
Many of the topics we address as a firm focus on the technical aspects of a transaction, such as market observations, quantitative measurements, and other deal points, but seldom do we discuss the emotional side.
  • Dean Zuccarello
  • 8,849 Reads
Twenty-first century learning skills--which include STEAM concepts (science, technology, engineering, arts, and mathematics) and the 4Cs (communication, collaboration, critical thinking, and creativity)--are at the foundation of The Goddard School's play-based learning program.
  • Franchise Update
  • 7,077 Reads 1,021 Shares
Indevia Accounting
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Indevia Accounting
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Indevia Accounting
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Sonic's 2015 Troy Smith Hall of Fame Award goes to long-time Louisiana franchisee Ted Kergen.
  • Multi-Unit Franchisee
  • 9,013 Reads
Dickey's Barbecue Pit Inks 5-store deal with veteran Carl's Jr. operators in Washington state. The barbecue chain currently has 20 locations in the state with plans to open five more.
  • Multi-Unit Franchisee
  • 5,493 Reads
7 keys to successful brand growth and scalability from Neal Dennis, COO at Hwy 55 Burgers, Shakes and Fries.
  • Neal Dennis
  • 4,677 Reads 4 Shares
So many good things are happening in franchising these days, it's hard to keep up! So welcome back to "Good News" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 7,023 Reads 2 Shares
Harsh Ghai's northern California-based multi-brand business may be rooted in food and family, but aggressive growth and smart development are the cornerstones of the company's success.
  • Helen Bond
  • 10,849 Reads
Every spring, Multi-Unit Franchisee magazine recognizes the winners of its prestigious Most Valuable Performer (MVP) Awards, which honor franchisee excellence and highlight outstanding performance in growing both their organization and their brand(s).
  • Kerry Pipes & Eddy Goldberg
  • 7,382 Reads 1 Shares
Carin Stutz, president of McAlister's Deli, considers herself a student of business. If her own success in the restaurant industry is any measure, she's a quick study.
  • Helen Bond
  • 6,941 Reads 1,021 Shares
The banking industry is increasing its conventional business lending activity. Since the recession, banks have focused on lower-risk businesses, which translates into larger businesses with good track records.
  • Darrell Johnson
  • 4,416 Reads
Tulsa franchise owner recognized for outstanding contributions to franchising and named Franchisee of the Year by IFA.
  • Multi-Unit Franchisee
  • 6,523 Reads
Just 3 months to go in 2015. Use these 4 tips on how to finish the year strong in social media marketing!
  • By: Aseem Badshah
  • 8,818 Reads 1,023 Shares
Sonny’s BBQ
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Sonny’s BBQ
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Sonny’s BBQ
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Robert Cresanti spent a year as the IFA's executive vice president of government relations and public policy. Now he takes over as the new president and CEO of the organization.
  • Multi-Unit Franchisee
  • 6,455 Reads
Social media marketing news you can use. This week: Optimizing Facebook Local Awareness Ads; Doing it right with Instagram ads; Using inspirational quotes on Pinterest; Adding emojis to your brand building tactics; and the good that came out of Google+'s failure to meet expectations.
  • Daniel Lieberman
  • 3,487 Reads
Franchise agreements: can't live without 'em, can't kill 'em. However, there is a major effort under way--by franchisors and franchisees alike--to cure what ails them.
  • Eddy Goldberg
  • 12,809 Reads 4 Shares
When Domino's veteran Michael "Mike" Orcutt made the switch from corporate executive to franchisee he was, he admits, a "little nervous" about how the managers of the nine Atlanta pizza stores he purchased in 1990 would welcome their new boss.
  • Helen Bond
  • 9,863 Reads
With technology continuing to rapidly evolve and change the face of both consumer marketing and franchise recruitment, planners for the 5th annual Franchise Consumer Marketing Conference built an educational curriculum to address marketing's hottest topics--with a focus on how technology is influencing marketing today.
  • Kerry Pipes & Eddy Goldberg
  • 8,133 Reads
Early in her career, Barbara Moran-Goodrich, CEO of the Moran Family of Brands, was fired from her job as controller at Moran Industries--by her own father, who had founded the company.
  • Eddy Goldberg
  • 3,843 Reads
West Coast convenience store and petroleum franchisee builds portfolio by signing development agreement for 20 Del Taco locations.
  • Multi-Unit Franchisee
  • 5,295 Reads
Two new reports show steady progress for franchise industry, NLRB remains top concern for franchise business owners.
  • Multi-Unit Franchisee
  • 8,877 Reads 1,016 Shares
Want to improve communication with your franchisees? Pay more attention to your field support!
  • Kyle Zagrodzky
  • 5,312 Reads 1 Shares
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